Master's in Design of Commercial Spaces and Visual Merchandising

Bau Design College of Barcelona

Program Description

Master's in Design of Commercial Spaces and Visual Merchandising

Bau Design College of Barcelona

Master's in Design of Commercial Spaces and Visual Merchandising

The Master's in the Design of Commercial Spaces and Visual Merchandising (60 ECTS) is obtained by completing two postgraduate degrees, for 30 ECTS each. These postgraduate degrees may be completed in the same academic year, or in different years. All postgraduate courses that are part of a master's degree can be taken independently.

PRESENTATION

Commercial spaces are currently the scene of a social activity on which a considerable part of the economy rests: the consumer society. The products we consume travel a long way before they reach our hands. Manufacturers, distributors, businessmen, marketing procedures, etc., are involved in this process. However, the space in which consumer products are brought together is also an important area for corporate image, and the responsibility for this falls on the interior designer who designs this setting.

Designers of interior spaces should no longer limit their concerns to the construction conditions of the space and the location in order to optimize and make the most of the resources that have been invested in the premises. The characteristics of the product and the consumer to whom it is aimed, the business model that comes from the commercial space itself, the marketing used for the positioning of the product and the point of sale have become parameters of significant relevance during the design process that this postgraduate course deals with.

Unlike the postgraduate course on Visual Merchandising, whose purpose is to define the discipline of the professional in charge of managing the point of sale, the postgraduate course in Design of Commercial Spaces establishes the scope of the work of the designer of interior spaces in the specific terms of the design methods, where commercial spaces are regarded as a specific type of interior design.

GENERAL AIMS OF THE TRAINING

The purpose of this postgraduate course is to make an extensive study of commercial spaces and all the parameters that currently influence the process of creating a point of sale design: from Retail Marketing strategies to the demands of actually producing the design.

SYLLABUS

This postgraduate course is organised in 3 modules and is completed upon handing in the Final Project.

  • Module I – Evolution of the point of sale
  • Module II – Retail as a discipline
  • Module III – The Professional Project of Commercial Space

CAREER OPPORTUNITIES

  • Marketing Retail Designer.
  • Conceptualization of commercial space.
  • Advisor in retail marketing.
  • Commercial furniture designer.

FACT SHEET

Edit: 10th Edition

Qualification: Postgraduate Degree in Commercial Spaces Design accredited by the Universidad de Vic-UCC. Students without university degrees will receive a University Extension Studies Diploma.

Credits: 30 ECTS

School period: From October 7th 2015 to June 2016. Final Project Presentation: June 2016

Timetable: Mondays and Wednesdays from 16h to 19h

Mode: On-site

Language: Spanish

Postgraduate's price: 3480 €

Master's price: 6600 €

Access: Graduates. Undergraduate degrees in Fine Arts and Design, and those related to the following professional categories: interior design, graphic design, industrial design and arts applied to clothing. Professionals from the sector without specific training but who can demonstrate professional expertise. Applicants will undergo a selection process for acceptance on the course.

Observations: Intensive Spanish course for foreign students willing to apply to the Master degree (optional course). From Sept. 10th to October, 2nd; from Monday to Friday (4h/day) – 395€.

This school offers programs in:
  • Spanish
Duration & Price
This course is Campus based
Start Date
Start date
Oct. 2017
Duration
Duration
1 year
Full time
Price
Price
6,600 EUR
Information
Deadline
Start date Oct. 2017
Place
Spain Barcelona
Application deadline Request Info
End date Request Info
Duration 1 year
Price 6,600 EUR