Master's Degree in Social Media in Madrid in Spain

View all Masters Programs in Social Media 2017 in Madrid in Spain

Social Media

The benefits of a Masters extend beyond improving your earning potential. They can provide you with personal and professional skills to accelerate your development. They are also an opportunity to differentiate yourself from your peers, many of whom will have similar A-level and undergraduate qualifications.

The term “social media” refers to a growing number of online platforms that allow users to interact and communicate with one another virtually. Many businesses increasingly rely on social media and social media academics to help them understand modern-day advertising and marketing tools.

Spain, officially the Kingdom of Spain, is a sovereign state and a member state of the European Union. It is located on the Iberian Peninsula in southwestern Europe. Spanish universities regulate access to their own degrees and they fix the academic fees. They can also offer unofficial postgraduate degrees. The capital city Madrid has possibly the largest number of bars per capita of any European city and a very active nightlife.

Madrid City is the capital of Spain. It is a metropolitan area with over 3 million residents. It has an arena called Las Ventas that hosts the annual bullfighting event. The city has many public and private universities.

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Master In Social Media Marketing

Grupo IOE
Online Part time September 2017 Spain Barcelona

This Master is designed for professionals who are interested in designing strategies using digital tools for maximum profitability of its business in digital environments based on the processes of attraction, conversion and automation. [+]

Masters in Social Media in Madrid in Spain. A digital revolution you are living in the day to day of a professional marketing and communication. Companies are adapting quickly to new tools in digital environments. Therefore, companies and professionals must be prepared to integrate within the Marketing Plan, the strategies and digital tools to generate traffic, recruitment, retention and performance measurement. This Master is designed for professionals who are interested in project strategies using digital tools for the maximum profitability of its business in digital environments based on processes attraction, conversion and automation. GOALS Design, develop and manage a Digital Marketing Plan, consistent with the General Plan of Marketing. Have a strategic vision of social networks and what, how and when they can add value to the marketing plan. Choose and apply digital marketing tools to achieve the objectives in each of the marketing strategies Create effective campaigns online, analyze the results and make the right decisions Study the communicative paradigm change and the emergence of digital reputation. Form in the design and implementation of strategic plans open. Knowing the management of virtual communities and the link between digital and analog. Analyze successful cases of community management. Provide competitive advantages to companies Seek TEACHING GUIDE details right now, filling in the attached form. [-]

Masters Degree In Digital Media And Social Marketing

UDIMA - Universidad a Distancia de Madrid
Online Part time 12 months Spain Madrid

The objective of the Master in Digital Marketing and Social Media is to train top professionals who need to develop and implement successful marketing strategies to reach consumers in existing markets and through new digital media. [+]

The objective of the Master in Digital Marketing and Social Media is to train top professionals who need to develop and implement successful marketing strategies to reach consumers in existing markets and through new digital media. Upon completion of the Master, students will be able to: Mastering the techniques of electronic commerce, selling on the Web and generating traffic to websites. Setting appropriate objectives to online marketing and evaluate the ROI of such shares. Deepening themes positioning, web development success, CRM, e-mail marketing or Social Media Marketing. Perform digital marketing strategies and designing advertising campaigns on the Internet. Changing the way in which the company relates, communicates and manages its relationship with customers and markets, to adapt to the economy and society. Addressed to The Master is aimed at all those with a university degree and who are interested in specializing in the areas of digital social media marketing, e-commerce and. Also all those entrepreneurs who want to start businesses that are based on the digital environment and need to know the keys and opportunities of the Internet. Recognition official title Students who meet the requirements of UDIMA get a title Master in Digital Marketing and Social Media taught by UDIMA, besides the title of Professional Master issued by the Center for Financial Studies. UDIMA Requirements: Possess a bachelor's degree, college diploma or equivalent. Methodology Classes online. the months of February and October of each year are started. The normal duration is 12 months. [-]

Master's Degree In Community Manager And Social Media

Spain Business School
Online Part time 10 months February 2017 Spain Madrid

all people who want to create, manage, moderate, develop and lead virtual communities, keep track of accounts and interpretation of metric reports to assess the ROI of any brand or company is going. Both the profile of the Community Manager and Social Media are demanded by all organizations and one of the most promising professions ... [+]

Masters in Social Media in Madrid in Spain. Who should attend: all people who want to create, manage, moderate, develop and lead virtual communities, keep track of accounts and interpretation of metric reports to assess the ROI of any brand or company is going. Both the profile of the Community Manager and Social Media are demanded by all organizations and one of the most promising professions. Objectives: Learn to interpret the behaviors that users are on the network and know, understand and apply the fundamentals of any company, but from the perspective of social networks. Knowing the challenges that users, companies and their brands are living in social networks. strategically position your company in the RRSS from the point of view of content management, social marketing and customer service. All the skills of a Community Manager on each social network. Ability to measure, analyze and report the results as they happen. In addition, a number of global targets to all programs consisting of: efficiently lead teams, learn to make strategic decisions, develop a global and inclusive vision, master change management and capture management skills. agenda: Module 1: Fundamentals Session 1: technological and legal environment. Session 2: Introduction to social media marketing. Session 3: Introduction to the world of search engines Module 2: Community Manager Session 1: Community Manager. Session 2: Community Manager on Facebook. Session 3: Community Manager on Twitter. Session 4: Community Manager in Instagram. Session 5: Community Manager LinkedIn. Session 6: Community Manager for Google+. Module 3: Social Media Manager Session 1: Social Media Strategy. Session 2: Social Media Strategy. Session 3: Managing online reputation. Session 4: Digital Marketing. Session 5: Customer loyalty. Session 6: Google Adwords I. Module 4: Analyzing Data Session 1: Social Media Metrics. Session 2: Google Analytics I. Module 5: Skills and Tools Session 1: Public Speaking. Session 2: Written Communication Session 3: Hootsuite. Session 4: Buzz. MASTER THESIS PROJECT. Always accompanied by your expert, your project tutor and the head teacher. Additional Information: Those students who wish have the possibility of internships in major companies. This training can be funded by the Tripartite Foundation. Reviews of students: Amalia White Polo (2015) The first thing to note is the online platform is very simple and intuitive. As for the Master, the program is complete, the courses are well structured block, information and content is very good and the forum that each subject allows participation in a simple way, also each teacher responds with agility and invite them to participate. Public Speaking, Effective Presentations, Online reputation, I think they are materials that can be applied very much on each working day. Two of the issues that are very interested in this master are: Measurement and Strategy, are essential, and a subject for each particular social network and tools. Despite being online you do not feel alone at any time, there is a control by each teacher, there are practical tasks, tests, but being constant is perfectly acceptable, and most importantly learn and if you can play much better. [-]

Intensive Master In E-branding, Social Media And User Experience In Madrid

Madrid School of Marketing
Campus Full time 300 hours March 2017 Spain Madrid

Intensive Master in E-Branding, Social Media and User Experience - Face (Madrid) of MSMK - Madrid School of Marketing is a highly specialized E-Branding and Social Media program, which gives you the skills and abilities needed to create effective online branding strategy, generating creative and innovative strategies and tactics social networks and thus improving the user experience and online reputation of the company. [+]

PRESENTATION Intensive Master in E-Branding, Social Media and User Experience - Face (Madrid) of MSMK - Madrid School of Marketing is a highly specialized E-Branding and Social Media program, which gives you the skills and abilities needed to create effective online branding strategy, generating creative and innovative strategies and tactics social networks and thus improving the user experience and online reputation of the company. Intensive Master in E-Branding, Social Media and User Experience Face (Madrid) of MSMK allows you to develop the program in the facilities of the emblematic street Principe de Vergara in Madrid, allowing you to combine your professional activity your training highly specialized in E-Branding, Social Media and User Experience, will attend lectures, seminars and workshops by prestigious speakers, you will work in small groups and faculty quality composed of executives of national and multinational companies and where you You benefit from an Employment Practices Lifetime and Exchange specializing in the Masters. PROGRAM STRUCTURE And 01.INTRODUCCIÓN Theoretical Framework Brand management in new environments and the importance of creating content for them. Inbound Marketing and Content Marketing. Theoretical framework of Branded Content. Focus "push" to "pull". Cultural sponsorship to branded content. Satisfaction to Gratitude. Crowdmedia times. Meaningful Brands. Or SAME (ZENOVATION) 02.REDES SOCIAL lead-, SKILLS AND PERSONAL GROWTH What is and how to develop a Social Media Marketing Plan. Keys of a good strategy. Social Media profitability. Filing a Social Media Marketing Plan. Facebook. Twitter. Linkedin. Google +. Pinterest. 03.GESTION PROFESSION: ACTION, tools and channels Tactical and operational in Social Media: Daily management, dissemination 2.0, recruitment and engagement. Inbound Marketing Measuring Social Media: KPIs, reports, and reporting. Database management and Newsletter. 04.CONTENT MANAGEMENT How to create a content strategy. Blogging platforms: WordPress. Video Marketing. 05.ORM, measurement and MONITARIZACIÓN Monitoring as a key element. Online corporate reputation, influence and "sentiment". Resolution Crisis in Social Media. USER 06.EXPERIENCIA (UX) User-centered design, definition and properties. Developments and trends in UX. UX research methods, why and when to use them. Writing oriented web. The planning process. Defining metrics and goals UX Scorecard to analyze the user experience. Conversion optimization, definition and properties. Customer buying cycle online. Test planning, where to begin. Test planning, how to prioritize. Defining metrics and conversion goals. Test A / B and Multivariate. Creating doorway pages. 07.ANALÍTICA AND MEASUREMENT Web Analytics: Google Analytics. Creating Dashboards. Reporting. Defining KPIs. Tools to develop online control boxes. Scorecard for SEO campaigns. Scorecard for PPC campaigns. Scorecard for online display advertising campaigns. Scorecard for email campaigns. Scorecard for social media campaigns. Scorecard for the user experience. STORYTELLING 08.TRANSMEDIA Transmedia Storytelling different applications. Viewers no longer go to the movies, stories come to them. The Transmedia in the film environment. Building a #Transmedia Storytelling advertising, #SocialTV, # TransSocialTV ... why now talking about #TransBrandedContent? LOYALTY AND engament 09.ESTRATEGIA in digital environments Design of a loyalty program online. CRM and e-CRM. Applying knowledge to increase value: Crosselling, offer, etc. Generation of faithful visitors. Loyalty actions on website traffic. Customer Experience Management in digital environments. Viral online: MGM. Brand community and collaborative processes. 10.EMPRENDER IN THE DIGITAL ECONOMY Criteria and factors to consider before launching our project. Advantages and disadvantages of undertaking on the Internet. Analysis of the different business models. Knowing the customer and the digital consumer. Experiences and lessons learned from real cases. New trends in digital businesses. [-]

Masters In Social Media Business

IMF Business School
Online Full time Part time 12 months Open Enrollment Spain Madrid + 1 more

The ways to connect, retain and communicate with our customers are in a process of constant change, as well as tools and resources available to meet their needs and demands. In this new ecosystem [+]

Masters in Social Media in Madrid in Spain. The ways to connect, retain and communicate with our customers are in a process of constant change, as well as tools and resources available to meet their needs and demands. In this new digital ecosystem, companies need professionals with expertise in creating new business models in the application of technology to business innovation and the management and use of the tools of the digital environment for value creation and monetization services, products and content. Therefore, social media is the essential starting point in this new revolution. The direction and management of social media, with penetration capability, individual metering and analysis of potential users, customers and buyers of our services, opens up new possibilities while providing us with challenges hitherto imagined. This program designed by IMF Business School in collaboration with the University Camilo José Cela, rests on three pillars for structuring: 1. Social Media Strategist: Strategic planning of social media, data collection, reporting, metrics and KPIs that allow us to analyze and monitor our business and reputation objectives. 2. Social Digital Content Management: Creating content taking into account the unique nature of social media and use their display windows and engagement. All supported in the use of technology that makes managing content and messages in a fully quantifiable and individualized. 3. Social Media Marketing: Social, media networks and platforms such as channel and marketing tool, communication and marketing. The creativity, interactivity, developing strategies based on the customer and their implementation through specific plans appropriate. [-]