Get the Students You Want - Best Marketing Strategies for Universities and Schools

It's not the size of your marketing budget that decides whether you get the students you want or not. It's how you spend it - or to be more precise - which strategy you choose to follow.

Since you are reading this, you probably are familiar with buying online advertising in general. Online advertising has many strong benefits compared to paper-based advertising; it's easy to track the number of views, clicks, and campaign results. This information proves or disproves whether the return on investment (enrollment leads and applications) is positive for your school. But more importantly, it enables you to improve your campaign continuously.

The education industry is overwhelming in both its size and complexity. The competition in getting the best students can be a difficult task if you choose the wrong strategy. Google AdWords changed the world when they introduced their service, adding relevant ads to their search engine. Even with relevant keywords, you soon discover that even the biggest advertising budget can be spent without "winning the competition". It's no wonder why paper-based advertising is ineffective compared to online advertising: The famous needle in the haystack is still a struggle even with relevant search keywords.

That's when Masterstudies Marketing Group solves the puzzle. Marketing spending should not be about finding potential students in general. Why? No one can afford saying hello to every potential student. There are millions of them! And relevant search keywords are not enough - a more targeted approach is needed. That is where Masterstudies Marketing Group can really help you to be successful.

To help you find the best students amongst the millions, Masterstudies Marketing Group uses two strategies:

Firstly, we attract and guide our users into a very structured database containing school and program information. This enables them to easily find the school and program of their choice.
Secondly, we ask them questions which are analysed based on parameters you give us. Is the student suitable for your school? If so, we send them further on to your admissions office. If the student does not meet your school criteria, we inform the student and we guide them to other choices within the database. Everyone is satisfied.

As you may have noticed, the first one finds all the needles in the haystack. The second checks whether they are sharp enough - for your school.

Remember the talk about continuously improving your campaign? Masterstudies Marketing Group takes this part very seriously. We truly believe in learning and improving continuously. No university or school are completely alike. That's why we have built a tool for analysing users which are presented to your school, how many of them study the program information, and how many show an interest and want to enroll. By tracking this in a "funnel", you can always improve each step to maximize the number of relevant applications.

This is not magic. It's choosing the correct strategy.

Advertise Your School with Masterstudies Marketing Group

To book an online product demo to learn more about our services please fill out the form to the left or send us an e-mail and we will contact you directly.

Or Call our Customer Service Team at +47 23227250 or e-mail support@masterstudies.com

"In our view Masterstudies.com is one of only a handful of sites who truly understand the power of the web and offer a unique value proposition backed up with a high quality of service."

Matthew Wood,
Communication Director,
European Foundation for Management Development (EFMD),
Brussels, Belgium

"Masterstudies is the most effective and modern marketing solution offered to universities and business schools today."

Prof. Dr. Peter Lorange,
President, Lorange Institute of Business Zurich, Switzerland

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