Master's in Social Media in Europe

View all Masters Programs in Social Media in Europe 2017

Social Media

The benefits of a Masters extend beyond improving your earning potential. They can provide you with personal and professional skills to accelerate your development. They are also an opportunity to differentiate yourself from your peers, many of whom will have similar A-level and undergraduate qualifications.

The term “social media” refers to a growing number of online platforms that allow users to interact and communicate with one another virtually. Many businesses increasingly rely on social media and social media academics to help them understand modern-day advertising and marketing tools.

Europe, one of the world's seven continents, is usually known as the westernmost peninsula of Eurasia. Second smallest continent, with 10,180,000 (km2), the area regroups 50 countries.

View all Master Programs in Social Media in Europe 2017

Read More

Executive Master In Social Media And Strategic Marketing 2.0

IEBS - Escuela de Negocios de la Innovación y los Emprendedores
Online Full time 1125 hours October 2017 Spain Barcelona

In the Executive Master in Marketing, Sales and Digital Strategy will learn step by step to develop an integrated marketing plan with an overview of both conventional and digital media, making a tour of the strategic marketing and product marketing direct, relational and customers to finish with the most modern methodologies of Digital Marketing, SEO, SEM and Social Media. [+]

Masters in Social Media in Europe 2017. Throughout history marketing it has evolved from the product and customer focus, up to the age of the Internet and social networks with full customization of the marketing mix. So all those who today want to prepare to reach management positions within the Sales and Marketing department must unavoidably formed in each and every one of these aspects. In the Executive Master in Marketing, Sales and Digital Strategy will learn step by step to develop an integrated marketing plan with an overview of both conventional and digital media, making a tour of the strategic marketing and product marketing direct, relational and customers to finish with the most modern methodologies of Digital Marketing, SEO, SEM and Social Media. What will I learn? At the end of the Executive Master in Marketing, Sales and Digital Strategy you will be perfectly able to: Analyze and interpret the basic principles of operating environments and markets. Ask and interpret market research and information sources necessary for proper decision making. Understand and manage the basic elements of marketing and marketing, processes and organizational structure. Develop the ability to study Client Management processes and relationship marketing, and development of specific techniques. Develop the skills necessary to raise and carry out negotiation processes skills. Structuring, configure and manage the commercial organization of the company. Develop strategies and manage personal and media communication. Using digital techniques marketing management. Getting the most from the tools of Social & New Media. Create effective online campaigns, analyze your results and make the right decisions based on them. Enhance your creativity. To whom it May concern? The Executive Master in Marketing, Sales and Digital Strategy provides training specifically geared to the following profiles: University graduates who want to develop their professional career in marketing and business management in order to assume positions of great responsibility in this area of ​​business. Business professionals who want to develop, build and strengthen their business and marketing knowledge according to the current business dynamics and market environment. Entrepreneurs who want to know the most innovative and current marketing techniques to provide future company a powerful competitive tool and to learn how to make the most of business management. Corporate executives, entrepreneurs and young graduates who want to learn how to get maximum business performance with the resources that each of the companies they work available, analyzing, researching, applying techniques of cutting-edge management and being able to make the right decisions each time. Professional Marketing, Product managers and sales engineers. SME executives and managers who need to learn strategic skills necessary to supplement their traditional business strategies with innovative digital marketing strategies. Professionals and graduates who want to specialize in the new way of marketing. Curriculum The structure and materials of the Executive Master in Marketing, Sales and Digital Strategy is organized as follows: Module 1. Customer Management and CRM The customer and strategic importance for the company The concept of CRM Analysis and situation of the company in the market Product marketing customer marketing CRM and customer service quality Analysis and diagnosis of the portfolio Customer knowledge and obtaining information Databases and operating systems information Internal segmentation Customer value and strategy of internal growth Management and personnel management equipment contact Valuation, integration and motivation of sales teams The concept of customer loyalty Programs, systems and techniques loyalty Module 2. Product Managers The concept of marketing and commercial activity in organizations Organization and business structure economic, financial and marketing management Information and decision making Market research Qualitative and quantitative studies experimental and observational techniques Internal information management and balanced scorecard internal conditions of marketing economic management and marketing orientation to profitability Environmental factors and conditions Market and competitive structure Consumer behavior Strategic SWOT diagnosis Module 3. Relationship Marketing current context of relations between producers and distributors The positions and challenges of manufacturers and distributors Negotiation Techniques The context of trade negotiations. Planning approach and negotiations The new models in commercial organizations Key account management and trade marketing management From traditional sales force teams trade action Claims management Global communication in relationships with customers direct marketing and relationship marketing system strategic levels in direct marketing The exploitation of information Design of the shares. Direct marketing variables Planning actions and campaigns Module 4. Strategic Marketing The concept of planning. strategic plans and marketing plans. Strategies product / market. Range planning Sales forecast. Concept and technique Establishment of objectives Market segmentation strategy Positioning strategy The concept of marketing mix. Policies, strategies and tactics Strategies and product range Development strategies and product innovation Strategies and pricing Distribution strategies, expansion and intermediation Marketing and sales strategies Communication strategies Drive strategies. Promotion and merchandising Internationalization strategies Module 5. Marketing Online The strategic fundamentals of digital marketing Display. formats Display. Media Planning Introduction to web analytics Search engine marketing SEO on page SEO off page Google AdWords and Google Display Module 6. Social Media The social media plan RRPP. The new approach sends content Usability and persuadability Monitoring tools and social networks professional use of Facebook Professional use of Twitter Inbound marketing + social ads Analytics to social media. Control panel Master Final Project [-]

Master In Social Media Marketing

Grupo IOE
Online Part time September 2017 Peru Lima Spain Barcelona Brazil São Paulo Madrid Murcia Valencia Colombia Bogotá Mexico Mexico City + 10 more

This Master is designed for professionals who are interested in designing strategies using digital tools for maximum profitability of its business in digital environments based on the processes of attraction, conversion and automation. [+]

A digital revolution you are living in the day to day of a professional marketing and communication. Companies are adapting quickly to new tools in digital environments. Therefore, companies and professionals must be prepared to integrate within the Marketing Plan, the strategies and digital tools to generate traffic, recruitment, retention and performance measurement. This Master is designed for professionals who are interested in project strategies using digital tools for the maximum profitability of its business in digital environments based on processes attraction, conversion and automation. GOALS Design, develop and manage a Digital Marketing Plan, consistent with the General Plan of Marketing. Have a strategic vision of social networks and what, how and when they can add value to the marketing plan. Choose and apply digital marketing tools to achieve the objectives in each of the marketing strategies Create effective campaigns online, analyze the results and make the right decisions Study the communicative paradigm change and the emergence of digital reputation. Form in the design and implementation of strategic plans open. Knowing the management of virtual communities and the link between digital and analog. Analyze successful cases of community management. Provide competitive advantages to companies Seek TEACHING GUIDE details right now, filling in the attached form. [-]

Masters Degree In Digital Media And Social Marketing

UDIMA - Universidad a Distancia de Madrid
Online Part time 12 months Spain Madrid

The objective of the Master in Digital Marketing and Social Media is to train top professionals who need to develop and implement successful marketing strategies to reach consumers in existing markets and through new digital media. [+]

Masters in Social Media in Europe 2017. The objective of the Master in Digital Marketing and Social Media is to train top professionals who need to develop and implement successful marketing strategies to reach consumers in existing markets and through new digital media. Upon completion of the Master, students will be able to: Mastering the techniques of electronic commerce, selling on the Web and generating traffic to websites. Setting appropriate objectives to online marketing and evaluate the ROI of such shares. Deepening themes positioning, web development success, CRM, e-mail marketing or Social Media Marketing. Perform digital marketing strategies and designing advertising campaigns on the Internet. Changing the way in which the company relates, communicates and manages its relationship with customers and markets, to adapt to the economy and society. Addressed to The Master is aimed at all those with a university degree and who are interested in specializing in the areas of digital social media marketing, e-commerce and. Also all those entrepreneurs who want to start businesses that are based on the digital environment and need to know the keys and opportunities of the Internet. Recognition official title Students who meet the requirements of UDIMA get a title Master in Digital Marketing and Social Media taught by UDIMA, besides the title of Professional Master issued by the Center for Financial Studies. UDIMA Requirements: Possess a bachelor's degree, college diploma or equivalent. Methodology Classes online. the months of February and October of each year are started. The normal duration is 12 months. [-]

Master's Degree In Community Manager And Social Media

Spain Business School
Online Part time 10 months February 2017 Spain Madrid

all people who want to create, manage, moderate, develop and lead virtual communities, keep track of accounts and interpretation of metric reports to assess the ROI of any brand or company is going. Both the profile of the Community Manager and Social Media are demanded by all organizations and one of the most promising professions ... [+]

Who should attend: all people who want to create, manage, moderate, develop and lead virtual communities, keep track of accounts and interpretation of metric reports to assess the ROI of any brand or company is going. Both the profile of the Community Manager and Social Media are demanded by all organizations and one of the most promising professions. Objectives: Learn to interpret the behaviors that users are on the network and know, understand and apply the fundamentals of any company, but from the perspective of social networks. Knowing the challenges that users, companies and their brands are living in social networks. strategically position your company in the RRSS from the point of view of content management, social marketing and customer service. All the skills of a Community Manager on each social network. Ability to measure, analyze and report the results as they happen. In addition, a number of global targets to all programs consisting of: efficiently lead teams, learn to make strategic decisions, develop a global and inclusive vision, master change management and capture management skills. agenda: Module 1: Fundamentals Session 1: technological and legal environment. Session 2: Introduction to social media marketing. Session 3: Introduction to the world of search engines Module 2: Community Manager Session 1: Community Manager. Session 2: Community Manager on Facebook. Session 3: Community Manager on Twitter. Session 4: Community Manager in Instagram. Session 5: Community Manager LinkedIn. Session 6: Community Manager for Google+. Module 3: Social Media Manager Session 1: Social Media Strategy. Session 2: Social Media Strategy. Session 3: Managing online reputation. Session 4: Digital Marketing. Session 5: Customer loyalty. Session 6: Google Adwords I. Module 4: Analyzing Data Session 1: Social Media Metrics. Session 2: Google Analytics I. Module 5: Skills and Tools Session 1: Public Speaking. Session 2: Written Communication Session 3: Hootsuite. Session 4: Buzz. MASTER THESIS PROJECT. Always accompanied by your expert, your project tutor and the head teacher. Additional Information: Those students who wish have the possibility of internships in major companies. This training can be funded by the Tripartite Foundation. Reviews of students: Amalia White Polo (2015) The first thing to note is the online platform is very simple and intuitive. As for the Master, the program is complete, the courses are well structured block, information and content is very good and the forum that each subject allows participation in a simple way, also each teacher responds with agility and invite them to participate. Public Speaking, Effective Presentations, Online reputation, I think they are materials that can be applied very much on each working day. Two of the issues that are very interested in this master are: Measurement and Strategy, are essential, and a subject for each particular social network and tools. Despite being online you do not feel alone at any time, there is a control by each teacher, there are practical tasks, tests, but being constant is perfectly acceptable, and most importantly learn and if you can play much better. [-]

Masters in Social Media

Birmingham City University Faculty of Art, Design and Media
Campus or Online Full time Part time 1 - 3 years September 2017 United Kingdom Birmingham + 1 more

If recent years have shown anything, it's that social media is changing the relationship between citizens and the state, whilst enabling others to more effectively reach and engage with audiences on a commercial level. Either way, it’s clear that there are opportunities for social media professionals to make significant impacts in their rapidly growing field, innovate and shape practice. Explore How Business and Non-Profits Can Utilise Social Media: The opportunities are many. On the one hand, established businesses are seeking to co-opt the tools of social media and use them for commercial gain. Many organisations now employ teams of social media managers, bloggers and specialist digital marketing professionals; jobs that didn't exist a decade ago. On the other hand, third sector organisations are making use of these tools to build complex and conversational communication strategies for minimal cost. Both commercial and non-commercial organisations need to deepen their understanding of how social media can support their aims. Become a Social Media Expert: On the MA Social Media, at Birmingham School of Media or by distance-learning, you will explore the techniques of social media, consider the development and direction of social media as a creative industry, and will contribute new research and knowledge to the field. For students studying on-campus, Birmingham has a thriving social media scene with strong links to the course, and this scene is fast becoming an industry. It is therefore wholly appropriate that this programme should be based within Birmingham School of Media, where students will have access to a peer group and active community of social media practitioners. [+]

Course Summary

If recent years have shown anything, it's that social media is changing the relationship between citizens and the state, whilst enabling others to more effectively reach and engage with audiences on a commercial level. Either way, it’s clear that there are opportunities for social media professionals to make significant impacts in their rapidly growing field, innovate and shape practice.

Explore How Business and Non-Profits Can Utilise Social Media: The opportunities are many. On the one hand, established businesses are seeking to co-opt the tools of social media and use them for commercial gain. Many organisations now employ teams of social media managers, bloggers and specialist digital marketing professionals; jobs that didn't exist a decade ago. On the other hand, third sector organisations are making use of these tools to build complex and conversational communication strategies for minimal cost. Both commercial and non-commercial organisations need to deepen their understanding of how social media can support their aims.... [-]


Master in Fashion Direction : Brand & Communication Management

Milano Fashion Institute
Campus Full time 16/01/2017 - 20/01/2018 years October 2017 Italy Milan

Brands have a cultural identity, which often comes out from the products and the company’s technical expertise and craftsmanship, while in other cases, it is the result of a careful strategy and communication architecture. The management and exploitation of [+]

Master in Fashion Direction / Brand & Communication Management

Brands have cultural identities and roots, which often come out from the products and the company’s technical expertise and craftsmanship, while in other cases it is the result of a careful brand strategy and communication architecture. The management and exploitation of this area are increasingly important for global competitiveness of fashion companies. In this area, professionals are required to possess skills in order to create value for the final customer and the different other targets of communication and marketing strategies, as well as being able to interact with all the segments of the fashion pipeline from design and product management to marketing and retailing.... [-]


Professional Master's Degree In Digital Communication, Marketing And Social Networks

INEAF Business School
Online Part time 600 hours Open Enrollment Spain Spain Online

Today, many companies still do not know how to take advantage of the Internet to sell more and better. With this master will acquire the best training to succeed in this environment, exploit its advantages in terms of advertising, marketing and sales are concerned. knowledge and skills that will make you be the best in this field ... [+]

Masters in Social Media in Europe 2017. Today, many companies still do not know how to take advantage of the Internet to sell more and better. With this master will acquire the best training to succeed in this environment, exploit its advantages in terms of advertising, marketing and sales are concerned. knowledge and skills that will make you be the best in this field. GOALS Define the concept of communication and marketing as a tool for running a business. Learn the features and operation of digital marketing and mobile marketing. Knowing how social networks, their secrets and their legal implications. Give the students basic knowledge in the language of English to function in this environment. Professional practices Are you looking for placements? You want to be competitive / a in the labor market and ensure your professional success? The completion of this Professional Master in Digital Marketing and Social Media Communication this will allow internships in companies with a maximum duration of 6 months. INEAF allows you to do internships in companies quickly and efficiently. Boost your career working in companies of great national and international projection. If you need to gain experience in your industry you can find the opportunity you are looking for. INEAF opens the door to your future career. Who should attend This master is aimed at both employers wishing to enter the online world to sell, as for graduates in marketing and advertising, and branches related to the commercial sector and communication. What you up This Master prepares you to know perfectly how to sell through one of the most important ways that currently exist and that is booming and growing: INTERNET. You will learn everything related to communication and advertising on the web, you will study new and distintitos types of marketing in this environment as well as mobile marketing, not to mention social networks, in addition to learning English, key tool to survive on the Internet. Description of Methodology Our method of study is based on the integration of formative factors and the use of new technologies. Our team has set itself the objective of integrating both areas so that our students interact with a VIRTUAL CAMPUS agile and easy to use. A platform designed to facilitate the study, where students get all the necessary support. Our methodology of online learning, fully oriented practice is designed so that students progress through the educational units of the different modules and perform the tasks (Practical activities, questionnaires, case records and assumptions reflection) that he will proposing along the learning path. At the end of their training activity, students will be able to transform academic knowledge in professional knowledge. Evaluation system INEAF training actions are structured in modules, consisting of teaching units, practical activities, seminars, forums and conferences, among others. Each module will be assessed separately according to the results of mandatory and optional tests proposals and valuations tutor. To overcome the various modules students will have to achieve a minimum level of understanding of the theoretical contents and implementing them in practical activities and in our "Supercaso". Resources (Platform Online 3.0, printed material, ...) In our quest to adapt learning philosophy 3.0 and encourage the use of new technological resources in the company, we have developed a Virtual Campus (Online Training Platform 3.0) exclusive art with a functional and innovative design. Among the tools available you will find: tutoring service, chat, messaging and virtual study tools (examples, practical activities -of calculation, reflection, development, etc., video examples and video tutorials plus "supercasos", covering modules complete and offer the students an overview on specific matters). The students will have unlimited access to the contents printed manuals in addition with the theoretical contents of each module, which will serve as support to complete their training. [-]

Intensive Master In E-branding, Social Media And User Experience In Madrid

Madrid School of Marketing
Campus Full time 300 hours March 2017 Spain Madrid

Intensive Master in E-Branding, Social Media and User Experience - Face (Madrid) of MSMK - Madrid School of Marketing is a highly specialized E-Branding and Social Media program, which gives you the skills and abilities needed to create effective online branding strategy, generating creative and innovative strategies and tactics social networks and thus improving the user experience and online reputation of the company. [+]

PRESENTATION Intensive Master in E-Branding, Social Media and User Experience - Face (Madrid) of MSMK - Madrid School of Marketing is a highly specialized E-Branding and Social Media program, which gives you the skills and abilities needed to create effective online branding strategy, generating creative and innovative strategies and tactics social networks and thus improving the user experience and online reputation of the company. Intensive Master in E-Branding, Social Media and User Experience Face (Madrid) of MSMK allows you to develop the program in the facilities of the emblematic street Principe de Vergara in Madrid, allowing you to combine your professional activity your training highly specialized in E-Branding, Social Media and User Experience, will attend lectures, seminars and workshops by prestigious speakers, you will work in small groups and faculty quality composed of executives of national and multinational companies and where you You benefit from an Employment Practices Lifetime and Exchange specializing in the Masters. PROGRAM STRUCTURE And 01.INTRODUCCIÓN Theoretical Framework Brand management in new environments and the importance of creating content for them. Inbound Marketing and Content Marketing. Theoretical framework of Branded Content. Focus "push" to "pull". Cultural sponsorship to branded content. Satisfaction to Gratitude. Crowdmedia times. Meaningful Brands. Or SAME (ZENOVATION) 02.REDES SOCIAL lead-, SKILLS AND PERSONAL GROWTH What is and how to develop a Social Media Marketing Plan. Keys of a good strategy. Social Media profitability. Filing a Social Media Marketing Plan. Facebook. Twitter. Linkedin. Google +. Pinterest. 03.GESTION PROFESSION: ACTION, tools and channels Tactical and operational in Social Media: Daily management, dissemination 2.0, recruitment and engagement. Inbound Marketing Measuring Social Media: KPIs, reports, and reporting. Database management and Newsletter. 04.CONTENT MANAGEMENT How to create a content strategy. Blogging platforms: WordPress. Video Marketing. 05.ORM, measurement and MONITARIZACIÓN Monitoring as a key element. Online corporate reputation, influence and "sentiment". Resolution Crisis in Social Media. USER 06.EXPERIENCIA (UX) User-centered design, definition and properties. Developments and trends in UX. UX research methods, why and when to use them. Writing oriented web. The planning process. Defining metrics and goals UX Scorecard to analyze the user experience. Conversion optimization, definition and properties. Customer buying cycle online. Test planning, where to begin. Test planning, how to prioritize. Defining metrics and conversion goals. Test A / B and Multivariate. Creating doorway pages. 07.ANALÍTICA AND MEASUREMENT Web Analytics: Google Analytics. Creating Dashboards. Reporting. Defining KPIs. Tools to develop online control boxes. Scorecard for SEO campaigns. Scorecard for PPC campaigns. Scorecard for online display advertising campaigns. Scorecard for email campaigns. Scorecard for social media campaigns. Scorecard for the user experience. STORYTELLING 08.TRANSMEDIA Transmedia Storytelling different applications. Viewers no longer go to the movies, stories come to them. The Transmedia in the film environment. Building a #Transmedia Storytelling advertising, #SocialTV, # TransSocialTV ... why now talking about #TransBrandedContent? LOYALTY AND engament 09.ESTRATEGIA in digital environments Design of a loyalty program online. CRM and e-CRM. Applying knowledge to increase value: Crosselling, offer, etc. Generation of faithful visitors. Loyalty actions on website traffic. Customer Experience Management in digital environments. Viral online: MGM. Brand community and collaborative processes. 10.EMPRENDER IN THE DIGITAL ECONOMY Criteria and factors to consider before launching our project. Advantages and disadvantages of undertaking on the Internet. Analysis of the different business models. Knowing the customer and the digital consumer. Experiences and lessons learned from real cases. New trends in digital businesses. [-]

Master in Digital Marketing & Social Media

INSEEC Geneva
Campus Full time 15 months October 2017 Switzerland Geneva

The Master in Digital Marketing & Social Media Program is based on actual cases that will give you the tools to understand and grasp opportunities in an area that is constantly changing. [+]

Masters in Social Media in Europe 2017. Program Objectives Learn how to manage a brand on the Internet The Master in Digital Marketing & Social Media Program is based on actual cases that will give you the tools to understand and grasp opportunities in an area that is constantly changing. The objective of this comprehensive on-the-job training is to allow each participant to learn how to manage a brand on the Internet by being able to: Learn how to get a better understanding of consumers Develop relevant brand content strategy Effectively and optimally use different communication channels such as mobile platforms, social networking, email and paid search Leverage analytics to continually optimise recommendations During this Master’s course, students will have the opportunity to work on actual projects during workshop sessions and apply the knowledge that they have acquired in actual company assignments. They will also have the opportunity to discover the inner workings of some participants during a digital journey of discovery. Job Opportunities This Master program will allow you to acquire a high level of commitment, competence and responsibilty for the positions of: Digital Marketing Manager The Digital Marketing Manager has strong marketing skills mixed with a sound understanding of the technological environment and evolution. He analyses a market, determines brand positioning, designs a digital communication campaign or launches the marketing of a product on the Internet. Familiar with all web media, he works closely with Product Managers, Traffic Managers and creative people. Brand Manager The Brand Manager is a marketing specialist who guides marketing of the brand through choice, tracking and guidance. He guarantees identity, sensitivity and the values he promotes in order to try to guide consumer decisions. Web Project Leader The Web Project Leader possesses both strong technical knowledge, considerable familiarity with web culture and good marketing skills. At the heart of an Internet project, he coordinates all development stages, from strategy to production through creation. He prepares the budget and planning, supervises the creative people and technical teams as well as external service providers. As the main contact with customers, he also listens carefully to their needs. e-Business / e-Commerce Consultant The e-Business or e-Commerce Consultant defines the best commercial approach to a business on the web. He identifies its needs, writes specifications, sets up a strategic online plan, measures its impact and strives to optimise it. An Internet expert, he suggest the technical and financial solutions that are most appropriate for his company and which integrate perfectly with business challenges. Social Media Manager The Social Media Manager develops and implements brand marketing strategy on social networks. The content of a brand (brand content) is a key aspect of his work as well as the return on investment (ROI) from his recommendations. The analytical monitoring of social campaigns and optimisation have become key responsibilities in this type of profession. According to the goals set by the brand, he will need to develop brand awareness, relationship marketing and conversion strategies. Online Media Planner The Online Media Planner has many roles. As a passionate connoisseur of new technologies, he is responsible for the visibility of a business on the web and for increasing the flow of visitors. By mastering media tools in social, SEO or display and exploiting new knowledge of advertising media on the Internet, he is in charge of online media budgets and measures their performance. Program Structure This 15-month program combines the 1st year and the 2nd year of Master: From October to February: Master 1 courses Students follow the Master 1 program, in full time, from Monday to Thursday. Teaching, workshop and e-learning/webcast represent about 480 hours. From March to July: Master 2 courses Students follow the Master 2 program, in full time, from Monday to Thursday. Teaching, workshop and e-learning/webcast represent about 500 hours. This semester also includes 2 trips to Europe. From August to December: internship and thesis During this 5-month period, students complete an internship in luxury companies and/or do a personal work for their Master’s thesis. In November, they have to defend their thesis in front of a jury. [-]

Masters In Social Media Business

IMF Business School
Online Full time Part time 12 months Open Enrollment Spain Madrid + 1 more

The ways to connect, retain and communicate with our customers are in a process of constant change, as well as tools and resources available to meet their needs and demands. In this new ecosystem [+]

The ways to connect, retain and communicate with our customers are in a process of constant change, as well as tools and resources available to meet their needs and demands. In this new digital ecosystem, companies need professionals with expertise in creating new business models in the application of technology to business innovation and the management and use of the tools of the digital environment for value creation and monetization services, products and content. Therefore, social media is the essential starting point in this new revolution. The direction and management of social media, with penetration capability, individual metering and analysis of potential users, customers and buyers of our services, opens up new possibilities while providing us with challenges hitherto imagined. This program designed by IMF Business School in collaboration with the University Camilo José Cela, rests on three pillars for structuring: 1. Social Media Strategist: Strategic planning of social media, data collection, reporting, metrics and KPIs that allow us to analyze and monitor our business and reputation objectives. 2. Social Digital Content Management: Creating content taking into account the unique nature of social media and use their display windows and engagement. All supported in the use of technology that makes managing content and messages in a fully quantifiable and individualized. 3. Social Media Marketing: Social, media networks and platforms such as channel and marketing tool, communication and marketing. The creativity, interactivity, developing strategies based on the customer and their implementation through specific plans appropriate. [-]

Master in Social Mediation and Employment

Divulgazione Dinamica
Online Part time 900 hours September 2017 Spain Sevilla

The Master in Social Mediation and Employment consists of two titles in a single accreditation (Expert, Master). These titles refer to two complementary professional areas [+]

PROGRAM LANGUAGE: ITALIAN

Master in Social Mediation and Employment The Master in Social Mediation and Employment consists of two titles in a single accreditation (Expert, Master). These titles refer to two complementary professional areas that can achieve a high level of specialization.

CONTENTS: TITLE: EXPERT IN SOCIAL MEDIATION 1. CONFLICT PREVENTION- Concept and types of conflict- Strategy of prevention of conflicts 2. CONFLICT RESOLUTION- Gathering the materials for understanding the conflict- Analyzing the conflict. Holistic and specific- The alternative methods of dispute resolution- Mediation 3. SOCIAL AND COMMUNITY MEDIATION- Social and Community Mediation- Community Mediation as a methodology- Analysis of the communal reality- Development and Community culmination of the process of mediation- Areas of Application- Evaluation of the Community Mediation 4. MEDIATION: TOOLS AND TECHNIQUES- Intercultural mediation- Practice of intercultural mediation- The mediator in the mediation process: steps and recommendations- Models of intercultural mediation- Tools 5. FARM MANAGEMENT OF MULTICULTURAL- The migration- Treatment of the difference in the company- Culture and intercultural relations. Keys to their farm management- Intercultural skills as a professional expertise- Intercultural training farm 6. EVALUATION OF MEDIATION- Evaluation as a strategy to streamline processes and mediation programs- Concept, objectives and functions- Prospects and approaches to the evaluation- Planning and development of evaluation- The evaluation report- Characteristics, structure and target- Evaluation of the assessment. Improvement of measurement processes TITLE: MASTER IN TRAINING FOR EMPLOYMENT AND HUMAN RESOURCES 7. LABOUR MARKET- Policies for employment and training- The characteristics of the working world in our country at the end of the twentieth century, in relation to new technologies and sources of employment in favor of new 8. PSYCHOLOGY OF UNEMPLOYMENT- Psychological theories that link the Labor and Mental Health- Approaches to be adopted by the psycho-social intervention programs that mitigate the impact of unemployment 9. PROFESSIONAL ORIENTATION- Define what is meant by vocational guidance, how to organize this process, what methodology to use, what type of customers use the services of orientation, and analyzes the characteristics of these collective10. EMPLOYABILITY- The process of professional integration- Active labor market policies, aimed at both enterprise creation and vocational training to promote employment and inclusion11. TECHNICAL INVESTIGATION OF SOCIAL- Tools and methodology that facilitate the analysis of realityin the investigation-action 12. BUILDING PROJECTS- Levels of planning: plan, program, project- Levels of projects- Phases of a project- Elements of a project- Quality of the projects. Guide to Action 13. NEW ECONOMY- Economics- Economy and Environment- New economy- The new fields of employment 14. TRAINING FOR HUMAN RESOURCES- Importance of training in enterprises; Functions of the training;Characteristics of training; design tasks;Continuing Education 15. BASIC FEATURES AND FUNCTIONS OF THE TRAINER- Process Management Training- The trainer as an analyst needs- The trainer as a planner: training plans- The trainer as a guideline for the development of the profession- The trainer as an evaluator of its internal programs 16. HOW TO DRAW AND DEVELOP TRAINING- Teaching, teaching, curriculum and training- Conceptualization and characterization of the curriculum- The approaches, types and elements of the curriculum- The design, development and evaluation of curriculum- Objectives and contents- Methodology and activities- Learning resources- Time and its organization- Space and groupings 1 7. TEACHING MATERIALS AND RESOURCES- Approach to the use of new technologies in vocational training- New technological tools applied to vocational training: Internet- The computer-assisted teaching: interactivity 18. EVALUATION OF TRAINING AND PROFESSIONAL SKILLS- Approach full evaluation- Valuation approach of training, teaching and curriculum- Assessment of training needs- Evaluation of the training process- Evaluation of training results- Impact assessment of training 19. PLANNING AND DEVELOPMENT OF PROFESSIONAL PRACTICES- Legal framework regulating the professional practices- Functions of the professor-tutor to the center- Functions of the tutor in the enterprise- The planning of professional practices- The evaluation and monitoring of professional practices... [-]