Online Master's Degree in Social Media in Barcelona in Spain

Compare Online Masters Programs in Social Media in Barcelona Spain 2017

Social Media

The benefits of a Masters extend beyond improving your earning potential. They can provide you with personal and professional skills to accelerate your development. They are also an opportunity to differentiate yourself from your peers, many of whom will have similar A-level and undergraduate qualifications.

The term “social media” refers to a growing number of online platforms that allow users to interact and communicate with one another virtually. Many businesses increasingly rely on social media and social media academics to help them understand modern-day advertising and marketing tools.

Across the Atlantic, the discussion about online courses and their potential to restructure higher education has been raging for some time. Courses are structured as weekly online conferences; communication with the course tutor and other learners takes place in a virtual learning environment. The online courses are intended to fit around your calendar; you access the course whenever it is suitable for you.

Spain, officially the Kingdom of Spain, is a sovereign state and a member state of the European Union. It is located on the Iberian Peninsula in southwestern Europe. Spanish universities regulate access to their own degrees and they fix the academic fees. They can also offer unofficial postgraduate degrees. The capital city Madrid has possibly the largest number of bars per capita of any European city and a very active nightlife.

Being the 2nd largest city in Spain, Barcelona is the capital of Catalonia province. It has over 4 million inhabitants. It is a vibrant city that hosts thousands of tourists annually. It is home to university of Barcelona among others.

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Executive Master In Social Media And Strategic Marketing 2.0

IEBS - Escuela de Negocios de la Innovación y los Emprendedores
Online Full time 1125 hours October 2017 Spain Barcelona

In the Executive Master in Marketing, Sales and Digital Strategy will learn step by step to develop an integrated marketing plan with an overview of both conventional and digital media, making a tour of the strategic marketing and product marketing direct, relational and customers to finish with the most modern methodologies of Digital Marketing, SEO, SEM and Social Media. [+]

Online Masters in Social Media in Barcelona in Spain. Throughout history marketing it has evolved from the product and customer focus, up to the age of the Internet and social networks with full customization of the marketing mix. So all those who today want to prepare to reach management positions within the Sales and Marketing department must unavoidably formed in each and every one of these aspects. In the Executive Master in Marketing, Sales and Digital Strategy will learn step by step to develop an integrated marketing plan with an overview of both conventional and digital media, making a tour of the strategic marketing and product marketing direct, relational and customers to finish with the most modern methodologies of Digital Marketing, SEO, SEM and Social Media. What will I learn? At the end of the Executive Master in Marketing, Sales and Digital Strategy you will be perfectly able to: Analyze and interpret the basic principles of operating environments and markets. Ask and interpret market research and information sources necessary for proper decision making. Understand and manage the basic elements of marketing and marketing, processes and organizational structure. Develop the ability to study Client Management processes and relationship marketing, and development of specific techniques. Develop the skills necessary to raise and carry out negotiation processes skills. Structuring, configure and manage the commercial organization of the company. Develop strategies and manage personal and media communication. Using digital techniques marketing management. Getting the most from the tools of Social & New Media. Create effective online campaigns, analyze your results and make the right decisions based on them. Enhance your creativity. To whom it May concern? The Executive Master in Marketing, Sales and Digital Strategy provides training specifically geared to the following profiles: University graduates who want to develop their professional career in marketing and business management in order to assume positions of great responsibility in this area of ​​business. Business professionals who want to develop, build and strengthen their business and marketing knowledge according to the current business dynamics and market environment. Entrepreneurs who want to know the most innovative and current marketing techniques to provide future company a powerful competitive tool and to learn how to make the most of business management. Corporate executives, entrepreneurs and young graduates who want to learn how to get maximum business performance with the resources that each of the companies they work available, analyzing, researching, applying techniques of cutting-edge management and being able to make the right decisions each time. Professional Marketing, Product managers and sales engineers. SME executives and managers who need to learn strategic skills necessary to supplement their traditional business strategies with innovative digital marketing strategies. Professionals and graduates who want to specialize in the new way of marketing. Curriculum The structure and materials of the Executive Master in Marketing, Sales and Digital Strategy is organized as follows: Module 1. Customer Management and CRM The customer and strategic importance for the company The concept of CRM Analysis and situation of the company in the market Product marketing customer marketing CRM and customer service quality Analysis and diagnosis of the portfolio Customer knowledge and obtaining information Databases and operating systems information Internal segmentation Customer value and strategy of internal growth Management and personnel management equipment contact Valuation, integration and motivation of sales teams The concept of customer loyalty Programs, systems and techniques loyalty Module 2. Product Managers The concept of marketing and commercial activity in organizations Organization and business structure economic, financial and marketing management Information and decision making Market research Qualitative and quantitative studies experimental and observational techniques Internal information management and balanced scorecard internal conditions of marketing economic management and marketing orientation to profitability Environmental factors and conditions Market and competitive structure Consumer behavior Strategic SWOT diagnosis Module 3. Relationship Marketing current context of relations between producers and distributors The positions and challenges of manufacturers and distributors Negotiation Techniques The context of trade negotiations. Planning approach and negotiations The new models in commercial organizations Key account management and trade marketing management From traditional sales force teams trade action Claims management Global communication in relationships with customers direct marketing and relationship marketing system strategic levels in direct marketing The exploitation of information Design of the shares. Direct marketing variables Planning actions and campaigns Module 4. Strategic Marketing The concept of planning. strategic plans and marketing plans. Strategies product / market. Range planning Sales forecast. Concept and technique Establishment of objectives Market segmentation strategy Positioning strategy The concept of marketing mix. Policies, strategies and tactics Strategies and product range Development strategies and product innovation Strategies and pricing Distribution strategies, expansion and intermediation Marketing and sales strategies Communication strategies Drive strategies. Promotion and merchandising Internationalization strategies Module 5. Marketing Online The strategic fundamentals of digital marketing Display. formats Display. Media Planning Introduction to web analytics Search engine marketing SEO on page SEO off page Google AdWords and Google Display Module 6. Social Media The social media plan RRPP. The new approach sends content Usability and persuadability Monitoring tools and social networks professional use of Facebook Professional use of Twitter Inbound marketing + social ads Analytics to social media. Control panel Master Final Project [-]

Master In Social Media Marketing

Grupo IOE
Online Part time September 2017 Spain Valencia

This Master is designed for professionals who are interested in designing strategies using digital tools for maximum profitability of its business in digital environments based on the processes of attraction, conversion and automation. [+]

A digital revolution you are living in the day to day of a professional marketing and communication. Companies are adapting quickly to new tools in digital environments. Therefore, companies and professionals must be prepared to integrate within the Marketing Plan, the strategies and digital tools to generate traffic, recruitment, retention and performance measurement. This Master is designed for professionals who are interested in project strategies using digital tools for the maximum profitability of its business in digital environments based on processes attraction, conversion and automation. GOALS Design, develop and manage a Digital Marketing Plan, consistent with the General Plan of Marketing. Have a strategic vision of social networks and what, how and when they can add value to the marketing plan. Choose and apply digital marketing tools to achieve the objectives in each of the marketing strategies Create effective campaigns online, analyze the results and make the right decisions Study the communicative paradigm change and the emergence of digital reputation. Form in the design and implementation of strategic plans open. Knowing the management of virtual communities and the link between digital and analog. Analyze successful cases of community management. Provide competitive advantages to companies Seek TEACHING GUIDE details right now, filling in the attached form. [-]