Masters Programs in Sales

Compare 24 Masters Programs in Sales

Sales

If you enjoy negotiating and convincing other people, then a Master in Sales may be just the thing you need to propel your career forward. Sales is a highly versatile field and can allow you to specialize in any field of business you find interesting.

A Master in Sales degree can lead to many career opportunities, such as a sales representative, an associate or an employee in customer service. You will learn how to analyze the market and see opportunities based on its trends. If you are interested in particular consumer items, a Master in Sales is the perfect chance to widen your grasp on the subject and work with items of your interest. Graduates holding Master in Sales degrees have career opportunities ranging from non-profit organizations to multinational corporations.

On this page you will find a number of links to Master in Sales programs around the globe. Search through the list and contact the school responsible for the program that interests you, in just one click!

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Master in Marketing & Sales

EAE Business School
Campus Full time October 2017 Spain Barcelona

Globalisation, new information technologies and new distribution channels are changing marketing’s point of view. Also, consumers have become more and more demanding and have more [+]

Masters in Sales. Master in Marketing & Sales in Barcelona / Madrid Globalization, new information technologies and new distribution channels are changing marketing’s point of view. Also, consumers have become more and more demanding and have more information, so they are fully aware of what they want and need. All companies need professionals in their Marketing area, capable of successfully leading the correct combination of the three main elements offered by this Master Degree: solid marketing training and knowledge, the skills necessary to know how to respond to the current market and environment and the ability to turn the existing technologies into a competitive advantage. The EAE’s Master in Marketing & Sales in Madrid or Barcelona has three objectives presented in three main areas: To develop the knowledge, skills and attitudes those allow people to contribute towards the marketing area in an efficient manner: Identifying opportunities, threats and changes to the company’s competitive environment and guiding the company’s strategy according to possible scenarios and specific cases. To develop management skills in participants to allow them to succeed in their professional life: Being able to communicate and encourage work teams in a globalized, diverse and multicultural environment, standing out for leadership and negotiation. To provide a clear view of the opportunities and risks of the new marketing trends, and to know how to adapt the company to a new competitive environment: Being able to lead the implementation of new operational management systems aimed at the market and the consumer. Program Introduction to Business Organization: Organization and Business Administration Quantitative techniques Organizational Management: Business and Marketing Planning Process in organizations Market Research, Information Management and Decision Making Financial impact of strategic decisions Marketing in Digital Environments Strategic Marketing Management: Creating value in businesses Delivering customer value Strategic Market Planning and Go-To Market: Sales and Marketing strategies Managing customers and Key Accounts, new models of business organization Business strategies for Customer-Centric Marketing. Business GameMarketing in Digital Environments Marketing & Sales plan ... [-]

Master Online - Marketing And Sales

Instituto Europeo de Posgrado
Online Part time 14 months September 2017 Spain Alcobendas

The Master in Marketing and Sales enables you as a specialist in this business area, allowing you to occupy positions of managerial responsibility [+]

Master Online - Marketing and Sales

The Master in Marketing and Sales enables you as a specialist in this business area, allowing you to occupy positions of managerial responsibility.

What are the program objectives?

The objective of the Master in Marketing and Sales is to train specialized managers able to respond to today's changing market, anticipating their needs and finding opportunities through the acquisition of knowledge and skills and typically commercial marketing.

Why Choose Us?

The learning methodology is based on the "case method", video classes, virtual sessions and interactive exercises. The student has a weekly schedule of work and personal follow a tutor. The faculty consists of professionals in the business.... [-]


Master In Marketing And Sales

Instituto Europeo de Posgrado - España
Online Part time 14 months September 2017 Spain Madrid

The Master in Marketing and Sales enables students as a specialist in this area of ​​the company, giving it the necessary skills to effectively hold positions of managerial responsibility. The aim is to train qualified professionals able to respond to today's changing market, anticipating their needs and finding opportunities through the acquisition of ... [+]

Masters in Sales. Master in Marketing and Sales The Master in Marketing and Sales enables students as a specialist in this area of ​​the company, giving it the necessary skills to effectively hold positions of managerial responsibility. The aim is to train qualified professionals able to respond to today's changing market, anticipating their needs and finding opportunities through the acquisition of knowledge and typically commercial, marketing and sales skills. Why Choose Us? The learning methodology is based on the "case method", video classes, virtual sessions and interactive exercises. The student has a weekly schedule of work and personal follow a tutor. The faculty consists of professionals in the business. Proximity and customization The contact of students, teachers and tutors, is continuous through the virtual platform for the development of the program. Students will have: Total material availability 24 hours a day, 7 days a week Posing questions at any time of day Continuous communication through discussion forums Evaluation system The program evaluation is essentially practical, and is based on four aspects: Practical exercises scheduled Individual and group work Participation in activities Master Thesis Project Admission process For each call the following admission process is performed, based on a selection of students for the limited places offered: The IEP business advisors inform the candidate on all issues relating to the program and the process and admission requirements (Conditions of Funding, Scholarships, etc.). The candidate must complete the "application form" which will be sent, and send it to IEP along with the following documents: Curriculum vitae Titulación Universitaria Upon receipt of documentation, the candidate for a telephone interview will be convened to complete the assessment process. The Admissions Committee will consider the record and within approximately one week will receive your certificate of admission, when capable, which gives the place to study the program. Upon receipt of the certificate of admission, students will formalize their enrollment. Study Grants / Scholarships The Institute has a grant program of up to 35% of the cost of tuition. For each call a limited number of scholarships based on the personal, professional and economic situation of the candidates are offered. For adjudication, a rigorous follow-served basis. Funding There are also special financing conditions, promoted by both institutions, in order to help students to assume the cost of the course through a system of deferred payments by monthly installments comfortable and tailored to the needs of students. [-]

Master In Marketing And Sales

ADEN Business School
Online Full time February 2017 Argentina Mendoza

The Master in Marketing and Sales has been designed for a completed 100% online, wide flexitime, absolute geographic independence [+]

THE MASTER IN MARKETING AND SALES It has been designed for a completed 100% online wide flexitime absolute geographic independence It has 9 specific modules of the disciplines of marketing and sales, which will allow the creation of memorable experiences that enhance the loyalty of your customers. GOALS At the end of the completed Master Marketing and Sales, the participant will have achieved the following transfer targets: Change the way we do marketing companies Knowing the process of creating demand Learn to apply neuromarketing in decision-making Determine different social behaviors and how communities are formed Apply different forms of experiential marketing Develop an action plan relational Design and implement a successful Value Proposition Understanding the commercial phenomenon, from understanding and strategy development management experience Define and develop tools for business management Implement a business plan with a strong emphasis on selling Evaluate the role of the parts of the plan, as well as the impact of each decision on the implementation and commissioning Review, evaluate and improve sales management practices within the company Plan the necessary commercial structures to achieve through sales teams, solid relationship with the client Identify necessary and effective tools for sales teams achieve their professionalism in the face of increasingly demanding markets To determine the impact of business decisions on results recipients Professionals who hold management positions related to commercial areas, business owners and those who want to learn a new way of marketing and enhance their sales skills management. academic content MODULE 1: Marketing and Opportunities MODULE 2: Relationship Company - Market MODULE 3: Plans and Value Propositions MODULE 4: Strategic Service Management. Module 5: Planning and Organization Sales Management. MODULE 6: The Human Factor in Sales Team Effectiveness. MODULE 7: Monitoring and Control Sales Management Module 8: Integrative Module Module 9: Business Ethics and Corporate Social Responsibility. END OF MASTER WORK applied knowledge The main feature of ADEN International Business School is its focus on applied knowledge and skills learned to work. This allows our students to lead business projects related to each training dictate. To do this during the program completed the student must actively case analysis, project development, specialized workshops, project management and activities directly linked to the management participate. These applications are made through specialized software, video conferencing, simulation platform and other technical resources. Videoconferencing INTERACTIVE Integrative in each module and presentation videoconferences. Through a revolutionary technology incorporated as a means of participant / teacher interaction, a videoconference platform through which we promote mentoring, networking in presentation meetings, meetings integrators in each module and apply new learning activities as the resolution of cases and development of collaborative projects. Certification At the end of the program certification by EUNCET - Polytechnic University of Catalonia, credited the completion of the relevant studies to Master in Marketing and Sales Management (*), with final work approved. Along with the certificate an academic report detailing of all the agenda items and the respective grades achieved by the student will be given. The participant will also receive a certificate issued by University of California at Irvine - Extension and ADEN International Business School, crediting the assessment completed with 140 hours Specialization program in Neuromarketing (^). The certificate shall be accompanied by an academic report detailing the relevant themes (first 4 modules) to program recognized by Universitiy of California at Irvine - Extension. The participant will also receive a double certification ADEN International Business School and McKenna School of Business (Pennsylvania, USA), crediting the evaluation of the program completed with Specialization in Customer Services and Sales Management (^) of 140 hours. The certificate shall be accompanied by an academic report detailing the relevant topics the program recognized by McKenna School of Business .. Methodology ADEN ONLINE has achieved in 10 years an innovative educational experience for executives and business managers. The program has been designed for a completed 100% online with wide geographical flexitime and absolute independence. Executives from around the world choose this program as an opportunity to better themselves at the highest level, without interference with their work responsibilities, family time or recreational activities. The main engine of the teaching-learning process of specialization is given by a context where the student is constantly challenged, motivated and accompanied by a constant interactivity with the program director and specialists in charge of each subject. Participants to enter the platform should address the following activities weekly: Analyze the readings and conduct research and development activities related to them. Analyze and respond multimedia material associated questionnaires. Study the proposed case studies and propose solutions Participate in forums providing opinions with theoretical and practical foundation. Interacting with bandmates, make decisions and implement them in the simulator. Participate in integrating videoconferencing and virtual workshops with specialists. Teacher / student and student / student interaction has been raised synchronously and / or asynchronously, ie teachers and students may or may not match the hours of entry to the platform and similarly interact constantly while solving all queries. Besides the meetings via videoconferencing in real time throughout the program optimize the relationship between all participants. The geographic space defined by the student when connecting from home, airport, etc. either from a PC, Notebook, Tablet or Smartphone. Ie no physical classrooms, requiring physical displacement, or compliance schedules, but constant exchange of ideas, proposals, projects and development of networking among participants under the mentorship led by the director of the master as professional specialists is required charge of each subject. interactive educational platform. Custom accompaniment. Paced. Academic excellence. No fixed schedules or geographical displacement. Direct link to work activity. Videoconferences scheduled. Case analysis and project development. multicultural learning. 100% Acceptance for mobile. Access to virtual campus The participant will receive a username and personal password with which will be identified in the Virtual Campus ADEN (www.aden.org/online). By accessing the campus will be enabled sequentially the contents of each of the modules comprising the program. The contents are composed of: Mid materials developed by experts in the subject, presented in different digital formats (documents, videos, presentations, charts, concept maps, specialized links, etc.). Application exercises, self-assessments, games and case development. Video conferences. Discussions and consultations. [-]

Master Marketing And Sales Management

Fachhochschule der Wirtschaft FHDW
Campus Full time 31 months October 2017 Germany North Rhine Westphalia

The marketing of goods and services are increasingly pursuing a holistic, integrated approach. In addition to surgical techniques for influencing [+]

Masters in Sales. Part-time studies for Master of Arts The marketing of goods and services are increasingly pursuing a holistic, integrated approach. In addition to surgical techniques for influencing consumer behavior numerous aspects of procurement, production, finance, personnel and administration have central strategic importance for sales and marketing success. As business processes utilizing marketing and sales are not conceivable without an effective management of the underlying tasks. In the Master's degree program marketing and sales management * with the degree "Master of Arts" (MA) you will gain detailed knowledge of markets and distribution channels, customer relationship and care as well as brand and brand management in the context of classical and digital business models. You gain so part-time with the necessary knowledge and skills for the acquisition of management responsibility in marketing and sales. * Currently in the accreditation process Duration 31 months target group The course is aimed at graduates a business degree programs who wish to identify themselves as experts in marketing and sales. In addition to the deep and professional orientation, students are prepared for the first transfer of management responsibility. Pre-requisites 1) Professionally qualifying, business-oriented university degree with a circumference of at least 180 credit points, with a grade point average as a rule of at least 2.4. In higher education with a different type of farming as a business knowledge (see 4) to prove. 2) curriculum vitae and letter of application, from which the study motives and personal goals emerge 3) Successful completion of the aptitude test in the form of a job interview 4) Basic knowledge in the areas of organization and management of enterprises, micro-economics and accounting and business mathematics / statistics (Proof of certification or professional experiences) 5) English language (Proof of certificates, foreign language proofing or external language tests. If proof as part of the aptitude test a language test is performed.) Organization The master's program is for career professionals in 31 months. The first four semesters start each week with a presence. More class lectures are scheduled on Saturdays. In the week synchronous e-learning takes place. The fifth and sixth semester are available for the completion of a Master's thesis and the colloquium is available. Tuition and Fees 31 months x 600 € = total € 18,600; off examination fee: 2.400 € [-]

Master in Marketing & Sales

EAE Business School International
Campus Full time 2 years April 2017 Spain Barcelona

With the EAE’s Master in Marketing & Sales in Spain, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market. [+]

Master in Marketing & Sales This programme will be conducted in English. With the EAE’s Master in Marketing & Sales in Spain, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market. Throughout the programme, the professionals are provided with the conditions to change. Participants in the programme will undergo an experience and process of change. Reasons to do EAE’s Master in Marketing & Sales in Spain: AME and ADIGITAL EAE is a member of two of the main associations of Marketing and Digital Economy of Spain: AME and ADIGITAL. Marketing Association of Spain is an organization whose goal is the valorization and recognition of the profession and activity Marketing. ADIGITAL is the largest multi-sector partnership of the Digital Economy. Marketing Plan Making a Marketing Plan during the master is a key factor, because it helps participants to develop the skills and competences acquired during the program. Furthermore, we enable them to gain greater insight into this management tool, which is fundamental in the strategic development of the company. Certificate in Google Ads EAE gives participants the option of taking specialisation programs free of charge. The ‘Program of Expertise in Google Ads’, with a qualification from EAE and certification from Google. Certificate in IBM’S SPSS EAE gives participants the option of taking specialisation programs free of charge. The the ‘Program in Quantitative Market Research Methods and Specialisation in SPSS’ from IBM with a qualification from EAE. One of the best Master in the area The Master in Marketing and Sales is one of the best according to the ranking of El Mundo. It stands as the second best Masters of Marketing from Spain. The ranking is notable because 100% is taught in English. In addition, values the high employability of its graduates. The second most reputed School of Spain EAE Business School has been named one of the best business schools in the world according to the Merco Ranking. Also, the America Economia's Ranking highlights EAE among the top 15 internationally. Objectives The Master in Marketing & Sales pursues the following aims: DEVELOPMENT. Knowledge skills and attitudes within the marketing department. The course involves: a) Understanding and applying marketing fundamentals and strategies in accordance with the company’s strategy, understanding the Marketing Plan as a basic tool, not only of the department itself, but also of the company’s strategic management. b) Controlling the techniques to obtain information and developing this into a Marketing and Competitive Intelligence Information System. c) Developing the skills necessary to identify opportunities, threats and changes to the company’s competitive environment and adapting the company’s strategy according to possible scenarios. d) Controlling the bases of the different marketing mix policies at the company. NEW MARKETING AND COMMERCIAL TRENDS: To provide a clear view of the opportunities and risks of new marketing trends, and to know how to adapt the company to a new competitive environment developing skills to address specific marketing needs appropriately in different sectors and being able to lead the implementation of new operational management systems aimed at the market and the consumer. MANAGEMENT SKILLS: To enable participants to succeed in their professional life: a) Being able to communicate and encourage work teams in a globalized, diverse and multicultural environment. b) Reaching a full understanding of the organizational processes, in particular, those that allow professionals to create and improve corporate value. c) Analysing the market situation, defining different scenarios, establishing opportunities and defining the business strategy and how to implement it. [-]

Master Marketing and Sales

IMC University of Applied Sciences Krems
Campus Full time 2 years October 2017 Austria Krems

The Master programme Marketing and Sales is targeting Austrian and international graduates aiming to expand their expertise in marketing, key account management and brand management. [+]

Master Marketing and Sales

Language of instruction: English

 

Key skills

 

Graduates of the Master programme Marketing and Sales are qualified to take on a wide range of responsibilities, including:

 

 Developing marketing plans and strategies   Managing collaboration with agencies and heads of marketing   Negotiating and concluding contracts   Recruiting and training sales staff   Designing sales strategies and distribution networks   Carrying out market research and sales planning activities   Drawing up pricing strategies   Budgeting (and controlling) 

 

 

Core modules

... [-]

Master Sales Management

FOM Hochschule
Campus Part time 4 semesters October 2017 Germany Wuppertal Bremen Neuss Aachen Duisburg Nürnberg Hannover Düsseldorf Siegburg Cologne Berlin Region Stuttgart Leipzig Frankfurt am Main Münster Mannheim Hamburg Essen Munich + 18 more

In Master's program sales management sales experts guarantee from the business community as well as renowned professors from the FOM Hochschule the practical and scientifically sound [+]

Master Sales Management

Degree: Master of Science (M.Sc.)

In Master's program sales management sales experts guarantee from the business community as well as renowned professors from the FOM Hochschule the practical and scientifically based mediation of specialist management expertise. In the doctrine it incorporated not only the experience of the specialists, but also the findings of research projects on the Faculty. A project that performs the FOM in cooperation with the German Marketing Association, deals with training opportunities for sales professionals in the light of changing conditions and increasing demands on performance. Since sales marketing is still a relatively young field of research, provide for scientifically ambitious students the best opportunities to contribute their own impulses for deepening the area of ​​competence.... [-]


Master in International Business and Sales Management

University of Eastern Finland Business School
Campus Full time 2 years August 2017 Finland Kuopio

Master's degree in International Business and Sales Management (IBS) is a multidisciplinary two-year master's degree programme that combines high level research and teaching. The programme provides in-depth understanding of the global business environment and firm's approaches to doing business cross borders. [+]

MDP in International Business and Sales Management

Master's degree in International Business and Sales Management (IBS) is a multidisciplinary two-year master's degree programme that combines high level research and teaching. The programme provides in-depth understanding of the global business environment and firm's approaches to doing business cross borders. The programme is designed for both Finnish and International students so that people with different backgrounds come to study and learn skills to operate successfully in challenging and changing business environments. The programme is fully taught in English and the curriculum is designed for students who want to gain in-depth knowledge and skills within all parts of international business and sales management.... [-]


Master’s in Logistics Management and Sales Distribution

ESIC Business & Marketing School
Campus Full time September 2017 Spain Madrid

The Master's in Logistics Management and Sales Distribution from ESIC provides you with solid training in the daily requirements of a manager. [+]

Master’s in Logistics Management and Sales Distribution

The Master's in Logistics Management and Sales Distribution from ESIC provides you with solid training in the daily requirements of a manager.A global view of organisations that, through the resolution of case studies, establishes a valid criteria for decision-making.

Our students acquire a strategic and tactical approach to management that:

    Deals with logistic activities and interaction with business areas such as finance, human resources, quality, innovation, marketing and sales.     Is customer oriented through an analysis of demands from customers, post sales services, the management of expectations, quality standards and relationship management.     Has a multisectorial approach (industry, consumption and services).     Powers the assimilation of concepts, case methods, real case studies and teamwork.     Demonstrates the current business situation in areas such as commercial distribution and logistics, by means of a faculty of expert teachers. ... [-]

Master in Luxury Marketing

INSEEC Geneva
Campus Full time 15 months October 2017 Switzerland Geneva

The Master in Luxury Marketing consists of 3 large modules import which complement each other and combine to better show the current contours of the issues and challenges involved in the Luxury sector. [+]

Masters in Sales. Program Objectives Become an expert of the luxury industry The Master in Luxury Marketing consists of 3 large modules import which complement each other and combine to better show the current contours of the issues and challenges involved in the Luxury sector. Each of these 3 wide-ranging themes – marketing, digital media and style – are transversal and transfuse, to different degrees, the whole of the programme. This teaching program is supplemented by trips to discover life in large firms in the luxury sector and those involved in it. Job Opportunities Working in the luxury goods field is not limited to creating perfume, jewellery or clothing. One still needs to know how to develop a brand image, manage scarcity in the market to maintain a share of the dream that a luxury vehicle produces. This becomes even more true and necessary in the age of digital strategies. Here are some leading careers that allow one to achieve this objective: Marketing Manager The Marketing Manager defines the business strategy of a company. His job is to analyse the market, competitors, offerings, positioning, existing and potential customers. He conducts studies, regularly creates new products and services for a highly demanding clientele by putting in place joint marketing approaches for both communication and business. Product Manager for Operations The Product Manager acts in his professional capacity as an intermediary between design, production, quality control and the company’s sales department. The Product Manager’s job is to monitor the establishment and development of a new product, from conception to marketing, while at the same time determining marketing strategy for launching a product as well as the development and monitoring of the advertising process. Brand Manager The mission of the Brand Manager is to steer the company brand and build its image, codes and values. His duties: the strategic development of the brand (range, packaging, communication, distribution), sustaining its financial viability, ensuring that different products clearly reflect its values and brand identity, but also following the life cycle of an offer in order to change or facilitate the launching of innovations. Visual Merchandiser His primary role is to manage the staging of the product, determine its showcase visibility and the interest that customers have in it. He makes changes following the directions of the advertising strategy to be adopted by the brand. Sales Manager for Fashion and Luxury Goods His mission is to manage the business unit by offering products, often prestigious ones – accessories, leather goods, jewellery, cosmetics, fashion – to a wealthy clientele, often international, with strong purchasing power. He manages and supports CRM for his shop and trains shop assistants in special sales techniques for high-end products. PR Management The PR Manager of a company is the primary contact for journalists and organisers of trade fairs. He represents the brand at special events organised by or for his company. He is responsible for the image of his brand and works closely with the marketing department and management. Exhibition Manager His duties are similar to those of an interior designer responsible for the design and assembly of booths at trade fairs and exhibitions organized by the brand or its distributors throughout the world. He ensures compliance with the codes and the brand image and works closely with marketing and the Visual Merchandiser. Program Structure This Master in Luxury Marketing lasts 15 months and combines the 1st year and the 2nd year of Master: From October to February: Master 1 courses Students follow the Master 1 program, in full time, from Monday to Thursday. Teaching, workshop and e-learning/webcast represent about 480 hours. From March to July: Master 2 courses Students follow the Master 2 program, in full time, from Monday to Thursday. Teaching, workshop and e-learning/webcast represent about 500 hours. This semester also includes 2 trips to Europe. From August to December: internship and thesis During this 5-month period, students complete an internship in luxury companies and/or do a personal work for their Master’s thesis. In November, they have to defend their thesis in front of a jury. [-]

Specialty Sales And Marketing Organization

Formato Educativo
Online & Campus Combined Part time 6 months September 2017 Spain Madrid

Aimed at Latin American professionals in order to provide knowledge management and immediate practical application in their professional activity and in particular [+]

Gadex Program. Specialty Sales and Sales Organization Aimed at Latin American professionals in order to provide knowledge management and immediate practical application in their professional activity and in particular executive management, and human linkages, cultural professionals and between professionals and American and Spanish companies.

Requirements - Higher degree or professional experience that guarantees a level of responsibility and a sufficient applied knowledge of the subject of the Master. - Be a citizen of a country in Latin America (including Spain).

Duration Number of hours: 425 hours of effective training include:

 ... [-]


International Master In Marketing And Sales In Madrid

Madrid School of Marketing
Campus Full time 400 hours April 2017 Spain Madrid

The International Master in Marketing and Sales- Face (Madrid) of MSMK, prepares you to develop a comprehensive and holistic view of marketing and sales applied to different business models, which will assume leadership positions, professional responsibility and handle new scenarios from the perspective of a marketing manager or sales manager, at the same time will strengthen the professional performance, confidence and decisiveness, which will transform your career. [+]

Masters in Sales. PRESENTATION The International Master in Marketing and Sales- Face (Madrid) of MSMK, prepares you to develop a comprehensive and holistic view of marketing and sales applied to different business models, which will assume leadership positions, professional responsibility and handle new scenarios from the perspective of a marketing manager or sales manager, at the same time will strengthen the professional performance, confidence and decisiveness, which will transform your career. The highly specialized in marketing and sales, the program gives you the competence and skills to become a leader at the same time will develop a thorough understanding of strategic planning, finance to marketing professionals, consumer behavior, techniques market research, strategic pricing, the sales management, retail marketing, digital marketing, the businessintelligent, branding and development of strategic marketing plans and others. The International Master in Marketing & Sales - Face (Madrid), allows you to develop the program in the facilities of the emblematic street Principe de Vergara in Madrid, allowing you to combine your profession with your highly specialized training in Management and Marketing, will attend lectures, seminars and workshops by prestigious speakers, you will work in small and quality faculty composed of managers of national and multinational companies and where you will benefit from an Employment Lifetime groups. PROGRAM STRUCTURE 01.DIRECCIÓN STRATEGIC PLANNING AND MARKETING Marketing strategies and value creation The exchange value: needs, wants and demands Markets and demand. The technological factor The strategic planning process PEST analysis environment, market-client segmentation and positioning Competitive analysis and information systems How to develop competitive advantages in technology-based marketing Integrated marketing plan Technologies applied to marketing The extended marketing mix: info + innovation Operational marketing and strategic marketing: integration Control models and key indicators 02.COMPORTAMIENTO CONSUMER AND experiential marketing The Experience Economy: a new scenario to understand and comprehend the consumer Experiential Marketing. The value of the consumer The vision of experiential research: what techniques and tools used depending on the objectives Analysis, roles and types of consumers The design experience Management of the CustomerExperience Management Customerrelationship How the new paradigm affects consumer awareness The paper used in generating experiences Tools for monitoring and creating experiences Experiential Marketing (XM). Management model Common Mistakes in projects customer and employee satisfaction How to tackle a project of experiential innovation Technologies applied to consumer awareness 03.GESTIÓN INNOVATION Innovation as a strategy Myth vs lead it to ask the customer Facing the first stage of innovation: Creativity and designthinking Open innovation and crowdsourcing Barriers and opportunities to sell an innovation project from marketing Technology watch, benchmarking, competitive intelligence and examples for innovation from marketing Developments since the product to selling solutions and value-added services Innovation and product design Co-creation of experiences Change management Management adversity 04.SISTEMA INFORMATION IN MARKETING How to build and develop an effective information system Techniques information processing Strategy and business intelligence Managing data into information Data integration Big Data 05.MARKETING ANALYTICS Principles of strategic analysis in Marketing and Sales Fundamentals and analytical skills to meet the market How to improve the analytical capacity Pricing 06.CUSTOMER ANALYTICS Customer segmentation CustomerLifetimeValue (CLV) Identifying market opportunities Troubleshooting market Customer Acquisition Cross and up selling Churning and attrition Scoring Response Analysis of marketing campaigns and incentives Forecasting Product Portfolio Prevention of neglect and delinquency Fraud detection 07.WEB ANALYTICS Fundamentals and techniques of web analytics Google Analytics: the use and optimization of campaigns Measurement and interpretation of major reports Tracking conversions (Conversion Tracking) Social analytics Science of search (SoS) The conversion funnel Attribution models MARKETING 08.ESTRATEGIAS How to integrate the different strategies in the overall marketing strategy How to integrate technology into the different strategies and their impact on operational actions Positioning and differentiation strategies Branding strategies: architecture and brand management, corporate identity and positioning Product strategies Pricing Strategies Distribution and marketing strategies in the channel. Retail marketing Business to business strategies Communication Strategies 360 Integration of marketing strategies and implementation Overall integrated strategic process: digital - off line Relational 09.ESTRATEGIA How to relate to our client CustomerCentric Management Objectives and strategies of attention and customer loyalty Concepts and strategies of CRM and e-CRM Basic and advanced CRM tools and control systems New techniques and trends in customer relationship management 10.LIDERAZGO EFFECTIVE SALES Commercial Management. Organization and planning of the sales function Management and Personnel Management. Business Coaching Resource management in sales Measurement and evaluation of sales results Strategies remuneration, compensation and fees Sales strategies COMMERCIAL 11.INNOVACIÓN Innovation Markets Customer innovation Qualification and training of the sales team New formats Technological tools Management, Planning and Management Delivering Value 12.BRANDING and corporate identity Branding Basics Keys creative branding Architecture and brand management Process of launching a brand Brand positioning and repositioning E-Branding Brandedcontent and its main technical Branding metrics and brandequity Management of corporate identity Brand reputation and corporate reputation 13.PLATAFORMAS TECHNOLOGY AND MARKETING Systems integration of information Cloud marketing management. Consumer interaction Main technologies and applications 14.DIGITAL MEDIA (Digital Marketing) Digital strategies Creative Strategies Architecture and web usability. Web Design seller SEO and SEM Positioning E-mail marketing Legal environment of the digital area E-commerce and value chain Key factors in the traffic generation campaigns Integrating digital media management in the overall strategy of Marketing 15.SOCIAL MEDIA Social media management Attracting and managing customers through social networks Strategies platforms Management and Monitoring Tools Social media strategies How to effectively manage an online community Manage collaborative opportunities Foster lasting connections How to integrate social media strategy at the overall marketing strategy 16.RETAIL Technology applied to retail marketing Use strategy and technology application in retail E-retail Technology and information systems Interactive systems Touch systems Robotics in retail Integrating retail strategy in the overall marketing strategy 17.MOBILE MARKETING AND INTERACTIVE SYSTEMS Environment and opportunities in mobile marketing Desktop vs mobile strategy Strategy apps vs web strategy Strategy through mobile devices How to integrate mobile social media strategy How to integrate mobile marketing strategy in the overall marketing strategy. Strategies based on physical proximity Techniques customer relations and promotion on mobile devices As enhance branding, interacting with the consumer, through events Customizing devices 18.FINANZAS FOR MANAGERS IN MARKETING / SALES The impact of the decisions of marketing / sales in the general accounts of the company Marketing budgets and sales: analysis, forecasts and deviations ROI in marketing and sales PROJECT END OF MASTER [-]

Master Leadership In Industrial Sales And Technology

Hochschule Aalen
Campus Full time 4 semesters November 2017 Germany Aalen

The three semester Master degree program Leadership in Industrial Sales and Technology is primarily aimed at interdisciplinary training Bachelor graduates from the economic and technical fields. The study qualifies you for leadership positions, especially in international technical sales, marketing and service ... [+]

The three semester Master degree program Leadership in Industrial Sales and Technology is primarily aimed at interdisciplinary training Bachelor graduates from the economic and technical fields. The study qualifies you for leadership positions, especially in international technical sales, marketing and service. The three priorities of the study profile form: Management and Leadership Sales and Marketing Management Technology In addition to deepening the technical knowledge, the understanding and application of management tasks are trained. The interdisciplinary study program you expand your management expertise and the essential soft skills. Intercultural training and leadership skills to prepare you for a successful leadership position in the international arena. The Master tenders with the academic degree "Master of Engineering (M. Eng.) "Closes, characterized by a high number of electives that allow an individual specialization. Leadership in Industrial Sales and Technology is offered for winter or the summer semester both. Study Process 1st and 2nd semester Leadership and Management: Leadership and Intercultural Skills Business Strategy International Finance Sales and Marketing Management: Advanced Principles of Marketing Strategy Strategic Sales Management in Technology Companies Applied Sales Management in Technology Companies Technology: Design and Assessment of Technical Systems Lean Production Digital Product Development Elective modules: The total required amount of modules from the elective subjects is 15 CP. It must be supported from the electoral area of ​​the course "Leadership in Industrial Sales and Technology" at least 10 CP. 5 CP may be purchased at the request and approval of the audit office respectively in other Master Offered Aalen University and other universities. 3rd semester Master Thesis: Thesis and Colloquium Studium Generale [-]

Master in International Marketing and Sales Management

IQS
Campus Full time 1 year September 2017 Spain Barcelona

Objectives: Gain the necessary knowledge and training in the field of international marketing and sales management in order to develop successful careers as sales and marketing professionals in [+]

Master in International Marketing and Sales Management

 

Objectives: Gain the necessary knowledge and training in the field of international marketing and sales management in order to develop successful careers as sales and marketing professionals in today´s international business environment.

 

 

Characteristics

General 

Official EEES postgraduate degree offering 60 ECTS.

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