The University Master in Business Marketing Euncet Schoolpermite develop competencies and skills necessary to assimilate the most advanced analytical, strategic and operational concepts. Participants will understand, create, deliver and communicate value alexigente current client; also incorporating the full potential encierranlos digital environments within its commercial strategy and operational marketing activities and communication.
Masters in Management. The Official Master in Marketinges face in Terrassa and has a duration of 540 hours.
A global environment, extremely competitive and changing as the current plant new challenges to future executives and managers of the departments of marketing, communication and commercial-sales.
Changes arising from the use of technologies and successive changes in consumer habits have led to an increase in demand for jobs related to marketing, the commercial sector and comunicación.Si it is true that the increase specialties requires cadavez more adapted profiles, it is not unless management marketing and sales inthe company should be characterized by an integrated vision that takes into account, in addition to a high degree of knowledge of new technologies, deep unconocimiento consumer behavior for achieve long-term competitive advantages.
The Master in Marketing Management from the Business School Euncet allows develop competencies and skills necessary to assimilate the most advanced analytical, strategic and operational concepts. Participants will understand, create, deliver and communicate value alexigente current client; also incorporating all their potential digital environments within their business strategy and operational marketing activities and communication.
The learning process in the Euncet combines a set of methodologies that allow participants to achieve a practical and innovative way the established powers of the master:
expository method / master class: Exhibition of theoretical Contender assisted with case studies to illustrate specific sayings.
expository / participatory class: Exhibition theoretical content conpreguntas students about such content to facilitate reflection upon class participation.
Individual or cooperative work: Preparation and presentation of individual or group work, depending on the workload and the variety of topics to develop. In the case of group work, practice leadership to organize, develop and present work.
Problem-based learning / projects: Making work Groupto develop building projects or research company in whichis necessary coordination of labor and division of tasks entrelos team members and a final presentation.
Self study: Solving short problems by students outside the classroom.
Learning based on case studies: Solving short problems by students must develop to acquire a working knowledge of the fundamental theoretical contents.
Business Game: Simulation business for strategic decisions of the company.
face tutorials: solving sessions doubts about the theoretical or practical work on concepts.
Distance tutoring: solving sessions doubts about the theoretical or practical work on concepts.
Video-based learning: Audiovisual materials of short duration, between 5 and 10 minutes where specific contents of the subjects opresentan cases and exercises with their solutions are presented.
Forum: Space interaction between teachers and estudiantessoportada by virtual campus platform that enhances the ability deargumentación and criticism as well as the ability to exchange comunicacióny synthesis.
Master Thesis work: The TFM can be done in group provided cuandolos teams are made up of a maximum of three students. A guardian can not tutorizar more than five groups. The rules of TFM ensures that both elseguimiento by the tutor, who must issue a separate opinion paracada student, such as assessment, by the court before which the TFM fenderá headquarters are individual and autonomous. All information on the system of assessment is contained in the Labour Regulations Master Thesis (University Masters).
Discounts and agreements
We advise on the different aids Lasque you can benefit. We also have agreements with banks that offer very advantageous conditions to help your formación.Consulta with our advisory team.
Euncet Alumni: Consult special conditions.
UPC Alumni: Consult special conditions.
Bonus Permit Individual Training (PIF) for employees in general Social Security scheme, can meliorate concurrent working time hours.
Flexible Loan: Caixa d'Enginyers with and Banco Santander.
Students will have access to the virtual campus, an effective work and communication platform between students, teachers, management and coordination of curso.Esta tool allows for the documentation of each training session before the start, work in teams, ask teachers , their marks ...
We manage a job with a growing volume of jobs, including employment contracts and collaboration agreements in practice. In this way, we contribute to improving the careers of professionals trained and facilitate the business sector and the selection of the best candidates. Job offers are made known through the virtual campus.
Being in possession of a Spanish official university degree or another issued by a higher education institution belonging to another member state of the European Higher Education Area in the mismopara entitling access to master's degree.
They may also access the graduates according to European Higher Education Area ajenosal educational systems without the DeSUS approval titles, after verification by the University that those demonstrate a level of education equivalent to the corresponding Spanish university degrees and entitling the issuing country for access to postgraduate studies. Access by this route does not imply in any case the approval of the previous title in possession of the person concerned, or sure knowledge for other purposes than studying the teachings of the Master.
In case of graduates from foreign educational systems to the European Higher Education Area that do not have approved his foreign qualification, the Commission of the center responsible for the master can request the documentation necessary to carry out verification that the conditions are met specific access to this master, including the approval of the title if you can not determine with certainty that the foreign degree acreditalos access requirements.
Or senior technical graduates without work experience who wish to supplement their training base with a deep knowledge of marketing and commercial areas to facilitate access or return to the labor market in better conditions, both financial and organizational.
The master is preferably directed at lawyers, engineers, architects, graduates and graduates, engineers and architects técnicosen:
Market Research and Techniques
Graduates in the field of knowledge engineering and architecture, specific conformation in the field of economy and business.
For those students who are not graduates of the deconocimiento branches above or have not taken official Masters programs including the basics of these qualifications, they must take a number of additional training to lay the foundation for enterprise management conocimientoen.
If the students have proven in the field dela business management experience, will be evaluated by the Academic Committee suposible recognition of training supplements depending on the position played and the temporal scope of their business experience.
The Master prepares the participant to confidently assume the role of marketing management in complex environments and conincertidumbre from solid, practical and fully updated in management and marketing management skills.
It will also facilitate a creative vision that will allow an effective yel development of an innovative mindset while laestrategia aligned leadership.
Therefore, Masters in Marketing Management interéspara can result from people who once finished the degree wish to further develop their career in the marketing area specialize in comunicacióno dose either in the direction of the commercial department.
Subjects and credit distribution
For the Master in Marketing Management, the following subjects are deberácursar.
SPECIALTY: STRATEGIC COMMUNICATION
This specialty aims to train students in the field dela business communication. The content of the materials is focused on the proposed communication plans, both internal and external, to line two with the corporate strategy of the company.
SUBJECT: marketing planning process in organizations
The marketing planning process starts with the analysis of the strengths and weaknesses of the company, and the opportunities and threats posed by their industry, consumers and the environment. From here, identify opportunities to create or strengthen competitive advantages that allow the creation of value of the products or services of the relevant company for customers. The Marketing Plan is the instrument by which the organization specifies the steps to create and consolidate this competitive advantage by marketing mix: product, price, distribution, communication.
SUBJECT: Market research, information management and decision dedecisiones
This module develops the ability to define problems of marketing, assess information needs and setting the objectives of the investigation, determine the sources and techniques investigacióna propiadas, transform data into conclusions that can be put enpráctica, communicate the direction the results clearly and relevantly to identify solutions and marketing opportunities. To optimize decision making requires access to market information, identifying customer needs: define and segment the market, selecting target markets, positioning brands and products, implement marketing programs ...
SUBJECT: Financial impact of strategic decisions
The profitability of the marketing department depends on the efficiency with laque work. Participants will learn to analyze the financial situation of the department using tools such as budget, the income statement and cash flow analysis department, as well as the main indicators and profitability ratios.
SUBJECT: Marketing in digital environments
Digital environments have changed the ways to manage the marketing. The potential of these environments justifies the need to develop a specific module for its operation and the main degestión digital marketing tools to achieve corporate goals.
SUBJECT: Corporate Branding
This module develops strategic marketing to build brands and how they evolve over time. The brand management and concepts and frameworks decisions will help contribute positively lacreación of brand value. Participants will develop critical thinking in assessing underlying many approaches lagestión accepted brand and in increasingly hostile environments brands assumptions.
SUBJECT: Corporate Culture
The principles, values and strategic objectives of companies determine the framework of decisions of corporations, including marketing departments. Understanding consumer behavior and why they do, how they do during the purchase process and its relationship with the company esclave strategic marketing decisions both to create value alos products that really are relevant for customers.
The world of communication has changed a lot in recent years: the market segmentation hinders mass communication, the agenciasde advertising are restructuring, the consumer gets paramuchos information more channels and more skeptical, company-client relationship and not esunidireccional, the variety of options has expanded greatly ... The purpose of this module is to develop the strategic basis of the mix of communication, as well as a framework to improve knowledge of the different options and communication tools integrated, comprehensive, effective and economically sustainable manner.
SUBJECT: Media Planning
With this module we enter the communication management of thecompany, developing the media plan as a tool for development enentornos segmented, digital environments, critical and fast environments.
Distribution of credits
Total credits: 60
compulsory credits: 45
Work credits to degree: 15
Credits of training complements (only if required): 18
Work Master Thesis is preferably in developing unplan marketing or communication plan, although can be made unproyecto research on any of the subjects in the curriculum, but integrating, transversely, all knowledge. Sere comendará students to choose one of those two options (plan demarketing or communication plan).
The work, which can be done in teams of up to three students will be supervised by a doctor professor to guide them. According to the rules of TFM, the evaluation of it will be made individually.
Doctor in Economics from the University of Barcelona (UB)
Degree in Business Economics from the Autonomous University of Barcelona (UAB)
Degree in General Economics from the Autonomous University of Barcelona (UAB) Professional experience (non-teaching)
Kids Entertainment founder of Barcelona, specializing in family spaces deocio partner.
Previously, he has worked as a consultant associate INEOCorporate, consulting Roca Junyent group companies, specialized enestrategia, innovation and M & A.
He has also been Managing Partner of Horwath Accelera Management, the group Crowe Horwath Spain, specializing in projects of economic anddevelopment strategy consulting. Teaching experience
Professor of Strategy and Management of Organizations Theory at UAB. VÍCTOR Renovell
Doctor in Sociology from the University of Barcelona (UB)
Accredited Teacher (ANECA)
MBA from the University Camilo Jose Cela and Bureau Veritas Business School
Master in Anthropology and Audiovisual Communication Hotels.com guest University (UB)
Coaching and Leadership expert from the University of Barcelona (UB)
Marketing Graduate Degree in Psycho. education
Diploma in Design, development and tutoring courses online (TécnicoUniversitario E-learning) from the Complutense University of Madrid (non-teaching) Professional Experience
Director of Elearning Solutions, develops consulting projects dee-learning, content creation and development of online campus.
Previously, he has worked as a project manager in the Edebé, and Director of the delegation of Bureau Veritas Business School in Barcelona.
He is the author of three books sole author of more than twenty academic articles, morethan thirty days and einternacionales holdings in national congresses, as well as participation in radio programs, conferenciasen universities and research centers, and business partnerships.
Collaborates with different universities in Spain as a teacher: UNITE (UniversidadInternacional of La Rioja), ESERP, EUNCET Business, TecnoCampus (EscolaUniversitária Maresme), Camilo Jose Cela University, Ramon Llull University and University of Barcelona (UB).
XAVIER Lamote de Grignon
PhD in Economics and Organizations
DEA in Business Organization from the Universitat Rovira i Virgili (URV)
Master in Marketing and Sales Management ESIC
Economist from the University of Barcelona (UB) Professional experience (non-teaching)
Soci-Consultant ACTIVE CONSULTORS & PARTNERS, specialist in Business Strategy and Marketing.
Member of the Association of Professional Marketing and the Spanish Association of Academic and Professional Marketing.
Professor and lecturer at various universities and schools tantonacionales and international business. AQU certified. ALEX ALEGRET
Doctor in Marketing. Specialty Brands and Distribution
Management Development Program (PDD) by IESE Business School
Master in e-Learning for the Open University of Catalonia (UOC)
Master's Degree in the Information Society i the Coneixement by laUniversitat Oberta de Catalunya (UOC)
BA (Hons) Business Administration (Nottingham Trent University, UK)
Diploma in Business Studies from the University of Barcelona (UB). (Non-teaching) Professional Experience
Experience over 10 years at management level in Sales, Trade Marketing and business development for channels Consumer Goods, momentum and beauty products. Since 2012, associated with the CD Consultants where I meresponsabilizo of projects involving commercial reorganizations, development and implementation of departments of Trade Marketing and Sales Managers dePunto.
Collaborates with different universities in Spain as a teacher: EAE, UIC, BES LaSalle, UOC, ECMS and Euncet BS. ELEUTERIO ACOSTA
PhD in Business Administration from IESME Business School - University of Peru Pontifical University of Maastricht
Law degree from the University of Barcelona (UB)
Diploma in Business Studies from the University of Barcelona (UB)
Master in Marketing - Executive MBA from the Higher Institute of Barcelona Màrqueting
I Màrqueting MBA Master in International (MIM) by the Superior Institute of Màrqueting and Enterprise-Barcelona
Degree in Tax Adviser by the Federation d'Associacions Professionals d'Assessors Fiscals de Catalunya (FAPAFIC)
Diploma in Analytical Accounting and Management Control from EADA (non-teaching) Professional Experience
He is currently president of ACOSTA LAWYERS, consulting and delderecho practice and economy.
He has developed his career as Territory Marketing Manager (Spain & Portugal) in Sportingbet, Deputy Director General in Seven SeasWorldwide, Deputy Director General in VIDISA, Director of Marketing at Speedsound, Sales and Marketing Director in Medical Labor, Director of Marketingen Group Mutual Trade and Industry, Head of Major Cuentasen Caixa de Catalunya, Managing director at Bank of Small and MedianaEmpresa (Bankpyme), among others.
He collaborates with various universities as a teacher: EADA, UAB, International University of La Rioja (UNITE), Universitat Abat Oliva CEU University Arturo Prat (UNAP), and Euncet BS. MAGDA CAYÓN
PhD in Creation, Strategy and Management
DEA Efficiency in Business Management
Degree in Economics and Business Administration
Diploma in Business Studies Teaching experience no
Partner-Consultant CCG & S Partners Management and coordination of European projects ENPI-CBCMED Teaching experience program
Professor in different masters and degree programs at the University of Barcelona and Autonomous University of Barcelona.