Master Program in Merchandising in Italy

View Masters Programs in Merchandising in Italy 2017

Merchandising

A masters is the first level of graduate coursework and can be obtained after you receive a bachelor’s degree. Earning a masters usually requires two years of full-time study, which amounts to 36 to 54 semester credits.

 

A merchandising course teaches those in the fashion industry how to research and then reach their target markets through effective presentation of fashion products.

Italy, officially the Italian Republic, is a unitary parliamentary republic within the European Union, located in Southern Europe. To the north, it borders France, Switzerland, Austria, and Slovenia along the Alps.

Top Master Programs in Merchandising in Italy 2017

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Master in Fashion Styling & Visual Merchandising

Domus Academy
Campus Full time 12 months September 2017 Italy Milan

The Master in Fashion Styling & Visual Merchandising program investigates the role of the fashion stylist—one who selects the clothing for fashion editorials, advertisements, music videos, etc.—alongside the role of the visual merchandiser, one who creates three-dimensional fashion displays to provide customers with fresh in-store experiences. [+]

Best Masters in Merchandising in Italy 2017. Look. Select. Combine. The Master in Fashion Styling & Visual Merchandising program investigates the role of the fashion stylist—one who selects the clothing for fashion editorials, advertisements, music videos, etc.—alongside the role of the visual merchandiser, one who creates three-dimensional fashion displays to provide customers with fresh in-store experiences. The program proposes merging these two roles to create a new professional profile: that of the “visual fashion brand communicator,” who directs the visual communication of a fashion brand. As you study to become a visual fashion brand communicator, you will learn to convey a brand’s identity and values through visual storytelling tools and create a compelling visual language for the brand. You’ll analyze visual merchandising strategies—window displays, floor plans—for showrooms, concept stores, monobrand stores, and department stores. During your year at Domus Academy, you will develop your own theoretical, analytical, and practical approach toward issues related to a specific segment of the fashion styling and visual merchandising field. And you’ll gain direct experience working with top professionals and prestigious brands. Audience The program is designed for candidates with a first-level degree in fashion design, design, photography, architecture, communication, or other related disciplines. It is also aimed at young professionals who work in the fields of industrial design and journalism, and at those who work in the media offices of fashion, fashion styling, or visual merchandising companies. Owners of fashion studios and companies may also enroll to improve their skills in fashion styling and visual merchandising. Outcome During this degree program, students will: Create a visual strategic language for a fashion brand Develop a coherent visual merchandising display Acquire and apply advanced theoretical, analytical, and critical knowledge of issues related to a specific segment in the fashion styling, visual merchandising, and brand communications field Program The program is workshop-based, supported by seminars, lectures, tutorials, and fieldwork. Industry professionals, the course leader, and project leaders guide students via individual coaching and project mentorship. The program consists of four main modules, each of which includes a two-week course and six-week workshop. The modules are followed by a two-month internship period and a final portfolio presentation. The modular structure is customizable, allowing flexibility and variety to better serve each student’s needs and goals. Courses Coursework focuses on: Exploring the historical, contemporary, psychological, anthropological, and sociological aspects of the fashion phenomenon Learning management and marketing strategies for fashion and luxury companies Developing skills with visualization and graphic rendering Investigating methods and tools for fashion research and design Exploring the factors that determine the economic performance of a brand or company Branding your own work and developing your professional identity Workshops Guided by industry professionals and faculty project leaders, you will work in cooperation with leading companies on practical projects relating to fashion styling and visual merchandising. Some possible workshop topics include the following: Produce either a real fashion editorial for a print or online magazine or a proposal for an advertisement campaign. Develop a coherent visual display from concept to execution. Analyze a luxury brand’s verbal and non-verbal DNA and articulate its core values in order to develop new extensions (i.e., products or product categories) within the brand. Gain an insider’s view on the key role of fashion buyer. Filter through product offerings to select the right mix of merchandise that could sell in adequate quantities to achieve a retailer’s profit-margin objectives. Promote a fashion project using offline and online communication and advertising and publicity events. Portfolio The final element of the program is the portfolio review. You will present your portfolio of work completed during the year in front of an exam board for evaluation. Internship There is no better way for you to gain experience in your field than actually working in it. The internship is a chance for you to work onsite for a company or design studio in your field of interest—while applying all the strategies you learned in the classroom and in workshops. Alternatively, you can complete an intensive project in collaboration with a company on the Domus Academy campus. Either way, you’ll get an inside perspective on how your industry really works, and you can make important connections that will further your career. The internship lasts two months and comes at the end of your year of studies. 100% of our students participate in the internship, including non-EU students, who may extend their visas for up to one year to complete this portion of their studies. Companies Several prestigious companies and design studios collaborate with the Master in Fashion Styling & Visual Merchandising program, actively participating in courses, workshops, internships, and international competitions organized by the department. Students have the opportunity to work directly with companies in their workshop projects and internships. This direct collaboration facilitates mentorship and gives students access to a wide network of professional connections. Companies and organizations involved in this program include: 10 Corso Como, Bonaveri, Future Concept Lab, GQ, Moncler, Marni, Moschino, Patrizia Pepe, Pleats Please, Stone Island, Salvatore Ferragamo, MUUSE, Trussardi. [-]

Master Fashion Merchandising & Buying

Polimoda, International Institute Fashion Design & Marketing
Campus Full time 9 months October 2017 Italy Florence

The modern travel bag, the little black dress, fragrances, open toe shoes, women’s trousers, bikinis, leather boots, the destructured jacket for men, skinny jeans, sunglasses at night, avant-garde shapes and cuts, these are only few of the products that created new eras and defined contemporary lifestyle along the decades. Great products are key as they reflect the spirit of the time, always repeating and... [+]

Master Fashion Merchandising & Buying The modern travel bag, the little black dress, fragrances, open toe shoes, women’s trousers, bikinis, leather boots, the destructured jacket for men, skinny jeans, sunglasses at night, avant-garde shapes and cuts, these are only few of the products that created new eras and defined contemporary lifestyle along the decades. Great products are key as they reflect the spirit of the time, always repeating and yet always changing: menswear is the new womenswear, leather goods turned from accessory to core category and womanswear is challenged by wearable technology and the ultimate perspective of invisible-wear. Merging and combining categories and roles brings to the forefront the importance of ‘who is actually working alongside designers’ in production. These experts preserve know-how and foster innovation, they check trends and maintain brand identity by maximizing creativity and balancing the collection. Furthermore, the success of e-commerce is redefining the role of the store, always less point of sale and increasingly a meeting point where techniques of up-selling and cross-selling are fundamental, as well as the ability to visualize the product in a creative way, not only in the store window. This course creates an expert profile in fashion products, someone that understands the new scenario, is involved in production and retail, or, an expert that is the vital link between the two. DESCRIPTION The Fashion Merchandising & Buying program follows the product life-cycle and product mix looking at width (production, delivery, retail, exposition,) and focuses on 3 main areas: Fashion System - trends, materials, products, brands, trade fairs, online and off-line shops Management Tools - fashion buying and merchandising techniques, operations, retail management, visual merchandising Focus on Categories - specifics for buying and merchandising in apparel, knitwear, leather goods, footwear and fragrances The program includes field trips, guest lectures, and a final project portfolio. HOW TO APPLY The course is open to graduates (or equivalent) holding a valid academic degree. Applicants with no academic degree but with significant previous experience in Fashion will be considered. English language is required (both written & spoken). Candidates will be selected after completion of a written test and interview with the Head of Department. EMPLOYMENT OPPORTUNITIES Merchandising Manager Product Manager License Manager Operations & Logistics Manager Customer Relations Manager Distribution Manager Buyer Merchandiser Retail Manager Visual Merchandiser Potential employment placement: contracting firms, fashion branding, buying offices, major retailers, free-lance consultancy etc. [-]