Part time Master's Degree in Social Media

View all Part time Masters Programs in Social Media 2017

Social Media

The benefits of a Masters extend beyond improving your earning potential. They can provide you with personal and professional skills to accelerate your development. They are also an opportunity to differentiate yourself from your peers, many of whom will have similar A-level and undergraduate qualifications.

The term “social media” refers to a growing number of online platforms that allow users to interact and communicate with one another virtually. Many businesses increasingly rely on social media and social media academics to help them understand modern-day advertising and marketing tools.

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Masters in Social Media

Birmingham City University Faculty of Art, Design and Media
Campus or Online Part time 1 - 3 years September 2017 United Kingdom Birmingham

If recent years have shown anything, it's that social media is changing the relationship between citizens and the state, whilst enabling others to more effectively reach and engage with audiences on a commercial level. Either way, it’s clear that there are opportunities for social media professionals to make significant impacts in their rapidly growing field, innovate and shape practice. Explore How Business and Non-Profits Can Utilise Social Media: The opportunities are many. On the one hand, established businesses are seeking to co-opt the tools of social media and use them for commercial gain. Many organisations now employ teams of social media managers, bloggers and specialist digital marketing professionals; jobs that didn't exist a decade ago. On the other hand, third sector organisations are making use of these tools to build complex and conversational communication strategies for minimal cost. Both commercial and non-commercial organisations need to deepen their understanding of how social media can support their aims. Become a Social Media Expert: On the MA Social Media, at Birmingham School of Media or by distance-learning, you will explore the techniques of social media, consider the development and direction of social media as a creative industry, and will contribute new research and knowledge to the field. For students studying on-campus, Birmingham has a thriving social media scene with strong links to the course, and this scene is fast becoming an industry. It is therefore wholly appropriate that this programme should be based within Birmingham School of Media, where students will have access to a peer group and active community of social media practitioners. [+]

Course Summary

If recent years have shown anything, it's that social media is changing the relationship between citizens and the state, whilst enabling others to more effectively reach and engage with audiences on a commercial level. Either way, it’s clear that there are opportunities for social media professionals to make significant impacts in their rapidly growing field, innovate and shape practice.

Explore How Business and Non-Profits Can Utilise Social Media: The opportunities are many. On the one hand, established businesses are seeking to co-opt the tools of social media and use them for commercial gain. Many organisations now employ teams of social media managers, bloggers and specialist digital marketing professionals; jobs that didn't exist a decade ago. On the other hand, third sector organisations are making use of these tools to build complex and conversational communication strategies for minimal cost. Both commercial and non-commercial organisations need to deepen their understanding of how social media can support their aims.... [-]


Master in Fashion Direction : Brand & Communication Management

Milano Fashion Institute
Campus 16/01/2017 - 20/01/2018 years October 2017 Italy Milan

Brands have a cultural identity, which often comes out from the products and the company’s technical expertise and craftsmanship, while in other cases, it is the result of a careful strategy and communication architecture. The management and exploitation of [+]

Master in Fashion Direction / Brand & Communication Management

Brands have cultural identities and roots, which often come out from the products and the company’s technical expertise and craftsmanship, while in other cases it is the result of a careful brand strategy and communication architecture. The management and exploitation of this area are increasingly important for global competitiveness of fashion companies. In this area, professionals are required to possess skills in order to create value for the final customer and the different other targets of communication and marketing strategies, as well as being able to interact with all the segments of the fashion pipeline from design and product management to marketing and retailing.... [-]


Intensive Master In E-branding, Social Media And User Experience In Madrid

Madrid School of Marketing
Campus 300 hours March 2017 Spain Madrid

Intensive Master in E-Branding, Social Media and User Experience - Face (Madrid) of MSMK - Madrid School of Marketing is a highly specialized E-Branding and Social Media program, which gives you the skills and abilities needed to create effective online branding strategy, generating creative and innovative strategies and tactics social networks and thus improving the user experience and online reputation of the company. [+]

Best Part time Masters in Social Media 2017. PRESENTATION Intensive Master in E-Branding, Social Media and User Experience - Face (Madrid) of MSMK - Madrid School of Marketing is a highly specialized E-Branding and Social Media program, which gives you the skills and abilities needed to create effective online branding strategy, generating creative and innovative strategies and tactics social networks and thus improving the user experience and online reputation of the company. Intensive Master in E-Branding, Social Media and User Experience Face (Madrid) of MSMK allows you to develop the program in the facilities of the emblematic street Principe de Vergara in Madrid, allowing you to combine your professional activity your training highly specialized in E-Branding, Social Media and User Experience, will attend lectures, seminars and workshops by prestigious speakers, you will work in small groups and faculty quality composed of executives of national and multinational companies and where you You benefit from an Employment Practices Lifetime and Exchange specializing in the Masters. PROGRAM STRUCTURE And 01.INTRODUCCIÓN Theoretical Framework Brand management in new environments and the importance of creating content for them. Inbound Marketing and Content Marketing. Theoretical framework of Branded Content. Focus "push" to "pull". Cultural sponsorship to branded content. Satisfaction to Gratitude. Crowdmedia times. Meaningful Brands. Or SAME (ZENOVATION) 02.REDES SOCIAL lead-, SKILLS AND PERSONAL GROWTH What is and how to develop a Social Media Marketing Plan. Keys of a good strategy. Social Media profitability. Filing a Social Media Marketing Plan. Facebook. Twitter. Linkedin. Google +. Pinterest. 03.GESTION PROFESSION: ACTION, tools and channels Tactical and operational in Social Media: Daily management, dissemination 2.0, recruitment and engagement. Inbound Marketing Measuring Social Media: KPIs, reports, and reporting. Database management and Newsletter. 04.CONTENT MANAGEMENT How to create a content strategy. Blogging platforms: WordPress. Video Marketing. 05.ORM, measurement and MONITARIZACIÓN Monitoring as a key element. Online corporate reputation, influence and "sentiment". Resolution Crisis in Social Media. USER 06.EXPERIENCIA (UX) User-centered design, definition and properties. Developments and trends in UX. UX research methods, why and when to use them. Writing oriented web. The planning process. Defining metrics and goals UX Scorecard to analyze the user experience. Conversion optimization, definition and properties. Customer buying cycle online. Test planning, where to begin. Test planning, how to prioritize. Defining metrics and conversion goals. Test A / B and Multivariate. Creating doorway pages. 07.ANALÍTICA AND MEASUREMENT Web Analytics: Google Analytics. Creating Dashboards. Reporting. Defining KPIs. Tools to develop online control boxes. Scorecard for SEO campaigns. Scorecard for PPC campaigns. Scorecard for online display advertising campaigns. Scorecard for email campaigns. Scorecard for social media campaigns. Scorecard for the user experience. STORYTELLING 08.TRANSMEDIA Transmedia Storytelling different applications. Viewers no longer go to the movies, stories come to them. The Transmedia in the film environment. Building a #Transmedia Storytelling advertising, #SocialTV, # TransSocialTV ... why now talking about #TransBrandedContent? LOYALTY AND engament 09.ESTRATEGIA in digital environments Design of a loyalty program online. CRM and e-CRM. Applying knowledge to increase value: Crosselling, offer, etc. Generation of faithful visitors. Loyalty actions on website traffic. Customer Experience Management in digital environments. Viral online: MGM. Brand community and collaborative processes. 10.EMPRENDER IN THE DIGITAL ECONOMY Criteria and factors to consider before launching our project. Advantages and disadvantages of undertaking on the Internet. Analysis of the different business models. Knowing the customer and the digital consumer. Experiences and lessons learned from real cases. New trends in digital businesses. [-]

Master in Digital Marketing & Social Media

INSEEC Geneva
Campus 15 months October 2017 Switzerland Geneva

The Master in Digital Marketing & Social Media Program is based on actual cases that will give you the tools to understand and grasp opportunities in an area that is constantly changing. [+]

Program Objectives Learn how to manage a brand on the Internet The Master in Digital Marketing & Social Media Program is based on actual cases that will give you the tools to understand and grasp opportunities in an area that is constantly changing. The objective of this comprehensive on-the-job training is to allow each participant to learn how to manage a brand on the Internet by being able to: Learn how to get a better understanding of consumers Develop relevant brand content strategy Effectively and optimally use different communication channels such as mobile platforms, social networking, email and paid search Leverage analytics to continually optimise recommendations During this Master’s course, students will have the opportunity to work on actual projects during workshop sessions and apply the knowledge that they have acquired in actual company assignments. They will also have the opportunity to discover the inner workings of some participants during a digital journey of discovery. Job Opportunities This Master program will allow you to acquire a high level of commitment, competence and responsibilty for the positions of: Digital Marketing Manager The Digital Marketing Manager has strong marketing skills mixed with a sound understanding of the technological environment and evolution. He analyses a market, determines brand positioning, designs a digital communication campaign or launches the marketing of a product on the Internet. Familiar with all web media, he works closely with Product Managers, Traffic Managers and creative people. Brand Manager The Brand Manager is a marketing specialist who guides marketing of the brand through choice, tracking and guidance. He guarantees identity, sensitivity and the values he promotes in order to try to guide consumer decisions. Web Project Leader The Web Project Leader possesses both strong technical knowledge, considerable familiarity with web culture and good marketing skills. At the heart of an Internet project, he coordinates all development stages, from strategy to production through creation. He prepares the budget and planning, supervises the creative people and technical teams as well as external service providers. As the main contact with customers, he also listens carefully to their needs. e-Business / e-Commerce Consultant The e-Business or e-Commerce Consultant defines the best commercial approach to a business on the web. He identifies its needs, writes specifications, sets up a strategic online plan, measures its impact and strives to optimise it. An Internet expert, he suggest the technical and financial solutions that are most appropriate for his company and which integrate perfectly with business challenges. Social Media Manager The Social Media Manager develops and implements brand marketing strategy on social networks. The content of a brand (brand content) is a key aspect of his work as well as the return on investment (ROI) from his recommendations. The analytical monitoring of social campaigns and optimisation have become key responsibilities in this type of profession. According to the goals set by the brand, he will need to develop brand awareness, relationship marketing and conversion strategies. Online Media Planner The Online Media Planner has many roles. As a passionate connoisseur of new technologies, he is responsible for the visibility of a business on the web and for increasing the flow of visitors. By mastering media tools in social, SEO or display and exploiting new knowledge of advertising media on the Internet, he is in charge of online media budgets and measures their performance. Program Structure This 15-month program combines the 1st year and the 2nd year of Master: From October to February: Master 1 courses Students follow the Master 1 program, in full time, from Monday to Thursday. Teaching, workshop and e-learning/webcast represent about 480 hours. From March to July: Master 2 courses Students follow the Master 2 program, in full time, from Monday to Thursday. Teaching, workshop and e-learning/webcast represent about 500 hours. This semester also includes 2 trips to Europe. From August to December: internship and thesis During this 5-month period, students complete an internship in luxury companies and/or do a personal work for their Master’s thesis. In November, they have to defend their thesis in front of a jury. [-]