Master's Program in Madrid Spain

Top Masters Programs in Madrid Spain 2017

Master

Madrid is best known for culture and art, evident in the impressive art galleries and live music scene.  There is plenty for Master in Madrid students to see and do; amazing food, beautiful architecture, historical landmarks, spacious parks, and flamenco dancing. Madrid is said to have, arguably the best nightlife in the world and it is also considered to be the most welcoming and open capital in Europe.

Master in Madrid programs are comprised of an international student population, allowing for greater cultural and intellectual growth as students learn through exchanging different perspectives. Master in Madrid programs are an excellent opportunity to gain international experience that can be beneficial in the competitive job market as well as a professional career. There are many high quality Master in Madrid programs in the fields of health, journalism, business, design, engineering, finance, fashion, science, and communication, among so many others.

Scroll through the Master in Madrid programs below and take the next step toward your goals!

Read More

Master's Degree In Marketing Management And Business Management

EAE Business School
Campus Full time 1 year April 2017 Spain Barcelona

The Full Time Master Program in Marketing and Commercial Management of EAE Business School offers the expertise and management skills to ... [+]

Master in Marketing and Sales Management

The marketing of products and services are faced with increasingly demanding consumers and new distribution channels. The new information technologies energize all market players, dominate serves to provide a competitive response in a global environment and local time.

The Full Time Master Program in Marketing and Commercial Management of EAE Business School offers the expertise and management skills to develop marketing policies able to be guided by the possible scenarios.

 

Through the development of the program is intended to achieve the fund objectives amental following:

- To train the participants with knowledge and techniques to develop the necessary skills to identify opportunities, threats and changes in the competitive environment of the company and guide the company's strategy in terms of possible scenarios. ... [-]


Master in Supply Chain Management & Logistics

EAE Business School International
Online & Campus Combined Full time 2 years October 2017 Spain Madrid

The Master in Supply Chain Management of EAE enables participants to successfully develop positions in the operations area, and provides the professional versatility needed to cope with guarantees in the areas of Purchasing, Planning, Production, Logistics and Distribution. It is a program designed to enhance your career to a maximum level of development. [+]

Master in Supply Chain Management & Logistics In a globalized, and increasingly competitive economy, companies require to survive in the market, to make continuous improvements in levels of efficiency, productivity, quality and flexibility, maintaining and improving the level of service to customers. One of the most critical areas in companies that can help us to achieve these goals is the Operations and, particularly, Supply Chain Management End-to-End (from suppliers to customers ). In this environment, that requires maximum cost efficiency and flexibility to unforeseen changes in demand, professional management of the supply chain becomes a vital competitive tool for companies to provide differential value to their customers, and to be profitable. The Master in Supply Chain Management provides an overview of the supply chain with a multidisciplinary approach, and an optimal combination of content design and planning and implementation and management. The Master in Supply Chain Management of EAE enables participants to successfully develop positions in the operations area, and provides the professional versatility needed to cope with guarantees in the areas of Purchasing, Planning, Production, Logistics and Distribution. It is a program designed to enhance your career to a maximum level of development. Professional equipped to design, implement and maintain a strategic perspective of Operations Management and, in particular, logistics and Supply Chain Management. Reasons for taking EAE’s Bachelor Degree in Business Administration and Management: EAE, certified school EAE is certified by the Council of Supply Chain Management Professionals (CSCMP) to provide school supply management programs. Rankings The best master the logistics area taught in Madrid and Barcelona, according to the ranking of the top 250 masters of “The World”; and is among the 80 best in the world in their area of expertise as Eduniversal. Prepare for professional certification The curriculum and teaching materials are designed for students who wish to successfully meet the Level 1 exam SCPRO. Visits to companies The programme includes the development of the Logistics Plan throughout the Master and visits to companies specializing in Supply Chain Management, making it the most practical and comprehensive programme on offer. Employability According to Randstad, employees with better prospects for 2015 are project managers, process engineers and specialists in supply chain management. Objectives The Master in Supply Chain Management & Logistics is designed to achieve the following objectives: SUPPLY CHAIN MANAGEMENT Giving participants solid training in supply chain management, gaining deep insight into the latest trends and new developments in business management. LEADERSHIP IN OPERATIONS AND LOGISTICS Heading an operations or logistics department in line with the latest developments in distribution, consumer and supplier networks, as well as new methods of managing our network and channel relations. KEYS TO E-LOGISTICS Gaining a command of the key factors in new business models based on e-commerce and insight into how they affect traditional systems of logistics management. INFORMATION TECHNOLOGIES Applying the latest developments in information technology to supply chain management in order to generate greater added value. DEVELOPMENT OF EXECUTIVE SKILLS Incentivizing the development and improvement of personal and executive skills, with the aim of enhancing the efficiency of decision-making and strengthening the capacity for the detection, analysis and resolution of problems. [-]

Master's Degree In International Business Law

OBS Business School
Online Full time Part time 12 months May 2017 Spain Madrid + 1 more

The Master in International Business Law OBS Business School responds effectively to the needs for legal professionals of companies and corporations, globalization has brought economic environment and business manner. The program is aimed at those lawyers and legal advice intending to acquire an intensive training in the field of law that ... [+]

Masters 2017 in Madrid Spain. Master in International Business Law The international dimension necessarily acquire many business projects currently requires that the legal adviser knows how to run businesses and public international law at the global level and to provide guidance and correct answers as a multidisciplinary environment demand. The Master in International Business Law OBS Business School responds effectively to the needs for legal professionals of companies and corporations, globalization has brought about the economic environment and business manner. The program to those lawyers and legal advice intending to acquire an intensive training in the law governing private relations and international business, with the aim of acquiring the necessary skills and a global vision of addresses the principal legal regimes governing the business world. During the Master in International Business Law OBS Business School, students also complete their education with optional courses on the operation of the law firms in different countries and cultural backgrounds, how to develop business projects on five continents or know more depth the different legal systems. 3 editions, the Master responds effectively to the needs for legal professionals of companies and corporations, globalization has brought economic environment and business manner. Professional outings Some of the professional opportunities and sectors they can choose between are: Lawyers and management consultants Business managers Institutions supporting the internationalization of companies Chambers of Commerce Specialized Agencies Lawyers and advisers Small and medium enterprises Consulting Multinational companies Design of new models of collaborative business economy ecommerce International Transactions Advised startup Agencies and brokers Objectives of the Master in International Business Law What goals are going to get? Acquire an overview of the international environment in which businesses develop. Know the main international organizations and institutions and their current role. Understanding diversity and its importance in the business world and business. Knowing the rules and their application in an international environment. Get a second accredited by the most reputable business school in Spain, EAE Business School, as ranked Merco (2014) and guaranteed qualification for a major public universities in Spain, the University of Barcelona (UB), with more than 560 year history. Curriculum of the Master in International Business Law The program is divided into two blocks: BUSINESS ENVIRONMENT: Global Business Environment; International Business Strategy and Cross Cultural Management. INTERNATIONAL AND BUSINESS LAW: Law of international organizations; International import and export standards; International contracts; Intellectual property; Management and professional skills; International tax rules and financial elements; International conflict resolution; International labor law. Requirements Master in International Business Law The fundamental goal of our admissions process is to ensure the suitability of candidates. All participants must get the most out of this learning experience, through a context in which it is possible to develop a long-term relationship with classmates, teachers and alumni. These are the stages of the admission process: Prerequisites for admission Application for admission Personal interview Motivation letter Admissions Committee evaluation Matriculation Degree of Master in International Business Law People who pass the evaluation of the program and meet the academic requirements established by the UB, will be awarded the UB (University of Barcelona). In addition, all persons who pass the assessment will receive the degree of EAE Business School. To obtain the degree of UB is necessary to have University Degree (Engineering Degree or Diploma). Failure to have a University Degree, once passed the different assessments, a diploma of university extension of UB is obtained. Financial Aid Master in International Business Law OBS offers candidates the scholarship program to promote continuing education for professionals, entrepreneurs and managers. To apply for one of these grants, which fund part of the program, candidates must be admitted to the program and meet the specified requirements. The Admissions and Scholarship Committee will assess the adequacy of the profile and the career of the candidates, the reasons given in the letter of scholarship application and the candidate's professional and academic recommendations. [-]

Master In Exchanges And Markets

Instituto Europeo de Posgrado - España
Online Part time 14 months September 2017 Spain Madrid

The Master in Stock Exchange and Financial Markets form high-level specialists in financial and economic area, addressing practically necessary for proper analysis and financial asset management tools. The aim is to provide the knowledge and tools necessary to achieve a theoretical and practical knowledge of financial markets and ... [+]

Bags and Master in Financial Markets The Master in Stock Exchange and Financial Markets form high-level specialists in financial and economic area, addressing practically necessary for proper analysis and financial asset management tools. The aim is to provide the knowledge and tools necessary to achieve a theoretical and practical knowledge of financial markets and specifically the stock market. Double Degree Universidad Rey Juan Carlos With the agreement of the European Graduate Institute with the King Juan Carlos University in Madrid, the Online Master in Financial Markets is offered with dual degree from both institutions of high prestige in Spain and internationally. Why Choose Us? The online learning methodology is based on the "case method", video classes, virtual sessions and interactive exercises, ensuring practical training and student participation, focused on solving problems and not just in the knowledge acquisition. The faculty is formed by professors and professionals in the company with extensive experience in the subjects taught and recognized prestige. Customized training of the European Institute Graduate, allows daily monitoring of the student and ongoing support from tutors through a weekly schedule of activities. Proximity and customization The contact of students, teachers and tutors, is continuous through the virtual platform for the development of the program. Students will have: Total material availability 24 hours a day, 7 days a week Posing questions at any time of day Continuous communication through discussion forums Evaluation system The program evaluation is essentially practical, and is based on four aspects: Practical exercises scheduled Individual and group work Participation in activities Master Thesis Project Admission process For each call the following admission process is performed, based on a selection of students for the limited places offered: The IEP business advisors inform the candidate on all issues relating to the program and the process and admission requirements (Conditions of Funding, Scholarships, etc.). The candidate must complete the "application form" which will be sent, and send it to IEP along with the following documents: Curriculum vitae Titulación Universitaria Upon receipt of documentation, the candidate for a telephone interview will be convened to complete the assessment process. The Admissions Committee will consider the record and within approximately one week will receive your certificate of admission, when capable, which gives the place to study the program. Upon receipt of the certificate of admission, students will formalize their enrollment. Study Grants / Scholarships The Institute has a grant program of up to 35% of the cost of tuition. For each call a limited number of scholarships based on the personal, professional and economic situation of the candidates are offered. For adjudication, a rigorous follow-served basis. Funding There are also special financing conditions, promoted by both institutions, in order to help students to assume the cost of the course through a system of deferred payments by monthly installments comfortable and tailored to the needs of students. [-]

Master in Business Innovation (English)

University of Deusto: Deusto Business School
Campus Part time 9 months September 2017 Spain Bilbao

The MBI is an Executive Master, taught in collaboration with Cambridge Judge Business School and Orkestra (Basque Institute of Competitiveness). The programme is unique in its field, integrating theory and practice and reinforcing the idea of innovation through action. It allows participants to discover new business opportunities, enhance the development and implementation of strategic ideas, create a culture that encourages innovation, facilitate the integration of R+D+I, develop an innovation project for their company and convert themselves into leaders who can drive innovation in their companies. The course consists of 6 intensive week-long modules in various locations. [+]

Masters 2017 in Madrid Spain. Program Description The MBI is an Executive Master, taught in collaboration with Cambridge Judge Business School and Orkestra (Basque Institute of Competitiveness). The programme is unique in its field, integrating theory and practice and reinforcing the idea of innovation through action. It allows participants to discover new business opportunities, enhance the development and implementation of strategic ideas, create a culture that encourages innovation, facilitate the integration of R+D+I, develop an innovation project for their company and convert themselves into leaders who can drive innovation in their companies. The course consists of 6 intensive week-long modules in various locations. 
Programme Module 1- Strategic Analysis for Innovation - Bilbao, 9th-14th May 2016 Understand the key concepts and techniques to shape companies’ innovation strategy. Module 2- Innovation Management- Florence, 27th June- 1st July 2016 Identify the key stages, methods and critical elements of innovation processes and routines. Module 3- Leadership for Innovation- San Sebastian, 26th September-1 st October 2016 Learn from history how to lead yourself and your organization going forward. Module 4- Building the Innovative Organisation- Madrid, 21st -26th November 2016 The alignment of the key functional areas to facilitate innovation. Module 5- Leveraging Innovation: Intra/entrepreneurship- Cambridge, 23rd-27th January 2017 The role of innovation in the entrepreneurial process and in firm creation. Module 6- Global Innovation Hot Spots- Bilbao, 20th-25th March 2017 Learn about distinctive innovation models from around the globe – where do you see your organization next? Admission Requirements Professional Experience: Candidates will have at least five years of professional experience in positions of responsibility. Academic Record: A University degree from a recognised institution of higher education. English Proficiency: Ability to participate effectively in a programme conducted in English. English Test: A recently completed official test (TOEFL; Cambridge, TOEIC or IELTS) or an internal language test conducted by the University of Deusto.

 Business Innovation Project - Innovation in practice Throughout the MBI programme, participants will develop a Business applied project relevant to each participant´s organisation or personal interest based on cutting-edge issues in the field of business innovation, with the support of experienced tutors. The development of this project is an integrative learning experience that ties together all of the various threads of the Programme and facilitates their real world application. Individual Development Programme The Master offers the possibility to take part in individual sessions with an executive coach, to work through the participant´s skills and capabilities in order to improve their own professional development and effectiveness. The sessions could help… Develop self-awareness on capabilities of achieving and where to make changes and improvements. Keep focused when facing challenges and difficulties. Identify and maximise business ideas and opportunities. Duration & Price

 This course is campus based Start date: May 2016
 Duration: 9 months
 Price: EUR 19,500
 Deadline: May 10th, 2016
 Place: Spain / San Sebastian, Bilbao, Madrid Great Britain/Cambridge, Italy/Florence
 [-]

International Master in Industrial Management (IMIM)

MIP Politecnico di Milano School of Management
Campus Full time 24 months September 2017 Spain Madrid

The International Master in Industrial Management (IMIM) is designed to provide students with primarily scientific or engineering based educational backgrounds with essential business and managerial skills, relevant to pursuing careers in internationally orientated manufacturing and servicing industries. [+]

In partnership with Heriot Watt University (UK), Universidad Politecnica de Madrid (Spain) and TUM School of Management, Germany Start date: September 
Duration: 16 months + Master Thesis
 Format: Full Time Fee: € 16,500 for European candidates and € 18,500 for non-European candidates Teaching language: English
 Location: MIP Politecnico di Milano (Italy), Universidad Politecnica de Madrid (Spain), Heriot-Watt University (Scotland), TUM School of Manangement (Germany), Beijing Jiaotong University School of Economics and Management (China) Required qualification: 3 year Bachelor's degree in a scientific or technical discipline (minimum 180 ECTS) The International Master in Industrial Management (IMIM) is designed to provide students with primarily scientific or engineering based educational backgrounds with essential business and managerial skills, relevant to pursuing careers in internationally orientated manufacturing and servicing industries. Aims of the IMIM The IMIM aims to provide students with the competencies and skills necessary to develop a successful career in internationally orientated manufacturing and service industries. The programme seeks to bridge the gap between university and industry, by teaching the relevant knowledge and skills essential to effective managerial practices, especially the skills and knowledge not traditionally taught in technical or scientific university programmes. The course places great emphasis on fostering an integrative teaching approach aimed at developing the ability of students to tackle issues in an interdisciplinary manner, while additionally providing an overview of general management concepts, such as marketing and accounting, through an industrial context. The programme also offers, through close collaboration with associated industrial and service companies, the chance for students to combine practical and relevant knowledge and skills with invaluable industry experience. 5 Different Study Locations Around the World Education is performed in a highly internationalised environment with the possibility to spend the 4 semesters of the course in up to 4 different countries across Europe and Asia. The student experience is highly international and goes beyond the classroom. Students come from around 24 nations and participate in language courses, seminars with local managers and company visits in the host country. The International Master of Industrial Management is a collaborative master between MIP Politecnico di Milano, Universidad Politécnica de Madrid and Herriot-Watt University in Edinburgh. Students will also have the possibility of attending the 3rd semester and undertaking the master thesis in TUM School of Management, Germany. Alternatively, they can opt to spend their 3rd semester in Beijing Jiaotong University School of Economics and Management, China. The master is ideally designed for students with a technical or scientific background and seeks to develop the managerial skills and competencies needed to pursue managerial careers in internationally orientated manufacturing and service industries. The programme is taught entirely in English and students have the opportunity to study in a number of renowned universities across Europe and the world. Programme Details The IMIM is 50% content and 50% context related. In addition to the delivery of managerial content, the program facilitates and stimulates student participation in the cultural, economic and social life of each of the countries where study is undertaken. The course is 16-months long, plus the Master Thesis. At the conclusion of the programme, students will be awarded with an internationally recognised degree from the partner universities including: International Master in Industrial Management from Universidad Politécnica de Madrid First Level Master degree: International Master in Industrial Management from Politecnico di Milano Master of Science from Heriot-Watt University or Master of Science (MSc) in Management, from Technische Universitaet Muenchen For most international specializing masters, MIP offers an intensive Italian language course during the first week of classes. Students have then the opportunity to attend a standard Italian language course (up to 40 hours) along the semester. Students will spend each of the three semesters at one of the partner institutions: starting in Madrid, Spain, and subsequently continuing with the second semester in Milan, Italy and the last one in either Edinburgh (UK), Munich (Germany) or Beijing (China). Students now have the possibility of attending the 3rd semester and undertaking the master thesis in TUM School of Management, Germany or they may opt for a semester in Beijing. In order to receive the MSc degree from TUM School of Management, students have to undertake the third semester receiving 30 credits and also undertake the Master thesis there receiving another 30 credits. Examples of companies involved in students' Master Thesis and post-programme hiring: ABB Accenture Arbikie Highland Estate Arcelor Mittal Automotive Lighting italia S.p.A. BMW Bombarider Cisco Systems CONAI – Consorzio Nazionale Imballaggi Decathlon France EFMD Ernst&Young Consulting Garuda Indonesia General Electric GIS International Henkel AG & Co. KGaA IKEA Infineon technologies Italcementi Lamborghini L'Oréal Materialise Medtronic italia S.p.A ONU P&G Porsche SAS Siemens Sony Telefonica The Lean Six Sigma Company UPS VivaSanté Whirlpool Course Objectives The programme prepares students for careers in industrial and technical management, meeting the need for technical university graduates to be able to assume broader tasks and responsibility in modern managerial roles. This is done through: Emphasis on relevant managerial topics that are highly beneficial for graduates of technical university programmes, such as operations and supply chain management. The study of concentration streams, as chosen by the student according to preference or region of interest, which allow the students to focus their studies on a particular area of managerial theory. The participation in the social, economic and cultural life of the host country, which prepares students for working in an international economy across many countries. Admissions Ideal Candidates for the IMIM Programme The ideal candidate for the IMIM course are students with educational experience in a technical or scientific discipline. The minimum educational requirement for the programme is a bachelor’s degree or recognised equivalent from an accredited institution of at least three years full time study (180 ECTS). Although not essential, graduates with some years of experience in a scientific or technical field are highly regarded. In addition, students should display a strong work and leadership ethic, and be prepared to meet the challenges associated with an intensive masters degree. The course is taught entirely in English, and so students are expected to have a proficient level of English prior to the commencement of the programme. Applications Applications are now closed for both EU and Non-EU candidates for the September 2016 intake. The application cycle for the September 2017 intake will open in October 2016. All applications have to be submitted via the Online Application Platform The minimum requirements for admission -A Bachelor degree or recognized equivalent from an accredited institution (minimum 3 years full time study = 180 ECTS) in a scientific or technical discipline. (e.g. candidates with a background in Economics are not eligible) Please note that applicants' most recent Degree-level award must have been awarded no later than five years from the starting date of the academic year for which the candidate is applying i.e. a candidate applying for a place in 2016 must have gained their bachelor degree no earlier than 2010. -High proficiency in the English language (The relevant certificate must be valid at the time of admission AND during entrance in the UK for the third semester) TOEFL ibT 89 (with minimum scores of 21 in listening, 22 in speaking, 24 in reading and 22 in writing) - We do NOT accept TOEFL paper-based; We do NOT accept TOEFL ITP. IELTS = min. 6.5 (with no individual subject lower than 6.0) CAMBRIDGE = min. CAE (Certificate of Advanced English) - grade B with a minimun of C in each element Pearson PTE - min. 62 overall score (min. 57 in each of the 4 elements) We do NOT accept TOEIC We usually do NOT accept university studies carried out in English as proof of language ability. A list of English-speaking countries are excluded from the requirements above. Please contact us for further information. The candidate must also submit the following supporting documentation in English via the online platform: Online Application Form; Curriculum Vitae (European format) - relevant work experience is highly regarded but not mandatory; Two letters of recommendation; Recent GMAT scores – highly regarded but not mandatory, we also accept GRE scores; Essay (in English) describing previous studies, motivations and professional project; for students applying for Erasmus Mundus scholarships, please also state your motivation towards Europe and the European culture. Copy of passport; 2 recent passport photos; Publication list and patents in English (only if applicable) WARNING: please, follow strictly the list provided; all documents must be in PDF format and have to be uploaded according to the order provided in the list. All extra documents (i.e. high school academic records, training certificates) will not be considered. All candidates who apply before the deadline in January have the option to be considered for Erasmus Mundus. To be considered, students should only tick the ‘Erasmus Mundus’ option in their online application form. [-]

Master's Degree In Integrated Brand Communications

Universidad Pontificia De Salamanca
Campus Full time 1 year October 2017 Spain Madrid

This is the first official master's degree in Communication Brand (Brand Communications) in the landscape of higher education in Spain. [+]

Masters 2017 in Madrid Spain. Program Description This is the first official master's degree in Communication Brand (Brand Communications) in the landscape of higher education in Spain. It is focused on acquiring knowledge and skills to develop integrated communication strategies for brands, both advertisers and brand and branding consultancies, advertising agencies and media agencies or marketing. Dial professionalizing character, the master is held in Madrid under blended learning methodology (blended-learning). It is developed in collaboration with Media Arena, media agency of Havas Group, contributing its expertise to the development of the training program, and with a heavy load of activities, workshops, case studies and classes of important professionals in the communication sector brands . And is that today, there is a strong demand for advertising training planners and related professions related to brand communication in media agencies, advertising agencies, consultants and advertisers. The Master offers real practices relevant agencies and consulting firms, which develop during the classes (Interbrand, Summa Communication, Shackleton, JWT, Publicis, Corporate Excellence, Morillas, Arena among others).   GOALS The overall objective is to train professionals for managing brand communication with a high level of knowledge on effective strategies and integrated communication. Its specific objectives are: It offers an innovative and specialized vision of strategic planning brand communication, providing tools and techniques to optimize performance. Focused on the acquisition of knowledge, competencies and skills to plan, manage and monitor the different actions strategically communication of brands in different areas of conversation, all in an integrated and effective. From a comprehensive and professional training, enables management of projects global brand and its translation experiences with their audiences through concrete action plans. Participants will design research projects and analysis of the effectiveness of communication and the return of such actions to create value, taking into account the environment variables. professional profiles Brand strategic planners: planners in advertising agencies, media agencies and other advertising companies responsible for planning strategies and communication campaigns for brands. Strategic brand research: research professionals specialized markets and consulting methodologies, tools and metrics related to the effectiveness of communication and the valuation of brands. Account planners, account managers and customer service directors who must properly manage marketing plans and advertising for brands. Strategic brand consultant: professional branding and brand consulting to develop the understanding strategic and organizational level of the relationship between brand and communication, designing global brand strategies and the development of different specific action plans in different environments. Brand managers (brand managers) or responsible for integrated brand communications, advertising, commercial communication or marketing you have to take ultimate responsibility for planning, implementation and evaluation of communication, advertising and promotional activities of trademarks in advertising companies . CURRICULUM The curriculum presents two courses chosen by the student: specialty Brand Brand Planning and Research. Brand Marketing. Contents of brand communication in which the new rules of branding are shown and taught how to develop innovative projects brand. It includes the following subjects: Fundamentals of Marketing (6 ECTS) integrated brand communications (ECTS%) Fundamentals of branding (6 ECTS) Consumer (3 ECTS) Brand experience (3 ECTS) Skills (3 ECTS) Brand Planning. specialized in mastering the most important for strategic planning of a brand methodological tools module. Research planning (4 ECTS). It includes: Brand strategy (6 ECTS) Channel planning (4 ECTS) Digital branding and social media (6 ECTS) Brand trends (4 ECTS) Brand Research. Content research focused on efficiency and return of investiment (ROI) of the shares of brand communication. Brand metrics (6 ECTS) Research methodologies for marks (10 ECTS) Marketing intelligence (4 ECTS) Metrics digital and social media (4 ECTS) Practical Training (10 ECTS) Master's Thesis (6 ECTS) Methodology The master mentoring methodology applied to accelerate the learning process in which the student takes responsibility for their own personal and professional development. The mentoring establishes a personal relationship directed between tutor and student and is based on: a) plenary sessions, b) workshops, c) workshops, d) group tutorials or individual, e) practices in f real environments) project to master . Duration and Price Start date: October 2016 (60 ECTS) Duration: From October to June Price: 134 € / credit (€ 8,040) places available: 20 Location: Madrid Contact: masterbrand@upsa.es / posgrados.sie@upsa.es www.espaciobrand.es [-]

MA In Governance, Political Marketing And Strategic Communication

VONSELMA EDUCATION - Escuela de Liderazgo y Gobernación
Online & Campus Combined Full time September 2017 Spain Madrid

Since May 2014 the Masters in Governance, Political Marketing and Strategic Communications is held in collaboration between the Institute of Public Law at the Rey Juan Carlos University and the prestigious consulting VONSELMA INTERNATIONAL. [+]

Since May 2014 is celebrated Master in Governance, Political and Strategic Marketing Communication in collaboration with the Institute of Public Law at the Rey Juan Carlos University and the prestigious consulting VONSELMA INTERNATIONAL. This Master's Degree from the Rey Juan Carlos University is the only one of its kind recognized by the Spanish Electoral (ASESMAP) Association of Political Marketing and and begin teaching in the classroom mode as in online, it will provide professionals who want to work in public institutions, political parties, embassies, consulates, international institutions, NGOs, etc. an integrated, comprehensive and high-level specialized training in analysis and communication management that meet the needs of these institutions. Presentation of the Master. This program is recognized by Spanish Association of Political and Electoral Marketing (ASESMAP) as the first master led by professional politics. Thus, it intended to cover the lack of training proposals for professionals and offer a comprehensive, global and high-level specialized training in matters of analysis and management that is responsive to the current demands of the professional political activity. Current challenges lead, overcoming earlier weaknesses, train the participants in the political life, with knowledge to understand and know how to convey their ideas to the electorate and / or the governed. cIn Today, both political parties and government teams have confirmed the importance to be accompanied by a political strategy as a tool for change and to achieve their goals. This has increased the demand for experts in this discipline. Designing electoral strategies is always a craft. In order to know what strategy to apply, we must analyze various contexts, not only the political, social or economic, times today, demanding a more detailed analysis of reality to which applicants face public office. We must always bear in mind that "What looks good to one, you may be wrong to another." The training of professionals in the service of leaders and governments will not be limited to the reality of major European countries, Spain, Germany, Italy, France, and will include the analysis and practice in other political environments like the US, Latin America, Asia and Africa. We develop case studies of campaigns in different countries, among these: the campaign of Barack Obama in the US, François Hollande in France, Mariano Rajoy in Spain, Vladimir Putin in Russia, Mozambique Armando Guebuza, Cristina Fernandez de Kirchner in Argentina, Rafael Correa in Ecuador, Juan Manuel Santos in Colombia, Hugo Chavez in Venezuela, among others. We compare the techniques used, the possibility in other policy scenarios and profiles that today's society demands. What should we communicate, what to say, how, under what framework and context and make it known where ?; all these questions and many more are to be asked the leaders of the XXI century if they want to have a fruitful and very successful career, not only is achieving the goals is also to know how to manage your policy and your policy of government image. In this regard, the importance of political marketing and strategic communication is essential and this is intended to create opinion, to sell a candidate, voters get a representative increase, gaining a strong position and, of course, get to electoral victory. Addressed to Master in Governance, Political Marketing and Strategic Communication is aimed at graduates and professionals who want to work in public institutions, political parties, media and companies, embassies, NGOs and corporations and other organizations. This is to meet the demand for professionals governance, political marketing and strategic consulting, and Public Officials, Directors of Newspapers, Chiefs of Staff, Advisors of Communication and Image, Consultants, Experts on Public Opinion, Political Advisors, Analysts Campaign, Journalists, Future Entrepreneurs, etc. GOALS To provide students with the practical skills necessary to develop the correct strategy work in their daily work with political, social and business leaders. Provide a high level specialized in analysis and planning training as well as techniques and strategies of the political and electoral marketing, covering different areas of activity of the political profession (key players, organizations and companies operating in the life economic, political and social life. Offer a comprehensive approach to political activity in different scenarios, to train and specialize students in the techniques and strategies used in the marketing of government political leaders. Familiarize participants with the technical research and enforceable during the development of campaign analysis and marketing continued in the Government. Form advisers, managers and specialized politicians Governance, Political and Electoral Marketing and Strategic Communications, making students proficient in the development and implementation of those specific techniques that affect the political image of candidates and political parties in different scenarios. [-]

Master in Management

ESCP Europe Business School
Campus Full time 24 months September 2017 Spain Madrid

Placed 4th worldwide in the 2016 Financial Times Master in Management rankings, the ESCP Europe MIM is a life-changing option for any career-focused student searching for both a European Identity and a Global Perspective... [+]

Masters 2017 in Madrid Spain. Placed 4th worldwide in the 2016 Financial Times Master in Management rankings, the ESCP Europe MIM is a life-changing option for any career-focused student searching for both a European Identity and a Global Perspective. This two-year, full-time general management Master programme provides the opportunity to study in up to four countries, with options ranging from ESCP Europe's own six European campuses to our 70 partners worldwide. Designed for students with Bachelor degrees (or equivalent) in any field of study (Master programme) or those without who have previously completed at least two years of university education (Pre-Master programme in preparation for the two-year MIM), it features more than 35 specialisations in Finance, International Business, Marketing, Entrepreneurship and many more. The integrated programme curriculum, taught across six ESCP Europe campuses, offers the possibility to obtain up to four national degrees in ESCP Europe campus countries (Germany, UK, Spain, France, and Italy ) - plus the option of dual degrees with our academic partners across the globe. Because we value practical experience as an essential asset, Master in Management graduates leave with a minimum of 40 weeks of professional experience. This ensures that you leave the programme with not only a world-class academic qualification, but also the invaluable intercultural practical experience top recruiters are looking for. In addition to the study-internship structure, we also offer the possibility of following an apprenticeship study track, allowing for systematic structured periods at the School whilst also working in a firm for an extended learning experience. If you are looking for international exposure, professional experience and a curriculum recognised as one of the best in the world, look no further than ESCP Europe's Master in Management. The MIM Programme Objectives As a Master in Management student, you will: Develop an in-depth knowledge of state-of-the-art techniques in management and the business world. Build and enhance your career plans through specialised course options and in-company experience. Strengthen your ability to live and work in a highly multicultural and international environment through studying in up to three different countries and cultures. Broaden your horizon by studying alongside students from a vast range of backgrounds, such as business management, economics, engineering and social sciences. Get practical experience and create your own network through case studies, field projects and internships. Prepare to take on major responsibilities in tomorrow's economic environment by developing a European identity with a global perspective on today's economy. Key Features The Master in Management is an expansive, world-class programme. Here are some key facts to help you learn a little more about what a qualification from ESCP Europe offers: A two-year, full-time intercultural general management programme Ranked 1st in the 2016 Financial Times Master in Management league table in Germany, the UK, Spain, Italy and Poland and 3rd in France An integrated intercultural programme curriculum taught across six ESCP Europe campuses The opportunity to study in a minimum of two, and a maximum of four different countries 70 partner universities worldwide, more than 20 of which offer double-degree options Designed for students with Bachelor degrees (or equivalent) in any field of study One-year pre-master option for students without a Bachelor degree (having previously completed at least two years of university education) in preparation for the Master programme Supported by ESCP Europe's extensive Alumni Association network (45,000 members and counting) and close ties with the business world Five seminars, including Start@Europe which is held at the European Parliament At least two integrated internships The option of gap years or apprenticeships Excellent employment rates, with 74% of the most recent graduating class employed before even completing their studies What you study Discover the Master in Management's top-ranking curriculum The Master in Management programme consists of four semesters with a total of 120 ECTS credits. These semesters can be completed at our European campuses (Berlin, London, Madrid, Paris, Turin and Warsaw) or at one of our 100 partner universities worldwide. The first year is focused on advanced learning within the different fields of intercultural management through core modules. The second year is used to concentrate on one or two options, and is also used for the writing of a Master thesis on a topic of the student’s choice. Further to this, students can choose from the rich catalogue of electives to further customise their learning experience and plan their professional career paths. Language courses are also a part of the Master in Management programme. Beside the academic courses, 40 weeks of internships are integrated into the programme. Students can do these internships either in their countries of study or in a third country. Alongside the core courses, electives and options, all students will participate in five thematic seminars. These are key elements in the Master in Management programme, with all current students coming together to benefit from the internationality of both the courses and their fellow participants. The Pre-Master Year is devoted to gaining insight into the fundamentals of management, including introductory and advanced concepts to foster an understanding of the world of business. There are also courses in social sciences, law, economics and foreign languages. The Pre-Master Year combines core modules, interdisciplinary projects and an internship. Students can spend the Pre-Master Year in Paris (in French) or Turin (in English). It is for students who have a minimum of two years of university education. During the first master year, students complete a series of core modules, covering the fundamentals and advanced instruction of general management topics. Students with a non-business bachelor degree must study prerequisites during master year one. Students entering the MIM with a recognised bachelor degree in business/management or entering through the Pre-Master year study the core modules, and then choose some courses from the elective portfolio to customise their own timetable. Prerequisites Accounting Corporate Law I Costs and Decisions Economics I Finance Information Tools and Skills Marketing Psychology and Management Quantitative Methods Advanced Core Courses Corporate Finance Economics II European Business Law and Taxation Financial Reporting IFRS Human Resource Management International Marketing Decisions Management Control Operations Management Organisation and Management Strategy Thematic Seminars Alongside the core courses, electives and specialisations, all students will participate in five thematic seminars. These are key moments in the Master in Management curriculum with all current students coming together to benefit from the internationality of the programme. Start@Europe: With the participation of ESCP Europe faculty and key personalities in European politics, students discover how the European Union works and how laws are created at the European Parliament. Business Game: This hands-on, 3-day seminar allows students to experience a computerbased business simulation that allows them to develop, implement and manage international business strategies of a simulated company. Kick-start your career: Studies are only as good as the opportunities they open up. This seminar is dedicated to professional development. Lectures and workshops address key topics such as professional project development, personal branding, creating dynamic CV and cover letters, interview training and networking. Research Methods: Required for the Master in Management degree, students learn the essential stages of writing a thesis. Business in Europe: The final seminar in the 2-year Master in Management programme gives students the opportunity to compete against each other to develop innovative sustainable solutions to real challenges put forth by social entrepreneurs across Europe. A Truly International Programme ESCP Europe is one School with six campuses - Berlin, London, Madrid, Paris, Turin and Warsaw. In addition to this, we have 70 international partners with whom Master in Management students can opt to study. This distinctive model of a multi-campus business school embodies the heart of our European identity. With its six urban campuses in major European cities, ESCP Europe contributes actively to the development of a European management culture and allows the School to offer a unique type of cross-cultural business education. Admissions Admission Process To be eligible for the two-year Master in Management programme, candidates must hold a Bachelor degree (international equivalent or higher) after having completed at least three years of university studies (180 ECTS). Applicants may submit an application in the same year they complete their Bachelor degree, pre-graduation. Candidates with a Bachelor degree awarded in a European country (outside of France) after at least three years of studies in Europe (with a maximum of one year spent studying in France) are eligible to apply through the European Master Admission Test. NEW: Candidates with a Bachelor degree awarded anywhere outside of Europe after at least three years of studies are eligible to apply through the Global Admission Test. Candidates with a Bachelor degree awarded anywhere except France after at least three years of studies (with a maximum of one year spent studying in France) are eligible to apply through the International Admission Test (SAI). Candidates with a French Licence degree are eligible to apply through the Direct Admission Test. Please note that you may apply through only one admissions process one time per year. For example, for the intake of 2017 you may not apply through both the International Admission Test (SAI) and the European Master Admission Test. To find out more about the Master in Management and how to apply, please visit our website. [-]

Official Master's Degree In Political And Institutional Communication (master's Degree In Marketing, Consulting And Political Communication - Usc)

Instituto Universitario de Investigación Ortega Y Gasset
Campus Full time 1 year September 2017 Spain Madrid

This program gives access to dual degree of Master in Political and Institutional Communication at the University Research Institute Ortega y Gasset (IUIOG) and Master in Marketing, Consulting and Communication Policy at the University of Santiago de Compostela (USC). [+]

This program gives access to dual degree of Master in Political and Institutional Communication at the University Research Institute Ortega y Gasset (IUIOG) and Master in Marketing, Consulting and Communication Policy at the University of Santiago de Compostela (USC). Teachers credits earned in the Master are recognized automatically, without having to take additional training courses for access to doctoral studies at the University of Santiago de Compostela and Murcia through program agreements with these universities. GOALS The Master in Political and Institutional Communication It is the main reference of this discipline in Spain, having been considered in the years 2012, 2013 and 2014 the best Master of Communication, according to the prestigious ranking of Masters prepared annually by the newspaper El Mundo. His training program responds to the growing demand for communication professionals in organizations with a strategic approach. It offers those who wish to specialize in this field the necessary tools, both theoretical and especially practical for the design and implementation of effective strategies and effective policy and institutional communication. General objectives: This Master is a program that has as main objective to develop the knowledge and skills necessary for proper professional performance in the field of marketing and political communication always at the governmental, administrative and / or institutional setting. It is to produce graduates with a comprehensive understanding of all areas related to political marketing, at the same time possess skills to meet the multiple tasks that address in companies engaged in these market areas. - Specific objectives: 1. Develop a comprehensive global marketing of political thought, political communication in particular and political consulting in general. 2. Gain a thorough understanding of the different technical consultancy, processes affecting politics and political marketing communication techniques, strategies and resources needed to implement, manage and enhance marketing organizations and institutions. 3. Get a comprehensive understanding of the social and organizational context in which political marketing to know how to identify audiences, partners, actors and agents of communication as well as communication and marketing tools that are required to interact with each develops. Four. Acquire skills to adapt to the common work of political consulting, and communication equipment and management of political marketing, and in complementary areas of consulting, which is essential for knowing how to prepare a project to be able to present a good report . 5. Enhance and develop their managerial skills to successfully exercise their responsibilities in organizations and institutions that use the marketing and communication. The main objective of the title is to produce graduates with a comprehensive understanding of all areas related to political marketing, with the ability to select, manage communication and dissemination. Also, in view of the necessary amendments to the market, the Master offers a path of specialization in political consulting that allow students to learn the techniques and dynamics necessary for incorporation into this market. The aim with this master is to equip students with an advanced global vision, that he can fulfill his career in a variety of organizations and public and private institutions. In this respect, the employability of students includes political parties, public institutions, companies, NGOs or media companies or political consulting. Program Development The Master has a duration of one academic year, beginning in October 2016 and end in June 2017. The inauguration of the academic year will take place on October 19, 2016. Lectures should preferably be on Friday afternoons and Saturday mornings, while workshops for the acquisition of skills and abilities, optional character, shall be sent some Thursday afternoon. The course will combine various teaching methodologies to facilitate understanding of the theoretical content through workshops and experiences of communication professionals. The case method, lectures, classwork defenses, seminars with international personalities, workshops and group work will be used. Obtaining a master's degree will be subject to the passing of the syllabus according to the criteria established by each teacher, active participation in class and the development of TFM conducted under the supervision of tutors specialized in the area of ​​student interest . In no case shall miss more than 20% of classes in each module. To complement the training, students in the Master, through covenants University Research Institute Ortega y Gasset, may make stays at universities and research centers in the U.S., Europe and Latin America, in order to continue to improve their knowledge in the field of political communication. Admission Requsitos ACCESS QUALIFICATIONS: Preferred qualifications: - Graduates / as in Political Science - Graduate / as in Journalism and Information Sciences - Graduate / as in Economics - Graduate / as in Administration and Management - Graduate in Advertising and Public Relations - Graduate Public Administration and Management - Graduate in right no preferred qualifications: All university qualifications that allow access to Master studies. The Master in Marketing, Consulting and Communication Policy may be carried out both at USC and at headquarters Research Center Ortega y Gasset. However, the registration process will be made only at the University of Santiago through its virtual secretariat. Updated information on each call for registration Access: They can access the official teachings of master: 1. People who hold a Spanish official university degree. 2. Those with a certificate issued by an institution of higher education that empowers EHEA in the country issuing the qualification for admission to master's degree. 3. The graduates from outside the EHEA educational systems without approval of their titles, after verification by the University that such qualifications represent a level of education equivalent to the corresponding Spanish university degrees and that empower the country issuing the degree access to graduate education. scholarships Scholarships Students who wish to study this program can apply for the scholarships listed below. [-]

Master in Cloud Computing and Services (CCS)

EIT Digital Master School
Campus Full time 2 years September 2017 Spain Madrid

The programme in Cloud Computing and Services focuses on a broad range of applications like electronic commerce, mobile services, online social networks, peer-to-peer systems and Web services. [+]

Masters 2017 in Madrid Spain. The programme in Cloud Computing and Services focuses on a broad range of applications like electronic commerce, mobile services, online social networks, peer-to-peer systems and Web services. What is common to all of these applications is that information sources and control are decentralised over the network and multiple data centres and their underlying systems become distributed, reconfigurable and adaptive. All this makes the process of developing distributed software systems significantly more complex than for centralised systems. Cloud Computing and Services will provide students with a system of knowledge both in formal foundations, technological platforms and practical skills in implementing distributed software applications. The programme will also provide an insight into current and future directions of the distributed software development. After completion of the study, students understand and know how to use large distributed systems. On top of this they are also capable of designing and constructing cloud computing systems and services on networking and computing infrastructures. The programme will offer six specialisations: (1) Mobile Services, (2) Cloud and Data Analytics, (3) Cloud Infrastructures, (4) Data Intensive Computing, (5) Distributed Information Management, (6) Distributed Data Processing. Programme During the first year, a similar set of courses are offered at the four involved entry points Aalto University, TU Berlin, University Rennes 1 and TU Delft. This includes distributed systems, advanced network technologies, service technologies and cloud programming models. In addition, some elective cours-es may be chosen to prepare for a specialisation. An important part of the programme are the Innovation and & Entrepreneurship (I&E) courses. The I&E basics course provides an introduction to business and management. The Business Development Lab will extend projects mainly in the areas of distributed system and cloud computing by a market survey, a business model generation process and a venture development exercise. We emphasize user driven innovation and holistic analysis of service, technology, organization and financial perspectives, as distributed systems in general and cloud computing in particular are disruptive for existing business models and almost always have a significant impact on the culture and social relations. Society-relevant themes will also be at the core of the summer schools, which will bring students from the different entry points together. Students participating in the CCS track will be offered an internship in a partner industry or research centre of the EIT Digital to work on a thesis project. Directly linked to the master thesis, there will be the I&E minor thesis that will specify the requirements, strategy and business plan for the selected master thesis project. The I&E thesis allows students to study topics including, but not limited to: Different models for cloud computing (IaaS; PaaS, SaaS) Peer-to-peer systems and environments Innovative service for mobile computing (location-based and context-aware services), Parallel and distributed systems Security and privacy for electronic commerce applications Linked open data and semantic web Multi-agent systems. Specialisations Specialisations are provided during the second year. The CCS programme offers 6 specialisations, each at a different location. To meet the requirements for geographic mobility, the chosen exit point needs to differ from the chosen entry point. Mobile Services at Aalto Cloud & Data Analytics at TU Berlin Cloud Infrastructures at University Rennes 1 Data Intensive Computing at KTH Distributed Information Management at Université Paris-Sud Distributed Data Processing at Delft University of Technology Specific Admission Requirements A B.Sc. degree in computer science, computer engineering or information systems, is required. Students should have basic competence in mathematics, theoretical foundations of CS, algorithms and data structures, software engineering and database systems, computer architectures, computer networks and operating systems. [-]

Masters Intensive Management In Digital Marketing & Business

IED – Istituto Europeo di Design Madrid
Online & Campus Combined Full time February 2017 Spain Madrid

The Intensive Master of Management in Marketing & Digital Business equip students with the knowledge and skills to start a career in business management 360, from strategy to change management in order to prepare professionals be the business leaders of tomorrow. [+]

THIS PROGRAM IS IN SPANISH Taught The Intensive Master of Management in Marketing & Digital Business equip students with the knowledge and skills to start a career in business management 360, from strategy to change management in order to prepare professionals to be the business leaders of tomorrow. With this master, students work thought and strategic planning through the development of a Business Plan including within it your marketing plan. Transversely will address throughout the course the fundamental concepts of Social Business to acquaint students within the environment both technological and digital, then move to the operational part where students learn how to use and measure existing tools to optimize business and increase its turnover, whether for companies aimed at the end consumer (B2C) and to resellers or distributors (B2B). The Intensive Master of Management in Marketing & Digital Business created with the aim of providing students with all the tools and knowledge necessary for the management of traditional businesses that need to migrate to the digital environment, launch a new business unit within the digital environment or open a newly created company. Among the main objectives of the master we include: - Acquiring strategic thinking and planning. - To introduce in both technological and digital environment. - Learn to develop a Business Plan including their global and digital marketing in this. - Managing the Digital Enterprise: finance, marketing, social business, big data and e-commerce. - Use creativity and innovation in the digitization process. - Plan, manage and measure the new digital media. - Create an online store. - Know the legal aspects of a digital company. The Intensive Masters are designed based on a methodological structure is divided into: A online content at the beginning and end of the program through e-learning platform IED Madrid. A face part, which focuses on a period of three months and whose purpose is to develop together with various professional educational program keys, combining projects, concepts and expertise. Duration: Online module: can be accessed between February and April. Face part: April to July. Development and presentation of online thesis: July to December. Hours: Party face: Monday to Friday from 9:30 to 13:30 and 15:00 to 18:00 h. [-]

Master In Business Management And Marketing

ESEM
Campus Full time September 2017 Spain Madrid

A program for professionals at international level. Aimed at people who hold or are called to occupy the positions and functions of Commercial Marketing Managers or Sales ... [+]

Masters 2017 in Madrid Spain. A program for professionals at international level. Aimed at people who hold or are called to occupy the positions and functions of Commercial Marketing Director or Sales ESEM, with 47 years of activity and development, is the business school specializing in business areas of Sales and Marketing, with recognition in national and international companies. By our classrooms and programs it has been more than 20,000 students on five continents. Target Provide the necessary tools for business development. These tools serve the dual function of Sales and Marketing Management. With the theoretical methodology - ESEM practice, the student will be provided the adptación to new technologies, as necessary and requested today for a post of Sales, Marketing and Sales Manager. The practical content of the program, new technologies, quality of teachers and the exchange of experiences of students, makes this program meets the goal of being High Business Quality. "The philosophy of this Post Grade is learning by doing" Programme structure The program takes place over one academic year and a total of six modules. After the titling it will be obtained Master in Business Management and Marketing. Evaluation Students should develop practical work on the topics covered in the modules, routing and structuring your thesis. The work will be developed within the school hours of each module and evaluated by teachers. If necessary they will receive tutoring to amend those aspects of the work presented that were not according to the requirements of ESEM in each area. The purpose of the program is to ensure that students understand and master the concepts taught. The philosophy of the program is learning by doing. Attendance: 100% for all classes End of Studies Thesis: At the end of each program, as a synthesis of lessons learned and the work done, teams develop a marketing plan with projection to two years Marketing Plan constitute the doctoral thesis and will be directed and evaluated by tutors designated for this purpose. General Services ESEM On-site ESEM, the student apart from the close relationship with faculty and ESEM equipment, available free from: Job Practices in companies Computer room Study Rooms Special Services non-EU students In addition to general services, non-EU students have in ESEM of: Guidance and information for enrollment in the program. necessary documentation requested by the Spanish consulates for processing and obtaining the Visa Studies. Practices in Spanish companies. Incorporation from the sixth month of the start of classes. TIE processing in Madrid. Insurance recruitment in Madrid MAPFRE SEGUROS repatriation and comprehensive health care, by the student for a year. Addressed to University graduates with professional experience. university graduates with professional experience. Commercial department Marketing department managers Thematic content Marketing: Fundamentals of Marketing Market Analysis and Consumer Product & Pricing CRM: Customer Loyalty Social Networks: Application Comunity Manager: Roles and Responsibilities Communication: Advertising Communication plan sales: Commercial negotiation Sales Team Management Sales Forecast Distribution and Sales Management: merchandising Distribution logistics Marketing planning: Marketing Audit Marketing plan Marketing budgets Marketing Plan Development Qualification: Master in Business Management and Marketing [-]

Master In Digital Marketing

EALDE BUSINESS SCHOOL
Online Part time 12 months November 2017 Spain Madrid

The Master in Digital Marketing EALDE combines a practical approach with a solid base of training. Added to the basic concepts of Marketing different techniques and skills of the digital environment: SEO, SEM, Social Media, Marketing, Mobile Marketing, etc.  [+]

Master in Digital Marketing Internet has become one of the channels of communication, advertising and most important sale. It is a sector that continues to generate employment. The Master in Digital Marketing EALDE combines a practical approach with a solid base of training. Added to the basic concepts of Marketing different techniques and skills of the digital environment: SEO, SEM, Social Media, Marketing, Mobile Marketing, etc. The participant joins the business strategy of the company to develop new channels of digital communication strategies for success. People newly graduates will be prepared to enter the world of digital marketing, communication and social networks. GOALS The Master in Digital Marketing EALDE has the following objectives: Define, plan and control online recruitment campaigns efficiently. Help businesses get the most out of the online channel customer acquisition. Knowing the trends in Mobile Marketing, e-Commerce, Social Media, Web Analytics, Google Adwords, Gamification. Learn to make an effective marketing plan in digital environments. Structure and content online media planning Advertising in online media, definition and properties Developments and trends in online media Online planning strategy Sources of information and customer tracking Defining metrics and goals of campaigns seekers Search engine advertising, definition and properties Efficient management campaigns organic positioning (SEO) Efficient management of paid search campaigns (PPC) Defining metrics and goals in SEO and PPC Scorecard for SEO campaigns Scorecard for PPC campaigns online display advertising display advertising online, definition and propierdades Developments and trends in display advertising Online advertising formats Pricing models Metrics and goals in display advertising online Scorecard for online display advertising campaigns email Marketing Email campaigns, definition and properties Write to emails that convert Building and maintaining contact databases Tools for email campaigns Defining metrics and goals email Scorecard for email campaigns Social Media Marketing Social media campaigns Major social networks Advertising campaigns on social media Tools for social media campaigns Metrics and goals in social media Scorecard for social media campaigns Methodology Evaluation is ongoing through participation in class (forum): their number, exhibition quality, logical attributes, ability to convince, respect for other opinions and use of outside interventions. written tests and actual practical work complement the elements to assess the ability of each participant and to inject elements of improvement. The work that each participant performs in preparing the final draft has more weight in the overall assessment that the program other materials. Admission process Persons interested in a Master program in EALDE must make a selection and admission process. This requires providing this documentation: academic record and photocopy of the titles. Motivation letter to the Master. Photocopy of identity card or passport. Passport size photograph in jpg format. Additional documents that the applicant wishes to include in order to provide more complete information: Courses and seminars, Level Language Certificates, etc. Applications are reviewed by our admissions committee, which draws up a list of persons who pass to the next stage, the interview with a member of the board of EALDE. Then it communicates with the decision of the committee. In if favorable will be guided to the registration process. Grants and funding EALDE born with the purpose of training graduate business management without economic resources pose an insurmountable obstacle accessible. Thus the social character encourages EALDE Business School to provide necessary assistance to those who do not have sufficient means to pay for the Master and have demonstrated skills and interest in implementing the program. For this purpose scholarships based on merit and need of the applicant are granted. The number of scholarships is limited depending on the country of origin and the overall number of scholarships and grants available. The grant can cover 40% of the total cost of the program. EALDE also allows making payments of their programs fractionally. To apply for a scholarship, check the appropriate box on the Application Form. We encourage you to contact us to guide you in the process of grant application (becas@ealde.edu.es). [-]

MSc in Economic Development and Growth

Lund University
Campus Full time 2 years September 2017 Spain Madrid

The joint Master's programme in Economic Development and Growth (MEDEG) is a full-time Master's programme organised by a consortium including three top-class European universities in Spain, the UK and Sweden. [+]

Programme overview – MSc in Economic Development and Growth

The Master's in Economic Development and Growth trains the next generation of analysts, researchers and professionals in the field of development and growth with a high capability of independence. The programme combines the expertise of three highly ranked European universities into a common platform with leading scholars in economics, economic history and demography.

The combined expertise of three highly ranked European universities

In this double degree programme you spend the first year studying development and international economics, statistics and long run development at either Universidad Carlos III de Madrid or University of Groningen. The second year you specialise in development and growth, related to issues such as comprehensiveness and equality, sustainability and energy, innovation and human capital, at Lund University.... [-]