What our customers say about us!

How We Market Your School & Programs

Make use of the most modern advertising approach

A typical distribution of a school’s marketing budget would be divided into traditional print advertising and online advertising such as using banner ads for student targeting and increasing student recruitment. While the traditional marketing is shrinking, online marketing is growing rapidly, and Search Engine Marketing (SEM) alone is due to double in the next five years (eMarketer.com 2009).

 

“In our view Masterstudies.com is one of only a handful of sites who truly understand the power of the web and offer a unique value proposition backed up with a high quality of service.”

 
Matthew Wood, Communication Director,

European Foundation for Management Development (EFMD)

World's leading accreditation body for business schools

 

Let us help you

This is where Masterstudies Marketing Group can fit in: Schools benefit from our SEM work, attracting highly relevant traffic from Google and other major search engines. How do we do it? We direct related search traffic directly to the programs of interest on our websites. This makes it easier for students to find your programs and then enroll at your school.

 

Student targeting for high-quality leads

Masterstudies Marketing Group advertises your programs in 31 languages and attracts relevant student traffic. All our visitors have a direct interest in studying, making clicks and page views directly relevant to your school and programs. An online campaign of education targeted advertising with us is a lot more effective than using print advertising or advertising your school and programs on a website with an audience of low relevance. For instance, if a school advertises on a newspaper’s website, only a small fraction of the traffic will be related to education. The reason for this is that the majority of visitors will not have a direct interest in education but in a variety of other topics. On the websites of Masterstudies Marketing Group, however, all visitors already have an interest in education, making page views and clicks highly relevant and valuable for you. Our student targeting techniques lead to a higher conversion rate compared to the results that you get from an online advertising campaign with banner ads on search engines and on websites with a less relevant audience. With us you will get high-quality leads that meet your unique program needs.

 

Global exposure and significantly reduced costs

We manage your Search Engine Marketing at a very low cost, directing highly relevant search traffic from search engines straight to your programs on Masterstudies Marketing Group websites. Masterstudies Marketing Group provides much cheaper, more effective and more relevant services than any pay-per-click (PPC) service. We can set up all your programs in two-three hours and with a free set-up charge. What is more, banner ads are usually placed on the search engines of a specific country and give results for searches in one language only. Online advertising with us is different: international students that have made searches in 31 languages all get redirected to Masterstudies Marketing Group websites and find your school’s profile. Finally, banner ads are difficult to administrate whereas we are always there to help you with in-house expertise, implementing new Search Engine Optimization strategies quickly and giving you a full overview of your university’s online advertising campaign every month. Masterstudies Marketing Group increases your effectiveness in advertising and recruiting substantially!

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Get the Students You Want - Best Marketing Strategies for Universities and Schools

 

It's not the size of your marketing budget that decides whether you get the students you want or not. It's how you spend it - or to be more precise - which strategy you choose to follow.

Since you are reading this, you probably are familiar with buying online advertising in general. Online advertising has many strong benefits compared to paper-based advertising; it's easy to track the number of views, clicks, and campaign results. This information proves or disproves whether the return on investment (enrollment leads and applications) is positive for your school. But more importantly, it enables you to improve your campaign continuously.

The education industry is overwhelming in both its size and complexity. The competition in getting the best students can be a difficult task if you choose the wrong strategy. Google AdWords changed the world when they introduced their service, adding relevant ads to their search engine. Even with relevant keywords, you soon discover that even the biggest advertising budget can be spent without "winning the competition". It's no wonder why paper-based advertising is ineffective compared to online advertising: The famous needle in the haystack is still a struggle even with relevant search keywords.

That's when Masterstudies Marketing Group solves the puzzle. Marketing spending should not be about finding potential students in general. Why? No one can afford saying hello to every potential student. There are millions of them! And relevant search keywords are not enough - a more targeted approach is needed. That is where Masterstudies Marketing Group can really help you to be successful.

To help you find the best students amongst the millions, Masterstudies Marketing Group uses two strategies:

• Firstly, we attract and guide our users into a very structured database containing school and program information. This enables them to easily find the school and program of their choice.
• Secondly, we ask them questions which are analysed based on parameters you give us. Is the student suitable for your school? If so, we send them further on to your admissions office. If the student does not meet your school criteria, we inform the student and we guide them to other choices within the database. Everyone is satisfied.

As you may have noticed, the first one finds all the needles in the haystack. The second checks whether they are sharp enough - for your school.

Remember the talk about continuously improving your campaign? Masterstudies Marketing Group takes this part very seriously. We truly believe in learning and improving continuously. No university or school are completely alike. That's why we have built a tool for analysing users which are presented to your school, how many of them study the program information, and how many show an interest and want to enroll. By tracking this in a "funnel", you can always improve each step to maximize the number of relevant applications.

This is not magic. It's choosing the correct strategy.

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Why Work With Us?

Masterstudies Marketing Group provides by far the most exciting and modern marketing solution offered to universities and business schools on the market today. Make sure you are ahead!

Save Money

Improve your ROI and reduce your conventional marketing costs by complementing your marketing mix with our powerful web-based marketing at an affordable price. Make your marketing more effective and measurable!

 

Target Your Markets

Masterstudies Marketing Group gives you exposure to students world-wide. Our solution is 100% targeted to the relevant audience for your school. At the same time, you can target specific geographical markets as well as use our filtering tools to get in touch with qualified students only.

 

Professional Support Team

Our highly trained international staff strive to make your work easier – we set up and maintain your school and program pages, free of charge, while letting you have full control over all your school’s content on Masterstudies Marketing Group websites. And you can make updates easily and quickly anytime.

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What our customers say about us!

"Masterstudies is the most effective and modern marketing solution offered to universities and business schools today.”  

Prof. Dr. Peter Lorange,

President, Lorange Institute of Business Zurich, Switzerland

 

"There are literally millions of people around the world trying to find their way among the thousands of MBA and other Master level programs in business and related areas. One of the ways [Masterstudies] differentiates itself from the competition lies in the way universities can specify what kind of leads they want. The student-to-university market is one of the few inefficient markets left, and it is high time someone does something about that. That’s Masterstudies!"

Dr. Espen Andersen,

Associate Professor in Strategy, Technology and Information Management,

 BI Norwegian Business School

“Warwick Business School has been working with Masterstudies.com since 2009. We have been very pleased with the quality of service and the steadily increasing relevant traffic from students who are interested in studying at Warwick Business School. We would recommend this service to any business school or university with a need to meet enrolment goals for their programs”.

 

Clare Hudson,

Marketing Manager,

Specialist Masters Programmes,

Warwick Business School, UK

 

"We are happy with Masterstudies! No unqualified leads, at all! Not like most other sites... I can actually track 3 applicants to initial inquiries coming through Masterstudies.com, and we just started with you 4 months ago. And the customer service is superb!"

 

Svetlana Vogel,

Senior Specialist in International Marketing,

University of Tartu, Estonia

"We are very happy with Masterstudies.com - they have provided us with great international exposure, especially in the European markets we wanted to target. After only six months, we have already managed to enroll 10% of the students that found us through Masterstudies."

Giorgia di Lenardo,

Marketing Manager,

 USI (University of Lugano), Switzerland

 

“In our view Masterstudies.com is one of only a handful of sites who truly understand the power of the web and offer a unique value proposition backed up with a high quality of service.”

 
Matthew Wood,

Communication Director,

European Foundation for Management Development (EFMD),

 Brussels, Belgium

“We have been impressed by the reach of our programs on the Internet through Masterstudies. The feedback and the service of the team from Masterstudies are very professional.”

Eric Willumsen,

Director, International University in Geneva,

Switzerland

 

“It is a pleasure to work with Masterstudies as they provide us with high quality leads and help us reach enrollment goals. In addition, their customer service and support is outstanding. I would highly recommend Masterstudies.com”

Verena Wunderlich,

Online Marketing Coordinator,

 Eminata Group,

Vancouver BC, Canada

 

"As an international business school we find that it is very expensive to advertise in multiple markets separately. Masterstudies Marketing Group’s unique distribution network now allows us to efficiently and economically reach key international markets. We believe Masterstudies Marketing Group is a very valuable recruiting and branding tool."

 
Kristin Oelberg,

Director of Studies,

MBA Programs at BI Norwegian Business School

 

“Working with Masterstudies is a pleasure. They provide us with a superb international exposure for our programs in our campuses in Brazil, Italy and Spain. They help us reach our enrollment goals in the post-graduate international market. In addition, the customer service and support is outstanding. I would highly recommend Masterstudies.com.”

Marko Simic,

Interactive Marketing Manager,

Istituto Europeo di Design,

Milan, Italy

"We're very pleased with the results Masterstudies.com has brought us so far. The attention on our programmes is ten times bigger than before and the filtered leads are far more valuable. In the few months that we're using Masterstudies.com, our international web presence has very much improved."

Fokke Uiterwaal,

Communications Officer,

Utrecht School of the Arts,

The Netherlands

“Masterstudies.com’s Student Enquiry System is a real time saver. With its letter templates for each program I offer and space to upload my PDF files, I am only two clicks away from answering potential students with speed and efficiency. The separate categories of “new”, “ongoing” and “finished” enquiries help me keep track of all my leads without cluttering up my Inbox.”

 

 Donald Armbrecht,

E-Marketing Manager,

Geneva Business School,

Geneva, Switzerland

“Investing in Masterstudies.com has been a profitable strategy for BI Norwegian School of Management. In 2010, we have enrolled 5 students through Masterstudies.com. I absolutely recommend this service to increase your international student recruitment.”

Feite van Dijk, Senior Adviser International Relations,

BI Norwegian Business School

“It only took a very short time to get convinced! Masterstudies.com works better for us than any career fair, any print ad and any other career-portal!”

Dirk Laschke,

Marketing & Public Relations

Kühne Logistics University – The KLU,

Hamburg, Germany

“Masterstudies.com has been proven to be a high-quality supplier of student leads to Walden University. I can highly recommend Masterstudies.com to any university and school that is looking for a steady supply of relevant international student leads. I am very pleased with their straightforward, transparent and flexible service.”

 

Hannes Willems,

Online Media Planner,

Laureate Education Group,

The Netherlands

 

"In higher education marketing, one website which we have successful results from is Masterstudies.com. Our clients often have the need to increase applications for their Masters programmes and we automatically speak to Masterstudies.com to get the perfect proposal to suit our clients’ needs. They provide high quality results for our UK and European clients and therefore MJD Consultancy highly recommends Masterstudies.com. They are professional and time efficient, which is ideal for any school wishing to generate more online exposure and improve their International Student Recruitment."

Jemma Davies,

Client Relationship Manager,

 MJD Consultancy Ltd,

United Kingdom

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Your school’s benefits

By joining Masterstudies Marketing Group, you will be able to:

• Receive quality enquires from interested candidates 
• Increase and diversify your candidate pool 
• Build your brand awareness 
• Improve your marketing ROI

Increase your access to more of the candidates you want

Masterstudies Marketing Group is the only service of its kind in the market. We are unique because we promote business schools not just through our own website, but also through a strong international partner network of leading business and career websites. This means that our service is available on dozens of selected websites internationally.

As a result, we offer you more than increased access to more candidates, but in particular to the candidates you want: international business professionals.

In short, we bring your school directly to the candidates' fingertips, right at their chosen source of information for further education.

 

Receive quality enquires from interested candidates

Masterstudies Marketing Group offers you the possibility to receive quality enquires from interested candidates in real time.

The enquires our service generate are of high quality for two main reasons. First, our targeted distribution strategy ensures you that your advertising reaches the candidates you desire. Second, each and every single one of the enquires generated by our service is unique and identifiable.

This means that each enquiry is from a single candidate who is interested in a specific programme at your school, and provides you with the necessary information for you to follow-up with that candidate's request.

Therefore, we generate targeted enquires that you can act upon immediately. You should not expect thousands of poor enquires a year instead you can set your own limit to how many high-value enquires you wish to receive from interested business professionals worldwide.

  
 

Increase and diversify your candidate pool

We understand the importance for schools of having a large and diverse candidate pool to ensure you are able to attract and recruit the best candidates.

It is with this in mind that our service is ultimately geared to offer you increased access to the candidates that you want, and increase your attractiveness in a competitive international market.

 

Build your brand awareness

Masterstudies Marketing Group works with you in building your brand awareness. How do we do it?

• Be listed alongside the most prestigious business schools in a comprehensive database of business programmes and courses.
• Appear in multiple leading websites simultaneously. No matter where candidates search within our extensive network, you are guaranteed to be featured in each and every single website, carefully selected by us to ensure quality and prestige.

Improve your marketing ROI

As conventional marketing costs skyrocket, we offer you an excellent complement to your traditional and online-based marketing mix at an affordable price.

We are not just a directory, we are an online-based marketing tool made for you to: improve your reach to the target audience you want, receive quality enquires from interested candidates, increase and diversity your candidate pool, and build your brand awareness. All at a fraction of the cost of purchasing a single banner in any of our partner websites.

This means measurable results that can greatly contribute to improving your overall marketing ROI.

Increase your access to more of the candidates you want!

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Mission statement

It has always been the objective of Masterstudies Marketing Group to provide educational institutions with a highly effective marketing and branding solution. We can provide a service for your school that offers all the benefits from cutting edge 2013 web-based technology to drive your international marketing.

 

A Success Story

Since the launch of Masterstudies.com, we have experienced a tremendous growth in visiting traffic. We reached an average of 1.000.000 unique visitors per month (as of April 2013). All of these are prospective students looking for higher education.

 

Global Reach

Students find your programs very easily on all search engines promoted by Masterstudies Marketing Group. We successfully advertise your programs in over 30 languages to ensure you're found in the markets you target.

 

Immediate Cost Reductions

It has always been our objective to provide educational institutions with a highly cost-effective marketing and branding solution. We have designed a product that offers all the benefits from 21st century web-based international marketing, while offering an inexpensive solution that helps you use your marketing budget more effectively.

 

Control Every Step

With us you will be in full control of how you present your school and programs, and over what kind of students you want to attract. Our professional customer service team will handle all the set-up at no extra cost for you and assist you at all times.

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Contact us

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