Part time Master's Degree in e-Business in Spain

See Part time Master Programs in e-Business in Spain 2017

e-Business

A masters is earned after students complete an undergraduate degree program. To obtain a masters, you usually need to complete 12 to 18 college courses that often involve completing comprehensive tests and/or a thesis.

E-business focuses on using the internet and other electronic means to buy and sell goods and services and to manage business operations. Students of e-business concentrate on the security of websites, enabling international access to sites, and safeguarding the integrity of data and customer information.

Spain, officially the Kingdom of Spain, is a sovereign state and a member state of the European Union. It is located on the Iberian Peninsula in southwestern Europe. Spanish universities regulate access to their own degrees and they fix the academic fees. They can also offer unofficial postgraduate degrees. The capital city Madrid has possibly the largest number of bars per capita of any European city and a very active nightlife.

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Master In Digital Business

The Valley Digital Business School
Campus 9 months October 2017 Spain Madrid

The MDB + trains professionals in all areas of digital business and ensures the acquisition of knowledge and skills needed to work in the digital sector. A large faculty professors, specialists active, and an updated agenda ensure the application of knowledge to the reality of companies. [+]

Best Part time Masters in e-Business in Spain. Master in Digital Business In Spain, 88.3% of the population is connected to the Internet and six million people are permanent digital communicators. The Seventh Annual Study of Mobile Marketing IAB, places us as the first country in the European Union in penetration of smartphone, as it is the main device to access the Internet, 85%, leaving computers secondly, with 67%, and tablets in third with 45%. The digital world has, every day, more weight in the results of companies, which have to modify internal processes to adapt to the new socially connected consumer, rapid technological change and new legal regulations. In this context, the MDB + The Valley Digital Business School, directed by Juan Luis Moreno, Chief Strategy & Operations Officer at The Valley Digital Business School launches its next edition with the aim of preparing professionals companies to understand and address most relevant aspects of digital transformation and innovation applied to the field of business. Backed by the recognition of the more than 400 teachers are there The Valley DBS, both in the field of medium and large enterprises and entrepreneurship, the program trains students in practical ways in the various activities related to the digital world, while putting them up on the latest trends from a strategic and business oriented perspective. To whom it May concern? Professionals with at least five years experience in any area of ​​an organization, as it provides specific knowledge of digital change, which must originate in all departments and in different sectors. It will also offer students the opportunity to contact professionals reference in the digital ecosystem. participatory approach based on real cases The own training methodology The Valley DBS combines theory and practice, teachers illustrate classes with real success stories. When the discipline imparted permits practical examples thereof will be made. The combination of theory and practice, with examples of organizations that are already digitally transformed, as well as start-ups that are breaking in the new competitive environment, will the perfect combination for you to learn efficiently throughout the program . Program Details Duration: 400 hours (350 h + 50 h trunk Digital Specialization to choose *) Dates: Two editions per year: from October to March to July and February. Schedule: October: on Friday from 16:00 hours to 22:00 pm Saturdays from 9:00 to 14:00 h. March: from Monday, Tuesday, Wednesday and Thursday from 19:00 to 22:00 h. On rare occasions, there may be school days scheduled on dates other than those established, which will always be alerted in advance. Where is taught: The Valley Digital Business School - Barcelona Aulas: Foment Formació. Avenida de Francesc Cambo, 10 Barcelona, ​​ES 08003 Admission requirements: To make the MDB + in The Valley DBS you must meet the following requirements: Undergraduate education, engineering degree or Five years of professional experience High level of Spanish and oral and written English High learning ability and effort Agenda 1.Transformación and digital ecosystem Professional future digital business Consumer and target digital strategy Business Models Judicial and legal aspects of Internet Basic technology Advanced technology 2. Design + Lean Thinking Design innovation and research Design Thinking Creativity Lean startup Intraemprendimiento 3. Digital Product Design and Usability Content strategy + product management continuous interactive prototyping + user testing Principles UX Project Management: Agile Project Management and Kanban -Scrum Graphic design principles and style Continuous optimization of product Content strategy + product management Workshop WORKSHOPS Wordpress workshop 4. Marketing and Digital Communication 4.1 Fundamentals of Digital Marketing Basic principles of online marketing Search Engine Marketing: SEO Search Engine Marketing: SEM Basic principles of digital analytics Email marketing and affiliate Inbound Marketing WORKSHOPS Workshop Google Adwords 4.2 Social Media Social Media Strategy Reputation and Communication 2.0 Video social networks LinkedIn Facebook Twitter Tools and Metrics in Social Media Social Media Plan WORKSHOPS Workshop Facebook Ads 4.3 Advertising and digital creativity Models of digital advertising and media plan Market data for media planning (comScore) Creativity and Branded Content Adserving and formats Advertising Programmatic and RTB Data applied to Advertising Programmatic How to plan a campaign advertising program 4.4 Marketing Plan and budget execution performance marketing How to build branding in digital media Acquisition and retention: e-CRM to Social CRM Planning and Implementation budgetary Marketing plan from the point of view of the advertiser: Ikea Case Workshop WORKSHOPS marketing plan workshop 5. Digital Analytics Deepening digital analytics Objectives, KPIs and metrics Basic analytical practice Reporting: Dashboards Advertising Analytics: Adserving Business Case 1: Case Contents Business Case 2: Case eCommerce Big Data Big Data and its impact on business Workshop WORKSHOPS Workshop Google Analytics Analytics Workshop in RRSS 6. eCommerce eCommerce strategic plan: how to make a winning eCommerce. The road to success and profitability Growth Model: how to get a model scalable and profitable growth Catchment Plan: how to develop a recruitment plan online sales: What to do to maximize sales online Technology: technological decisions not technologists. Operations: fullfilment sale online Workshop 7. Mobile Mobile technology Business Models Marketing and mobility trends SoLoMo Advertising mobile Payment methods Design and usability Promotion Apps and Aso Metrics and measurement Mobile is death WORKSHOPS Mobile workshop 8. Innovation IoT ecosystem Devices and sensors virtual reality and immersive experiences Project Breaking the ice Efficient presentations Workshop Ideas Business Plan (*) Specialties (50h) -A choose from: eCommerce digital analytics RTB, Advertising and Programmatic Data EPIoT (* 80 hours. Additional cost of 1,500 euros. The student will receive the additional qualification of Executive Program). [-]

Master In Digital Business

Spain Business School
Online & Campus Combined Part time 12 months February 2017 Spain Madrid

All professionals have to run businesses, either themselves or for others, digital or to be converted to digital theirs. The Master in Digital Business enables you to be a master in all disciplines of new businesses, technological and legal foundations applied to Internet products, digital consumer and e-commerce, marketing in all its forms (digital, mobile, social networking, loyalty client), online content management, web analytics, advertising, digital management skills and much more ... [+]

Who should attend: All professionals have to run businesses, either themselves or for others, digital or to be converted to digital theirs. The Master in Digital Business enables you to be a master in all disciplines of new businesses, technological and legal foundations applied to Internet products, digital consumer and e-commerce, marketing in all its forms (digital, mobile, social networking, loyalty client), online content management, web analytics, advertising, digital management skills and much more ... Business School in Spain we are experts in training existing and future digital leaders. Objectives: Know, understand and apply the fundamentals of any company, but from the perspective of the new market: the digital. Acquire basic knowledge of sales, marketing, finance and human resources, but mastering the new techniques of Digital Marketing, Social Networks, Electronic Commerce, Directives 2.0 Skills and Web Analytics. Ability to measure and achieve results on the actions that are launched. Become an expert in achieving the best ROI. Being able to build your own project and get funding for it In addition, a number of global targets to all programs consisting of: efficiently lead teams, learn to make strategic decisions, develop a global and inclusive vision, master change management and capture management skills. agenda: Module 1: Fundamentals Session 1: Technological environment. Session 2: Legal environment. Session 3: Basics of Marketing. Module 2: Digital Home Session 1: Digital Product Session 2: Digital Consumer Session 3: E-commerce Session 4: Keys to building a successful e-commerce Session 5: CRM. Customer Management Module 3: Operational digital Session 1: Digital Marketing Session 2: Mobile Marketing Session 3: Social Media Marketing Session 4: Search Strategy Session 5: Email Marketing and affiliation Session 6: Creativity and Advertising online Session 7: General Law on advertising and Session 8: Commercial Law Module 4: Strategy and digital content Session 1: Strategic Marketing Plan Session 2: Strategies Loyalty Session 3: Social Media Strategy Session 4: Managing Content Session 5: Monetization of online media Module 5: Metrics and Monitoring Session 1: Web Analytics Session 2: Managing online reputation Session 3: Digital Media Advertising Module 6: Leadership and Management Session 1: Management enterprising Session 2: Act venture Session 3: Finance for non-financial Session 4: Leadership Session 5: Effective presentations Session 6: Team motivation Session 7: The art of public speaking Session 8: Time Management Session 9: Stress Management END OF MASTERS. You will work in teams, which will enable an active and practical networking face your future experiences. Always accompanied by your expert, your project tutor and the head teacher. Additional Information: Those students who wish have the possibility of internships in major companies. This training can be funded by the Tripartite Foundation Reviews of students: Juan José Polo (2014) "Entrepreneurship and digital marketing are two disciplines in which I would like to become expert. To advance this goal, it needed to expand and reinforce what they learned during my previous professional and educational experience, immersing myself fully in a graduate program 100% focused on digital business reality. In this sense, having enrolled in the Master in Digital Business of Spain Business School has been a success. The teaching team consists of experienced professionals in the digital world, materials do a tour in detail the areas that make up any online business and also has courses that help you complete your training, acquiring knowledge on issues such as strategy, leadership or effective project management. But above all, I would like to emphasize the human factor responsible for the master. A nearby school, attentive to their students and offering the best possible quality during the time we shared the training experience. We have lived very good moments in the classroom materclass. Among the best without doubt, also have made new friends and professional contacts among peers. Finally, I would like to highlight the online platform. Through it we contacted teachers, access the educational content that is distributed in modules and discussed with colleagues in discussion forums. It is a participatory medium that adds value and makes the process of studying the master simple. " Alvaro Carmona (2014) • What is the best course? very interesting classes, with talks by professionals highly productive sector. effective monitoring. Proper functioning of the platform. Wide variety of subjects and content certainly very full. In general, good teachers involved in their teaching • What it is the worst of the course? Some teachers are delayed in corrections. • Would you recommend it? I've already done it. I mentioned it to friends and colleagues Alfonso Zurera (2014) • What is the best course? I am very happy with the Master in Digital Business, and I'm glad to be part of the first class, both for good (we will be the first trained in this subject) and for bad (some errors have been resolved along of course, and I'm glad to have participated in improvement). • What is the worst of the course? Just a note regarding the platform: that students could individually make the theme colors for the sessions, to mark in red to go running and avoid having to look if we have completed or not. • Would you recommend it? Everyone who asks me. I inform you about the master and tell them where they can find information. I am a good ambassador for SBS and especially the master "Digital Business". Alvaro Lopez Izquierdo (2015) • What is the best course? The possibility of the Master so online is very positive for those who are working, in addition, there is time to work topics and exercises are convenient and practical. • What is the worst of the course? I'll wait to finish it. • Would you recommend it? Yes, certainly, the moment the course is very complete, there are great professionals and many concepts are learned. [-]

Master in e-Supply Chain Management

Barcelona Executive Business School (BEBS)
Campus or Online Part time 10 - 12 months Open Enrollment Spain Barcelona

The methodology of the International Master in e-Supply Chain Management is based on active participation of students in many activities, such as analysis and resolution of real business experiences and case studies. [+]

Best Part time Masters in e-Business in Spain. Advantages of studying in BEBS "Barcelona Executive Business School” BEBS aims to offer, through its training programs, a global development experience where the academic world meets the business one, this one having a totally important role: as a result of it, you will have an innovative, differential, global experience, no matter if you are a student, manager or an executive. With this focus, BEBS contributes to: Promote an innovative approach of Management. Boost the process of innovation, sales growth and internationalization in companies. Impulse the Entrepreneurial Spirit by promoting the global development of businessmen and women. Promote the strategic vision, which is such a huge need for our economies, so that their leaders were able to design and promote innovative and sustainable business models. Develop social responsibility in the company with teams who can combine professional competence with committed leadership and service to society. Why study the Master in e-Supply Chain Management? The International Master in e-Supply Chain Management seeks to provide skills and competencies to people who want to successfully respond to the new challenges we face today in our society. A new operational approach is required for an environment that is characterized by a structural change in every way. In a global market, companies ought to constantly create and develop new ideas to have a good positioning and get new competitive advantages. The management of the supply chain corresponds to the combination of current technology and best worldwide business practices. Improving the internal operations, lowering costs and achieving greater savings, benefits and the increase of customer satisfaction are some of the goals that contribute to it. This program is not intended to theorize about the supply chain, but to develop the necessary criteria to enable you to have a clear, current and comprehensive overview of operations and see how they efficiently and effectively interact in our current environment. Thus, this program aims to train professionals on having a strategic vision, so that they not only mastered the logistics but that they focused on developing the internationalization of the company, going beyond transport and storage, so that they mastered all the needs and areas such as planning, management and control of logistics strategy and internationalization of the company. In the program the theoretical approach is used only to induce the student to “learn by doing” exercises, such as debates and case studies, which seek the enrichment of participants, by identifying all possible solutions and alternatives to the different business situations. Why study in Barcelona Executive Business School? We are not a regular business school. Our focus is not academic education. BEBS (Barcelona Executive Business School) is a business school created by executives for executives. We want you to learn by doing and not just academically. We are not a school of theoretical training. In BEBS we seek not only that you learned, but that you put into practice what you learned, through an educational, creative and disruptive approach. We count with more than 15 years of experiences in executive training. Our teachers are a group of executives and managers with great careers in the business world. Our model is based on what businesses need today. Not on old patterns that no longer fit in our current business system. Methodology The methodology of the International Master in e-Supply Chain Management is based on active participation of students in many activities, such as analysis and resolution of real business experiences and case studies. Therefore our methodology is based on “learning by doing”, relying on software tools and Simulation Systems Business. Furthermore, the master requires a combination of individual and team work, analyzing and resolving different activities, real business experiences, case studies, business simulations, forums, discussions, etc. Not to mention the final Project of the master, which is the backbone of this Master. The target of this program are professionals, businessmen/women, students, entrepreneurs and everyone who wants to acquire a new vision and dimension of the today operations in the supply chain. People who need to consolidate and develop an innovative mindset for the process of creating, managing and maintaining companies through a managing leadership. Students of the International Master in eSupply Chain Management will have access to our online campus, where they will work on different exercises and activities, which will complement the face to face classes. Furthermore, the campus is an important space where to communicate with our professors, with the rest of students, etc. A part from that, students will have online access to all the Master materials. Our Teaching staff are not just academics but businessmen, entrepreneurs, professionals and executives who are at top positions in different businesses and sectors. They focus on innovating in their companies, defining profitable and successful business models that add value to their employees and society. Our teachers seek to train students offering them an edgy and realistic view of the business world, as well as giving them the opportunity to practice different skills that students will be able to immediately bring in at their work places. Professional Career Opportunities Some of the career options you can choose from, among others, are: Director or Head of Operations, Purchasing, Supply, Demand Planning, Production, Transportation, Storage, after sales service, Logistics and Supply Chain Manager. Consultant or advisor in any management of the supply chain. Therefore, this Master will prepare you to: You will acquire an excellent level of knowledge about the areas of Supply Chain Management (SCM): purchasing, production,storage, transport systems and budgetary management. You will learn the national and international context in which the logistics operators can achieve competitive advantages. You will have a strategic and integrated vision on various areas that make up the management of the company, in order to facilitate the development of your career towards a leadership role in the field of operations and SCM. Understand the fundamental role that TIC and e-Commerce play in the innovation of the supply chain and logistics development projects. You will develop the necessary skills to implement, in a systematic and creative, complex solutions, while developing your management skills, communication, personal development, that allow you to shape your career successfully. [-]

Masters Intensive Management In Digital Marketing & Business

IED – Istituto Europeo di Design Madrid
Online & Campus Combined February 2017 Spain Madrid

The Intensive Master of Management in Marketing & Digital Business equip students with the knowledge and skills to start a career in business management 360, from strategy to change management in order to prepare professionals be the business leaders of tomorrow. [+]

THIS PROGRAM IS IN SPANISH Taught The Intensive Master of Management in Marketing & Digital Business equip students with the knowledge and skills to start a career in business management 360, from strategy to change management in order to prepare professionals to be the business leaders of tomorrow. With this master, students work thought and strategic planning through the development of a Business Plan including within it your marketing plan. Transversely will address throughout the course the fundamental concepts of Social Business to acquaint students within the environment both technological and digital, then move to the operational part where students learn how to use and measure existing tools to optimize business and increase its turnover, whether for companies aimed at the end consumer (B2C) and to resellers or distributors (B2B). The Intensive Master of Management in Marketing & Digital Business created with the aim of providing students with all the tools and knowledge necessary for the management of traditional businesses that need to migrate to the digital environment, launch a new business unit within the digital environment or open a newly created company. Among the main objectives of the master we include: - Acquiring strategic thinking and planning. - To introduce in both technological and digital environment. - Learn to develop a Business Plan including their global and digital marketing in this. - Managing the Digital Enterprise: finance, marketing, social business, big data and e-commerce. - Use creativity and innovation in the digitization process. - Plan, manage and measure the new digital media. - Create an online store. - Know the legal aspects of a digital company. The Intensive Masters are designed based on a methodological structure is divided into: A online content at the beginning and end of the program through e-learning platform IED Madrid. A face part, which focuses on a period of three months and whose purpose is to develop together with various professional educational program keys, combining projects, concepts and expertise. Duration: Online module: can be accessed between February and April. Face part: April to July. Development and presentation of online thesis: July to December. Hours: Party face: Monday to Friday from 9:30 to 13:30 and 15:00 to 18:00 h. [-]

Master in Digital Marketing, Communication & E-Business Management

IED – Istituto Europeo di Design Madrid
Campus October 2017 Spain Madrid

The Master of Marketing, Communication & E-Business Management provides students with the theoretical and strategic knowledge of the online marketing: from the digital communications to the operative one of an advertising agency. [+]

Best Part time Masters in e-Business in Spain. THIS PROGRAM IS TAUGHT IN SPANISH The Master of Marketing, Communication & E-Business Management provides students with the theoretical and strategic knowledge of the online marketing: from the digital communications to the operative one of an advertising agency. In a social and industrial context in which the use of the network is changing rapidly the communication and marketing, we are immersed in a process of constant changes. The incorporation of the technology in any activity and, in particular, in the way in which consumers think about and weigh their buying decisions is changing the way and habits of sale throughout the world. The Master of Marketing, Communication & E-Business Management guides students in this new and changeable scene to show them in a practical way how the digital change is affecting the world of advertising communication. The work is based on some knowledge connected with the reality that will allow them to make decisions to successfully face their future professional activity. The Master of Marketing, Communication & E-Business Management comes from a key concept: in today's society is logical and usual that the digital communication is the mainstay of all kind of activities that have to do with areas such as marketing, advertising and communication. Through a comprehensive program it wants to cover all the aspects of the digital communication from a practical approach that covers all the operative communication of an online advertising agency, to the development of the theoretical and strategic aspects of the online marketing applying them to cases and projects. In this way, the Istituto Europeo di Design offers a high level of specialization in all matters related to marketing and advertising on the net, to achieve in this way at the end of the course: 1. Students have a clear idea of the role that Internet plays today in the organizations, of the force it has in marketing and sales, and of possible future scenarios that the net can offer to the departments of communication and marketing of the companies. 2. Knowledge is strengthened with real case studies of the best practices in online communication, strategy and creativity. 3. Students have a proper technological base which allows to understand the foundations of most of the Internet services. 4. To refresh and strengthen all that knowledge of the students about the most important concepts of the modern marketing that will help them to better understand the objectives and the field of their online actions. 5. To understand and practice the foundations of project management, essential in the realization of any technological development for the start-up of online communication and advertising strategies: development of advertising micro sites, data collecting forms, banner campaigns, blogs, rich media , etc. .. 6. To understand the foundations of the metrics in the digital world as well as everything related to the media planning. AIMED AT: Postgraduates and graduates in the field of Communication, Marketing, Management, Advertising, Art and Design. Professional experience will be valued. [-]

Master in Business Studies - e-Business

United International Business Schools
Campus Part time 1 - 2 years September 2017 Spain Barcelona

This Master in Business Studies - Specialization in e-Business program is taught in English. students are given the option to join seminar courses also at several campus locations. [+]

SPECIALIZATION COURSES IN E-BUSINESS Level 500 GSCEB501 e-Business Markets and Virtual Communities (2) GSCEB502 e-Business and Digital Economy (2) GSCEB503 e-Commerce (2) GSCEB504 e-Business Analysis, Design and Applications (2) Comprehensive Cases in e-Business (2) Research Project in e-Business (2) Level 600 Thesis in e-Business (8) Capstone Project in e-Business (4) (for Dual Master students only) Admission requirements proficiency in the English language (refer to the admission section for further details) Bachelor degree (or equivalent) No distinction is made between academic or professional Bachelor degrees. Degrees with 180 European credits or 120 American semester credits are considered equivalent. Students who do not hold a business-related Bachelor degree or equivalent may be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in leveling courses from the Pre-Master program in order to be fully prepared for our graduate programs. Students who do not hold a Bachelor degree or equivalent should apply for a Bachelor degree program, or for the Undergraduate Diploma top-up program. Refer to the undergraduate admissions catalog for further details. Students who have 15 or more years of relevant work experience may apply directly for the Pre-Master program and will be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in specific undergraduate courses. e.g. Students who wish to earn a Master degree and who are required to complete the full Pre-Master program will need to earn 30 + 60 credits. CAREER PERSPECTIVES Our study programs and courses are career-oriented in nature and provide students with a high level of flexibility throughout their graduate studies. Focusing on a broad range of specialized subject matters, students are equipped with the necessary skills and knowledge to be successful in today’s global economy, and are prepared for a wide variety of professional development and career opportunities. Graduate programs are an excellent choice for recent college and university graduates who would like to see their employability in today's job market increase by engaging in rigorous and academically challenging graduate studies to obtain a relevant academic qualification in the field of business and management. Upon graduation, students mainly start or advance their careers with mid to upper-level management positions in national and multinational companies and organizations in various economic sectors. Others decide to launch a new business venture or join an existing family business. Students can also choose to continue their studies without interruption in almost any of our other graduate and postgraduate programs to further enhance their career prospects. [-]

Master In Digital Processing Technologies

laSalle Barcelona Postgraduate
Campus September 2017 Spain Barcelona

Technology Master in Digital Transformation will provide you knowledge about technological fields of the moment such as the Internet of Things, Cyber ​​security, Cloud, Big Data or Social Media. [+]

Best Part time Masters in e-Business in Spain. The Technology Master in Digital Transformation trains students in the discipline technologies necessary to understand a world of change as the current and thus understand the inherent advantages that exist for a company that is able to continually adapt to technological and digital evolution. Currently, to implement successfully the digital transformation in companies requires professionals who are fluent art technologies where connectivity between devices, data and people can generate and analyze large volumes of data dynamically, increase efficiencies both operational and communication processes themselves through user interaction and drive new business models through the use of well integrated into the company's technology. The opportunities presented by items included in the digital transformation such as Fog Computing, the Internet of Things (IoT), Big Data, Cloud, the User Experience (UX), new forms of agile programming web and mobile environments, Social Media, etc. they far exceed any challenge if the right skills and capabilities across the organization, from the Department IT (systems) or engineering to corporate management through the Operations and Marketing departments develop. If you think the digital transformation is changing the way in which the devices are connected to corporate systems, it is driving intelligent and efficient operations, and can improve customer satisfaction then you understand that it requires a new excellence in any business today. These are the main milestones that will reach studying the Master in Digital Technology Transformation in which you will develop new skills that will be needed in all organizations and at all organizational levels. What do you prepare? The Technology Master in Digital Transformation will provide itself with knowledge of the technological fields of the moment such as the Internet of Things, Cyber ​​security, Cloud, Big Data or Social Media. You'll also discover the best way to lead the development of mobile applications in web environment to understanding the technology integration with business models and applying usability across corporate design. We also prepare to understand the business strategy to implement concrete actions on the Internet. To whom it May concern? Input profile: Engineers and graduate students (especially in Computer Science or Telecommunications). Graduates of Bachelor, Master, and Superior Technical Engineering related to the master. Professionals from training cycles with experience in systems management. Professionals with a minimum of experience in the ICT sector (information and communications technology) who want to focus your career towards information technology leading the digital transformation of the company. Output Profile: Expert in digital processing for businesses. Specialist development and management of Internet of Things solutions. Specialist cloud systems with data analysis capabilities (data scientist). Expert in the integration and use of technology for digital transformation. [-]

Master In Mobile Business

laSalle Barcelona Postgraduate
Campus September 2017 Spain Barcelona

The Master in Mobile Business provides a complete view of all areas involved in a Mobile business with special emphasis on the part of Management, so that students can entrepreneur and / or run businesses or business areas Mobile, running a technology department Mobile or perform business intelligence consultancy Mobile. [+]

Smartphones have become an indispensable part of our daily life, to the point that have completely changed our habits. What began as a communication tool currently used in minor cases to speak through it, while most of the time is used to watch TV, shop, watch videos, use applications, play games, find information , etc., and therefore the Mobile industry has become one of the fastest growing global markets. The development of mobile technology has led to a revolutionary change in the Marketing and business and, as a result, has created the need for skilled workers in Mobile Business professionals. All companies that mobile technology become an essential part of their strategy will benefit from the opportunity to interact with the new consumer, which is permanently connected. Hence the need for advertising to include mobile and developing integrated cross-media and with different purchase paths that allow to reach existing customers more effectively, anywhere, anytime, campaigning for political greater involvement on their part. The Mobile Master in Business provides a complete view of all areas involved in a Mobile business with special emphasis on the part of Management, so that students can entrepreneur and / or run businesses or business areas Mobile, running a department Mobile technology or perform consulting intelligence Mobile business. The MMB de La Salle URL is focused on creating and running a mobile business. Currently the few masters that exist in the mobile sector are focused on a developer profile mainly neglecting sometimes the part of business where the strategy of a project is defined, technical feasibility, competitive benchmarking or profitability, sustainability and scalability. The Master in Mobile Business provides a complete view of all areas involved in a Mobile business with special emphasis on the part of Management, so that students can entrepreneur and / or run businesses or business areas Mobile, running a technology department Mobile or perform business intelligence consultancy Mobile. Students will design an App for the program (everything except programming) providing an overview of the tools and common processes for the proper development of an application. Mobile market is one of the fastest grow in the coming years. Through the mobile user is increasingly more demand and utilities that generate and transform entire sectors of industry. Constantly appear companies and business models related to the Mobile ecosystem and professional and business opportunities grow exponentially. The Teachers are professionals contrasted MMB of leading companies in all that is taught, and successful in their sector. All teachers MMB La Salle URL are daily facing real challenges and can teach not only theory but real and practical cases such as Privalia, King (Candy Crush), Catchoom, Geenaker, Uvinum, ZACARIS, Promotions Farma , Volkswagen AG, Emmasolutions (Praises Group), etc. What do you prepare? Train professionals able to identify market opportunities, conceptualizing and create business models and design solutions around the Mobile technology. Train professionals to be able to direct business area Mobile. Give a complete view of all areas involved in a Mobile business, with special emphasis on the part of Management. Acquire basic technical concepts necessary to establish a smooth and clear communication with all the technical organization chart. Provide an overview of the tools and common processes for the development of an application. Train students to be able to make Mobile a source of competitiveness and differentiation of the company. To whom it May concern? Input profile: Persons belonging or not the technology sector, want to start a new business from an idea based on a Mobile application. Managers, managers and consultants who want recycled in the business environment Mobile. Computer engineers developing native applications and Websites Mobile and want to start a new business or occupy positions of responsibility in the management of an existing business. Offline business professionals who want to incorporate Mobile solutions as a differential competitive element for your company. Professionals from other areas who want to redirect their career towards a new growth market. Output Profile: Managers start-up based on a business model Mobile. expert consultants in Business Intelligence Mobile. IT department managers experts in mobility projects. Business executives who manage a Mobile business. Program Development of a business model mobile Design technology business structure Finance for technology companies agile methods for project management and product development Technology for developing solutions Mobile Deploying a Mobile App How to Monetize one Mobile App Mobile Marketing and Advertising Management skills for team management Final master work: Generate an idea, develop a business model, creating a company and designing the mobile application as a basis for business. [-]

Masters In E-commerce

laSalle Barcelona Postgraduate
Campus September 2017 Spain Barcelona

The Masters in e-Commerce trains professionals to be able to do the analysis of market information and company a strategic asset, key to the implementation and direction of the channel digital sales and consequently for maintaining competitiveness and differentiation of the company. [+]

Best Part time Masters in e-Business in Spain. The Masters in e-Commerce trains professionals to be able to do the analysis of market information and company a strategic asset, key to the implementation and direction of the channel digital sales and consequently for maintaining competitiveness and differentiation of the company . The Masters in e-Commerce (MECOM) is an innovative program and updated to suit market demands, combining in-depth techniques Digital Marketing and e-Commerce, with the techniques of Management needed to run a business unit strategic. This coniderado the 4th best Masters in Spain in e-business sector, according to the Eduniversal Ranking. It consists of two graduate degrees: the Postgraduate Diploma in Digital Marketing (PMD) and Postgraduate Diploma in e-Commerce (PECOM). Both can be taken separately. You will see the strategic vision of the business area of ​​e-Commerce and receive management training (management) that enable you to get an overview and critique of business. You will try cases of online and offline companies, so you will see how marketing areas are managed digital and e-Commerce with a focus 360º: that is, companies that are already born online, but also with those that are offline and want to open new sales channels. You will form a business profile currently sued by companies. Teachers occupationally which operates in digital marketing departments and e-Commerce asset. What do you prepare? Train professionals who are capable of leading a department of digital marketing and e-Commerce area, as strategic business units within companies. Give a deep and comprehensive view of all areas involved in eCommerce, with special emphasis on digital marketing and business acceleration capabilities on the Internet. Train to the analysis of market information and company a strategic asset, key to the implementation and management of digital sales areas ensuring the maintenance of competitiveness and differentiation of the company. Provide students necessary to observe the online market with a critical eye and distinguish real business opportunities that exist in eCommerce tools. Spot trends, best practices and activate mechanisms to keep up in such a dynamic sector like online. To whom it May concern? Input profile: Professionals in the areas of marketing, sales, communication, advertising and consulting areas wishing to run Digital Marketing and e-Commerce areas. Professionals from other areas who want to redirect their career towards a new profession with great demand from companies .. Professional technical areas that need to expand knowledge in other functional areas necessary to successfully manage an e-Commerce with special emphasis on digital marketing and social networking as a business accelerator. Output Profile: Responsible for the areas of Digital Marketing and e-Commerce. Global expert consultants in e-Commerce strategy. [-]

Global Master Digital Business

ESDEN Business School
Online & Campus Combined Part time 9 months November 2017 Spain Madrid

The Global Digital Business Master of Business School Esden covers the educational foundation necessary framed in exercises and case studies of the hands of professionals recognized digital marketing and business communication on the Internet ... [+]

The Global Digital Business Master of Business School Esden covers the educational foundation necessary framed in exercises and case studies of the hands of professionals recognized digital marketing and business communication on the Internet. THE MOST COMPLETE DIGITAL CONTENT AND DATE OF BUSINESS All modules are reviewed and updated constantly, allowing us to ensure that we have the most complete for each of the disciplines of Digital Business that you know in depth in this Master contents: Strategy and Digital Planning, Usability, Marketing content, web Analytics, SEO, SEM, Social Media Marketing, Social Networks, E-commerce, Mobile Marketing, Legal Internet, etc. You'll know to plan, fund and meet the different disciplines! THIS IS A PROGRAM AIMED TO LEARN OF DEEP AND FORM eminently practical, different disciplines related to digital businesses. WE WANT WHAT YOU TEACH practice. We have designed a MASTER STUDY TO LEARN ALL ASPECTS OF DIGITAL BUSINESS FROM DAY. TEACHERS WILL HAVE PROFESSIONAL AND EXPERTS IN EACH OF THE AREAS WITH A DEEP KNOWLEDGE OF DIFFERENT DISCIPLINES RELATED TO DIGITAL BUSINESS. A PROJECT MASTER will realize tutored TO IMPLEMENT KNOWLEDGE ACQUIRED ALL ALONG THE ACADEMIC YEAR. TOGETHER WITH A DIVERSE GROUP OF CLASSMATES you WILL SHARE IDEAS AND BEST PRACTICES IN A dynamic learning environment. MODE: GLOBAL FORMAT (ONLINE + TWO WEEKS IN CLASSROOM MADRID). The program has a duration of 9 months, starting in November INNOVATIVE TEACHING METHOD YOU READY TO BE THE LEADER OF THE FUTURE We must learn to adapt to the new digital age and for this reason Esden has prepared an excellent program and has brought together a number of teachers in their cloister, which show the student the best strategies to get the maximum benefit from the business presence or personal Internet and digital business. The faculty is made up of active professionals experts in the field they teach. It is therefore a Master 100% focused on the current market reality, developed by Esden Business School to train future professionals in the field of Digital Business. GLOBAL MASTER IN DIGITAL BUSINESS DIGITAL STRATEGY AND PLANNING USABILITY MARKETING OF CONTENTS ANALYTICAL WEB SOCIAL MEDIA MARKETING SEO And SEM POSITIONING MOBILE MARKETING E COMMERCE LEGAL INTERNET THE BEST TRAINING IN DIGITAL BUSINESS Esden Business School has developed a complete and comprehensive Digital Business program that ensures students comprehensive training in the field of Digital Business. In our almost 20 years of history, and in different school campus, you we made more than 10 promotions Master Program in Digital Business. This has allowed us to optimize and develop both content and methodologies to be ready today to ensure that we have one of the most complete programs on the market. [-]

MA In Developing E-commerce And Logistics Management In Madrid

Madrid School of Marketing
Campus 400 hours September 2017 Spain Madrid

The Master in Development of E-Commerce and Logistics Management -in Presence (Madrid) of MSMK - Madrid School of Marketing is unprograma highly specialized E-Commerce and Logistics Management online platforms, which gives you the skills and abilities necessary to will specialize as E-Commerce Management, at the same time develop your expertise in creating online stores, E-Commerce platforms, systems and payment gateways, logistics and strategy and support for E-Commerce, management techniques and fulfillment, inventory management in distribution and transport, logistics process integration with online stores, and customer service in gamification, in mobilebusiness in Brandedcontent in social media strategy, and develop a business plan for an online business. [+]

Best Part time Masters in e-Business in Spain. PRESENTATION The Master in Development of E-Commerce and Logistics Management -in Presence (Madrid) of MSMK - Madrid School of Marketing is unprograma highly specialized E-Commerce and Logistics Management online platforms, which gives you the skills and abilities necessary to will specialize as E-Commerce Management, at the same time develop your expertise in creating online stores, E-Commerce platforms, systems and payment gateways, logistics and strategy and support for E-Commerce, management techniques and fulfillment, inventory management in distribution and transport, logistics process integration with online stores, and customer service in gamification, in mobilebusiness in Brandedcontent in social media strategy, and develop a business plan for an online business. The Master in Development of E-Commerce and Logistics Management Face (Madrid) of MSMK allows you to develop the program in the facilities of the emblematic street Principe de Vergara in Madrid, allowing you to combine your profession with your training highly specialized in Digital Marketing, you can attend conferences, seminars and workshops by prestigious speakers, you will work in small groups and quality faculty composed of managers of national and multinational companies and where you will benefit from an Employment Lifetime. PROGRAM STRUCTURE 01.FUNDAMENTOS AND MARKETING TECHNIQUES Key in traffic generation campaigns factors. Multimedia campaigns. Usability. Management. Tools. N SELF (ZENOVATION) 02.COMPORTAMIENTO CONSUMER AND lead- Experiential Marketing, SKILLS AND PERSONAL GROWTH The Experience Economy: a new scenario for the consumer to understand and comprehend. Experiential Marketing. Consumer value. The vision of experiential research: what techniques and tools used depending on the objectives. Analysis, roles and types of consumers. The design experience CustomerRelationshipManagement to CustomerExperience Management. Experiential Marketing (XM). How to tackle a project of experiential innovation. Technologies applied to consumer awareness. 03.ANÁLISIS ONLINE BUSINESS MODEL Analysis of online business models. Model Canvas, or how to create a sustainable model. Strategic alternatives online business. 04.BUSINESS A BUSINESS PLAN ONLINE Business analysis to create or developing. Positioning and segmentation. Business strategies. Forecast revenues, expenses. Monitoring of the business model. Financial management control. Funding application possibilities of investors. Crowdfounding and other financing alternatives. People management in the digital environment. Search and vendor management. 05.ESTRATEGIA IN NETWORKS Social Media and the web. Social Media Plan in the company. Content Marketing. 06.POSICIONAMIENTO SEARCH ENGINE Positioning Web: SEO strategy. SEM strategy: Google Adwords and other platforms. Web analytics. Planning and Campaign Management. Management tools and decision-making. 07.GAMIFICACIÓN Gamification in the business strategy. Gamification applied to ecommerce. Gamificación action planning. Return on investment (ROI). BUSINESS 08.MOBILE Consumers and users. Mobile strategy. Mobile Internet. Mobile messaging. Mobile advertising. Mobile Social Media. 09.BRANDED CONTENT New advertising models and their impact on communication campaigns. Advertising and Branded Content. Strategic Planning Branded Content. Creativity: design and management. Content Strategy and Brand. Informational and promotional content. Content production. Content distribution strategies. 10.SISTEMAS PAYMENT AND BRIDGES Internet and means of payment. Existing means of payment. Business and operational models. Integration methods. 11.PLATAFORMAS eCOMMERCE Types of ecommerce platform. Functionality of an ecommerce platform. Management efficiency and profitability of ecommerce platforms. Social Media and ecommerce platforms. 12.LA LOGISTICS AND SUPPORT AS A STRATEGY FOR eCOMMERCE Fundamentals and Techniques logistics. How to manage logistics services for ecommerce. Management.Integración Supplay Chain Logistics and service. Key supply chain factors. Offer and demand. Strategies for demand management. Basic strategies and their implementation for logistics management. 13.CÓMO manage inventories Fundamentals inventory and financial management. Types of inventory and cost control. Effective inventory management. Manage the "Long Tail effect" in the inventory. 14.TÉCNICAS FULFILLMENT AND MANAGEMENT Manage the value chain in eCommerce. Scenarios and business models online Manage the process of fulfillment. Supply fundamentals and techniques. Manage the entry process and implementation of the ABC model. Need storage service or outsourcing? crossdocking, stock in online store. Picking management. international eCommerce. Develop your own "business case" of the business. 15.DISTRIBUCIÓN AND TRANSPORT Major transportation decisions for online business. Management of incidents. The "last mile". Selection and transportation management ideal business model. Negotiation and management costs. Administrative and financial management related to the distribution and transportation. 16.LOGÍSTICA REVERSE (STRATEGY AND OPERATIONAL) Main concepts and techniques. Planning and implementation. Cost optimization. Reverse logistics management. Processes associated with handling returns. 17.INTEGRACIÓN the logistics process WITH ONLINE STORE Integrate a business with stock. Integrating a business without stock - Dropshiping. EDI and barcodes. Logistics label. Technology selection and negotiation with suppliers. LEGAL AND LEGAL 18.ASPECTOS eCommerce The Spanish / international legal system. Responsibility of shareholders and directors of a company. Shareholders' Agreement. International recruitment. Tools for our brand differentiation. Services Act Information Society (LSSI). Organic Law of Protection of Personal Data. (Act). Other consumer laws. .Applications Indirect taxes on the web: Legal Notices, Privacy & Notices. Trust seals. Web and security environment. Grievance processes. 19.SERVICIO AND CUSTOMER Functionality. Customer orientation. Increased business support. Loyalty schemes. Care and management of claims and complaints. eCRM. DIGITAL 20.EMPRENDIMIENTO Context and environment for generating innovation. The start-up: business models and success stories. Institutional support. Nurseries, advice, training, consulting, other. Fundraising techniques: raising capital and funding. Internationalization strategies. [-]

Intensive Master In E-branding, Social Media And User Experience In Madrid

Madrid School of Marketing
Campus 300 hours March 2017 Spain Madrid

Intensive Master in E-Branding, Social Media and User Experience - Face (Madrid) of MSMK - Madrid School of Marketing is a highly specialized E-Branding and Social Media program, which gives you the skills and abilities needed to create effective online branding strategy, generating creative and innovative strategies and tactics social networks and thus improving the user experience and online reputation of the company. [+]

PRESENTATION Intensive Master in E-Branding, Social Media and User Experience - Face (Madrid) of MSMK - Madrid School of Marketing is a highly specialized E-Branding and Social Media program, which gives you the skills and abilities needed to create effective online branding strategy, generating creative and innovative strategies and tactics social networks and thus improving the user experience and online reputation of the company. Intensive Master in E-Branding, Social Media and User Experience Face (Madrid) of MSMK allows you to develop the program in the facilities of the emblematic street Principe de Vergara in Madrid, allowing you to combine your professional activity your training highly specialized in E-Branding, Social Media and User Experience, will attend lectures, seminars and workshops by prestigious speakers, you will work in small groups and faculty quality composed of executives of national and multinational companies and where you You benefit from an Employment Practices Lifetime and Exchange specializing in the Masters. PROGRAM STRUCTURE And 01.INTRODUCCIÓN Theoretical Framework Brand management in new environments and the importance of creating content for them. Inbound Marketing and Content Marketing. Theoretical framework of Branded Content. Focus "push" to "pull". Cultural sponsorship to branded content. Satisfaction to Gratitude. Crowdmedia times. Meaningful Brands. Or SAME (ZENOVATION) 02.REDES SOCIAL lead-, SKILLS AND PERSONAL GROWTH What is and how to develop a Social Media Marketing Plan. Keys of a good strategy. Social Media profitability. Filing a Social Media Marketing Plan. Facebook. Twitter. Linkedin. Google +. Pinterest. 03.GESTION PROFESSION: ACTION, tools and channels Tactical and operational in Social Media: Daily management, dissemination 2.0, recruitment and engagement. Inbound Marketing Measuring Social Media: KPIs, reports, and reporting. Database management and Newsletter. 04.CONTENT MANAGEMENT How to create a content strategy. Blogging platforms: WordPress. Video Marketing. 05.ORM, measurement and MONITARIZACIÓN Monitoring as a key element. Online corporate reputation, influence and "sentiment". Resolution Crisis in Social Media. USER 06.EXPERIENCIA (UX) User-centered design, definition and properties. Developments and trends in UX. UX research methods, why and when to use them. Writing oriented web. The planning process. Defining metrics and goals UX Scorecard to analyze the user experience. Conversion optimization, definition and properties. Customer buying cycle online. Test planning, where to begin. Test planning, how to prioritize. Defining metrics and conversion goals. Test A / B and Multivariate. Creating doorway pages. 07.ANALÍTICA AND MEASUREMENT Web Analytics: Google Analytics. Creating Dashboards. Reporting. Defining KPIs. Tools to develop online control boxes. Scorecard for SEO campaigns. Scorecard for PPC campaigns. Scorecard for online display advertising campaigns. Scorecard for email campaigns. Scorecard for social media campaigns. Scorecard for the user experience. STORYTELLING 08.TRANSMEDIA Transmedia Storytelling different applications. Viewers no longer go to the movies, stories come to them. The Transmedia in the film environment. Building a #Transmedia Storytelling advertising, #SocialTV, # TransSocialTV ... why now talking about #TransBrandedContent? LOYALTY AND engament 09.ESTRATEGIA in digital environments Design of a loyalty program online. CRM and e-CRM. Applying knowledge to increase value: Crosselling, offer, etc. Generation of faithful visitors. Loyalty actions on website traffic. Customer Experience Management in digital environments. Viral online: MGM. Brand community and collaborative processes. 10.EMPRENDER IN THE DIGITAL ECONOMY Criteria and factors to consider before launching our project. Advantages and disadvantages of undertaking on the Internet. Analysis of the different business models. Knowing the customer and the digital consumer. Experiences and lessons learned from real cases. New trends in digital businesses. [-]

Intensive Master Of E-commerce In Madrid

Madrid School of Marketing
Campus 400 hours March 2017 Spain Madrid

The Intensive Master in E-Commerce -in Presence (Madrid) of MSMK - Madrid School of Marketing is a highly specialized E-Commerce program, which gives you the skills and abilities necessary to will specialize as E-Commerce Management, at the same time develop your skills in creating online stores, E-Commerce platforms, systems and payment gateways, logistics and strategy and support for E-Commerce, management techniques and fulfillment, inventory management in distribution and transport, integration logistics with online stores, and customer service in gamification in mobile business in branded content, social media strategy, and develop a business plan for an online business process. [+]

Best Part time Masters in e-Business in Spain. PRESENTATION The Intensive Master in E-Commerce -in Presence (Madrid) of MSMK - Madrid School of Marketing is a highly specialized E-Commerce program, which gives you the skills and abilities necessary to will specialize as E-Commerce Management, at the same time develop your skills in creating online stores, E-Commerce platforms, systems and payment gateways, logistics and strategy and support for E-Commerce, management techniques and fulfillment, inventory management in distribution and transport, integration logistics with online stores, and customer service in gamification in mobile business in branded content, social media strategy, and develop a business plan for an online business process. The Intensive Master in E-Commerce Face (Madrid) of MSMK allows you to develop the program in the facilities of the emblematic street Principe de Vergara in Madrid, allowing you to combine your profession with your highly specialized training in Digital Marketing, you can attend conferences, seminars and workshops by prestigious speakers, you will work in small and cloister of quality composed of executives of national and multinational companies and where you will benefit from an Employment Lifetime and Exchange Practices specializing in groups Master. PROGRAM STRUCTURE 01.FUNDAMENTOS AND MARKETING TECHNIQUES Key in traffic generation campaigns factors. Multimedia campaigns. Usability. Management. Tools. N SELF (ZENOVATION) CONSUMER AND 02.COMPORTAMIENTO lead- Experiential Marketing, SKILLS AND PERSONAL GROWTH The Experience Economy: a new scenario for the consumer to understand and comprehend. Experiential Marketing. Consumer value. The vision of experiential research: what techniques and tools used depending on the objectives. Analysis, roles and types of consumers. The design experience to Customer Relationship Management Customer Experience Management. Experiential Marketing (XM). How to tackle a project of experiential innovation. Technologies applied to consumer awareness. 03.ANÁLISIS ONLINE BUSINESS MODEL Analysis of online business models. Model Canvas, or how to create a sustainable model. Strategic alternatives online business. 04.BUSINESS A BUSINESS PLAN ONLINE Business analysis to create or developing. Positioning and segmentation. Business strategies. Forecast revenues, expenses. Monitoring of the business model. Financial management control. Funding application possibilities of investors. Crowdfounding and other financing alternatives. People management in the digital environment. Search and vendor management. 05.ESTRATEGIA IN NETWORKS Social Media and the web. Social Media Plan in the company. Content Marketing. 06.POSICIONAMIENTO SEARCH ENGINE Positioning Web: SEO strategy. SEM strategy: Google Adwords and other platforms. Web analytics. Planning and Campaign Management. Management tools and decision-making. 07.GAMIFICACIÓN Gamification in the business strategy. Gamification applied to ecommerce. Gamificación action planning. Return on investment (ROI). BUSINESS 08.MOBILE Consumers and users. Mobile strategy. Mobile Internet. Mobile messaging. Mobile advertising. Mobile Social Media. 09.BRANDED CONTENT New advertising models and their impact on communication campaigns. Advertising and Branded Content. Strategic Planning Branded Content. Creativity: design and management. Content Strategy and Brand. Informational and promotional content. Content production. Content distribution strategies. 10.SISTEMAS PAYMENT AND BRIDGES Internet and means of payment. Existing means of payment. Business and operational models. Integration methods. 11.PLATAFORMAS eCOMMERCE Types of ecommerce platform. Functionality of an ecommerce platform. Management efficiency and profitability of ecommerce platforms. Social Media and ecommerce platforms. 12.LA LOGISTICS AND SUPPORT AS A STRATEGY FOR eCOMMERCE Fundamentals and Techniques logistics. As managing logistics services ecommerce. Supplay Chain and Logistics Management. Integration services. Key supply chain factors. Offer and demand. Strategies for demand management. Basic strategies and their implementation for logistics management. 13.CÓMO manage inventories Fundamentals inventory and financial management. Types of inventory and cost control. Effective inventory management. Manage the "Long Tail effect" in the inventory. 14.TÉCNICAS FULFILLMENT AND MANAGEMENT Manage the value chain in eCommerce. Scenarios and business models online Manage the process of fulfillment. Supply fundamentals and techniques. Manage the entry process and implementation of the ABC model. Need storage service or outsourcing? cross docking, stock in online store. Picking management. international eCommerce. Develop your own "business case" of the business. 15.DISTRIBUCIÓN AND TRANSPORT Major transportation decisions for online business. Management of incidents. The "last mile". Selection and transportation management ideal business model. Negotiation and management costs. Administrative and financial management related to the distribution and transportation. 16.LOGÍSTICA REVERSE (STRATEGY AND OPERATIONAL) Main concepts and techniques. Planning and implementation. Cost optimization. Reverse logistics management. Processes associated with handling returns. 17.INTEGRACIÓN the logistics process WITH ONLINE STORE Integrate a business with stock. Integrating a business without stock - Drop shiping. EDI and barcodes. Logistics label. Technology selection and negotiation with suppliers. LEGAL AND LEGAL 18.ASPECTOS eCommerce The Spanish / international legal system. Responsibility of shareholders and directors of a company. Shareholders' Agreement. International recruitment. Tools for our brand differentiation. Services Act Information Society (LSSI). Organic Law of Protection of Personal Data. (Act). Other consumer laws. .Applications Indirect taxes on the web: Legal Notices, Privacy & Notices. Trust seals. Web and security environment. Grievance processes. 19.SERVICIO AND CUSTOMER Functionality. Customer orientation. Increased business support. Loyalty schemes. Care and management of claims and complaints. eCRM. DIGITAL 20.EMPRENDIMIENTO Context and environment for generating innovation. The start-up: business models and success stories. Institutional support. Nurseries, advice, training, consulting, other. Fundraising techniques: raising capital and funding. Internationalization strategies. [-]

Professional Masters In Marketing Strategies & Communication Digital Online

IIMN - Instituto Internacional de Marketing
Online & Campus Combined Part time 14 months September 2017 Spain Barcelona

The Professional Master in Strategy & Marketing Digital Communication Online provides comprehensive training to be able to exercise successfully the function of Director of Digital Communications ... [+]

Professional Master in Digital Strategy & Marketing Communication Online The demand for communication specialists, who master the digital media is growing exponentially. Develop a coherent communication strategy in order to communicate effectively is a key point for any company. Given the diversity of the public to which a company as well as multiple messages to be presented by heads, their communication strategy should articulate this set of possibilities around a clear and constant guideline. The Professional Master in Digital Communication Strategies & Marketing Online provides comprehensive training to be able to exercise successfully the function of Director of Digital Communication. GOALS To train students to work as an expert and professional in any field of online marketing. Teach students the latest tools and techniques that allow you to enhance the professional skills and resources to successfully develop online marketing strategies. Teach students to develop communication actions and content creation in social and digital media. To train students so you can elaborate a coherent communication strategy in order to communicate effectively taking into account the diversity of the public to which your company is headed. Blended Learning In the embodiment Blended Learning or blended learning divides the student with the combination of classroom and online work. Each student has a schedule of activities and study in the online campus to achieve its objectives. It accounts with the professor and tutor. E-Learning In the e-learning student learning based on work online through our virtual campus. Each student has a schedule of activities and study in the online campus to achieve its objectives. It has the tutor. Summer School In the embodiment Summer School students will perform its program following the format of blended learning mode, with the difference that the contact hours will be held intensively in the mornings from 9:30 to 14:30 during the months of June and July. To whom it is addressed All those who work in the area of ​​Marketing and Social Networks and need to acquire the knowledge and tools necessary current online sector. To all those who want to deepen the strategic area of ​​social media, whether Community Managers, students Communication, Advertising and / or Marketing, or in charge of the area of ​​Online Marketing. For people who want to improve or learn to develop a communication strategy in order to get more sales. A professional in any field of business that interests them evolve and understand the major changes that the Internet is having on marketing strategies. For those who need to learn a new profession that demands the market today. Double Degree Once completed the Master and the corresponding qualifications overcome self-certificate issued by the Universitat Abat Oliva CEU and by the International Institute of Marketing will be obtained. [-]

Professional Master In Digital Marketing & E-commerce

IIMN - Instituto Internacional de Marketing
Online & Campus Combined Part time 14 months September 2017 Spain Barcelona

The Professional Master in Digital Marketing & E-Commerce offers students the skills to design the strategy and more effective action on any platform E-Commerce, and trained as a specialist in this discipline leading Digital Marketing ... [+]

Best Part time Masters in e-Business in Spain. Professional Master in Digital Marketing & E-Commerce Year after year, growing turnover in the sector of online sales. The labor market increasingly needs professionals who are able to create, manage and monitor an E-Commerce effectively. The Professional Master in Digital Marketing & E-Commerce offers students the skills to design the strategy and more effective action on any platform E-Commerce, and trained as a specialist in this discipline leading Digital Marketing. GOALS To train students to work as an expert and professional in any field of Online Marketing and E-Commerce. Teaching the new possibilities offered by the Internet to master all fields of online marketing and search engine optimization, web usability, effective email marketing, web analytics, search engine marketing. Efficiently manage Internet sales to become a true specialist in digital marketing and E-Commerce manager, teaching all necessary measures to manage projects online strategies. Enhance the presence of any online business and lead projects eCommerce and digital marketing. Learning to define strategies for success in the online environment and develop E-Commerce projects. Know the different types of stores, platforms and E-Commerce strategies. Design a development strategy E-Commerce for your business. Create and manage a store Prestashop. Define and manage the promotion and advertising of your store. Blended Learning In the embodiment Blended Learning or blended learning divides the student with the combination of classroom and online work. Each student has a schedule of activities and study in the online campus to achieve its objectives. It accounts with the professor and tutor. E-Learning In the e-learning student learning based on work online through our virtual campus. Each student has a schedule of activities and study in the online campus to achieve its objectives. It has the tutor. Summer School In the embodiment Summer School students will perform its program following the format of blended learning mode, with the difference that the contact hours will be held intensively in the mornings from 9:30 to 14:30 during the months of June and July. To whom it is addressed The people who want to create their own online shop and have the resources to manage it successfully. To all those people who work in the area of ​​Digital Marketing and need to acquire the knowledge and tools necessary current online sector. A professional in any field of business that interests them evolve and understand the major changes that the Internet is having on marketing strategies and E-Commerce. Double Degree Once completed the Master and the corresponding qualifications overcome self-certificate issued by the Universitat Abat Oliva CEU and by the International Institute of Marketing will be obtained. [-]