Since May 2014 the Masters in Governance, Political Marketing and Strategic Communications is held in collaboration between the Institute of Public Law at the Rey Juan Carlos University and the prestigious consulting VONSELMA INTERNATIONAL.
Masters in International Politics in Madrid in Spain. Since May 2014 is celebrated Master in Governance, Political and Strategic Marketing Communication in collaboration with the Institute of Public Law at the Rey Juan Carlos University and the prestigious consulting VONSELMA INTERNATIONAL.
This Master's Degree from the Rey Juan Carlos University is the only one of its kind recognized by the Spanish Electoral (ASESMAP) Association of Political Marketing and and begin teaching in the classroom mode as in online, it will provide professionals who want to work in public institutions, political parties, embassies, consulates, international institutions, NGOs, etc. an integrated, comprehensive and high-level specialized training in analysis and communication management that meet the needs of these institutions.
Presentation of the Master.
This program is recognized by Spanish Association of Political and Electoral Marketing (ASESMAP) as the first master led by professional politics. Thus, it intended to cover the lack of training proposals for professionals and offer a comprehensive, global and high-level specialized training in matters of analysis and management that is responsive to the current demands of the professional political activity. Current challenges lead, overcoming earlier weaknesses, train the participants in the political life, with knowledge to understand and know how to convey their ideas to the electorate and / or the governed.
cIn Today, both political parties and government teams have confirmed the importance to be accompanied by a political strategy as a tool for change and to achieve their goals. This has increased the demand for experts in this discipline. Designing electoral strategies is always a craft. In order to know what strategy to apply, we must analyze various contexts, not only the political, social or economic, times today, demanding a more detailed analysis of reality to which applicants face public office. We must always bear in mind that "What looks good to one, you may be wrong to another."
The training of professionals in the service of leaders and governments will not be limited to the reality of major European countries, Spain, Germany, Italy, France, and will include the analysis and practice in other political environments like the US, Latin America, Asia and Africa. We develop case studies of campaigns in different countries, among these: the campaign of Barack Obama in the US, François Hollande in France, Mariano Rajoy in Spain, Vladimir Putin in Russia, Mozambique Armando Guebuza, Cristina Fernandez de Kirchner in Argentina, Rafael Correa in Ecuador, Juan Manuel Santos in Colombia, Hugo Chavez in Venezuela, among others. We compare the techniques used, the possibility in other policy scenarios and profiles that today's society demands.
What should we communicate, what to say, how, under what framework and context and make it known where ?; all these questions and many more are to be asked the leaders of the XXI century if they want to have a fruitful and very successful career, not only is achieving the goals is also to know how to manage your policy and your policy of government image. In this regard, the importance of political marketing and strategic communication is essential and this is intended to create opinion, to sell a candidate, voters get a representative increase, gaining a strong position and, of course, get to electoral victory.
Master in Governance, Political Marketing and Strategic Communication is aimed at graduates and professionals who want to work in public institutions, political parties, media and companies, embassies, NGOs and corporations and other organizations.
This is to meet the demand for professionals governance, political marketing and strategic consulting, and Public Officials, Directors of Newspapers, Chiefs of Staff, Advisors of Communication and Image, Consultants, Experts on Public Opinion, Political Advisors, Analysts Campaign, Journalists, Future Entrepreneurs, etc.
To provide students with the practical skills necessary to develop the correct strategy work in their daily work with political, social and business leaders.
Provide a high level specialized in analysis and planning training as well as techniques and strategies of the political and electoral marketing, covering different areas of activity of the political profession (key players, organizations and companies operating in the life economic, political and social life.
Offer a comprehensive approach to political activity in different scenarios, to train and specialize students in the techniques and strategies used in the marketing of government political leaders.
Familiarize participants with the technical research and enforceable during the development of campaign analysis and marketing continued in the Government. Form advisers, managers and specialized politicians Governance, Political and Electoral Marketing and Strategic Communications, making students proficient in the development and implementation of those specific techniques that affect the political image of candidates and political parties in different scenarios.