Part time Master's Degree in e-Commerce in Madrid in Spain

See Part time Masters Programs in e-Commerce in Madrid Spain 2016/2017


A Masters degree gives you the opportunity to either further your understanding of a particular question or take off in a completely different way using skills you have gained from your previous undergraduate degree.

Spain (Spanish: EspaƱa) is a diverse country sharing the Iberian Peninsula with Portugal at the western end of the Mediterranean Sea. Spain is considered an exotic country in Europe due to its friendly inhabitants and relaxed lifestyle. The normal duration for University courses in Spain is 4 years, except Medicine and the double degrees, which are 6. Madrid and Barcelona are well known cities around world for its cuisine, vibrant nightlife, and world-famous folklore and festivities.

Madrid City is the capital of Spain. It is a metropolitan area with over 3 million residents. It has an arena called Las Ventas that hosts the annual bullfighting event. The city has many public and private universities.

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Masters In E-commerce (online)

Escuela de Negocios y Dirección
Online Part time 1 year October 2016 Spain Madrid

Find out how you can make an online business more efficient [+]

Part time Masters in e-Commerce in Madrid in Spain. Find out how you can make an online business more efficient GOALS What will you be able to do once you have completed the online Master in E-commerce? Establish strategies that optimize the digital positioning of the company. Manage SEO campaigns. Decide on estimates based on results of SEO campaigns. Manage Google Adwords campaigns according to targets. Digital advertising design according to what is intended by the company. Optimize customer relationship 2.0 and loyalty. Establish policies image management and online brand reputation in social networks. Manage an e-commerce optimizing purchasing processes. Develop business transformation plans. Projecting business models. Connect with investors to develop business plans. recipients: the Master in E-commerce is aimed at those responsible for the digital areas of business, entrepreneurs who want to develop their business idea in the online environment and department than necessity or self-concern, want to delve into the field of e- business. agenda: Strategic Plan for E-commerce. Business models and strategy. Market analysis and competition. target audience, brand positioning and USP. Product portfolio and pricing policy. I Digital Advertising: Search Engine Optimization. Operation of search engines. Objectives of our website Planning an SEO campaign. Factors positioning SEO Budget. Analysis of a SEO campaign. Advertising Digital II: Search Engine Marketing. SEM. Search Engine Marketing. Basic concepts. Google Adwords I. Google Adwords II. Advertising Digital III: Inbound marketing, e-mail marketing, RTB, Display and Retargeting. Planning and procurement of digital media. Inbound marketing. Advertising on social networks. E-mail marketing. Affiliate Marketing. Display and enriched Advertising. programmatic advertising. Retargeting. Mobile marketing. Content marketing. Gamification and Advergaming Landingpages creation and optimization. Campaign analysis and profitability analysis. Technological solutions for e-commerce. Introduction and key concepts. Keys to build an online store. Technological solutions. Payment methods. Integration with other tools. Operations and logistics in E-commerce. The value chain in the E-Commerce. Warehouse management. Inventory management. Transport. Dropshiping and logistics aggregators. Improvement and process optimization. Management control in E-commerce. Definition of strategic objectives. KPIs and dashboards. Business analytics. Measure the profitability of an online store. Customer Management. Relational marketing. Customer experience. Optimizing E-commerce. ConversionRateOptimization. Optimization shopping cart. Upselling, cross-selling and Behavioural Marketing. Optimizing customer registration process. Recovery of abandoned carts. Optimization and improvements in the store. Digital analytics. Campaign Analysis google Analytics Reporting and Dashboards Current trends in e-commerce. Social Commerce. Gamification. Mobile Commerce. SOLOMO. Others. Workshop and workshops. legal aspects of electronic commerce. Creativity. Tools. Professional skills. Others. Final project. Qualification: The Masters in E-commerce certification issued by the Business School Digital ESNEDI and the School of Business and Management, as well as the title issued by the European University Miguel de Cervantes will be awarded to all those who comply with the rules of the program and approve all materials developed in the agenda. Methodology: The emergence of new technologies has given companies the ability to sell anywhere, anytime. outgrow the excuses: regardless of their turnover or size, not adapt to this new situation implies a loss of competitiveness. Thanks to online Master in E-commerce ESNEDI acquire 100% vision how to manage an online business and make it profitable for operating profit. Digital Business School ESNEDI is a spin off of the School of Business and Management, educational institution specializing in postgraduate training at the enterprise level. After more than 15 years of experience and academic support provided by the European University Miguel de Cervantes and over 30,000 students who have decided to go for his pedagogical model, Enyd has introduced its new training catalog, which aims to facilitate the acquisition of skills They are requiring key professional profiles of the digital economy. The methodology used in the online mode of the Master in E-commerce includes learning skills key by Master class taught through virtual video conferences, workshops / workshops, the practical development of business case and challenge (projects proposed by real sector companies solved individually or in groups) and a challenge end, in which the student must demonstrate what they have learned by solving a course provided by one of the partner companies. Of course, you can also compatible with all teaching immersion in companies, focusing on the practical application of knowledge in a professional environment. You want to know more? Contact us and get informed without commitment. Career Outlook: director of web projects and e-commerce consultant in strategic and digital marketing, revenue management, director of digital marketing, marketing business intelligence. [-]