How We Market Your School & Programs

Make use of the most modern advertising approach

A typical distribution of a school’s marketing budget would be divided into traditional print advertising and online advertising such as using banner ads for student targeting and increasing student recruitment. While the traditional marketing is shrinking, online marketing is growing rapidly, and Search Engine Marketing (SEM) alone is due to double in the next five years (eMarketer.com 2009).

“In our view Masterstudies.com is one of only a handful of sites who truly understand the power of the web and offer a unique value proposition backed up with a high quality of service.”

 
Matthew Wood, Communication Director,

European Foundation for Management Development (EFMD)

World's leading accreditation body for business schools

Let us help you

This is where Masterstudies Marketing Group can fit in: Schools benefit from our SEM work, attracting highly relevant traffic from Google and other major search engines. How do we do it? We direct related search traffic directly to the programs of interest on our websites. This makes it easier for students to find your programs and then enroll at your school.

Student targeting for high-quality leads

Masterstudies Marketing Group advertises your programs in 31 languages and attracts relevant student traffic. All our visitors have a direct interest in studying, making clicks and page views directly relevant to your school and programs. An online campaign of education targeted advertising with us is a lot more effective than using print advertising or advertising your school and programs on a website with an audience of low relevance. For instance, if a school advertises on a newspaper’s website, only a small fraction of the traffic will be related to education. The reason for this is that the majority of visitors will not have a direct interest in education but in a variety of other topics. On the websites of Masterstudies Marketing Group, however, all visitors already have an interest in education, making page views and clicks highly relevant and valuable for you. Our student targeting techniques lead to a higher conversion rate compared to the results that you get from an online advertising campaign with banner ads on search engines and on websites with a less relevant audience. With us you will get high-quality leads that meet your unique program needs.

Global exposure and significantly reduced costs

We manage your Search Engine Marketing at a very low cost, directing highly relevant search traffic from search engines straight to your programs on Masterstudies Marketing Group websites. Masterstudies Marketing Group provides much cheaper, more effective and more relevant services than any pay-per-click (PPC) service. We can set up all your programs in two-three hours and with a free set-up charge. What is more, banner ads are usually placed on the search engines of a specific country and give results for searches in one language only. Online advertising with us is different: international students that have made searches in 31 languages all get redirected to Masterstudies Marketing Group websites and find your school’s profile. Finally, banner ads are difficult to administrate whereas we are always there to help you with in-house expertise, implementing new Search Engine Optimization strategies quickly and giving you a full overview of your university’s online advertising campaign every month. Masterstudies Marketing Group increases your effectiveness in advertising and recruiting substantially!

Advertise Your School with Masterstudies Marketing Group

Contact us for a FREE Online Product Demonstration Here

 

To book an online product demo to learn more about our services please fill out the form to the left or send us an e-mail and we will contact you directly. 

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Or Call our Customer Service Team at +47 23227250 or e-mail support@masterstudies.com