Specialised Master in Management for Digital Publishing

ESCP Europe Business School

Program Description
EFMD Equis Accredited
AACSB Accredited

Specialised Master in Management for Digital Publishing

ESCP Europe Business School

The Publishing Industry and Cultural Media sectors are developing rapidly with the arrival of digital technology: new reading materials and new practices, new key players, new funding and new sales channels. However, the social and cultural economic weight of print remains the largest factor for cultural expenditure in France.

The Specialised Master (MS) in Management for the Publishing Industry at ESCP Europe, in partnership with ASFORED (France’s leader in training for the publishing industry), responds to the needs of those excelling in this field.

It is geared towards participants from various backgrounds, from sciences to literacy, who are passionate about the written word and the broadcasting of knowledge. The graduates will gain knowledge at a managerial level in the sector of Management for the Publishing Industry. The course content focuses on a cross-disciplinary and multi-skill approach, covering all aspects of the profession including: cultural, political, economical, graphical, technological, promotional, commercial and international dimensions.

The objective of the Master is to understand, to follow and to anticipate the main developments within the market; to provide high level professionals (BAC +5, or certain applicants with professional experience) with the skills to be able to:

  • Develop a strategic vision of the sectors in which they are interested.
  • Offer a global and innovative approach to management and content management
  • Understand a global view of operations
  • Contribute to the development, the future and the renovation of markets.

In partnership with ASFORED, this course benefits from a teaching approach that alternates between the teaching of essential managerial skills and practical sessions in harmony with the realities of working in the field, in France as well as internationally.

Key features

The ESCP Europe Masters are professional-oriented programmes in specific management areas designed for postgraduates with a clear career goal and lead to a specialisation or double skill in response to corporate demand for highly qualified managers.

This Master is a one-year full-time academic programme designed for students holding a first master’s-level academic or professional degree in engineering, business, architecture, medicine, law, pharmacology, political science, the arts, or any other graduate degree.

The curriculum comprises six months of full-time coursework including an international seminar, followed by a company placement lasting at least four months and the completion of a professional thesis to be remitted at the end of the programme. Courses are taught in English and the national language of our respective campuses.

Our programme targets your expertise

The objective of the programme is to understand, to follow and to anticipate the main developments within the publishing industry and the Cultural media markets.

Participants will to be able to:

  • Develop a strategic vision of the sectors in which they are interested.
  • Offer a global and innovative approach to management and content management
  • Understand a global view of operations
  • Contribute to the development, the future and the renovation of markets.

This full-time curriculum is spread over one year divided into 3 terms as follows:

  • 2 terms of intensive courses - September to December; January to March. An international seminar abroad is included
  • 1 term of professsionalisation from April to December : a company placement of at least 4 months and a professional thesis defended orally to a committee between early November and mid-December the year following the September intake.

Participants have to be proficient both in French and English.

Courses

The Specialised Master for the Publishing Industry brings together the well known and confirmed expertises of ESCP Europe and ASFORED and gives the participants a strong management experience applied to the digital publications or print markets.

The Specialised Masters for the Publishing Industry's degree is supported and highly recognised by the entire profession since its creation.

Course modules

Courses are taught by ESCP Europe faculty and publishing industry professionals. Their respective expertise complements the conceptual approaches of courses which cover:

  • Editorial management
  • Corporate management for publishing companies
  • Publishing law and finance
  • Book marketing and sales
  • Production techniques, Editing techniques
  • International products and markets
  • New editorial media
  • The publishing environment
  • Publishing strategies
  • Etc.

Requirements

  • Holders of a first Master's degree.
  • Holders of a Bachelor degree (240 ECTS) : with a minimum of 3 years professional experience
  • Holders of a Bachelor degree without professional experience (less than 30% admitted)
This school offers programs in:
  • English


Last updated April 13, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2016
Duration
Duration
1 year
Full time
Price
Price
13,900 EUR
Information
Deadline
Start date Sept. 2016
Place
France Paris, Ile-de-France
Application deadline Request Info
End date Request Info
Duration 1 year
Price 13,900 EUR