Master's Degree in e-Business in Madrid in Spain

View Masters Programs in e-Business 2017 in Madrid in Spain

e-Business

A masters is earned after students complete an undergraduate degree program. To obtain a masters, you usually need to complete 12 to 18 college courses that often involve completing comprehensive tests and/or a thesis.

E-business focuses on using the internet and other electronic means to buy and sell goods and services and to manage business operations. Students of e-business concentrate on the security of websites, enabling international access to sites, and safeguarding the integrity of data and customer information.

Spain, officially the Kingdom of Spain, is a sovereign state and a member state of the European Union. It is located on the Iberian Peninsula in southwestern Europe. Spanish universities regulate access to their own degrees and they fix the academic fees. They can also offer unofficial postgraduate degrees. The capital city Madrid has possibly the largest number of bars per capita of any European city and a very active nightlife.

Madrid City is the capital of Spain. It is a metropolitan area with over 3 million residents. It has an arena called Las Ventas that hosts the annual bullfighting event. The city has many public and private universities.

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Master In Digital Marketing And E-commerce

Spain Business School
Online Part time 10  February 2017 Spain Madrid

It addresses all those who want to create an Internet business and want to reach potential buyers, wherever they are, and know how to do it from different devices in the world. Also for those who need to define and plan the strategy that will lead to success in any trading company ... [+]

Masters in e-Business in Madrid in Spain. Who should attend: It addresses all those who want to create an Internet business and want to reach potential buyers, wherever they are, and know how to do it from different devices in the world. Also for those who need to define and plan the strategy that will lead to success in any trading company. Objectives: Know, understand and apply the fundamentals of any company on the Internet dedicated to trade, but from the perspective of the new market, digital. Acquire full knowledge from attracting customers, their loyalty, the strategy of e-commerce to the analysis of the results. Ability to measure and achieve results on the actions that are launched. Become an expert in achieving the best ROI. Being able to build your own project and get funding for it. In addition, a number of global targets to all programs consisting of: efficiently lead teams, learn to make strategic decisions, develop a global and inclusive vision, master change management and capture management skills. agenda: Module 1: Fundamentals Session 1: technological and legal environment. Session 2: Fundamentals of marketing. Session 3: Introduction to e-commerce. Module 2: Client Session 1: Digital Consumer. Session 2: CRM. Customer Management. Module 3: Digital Marketing Session 1: Digital Marketing. Session 2: Mobile Marketing. Session 3: Social Networks. Session 4: Email Marketing. Session 5: Search Engines: SEO-SEM. Session 6: Google Analytics I. Session 7: Google Adwords I. Session 8: Design and campaign management Module 4: E-commerce Session 1: Strategy in e-commerce. Session 2: Social e-commerce. Session 3: Logistics e-commerce. Session 4: Prestashop. Session 5: Magento. Module 5: Digital Management Skills Session 1: Time management. Session 2: Stress Management. Session 3: Public speaking. Session 4: Effective presentations. END OF MASTERS. Always accompanied by your expert, your project tutor and the head teacher. Additional Information: Those students who wish have the possibility of internships in major companies. This training can be funded by the Tripartite Foundation [-]

Master In Digital Marketing And Online Strategy

Spain Business School
Online Part time 10  February 2017 Spain Madrid

Aimed at all professionals who need to incorporate into their business strategies new customers use channels: digital. And, of course, to all entrepreneurs who need to know the benefits of the Internet, either because they will mount an e-commerce or because they want to transform or adapt their traditional business to digital ... [+]

Who should attend: All professionals who need to incorporate into their business strategies new customers use channels: digital. And, of course, to all entrepreneurs who need to know the advantages of the Internet, either because they will mount an e-commerce or because they want to transform or adapt their traditional business to digital. Objectives: Know, understand and apply the fundamentals of any company, but from the perspective of the new market: the digital. Acquire full knowledge of marketing and customer management. Ability to measure and achieve results on the actions that are launched. Become an expert in achieving the best ROI. Being able to build your own project and get funding for it agenda: Module 1: Fundamentals Session 1: technological and legal environment. Session 2: Fundamentals of marketing. Module 2: Customer Session 1: Digital Consumer. Session 2: CRM. Customer Management. Session 3: Customer loyalty. Module 3: Digital Marketing Session 1: Digital Marketing. Session 2: Mobile marketing. Session 3: The world of social networks. Session 4: Email Marketing. Session 5: SEO and SEM Search Engine. Session 6: Google Analytics I. Analyzing data. Session 7: Google Adwords I. Designing campaigns. Module 4: Strategy Session 1: Objectives and strategies of a website. Session 2: Strategy in e-commerce. Session 3: Social Media Strategy. Session 4: Managing online reputation. Session 5: Strategic Marketing Plan. Session 6: Creating digital product. Session 7: Campaigns 360. Session 8: Marketing sector. Module 5: Digital Management Skills Session 1: Written communication. Session 2: Audiovisual Communication. Session 3: Public speaking. Session 4: Effective presentations END OF MASTERS. Always accompanied by your expert, your project tutor and the head teacher. Additional Information: Those students who wish have the possibility of internships in major companies. This training can be funded by the Tripartite Foundation Reviews of students: Carmen Luna (2015) • What is the best course? The best of the master has been the variety of subjects taught ranging from thematic technical nature and Fundamentals of the legal environment, enterprise or Finance Law for non-financial to more practical and dynamic, such as time management and leadership courses or motivation. • What is the worst of the course? The high number of exercises that send some teachers • Would you recommend it? Yes. I would recommend to those who want to have extensive training in digital business and also to those who have knowledge of certain areas of marketing and have not delved into important issues such as mobile marketing, social networks or web analytics. Francisco Salas (2016) • What is the best course? I like the art, the campus and methods • Would you recommend this master? • Yes of course [-]

Master In Digital Business

Spain Business School
Online & Campus Combined Part time 12 months February 2017 Spain Madrid

All professionals have to run businesses, either themselves or for others, digital or to be converted to digital theirs. The Master in Digital Business enables you to be a master in all disciplines of new businesses, technological and legal foundations applied to Internet products, digital consumer and e-commerce, marketing in all its forms (digital, mobile, social networking, loyalty client), online content management, web analytics, advertising, digital management skills and much more ... [+]

Masters in e-Business in Madrid in Spain. Who should attend: All professionals have to run businesses, either themselves or for others, digital or to be converted to digital theirs. The Master in Digital Business enables you to be a master in all disciplines of new businesses, technological and legal foundations applied to Internet products, digital consumer and e-commerce, marketing in all its forms (digital, mobile, social networking, loyalty client), online content management, web analytics, advertising, digital management skills and much more ... Business School in Spain we are experts in training existing and future digital leaders. Objectives: Know, understand and apply the fundamentals of any company, but from the perspective of the new market: the digital. Acquire basic knowledge of sales, marketing, finance and human resources, but mastering the new techniques of Digital Marketing, Social Networks, Electronic Commerce, Directives 2.0 Skills and Web Analytics. Ability to measure and achieve results on the actions that are launched. Become an expert in achieving the best ROI. Being able to build your own project and get funding for it In addition, a number of global targets to all programs consisting of: efficiently lead teams, learn to make strategic decisions, develop a global and inclusive vision, master change management and capture management skills. agenda: Module 1: Fundamentals Session 1: Technological environment. Session 2: Legal environment. Session 3: Basics of Marketing. Module 2: Digital Home Session 1: Digital Product Session 2: Digital Consumer Session 3: E-commerce Session 4: Keys to building a successful e-commerce Session 5: CRM. Customer Management Module 3: Operational digital Session 1: Digital Marketing Session 2: Mobile Marketing Session 3: Social Media Marketing Session 4: Search Strategy Session 5: Email Marketing and affiliation Session 6: Creativity and Advertising online Session 7: General Law on advertising and Session 8: Commercial Law Module 4: Strategy and digital content Session 1: Strategic Marketing Plan Session 2: Strategies Loyalty Session 3: Social Media Strategy Session 4: Managing Content Session 5: Monetization of online media Module 5: Metrics and Monitoring Session 1: Web Analytics Session 2: Managing online reputation Session 3: Digital Media Advertising Module 6: Leadership and Management Session 1: Management enterprising Session 2: Act venture Session 3: Finance for non-financial Session 4: Leadership Session 5: Effective presentations Session 6: Team motivation Session 7: The art of public speaking Session 8: Time Management Session 9: Stress Management END OF MASTERS. You will work in teams, which will enable an active and practical networking face your future experiences. Always accompanied by your expert, your project tutor and the head teacher. Additional Information: Those students who wish have the possibility of internships in major companies. This training can be funded by the Tripartite Foundation Reviews of students: Juan José Polo (2014) "Entrepreneurship and digital marketing are two disciplines in which I would like to become expert. To advance this goal, it needed to expand and reinforce what they learned during my previous professional and educational experience, immersing myself fully in a graduate program 100% focused on digital business reality. In this sense, having enrolled in the Master in Digital Business of Spain Business School has been a success. The teaching team consists of experienced professionals in the digital world, materials do a tour in detail the areas that make up any online business and also has courses that help you complete your training, acquiring knowledge on issues such as strategy, leadership or effective project management. But above all, I would like to emphasize the human factor responsible for the master. A nearby school, attentive to their students and offering the best possible quality during the time we shared the training experience. We have lived very good moments in the classroom materclass. Among the best without doubt, also have made new friends and professional contacts among peers. Finally, I would like to highlight the online platform. Through it we contacted teachers, access the educational content that is distributed in modules and discussed with colleagues in discussion forums. It is a participatory medium that adds value and makes the process of studying the master simple. " Alvaro Carmona (2014) • What is the best course? very interesting classes, with talks by professionals highly productive sector. effective monitoring. Proper functioning of the platform. Wide variety of subjects and content certainly very full. In general, good teachers involved in their teaching • What it is the worst of the course? Some teachers are delayed in corrections. • Would you recommend it? I've already done it. I mentioned it to friends and colleagues Alfonso Zurera (2014) • What is the best course? I am very happy with the Master in Digital Business, and I'm glad to be part of the first class, both for good (we will be the first trained in this subject) and for bad (some errors have been resolved along of course, and I'm glad to have participated in improvement). • What is the worst of the course? Just a note regarding the platform: that students could individually make the theme colors for the sessions, to mark in red to go running and avoid having to look if we have completed or not. • Would you recommend it? Everyone who asks me. I inform you about the master and tell them where they can find information. I am a good ambassador for SBS and especially the master "Digital Business". Alvaro Lopez Izquierdo (2015) • What is the best course? The possibility of the Master so online is very positive for those who are working, in addition, there is time to work topics and exercises are convenient and practical. • What is the worst of the course? I'll wait to finish it. • Would you recommend it? Yes, certainly, the moment the course is very complete, there are great professionals and many concepts are learned. [-]

Masters Intensive Management In Digital Marketing & Business

IED – Istituto Europeo di Design Madrid
Online & Campus Combined Full time February 2017 Spain Madrid

The Intensive Master of Management in Marketing & Digital Business equip students with the knowledge and skills to start a career in business management 360, from strategy to change management in order to prepare professionals be the business leaders of tomorrow. [+]

THIS PROGRAM IS IN SPANISH Taught The Intensive Master of Management in Marketing & Digital Business equip students with the knowledge and skills to start a career in business management 360, from strategy to change management in order to prepare professionals to be the business leaders of tomorrow. With this master, students work thought and strategic planning through the development of a Business Plan including within it your marketing plan. Transversely will address throughout the course the fundamental concepts of Social Business to acquaint students within the environment both technological and digital, then move to the operational part where students learn how to use and measure existing tools to optimize business and increase its turnover, whether for companies aimed at the end consumer (B2C) and to resellers or distributors (B2B). The Intensive Master of Management in Marketing & Digital Business created with the aim of providing students with all the tools and knowledge necessary for the management of traditional businesses that need to migrate to the digital environment, launch a new business unit within the digital environment or open a newly created company. Among the main objectives of the master we include: - Acquiring strategic thinking and planning. - To introduce in both technological and digital environment. - Learn to develop a Business Plan including their global and digital marketing in this. - Managing the Digital Enterprise: finance, marketing, social business, big data and e-commerce. - Use creativity and innovation in the digitization process. - Plan, manage and measure the new digital media. - Create an online store. - Know the legal aspects of a digital company. The Intensive Masters are designed based on a methodological structure is divided into: A online content at the beginning and end of the program through e-learning platform IED Madrid. A face part, which focuses on a period of three months and whose purpose is to develop together with various professional educational program keys, combining projects, concepts and expertise. Duration: Online module: can be accessed between February and April. Face part: April to July. Development and presentation of online thesis: July to December. Hours: Party face: Monday to Friday from 9:30 to 13:30 and 15:00 to 18:00 h. [-]

Master in Digital Marketing, Communication & E-Business Management

IED – Istituto Europeo di Design Madrid
Campus Full time October 2017 Spain Madrid

The Master of Marketing, Communication & E-Business Management provides students with the theoretical and strategic knowledge of the online marketing: from the digital communications to the operative one of an advertising agency. [+]

Masters in e-Business in Madrid in Spain. THIS PROGRAM IS TAUGHT IN SPANISH The Master of Marketing, Communication & E-Business Management provides students with the theoretical and strategic knowledge of the online marketing: from the digital communications to the operative one of an advertising agency. In a social and industrial context in which the use of the network is changing rapidly the communication and marketing, we are immersed in a process of constant changes. The incorporation of the technology in any activity and, in particular, in the way in which consumers think about and weigh their buying decisions is changing the way and habits of sale throughout the world. The Master of Marketing, Communication & E-Business Management guides students in this new and changeable scene to show them in a practical way how the digital change is affecting the world of advertising communication. The work is based on some knowledge connected with the reality that will allow them to make decisions to successfully face their future professional activity. The Master of Marketing, Communication & E-Business Management comes from a key concept: in today's society is logical and usual that the digital communication is the mainstay of all kind of activities that have to do with areas such as marketing, advertising and communication. Through a comprehensive program it wants to cover all the aspects of the digital communication from a practical approach that covers all the operative communication of an online advertising agency, to the development of the theoretical and strategic aspects of the online marketing applying them to cases and projects. In this way, the Istituto Europeo di Design offers a high level of specialization in all matters related to marketing and advertising on the net, to achieve in this way at the end of the course: 1. Students have a clear idea of the role that Internet plays today in the organizations, of the force it has in marketing and sales, and of possible future scenarios that the net can offer to the departments of communication and marketing of the companies. 2. Knowledge is strengthened with real case studies of the best practices in online communication, strategy and creativity. 3. Students have a proper technological base which allows to understand the foundations of most of the Internet services. 4. To refresh and strengthen all that knowledge of the students about the most important concepts of the modern marketing that will help them to better understand the objectives and the field of their online actions. 5. To understand and practice the foundations of project management, essential in the realization of any technological development for the start-up of online communication and advertising strategies: development of advertising micro sites, data collecting forms, banner campaigns, blogs, rich media , etc. .. 6. To understand the foundations of the metrics in the digital world as well as everything related to the media planning. AIMED AT: Postgraduates and graduates in the field of Communication, Marketing, Management, Advertising, Art and Design. Professional experience will be valued. [-]

Master in Business Studies - e-Business

United International Business Schools
Campus Full time Part time 1 - 2 years September 2017 Spain Barcelona + 1 more

This Master in Business Studies - Specialization in e-Business program is taught in English. students are given the option to join seminar courses also at several campus locations. [+]

SPECIALIZATION COURSES IN E-BUSINESS Level 500 GSCEB501 e-Business Markets and Virtual Communities (2) GSCEB502 e-Business and Digital Economy (2) GSCEB503 e-Commerce (2) GSCEB504 e-Business Analysis, Design and Applications (2) Comprehensive Cases in e-Business (2) Research Project in e-Business (2) Level 600 Thesis in e-Business (8) Capstone Project in e-Business (4) (for Dual Master students only) Admission requirements proficiency in the English language (refer to the admission section for further details) Bachelor degree (or equivalent) No distinction is made between academic or professional Bachelor degrees. Degrees with 180 European credits or 120 American semester credits are considered equivalent. Students who do not hold a business-related Bachelor degree or equivalent may be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in leveling courses from the Pre-Master program in order to be fully prepared for our graduate programs. Students who do not hold a Bachelor degree or equivalent should apply for a Bachelor degree program, or for the Undergraduate Diploma top-up program. Refer to the undergraduate admissions catalog for further details. Students who have 15 or more years of relevant work experience may apply directly for the Pre-Master program and will be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in specific undergraduate courses. e.g. Students who wish to earn a Master degree and who are required to complete the full Pre-Master program will need to earn 30 + 60 credits. CAREER PERSPECTIVES Our study programs and courses are career-oriented in nature and provide students with a high level of flexibility throughout their graduate studies. Focusing on a broad range of specialized subject matters, students are equipped with the necessary skills and knowledge to be successful in today’s global economy, and are prepared for a wide variety of professional development and career opportunities. Graduate programs are an excellent choice for recent college and university graduates who would like to see their employability in today's job market increase by engaging in rigorous and academically challenging graduate studies to obtain a relevant academic qualification in the field of business and management. Upon graduation, students mainly start or advance their careers with mid to upper-level management positions in national and multinational companies and organizations in various economic sectors. Others decide to launch a new business venture or join an existing family business. Students can also choose to continue their studies without interruption in almost any of our other graduate and postgraduate programs to further enhance their career prospects. [-]

Global Master Digital Business

ESDEN Business School
Online & Campus Combined Part time 9 months November 2017 Spain Madrid

The Global Digital Business Master of Business School Esden covers the educational foundation necessary framed in exercises and case studies of the hands of professionals recognized digital marketing and business communication on the Internet ... [+]

Masters in e-Business in Madrid in Spain. The Global Digital Business Master of Business School Esden covers the educational foundation necessary framed in exercises and case studies of the hands of professionals recognized digital marketing and business communication on the Internet. THE MOST COMPLETE DIGITAL CONTENT AND DATE OF BUSINESS All modules are reviewed and updated constantly, allowing us to ensure that we have the most complete for each of the disciplines of Digital Business that you know in depth in this Master contents: Strategy and Digital Planning, Usability, Marketing content, web Analytics, SEO, SEM, Social Media Marketing, Social Networks, E-commerce, Mobile Marketing, Legal Internet, etc. You'll know to plan, fund and meet the different disciplines! THIS IS A PROGRAM AIMED TO LEARN OF DEEP AND FORM eminently practical, different disciplines related to digital businesses. WE WANT WHAT YOU TEACH practice. We have designed a MASTER STUDY TO LEARN ALL ASPECTS OF DIGITAL BUSINESS FROM DAY. TEACHERS WILL HAVE PROFESSIONAL AND EXPERTS IN EACH OF THE AREAS WITH A DEEP KNOWLEDGE OF DIFFERENT DISCIPLINES RELATED TO DIGITAL BUSINESS. A PROJECT MASTER will realize tutored TO IMPLEMENT KNOWLEDGE ACQUIRED ALL ALONG THE ACADEMIC YEAR. TOGETHER WITH A DIVERSE GROUP OF CLASSMATES you WILL SHARE IDEAS AND BEST PRACTICES IN A dynamic learning environment. MODE: GLOBAL FORMAT (ONLINE + TWO WEEKS IN CLASSROOM MADRID). The program has a duration of 9 months, starting in November INNOVATIVE TEACHING METHOD YOU READY TO BE THE LEADER OF THE FUTURE We must learn to adapt to the new digital age and for this reason Esden has prepared an excellent program and has brought together a number of teachers in their cloister, which show the student the best strategies to get the maximum benefit from the business presence or personal Internet and digital business. The faculty is made up of active professionals experts in the field they teach. It is therefore a Master 100% focused on the current market reality, developed by Esden Business School to train future professionals in the field of Digital Business. GLOBAL MASTER IN DIGITAL BUSINESS DIGITAL STRATEGY AND PLANNING USABILITY MARKETING OF CONTENTS ANALYTICAL WEB SOCIAL MEDIA MARKETING SEO And SEM POSITIONING MOBILE MARKETING E COMMERCE LEGAL INTERNET THE BEST TRAINING IN DIGITAL BUSINESS Esden Business School has developed a complete and comprehensive Digital Business program that ensures students comprehensive training in the field of Digital Business. In our almost 20 years of history, and in different school campus, you we made more than 10 promotions Master Program in Digital Business. This has allowed us to optimize and develop both content and methodologies to be ready today to ensure that we have one of the most complete programs on the market. [-]

MA In Developing E-commerce And Logistics Management In Madrid

Madrid School of Marketing
Campus Full time 400 hours September 2017 Spain Madrid

The Master in Development of E-Commerce and Logistics Management -in Presence (Madrid) of MSMK - Madrid School of Marketing is unprograma highly specialized E-Commerce and Logistics Management online platforms, which gives you the skills and abilities necessary to will specialize as E-Commerce Management, at the same time develop your expertise in creating online stores, E-Commerce platforms, systems and payment gateways, logistics and strategy and support for E-Commerce, management techniques and fulfillment, inventory management in distribution and transport, logistics process integration with online stores, and customer service in gamification, in mobilebusiness in Brandedcontent in social media strategy, and develop a business plan for an online business. [+]

PRESENTATION The Master in Development of E-Commerce and Logistics Management -in Presence (Madrid) of MSMK - Madrid School of Marketing is unprograma highly specialized E-Commerce and Logistics Management online platforms, which gives you the skills and abilities necessary to will specialize as E-Commerce Management, at the same time develop your expertise in creating online stores, E-Commerce platforms, systems and payment gateways, logistics and strategy and support for E-Commerce, management techniques and fulfillment, inventory management in distribution and transport, logistics process integration with online stores, and customer service in gamification, in mobilebusiness in Brandedcontent in social media strategy, and develop a business plan for an online business. The Master in Development of E-Commerce and Logistics Management Face (Madrid) of MSMK allows you to develop the program in the facilities of the emblematic street Principe de Vergara in Madrid, allowing you to combine your profession with your training highly specialized in Digital Marketing, you can attend conferences, seminars and workshops by prestigious speakers, you will work in small groups and quality faculty composed of managers of national and multinational companies and where you will benefit from an Employment Lifetime. PROGRAM STRUCTURE 01.FUNDAMENTOS AND MARKETING TECHNIQUES Key in traffic generation campaigns factors. Multimedia campaigns. Usability. Management. Tools. N SELF (ZENOVATION) 02.COMPORTAMIENTO CONSUMER AND lead- Experiential Marketing, SKILLS AND PERSONAL GROWTH The Experience Economy: a new scenario for the consumer to understand and comprehend. Experiential Marketing. Consumer value. The vision of experiential research: what techniques and tools used depending on the objectives. Analysis, roles and types of consumers. The design experience CustomerRelationshipManagement to CustomerExperience Management. Experiential Marketing (XM). How to tackle a project of experiential innovation. Technologies applied to consumer awareness. 03.ANÁLISIS ONLINE BUSINESS MODEL Analysis of online business models. Model Canvas, or how to create a sustainable model. Strategic alternatives online business. 04.BUSINESS A BUSINESS PLAN ONLINE Business analysis to create or developing. Positioning and segmentation. Business strategies. Forecast revenues, expenses. Monitoring of the business model. Financial management control. Funding application possibilities of investors. Crowdfounding and other financing alternatives. People management in the digital environment. Search and vendor management. 05.ESTRATEGIA IN NETWORKS Social Media and the web. Social Media Plan in the company. Content Marketing. 06.POSICIONAMIENTO SEARCH ENGINE Positioning Web: SEO strategy. SEM strategy: Google Adwords and other platforms. Web analytics. Planning and Campaign Management. Management tools and decision-making. 07.GAMIFICACIÓN Gamification in the business strategy. Gamification applied to ecommerce. Gamificación action planning. Return on investment (ROI). BUSINESS 08.MOBILE Consumers and users. Mobile strategy. Mobile Internet. Mobile messaging. Mobile advertising. Mobile Social Media. 09.BRANDED CONTENT New advertising models and their impact on communication campaigns. Advertising and Branded Content. Strategic Planning Branded Content. Creativity: design and management. Content Strategy and Brand. Informational and promotional content. Content production. Content distribution strategies. 10.SISTEMAS PAYMENT AND BRIDGES Internet and means of payment. Existing means of payment. Business and operational models. Integration methods. 11.PLATAFORMAS eCOMMERCE Types of ecommerce platform. Functionality of an ecommerce platform. Management efficiency and profitability of ecommerce platforms. Social Media and ecommerce platforms. 12.LA LOGISTICS AND SUPPORT AS A STRATEGY FOR eCOMMERCE Fundamentals and Techniques logistics. How to manage logistics services for ecommerce. Management.Integración Supplay Chain Logistics and service. Key supply chain factors. Offer and demand. Strategies for demand management. Basic strategies and their implementation for logistics management. 13.CÓMO manage inventories Fundamentals inventory and financial management. Types of inventory and cost control. Effective inventory management. Manage the "Long Tail effect" in the inventory. 14.TÉCNICAS FULFILLMENT AND MANAGEMENT Manage the value chain in eCommerce. Scenarios and business models online Manage the process of fulfillment. Supply fundamentals and techniques. Manage the entry process and implementation of the ABC model. Need storage service or outsourcing? crossdocking, stock in online store. Picking management. international eCommerce. Develop your own "business case" of the business. 15.DISTRIBUCIÓN AND TRANSPORT Major transportation decisions for online business. Management of incidents. The "last mile". Selection and transportation management ideal business model. Negotiation and management costs. Administrative and financial management related to the distribution and transportation. 16.LOGÍSTICA REVERSE (STRATEGY AND OPERATIONAL) Main concepts and techniques. Planning and implementation. Cost optimization. Reverse logistics management. Processes associated with handling returns. 17.INTEGRACIÓN the logistics process WITH ONLINE STORE Integrate a business with stock. Integrating a business without stock - Dropshiping. EDI and barcodes. Logistics label. Technology selection and negotiation with suppliers. LEGAL AND LEGAL 18.ASPECTOS eCommerce The Spanish / international legal system. Responsibility of shareholders and directors of a company. Shareholders' Agreement. International recruitment. Tools for our brand differentiation. Services Act Information Society (LSSI). Organic Law of Protection of Personal Data. (Act). Other consumer laws. .Applications Indirect taxes on the web: Legal Notices, Privacy & Notices. Trust seals. Web and security environment. Grievance processes. 19.SERVICIO AND CUSTOMER Functionality. Customer orientation. Increased business support. Loyalty schemes. Care and management of claims and complaints. eCRM. DIGITAL 20.EMPRENDIMIENTO Context and environment for generating innovation. The start-up: business models and success stories. Institutional support. Nurseries, advice, training, consulting, other. Fundraising techniques: raising capital and funding. Internationalization strategies. [-]

Intensive Master In E-branding, Social Media And User Experience In Madrid

Madrid School of Marketing
Campus Full time 300 hours March 2017 Spain Madrid

Intensive Master in E-Branding, Social Media and User Experience - Face (Madrid) of MSMK - Madrid School of Marketing is a highly specialized E-Branding and Social Media program, which gives you the skills and abilities needed to create effective online branding strategy, generating creative and innovative strategies and tactics social networks and thus improving the user experience and online reputation of the company. [+]

Masters in e-Business in Madrid in Spain. PRESENTATION Intensive Master in E-Branding, Social Media and User Experience - Face (Madrid) of MSMK - Madrid School of Marketing is a highly specialized E-Branding and Social Media program, which gives you the skills and abilities needed to create effective online branding strategy, generating creative and innovative strategies and tactics social networks and thus improving the user experience and online reputation of the company. Intensive Master in E-Branding, Social Media and User Experience Face (Madrid) of MSMK allows you to develop the program in the facilities of the emblematic street Principe de Vergara in Madrid, allowing you to combine your professional activity your training highly specialized in E-Branding, Social Media and User Experience, will attend lectures, seminars and workshops by prestigious speakers, you will work in small groups and faculty quality composed of executives of national and multinational companies and where you You benefit from an Employment Practices Lifetime and Exchange specializing in the Masters. PROGRAM STRUCTURE And 01.INTRODUCCIÓN Theoretical Framework Brand management in new environments and the importance of creating content for them. Inbound Marketing and Content Marketing. Theoretical framework of Branded Content. Focus "push" to "pull". Cultural sponsorship to branded content. Satisfaction to Gratitude. Crowdmedia times. Meaningful Brands. Or SAME (ZENOVATION) 02.REDES SOCIAL lead-, SKILLS AND PERSONAL GROWTH What is and how to develop a Social Media Marketing Plan. Keys of a good strategy. Social Media profitability. Filing a Social Media Marketing Plan. Facebook. Twitter. Linkedin. Google +. Pinterest. 03.GESTION PROFESSION: ACTION, tools and channels Tactical and operational in Social Media: Daily management, dissemination 2.0, recruitment and engagement. Inbound Marketing Measuring Social Media: KPIs, reports, and reporting. Database management and Newsletter. 04.CONTENT MANAGEMENT How to create a content strategy. Blogging platforms: WordPress. Video Marketing. 05.ORM, measurement and MONITARIZACIÓN Monitoring as a key element. Online corporate reputation, influence and "sentiment". Resolution Crisis in Social Media. USER 06.EXPERIENCIA (UX) User-centered design, definition and properties. Developments and trends in UX. UX research methods, why and when to use them. Writing oriented web. The planning process. Defining metrics and goals UX Scorecard to analyze the user experience. Conversion optimization, definition and properties. Customer buying cycle online. Test planning, where to begin. Test planning, how to prioritize. Defining metrics and conversion goals. Test A / B and Multivariate. Creating doorway pages. 07.ANALÍTICA AND MEASUREMENT Web Analytics: Google Analytics. Creating Dashboards. Reporting. Defining KPIs. Tools to develop online control boxes. Scorecard for SEO campaigns. Scorecard for PPC campaigns. Scorecard for online display advertising campaigns. Scorecard for email campaigns. Scorecard for social media campaigns. Scorecard for the user experience. STORYTELLING 08.TRANSMEDIA Transmedia Storytelling different applications. Viewers no longer go to the movies, stories come to them. The Transmedia in the film environment. Building a #Transmedia Storytelling advertising, #SocialTV, # TransSocialTV ... why now talking about #TransBrandedContent? LOYALTY AND engament 09.ESTRATEGIA in digital environments Design of a loyalty program online. CRM and e-CRM. Applying knowledge to increase value: Crosselling, offer, etc. Generation of faithful visitors. Loyalty actions on website traffic. Customer Experience Management in digital environments. Viral online: MGM. Brand community and collaborative processes. 10.EMPRENDER IN THE DIGITAL ECONOMY Criteria and factors to consider before launching our project. Advantages and disadvantages of undertaking on the Internet. Analysis of the different business models. Knowing the customer and the digital consumer. Experiences and lessons learned from real cases. New trends in digital businesses. [-]

Intensive Master Of E-commerce In Madrid

Madrid School of Marketing
Campus Full time 400 hours March 2017 Spain Madrid

The Intensive Master in E-Commerce -in Presence (Madrid) of MSMK - Madrid School of Marketing is a highly specialized E-Commerce program, which gives you the skills and abilities necessary to will specialize as E-Commerce Management, at the same time develop your skills in creating online stores, E-Commerce platforms, systems and payment gateways, logistics and strategy and support for E-Commerce, management techniques and fulfillment, inventory management in distribution and transport, integration logistics with online stores, and customer service in gamification in mobile business in branded content, social media strategy, and develop a business plan for an online business process. [+]

PRESENTATION The Intensive Master in E-Commerce -in Presence (Madrid) of MSMK - Madrid School of Marketing is a highly specialized E-Commerce program, which gives you the skills and abilities necessary to will specialize as E-Commerce Management, at the same time develop your skills in creating online stores, E-Commerce platforms, systems and payment gateways, logistics and strategy and support for E-Commerce, management techniques and fulfillment, inventory management in distribution and transport, integration logistics with online stores, and customer service in gamification in mobile business in branded content, social media strategy, and develop a business plan for an online business process. The Intensive Master in E-Commerce Face (Madrid) of MSMK allows you to develop the program in the facilities of the emblematic street Principe de Vergara in Madrid, allowing you to combine your profession with your highly specialized training in Digital Marketing, you can attend conferences, seminars and workshops by prestigious speakers, you will work in small and cloister of quality composed of executives of national and multinational companies and where you will benefit from an Employment Lifetime and Exchange Practices specializing in groups Master. PROGRAM STRUCTURE 01.FUNDAMENTOS AND MARKETING TECHNIQUES Key in traffic generation campaigns factors. Multimedia campaigns. Usability. Management. Tools. N SELF (ZENOVATION) CONSUMER AND 02.COMPORTAMIENTO lead- Experiential Marketing, SKILLS AND PERSONAL GROWTH The Experience Economy: a new scenario for the consumer to understand and comprehend. Experiential Marketing. Consumer value. The vision of experiential research: what techniques and tools used depending on the objectives. Analysis, roles and types of consumers. The design experience to Customer Relationship Management Customer Experience Management. Experiential Marketing (XM). How to tackle a project of experiential innovation. Technologies applied to consumer awareness. 03.ANÁLISIS ONLINE BUSINESS MODEL Analysis of online business models. Model Canvas, or how to create a sustainable model. Strategic alternatives online business. 04.BUSINESS A BUSINESS PLAN ONLINE Business analysis to create or developing. Positioning and segmentation. Business strategies. Forecast revenues, expenses. Monitoring of the business model. Financial management control. Funding application possibilities of investors. Crowdfounding and other financing alternatives. People management in the digital environment. Search and vendor management. 05.ESTRATEGIA IN NETWORKS Social Media and the web. Social Media Plan in the company. Content Marketing. 06.POSICIONAMIENTO SEARCH ENGINE Positioning Web: SEO strategy. SEM strategy: Google Adwords and other platforms. Web analytics. Planning and Campaign Management. Management tools and decision-making. 07.GAMIFICACIÓN Gamification in the business strategy. Gamification applied to ecommerce. Gamificación action planning. Return on investment (ROI). BUSINESS 08.MOBILE Consumers and users. Mobile strategy. Mobile Internet. Mobile messaging. Mobile advertising. Mobile Social Media. 09.BRANDED CONTENT New advertising models and their impact on communication campaigns. Advertising and Branded Content. Strategic Planning Branded Content. Creativity: design and management. Content Strategy and Brand. Informational and promotional content. Content production. Content distribution strategies. 10.SISTEMAS PAYMENT AND BRIDGES Internet and means of payment. Existing means of payment. Business and operational models. Integration methods. 11.PLATAFORMAS eCOMMERCE Types of ecommerce platform. Functionality of an ecommerce platform. Management efficiency and profitability of ecommerce platforms. Social Media and ecommerce platforms. 12.LA LOGISTICS AND SUPPORT AS A STRATEGY FOR eCOMMERCE Fundamentals and Techniques logistics. As managing logistics services ecommerce. Supplay Chain and Logistics Management. Integration services. Key supply chain factors. Offer and demand. Strategies for demand management. Basic strategies and their implementation for logistics management. 13.CÓMO manage inventories Fundamentals inventory and financial management. Types of inventory and cost control. Effective inventory management. Manage the "Long Tail effect" in the inventory. 14.TÉCNICAS FULFILLMENT AND MANAGEMENT Manage the value chain in eCommerce. Scenarios and business models online Manage the process of fulfillment. Supply fundamentals and techniques. Manage the entry process and implementation of the ABC model. Need storage service or outsourcing? cross docking, stock in online store. Picking management. international eCommerce. Develop your own "business case" of the business. 15.DISTRIBUCIÓN AND TRANSPORT Major transportation decisions for online business. Management of incidents. The "last mile". Selection and transportation management ideal business model. Negotiation and management costs. Administrative and financial management related to the distribution and transportation. 16.LOGÍSTICA REVERSE (STRATEGY AND OPERATIONAL) Main concepts and techniques. Planning and implementation. Cost optimization. Reverse logistics management. Processes associated with handling returns. 17.INTEGRACIÓN the logistics process WITH ONLINE STORE Integrate a business with stock. Integrating a business without stock - Drop shiping. EDI and barcodes. Logistics label. Technology selection and negotiation with suppliers. LEGAL AND LEGAL 18.ASPECTOS eCommerce The Spanish / international legal system. Responsibility of shareholders and directors of a company. Shareholders' Agreement. International recruitment. Tools for our brand differentiation. Services Act Information Society (LSSI). Organic Law of Protection of Personal Data. (Act). Other consumer laws. .Applications Indirect taxes on the web: Legal Notices, Privacy & Notices. Trust seals. Web and security environment. Grievance processes. 19.SERVICIO AND CUSTOMER Functionality. Customer orientation. Increased business support. Loyalty schemes. Care and management of claims and complaints. eCRM. DIGITAL 20.EMPRENDIMIENTO Context and environment for generating innovation. The start-up: business models and success stories. Institutional support. Nurseries, advice, training, consulting, other. Fundraising techniques: raising capital and funding. Internationalization strategies. [-]

Mib - Master Internet Business

CEUPE - Centro Europeo de Posgrado y Empresa
Campus Full time September 2017 Spain Madrid

The MIB - Master Internet Business intended main objective form of eminently practical way to all students in the business needs of the XXI century. [+]

Masters in e-Business in Madrid in Spain. The MIB - Master Internet Business intended main objective form of eminently practical way to all students in the business needs of the XXI century. Focused to train business managers who want to integrate and develop digital habiliadades in the direction and management of your company drive innovation and transformation. Throughout the development of the Master in Internet Business - MIB learn how to develop your business strategies and business lines and increase its sales volume by utilizing advanced technological tools, whether it is a company run to the final consumer (B2C) as brokers or dealers (B2B). This program has been conceived and designed to target students in a formation called "global digital directive" that combines the more technical about this new age feel the pillars aspects. The profile of previous editions brings two distinct profiles. First entrepreneurs, executives and professionals looking place in the digital training a new formula to provide high value-added sectors and traditional methods that were working, a new format to understand projects from offline to online, to increase its turnover. The other profile to which we refer are professionals who already understand and conceive the business and the business from the digital stream, wanting to expand their knowledge on a solid foundation of how to e.business from scratch. Our endorsement and guarantee of success in this program is based on three pillars. The first comes program design by a team of experts in each of the subject areas in which professional work in the MIB. Second, the very practical teaching based on the case method, with the continuous application of business case studies. Finally, the results of the two previous editions where 92% of our students are currently working and performing management functions applied to e.business. [-]

Master’s in Digital Business (MDB)

ESIC Business & Marketing School
Campus Full time September 2017 Spain Madrid

The Master’s in Digital Business at ESIC provides professionals and managers with comprehensive knowledge of the digital world through the varied experience [+]

Master’s in Digital Business (MDB)

The Master’s in Digital Business at ESIC provides professionals and managers with comprehensive knowledge of the digital world through the varied experience that our teaching staff shares with companies that have revolutionised the world of communication and Internet marketing.The aim of the programme is to promote a proactive attitude during decision-making, implementing new approaches to the digital era and acquiring a management commitment with the team and the organisation.With a methodology based on conceptual presentations, discussions, the solving of practical and successful cases and the completion of a final project, our students acquire profound knowledge of new digital consumerism. They also develop the skills that are necessary for the conception, launching and managing of successful Internet projects.The Master’s in Digital Business is aimed at proactive professionals who want to boost their professional career in ebusiness and take hold of the management of a company in the Internet sector. It is also suitable for professionals who want to successfully communicate a product or service through new social media tools, mobile platforms, communities, social networks, blogs, etc…... [-]