Master's in Marketing and Brand Management

NHH Norwegian School of Economics

Program Description
EFMD Equis Accredited

Master's in Marketing and Brand Management

NHH Norwegian School of Economics

Degree: MSc in Economics and Business Administration
ECTS credits: 120
Duration: two years

Building and managing strong brands is key to gaining competitive advantage and long-term profitability for products, services, companies and organisations. The Marketing and Brand Management programme provides students with in-depth and research-based knowledge on marketing, consumer behaviour, innovation and brand management.

Understanding consumer and competitor behaviour is essential to every business and organisation. Customer and competitor insights provide the basis for developing sound strategies as well as optimal market positioning and effective marketing tactics. The programme integrates theory and practical applications from strategy and marketing to assist students in developing strong brands and making future market decisions.

Central questions raised are:

  • How to adapt products, communication and distribution systems to customer needs - and behaviour?
  • How to position a brand effectively in a competitive market?


    SPECIALIST AREAS
    Examples of themes within the programme:

  • Brand Management: focuses on how to build and manage strong brands.
  • Marketing, Entrepreneurship and Innovation: focuses on marketing challenges related to entrepreneurship and product/service innovation.
  • Marketing research for B2B and B2C markets: focuses on marketing research for both B2B and B2C markets.


    Research Distinction
    In addition we offer methodological courses at advanced level for students who want to elaborate their analytical skills. The advanced courses will qualify for a master's with "Research Distinction". Students who are planning to pursue a PhD are encouraged to select at least two advanced courses.


    NORWAY'S LEADING BUSINESS SCHOOL
    It makes a difference where you study. NHH is one of the best business schools in Europe and is a member of the exclusive CEMS network (www.cems.org) – the strategic alliance of 30 leading business schools, 65 multinational companies and five NGO partners.

    We welcome talented students from across the world to our master’s programmes and offer them a first-rate education – with no tuition fee.


    NO FEES
    NHH is a government funded university and therefore charges no application or tuition fees. As a student at NHH, the only fee you are required to pay is a small semester registration fee to the Student Welfare Organization in Bergen (SiB), allowing you to benefit from their services. The amount is currently approximately NOK 800 per semester. Some applicants are obliged to document financial ability in order to be granted a residence permit to study in Norway (citizens outside the EU/EEA area and Switzerland).


    3 OUT OF 4 STUDENTS HAVE A JOB BEFORE GRADUATING
    NHH graduates have relevant jobs waiting. According to our recent employment survey 3 out of 4 students have already landed a job before they graduate. The average salary for NHH graduates is approximately NOK 520 000 (approx. 63 000 USD) including benefits.

  • This school offers programs in:
    • English


    Last updated November 25, 2016
    Duration & Price
    This course is Campus based
    Start Date
    Start date
    Aug. 13, 2017
    Duration
    Duration
    2 years
    Full time
    Price
    Price
    Free
    Information
    Deadline
    Feb. 15, 2017
    For other deadlines, see www.nhh.no/en
    Start date Aug. 13, 2017
    Place
    Norway Bergen
    Application deadline Feb. 15, 2017
    For other deadlines, see www.nhh.no/en
    End date June 20, 2019
    Duration 2 years
    Price Free
    Government funded, no tuition fees.