Distance learning Master's Degree in Business Information Technology in Barcelona in Spain

Search Distance learning Masters Programs in Business Information Technology in Barcelona Spain 2017

Business Information Technology

A masters is awarded to students who have completed postgraduate level study in a specific field of study or area of professional practice while demonstrating a high level of mastery during the process.

Business information technology programs give students the skills they need to understand the connection between the information technology industry and private companies. Students will also learn how to apply I.T. principles in a corporate environment.

Distance learning is a method of delivering education to students who are not physically present on campus. Various studies have shown that distance learning programmes can be as efficient and effective as conventional classroom programmes sometimes even better!

Spain, officially the Kingdom of Spain, is a sovereign state and a member state of the European Union. It is located on the Iberian Peninsula in southwestern Europe. Spanish universities regulate access to their own degrees and they fix the academic fees. They can also offer unofficial postgraduate degrees. The capital city Madrid has possibly the largest number of bars per capita of any European city and a very active nightlife.

Being the 2nd largest city in Spain, Barcelona is the capital of Catalonia province. It has over 4 million inhabitants. It is a vibrant city that hosts thousands of tourists annually. It is home to university of Barcelona among others.

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Master In Mobile Business: Technologies, And Mobile Marketing Apps

IEBS - Escuela de Negocios de la Innovación y los Emprendedores
Online Full time 750 hours October 2017 Spain Barcelona

Master in Mobile Business: Technologies, Apps and Mobile Marketing is an innovative program that prepares you to know in depth the potential of devices, technologies and communication channels and mobile marketing, with the aim of transferring them to business strategy to achieve competitive advantages and new opportunities for business development. [+]

Distance learning Masters in Business Information Technology in Barcelona in Spain. Master in Mobile Business: Technologies, Apps and Mobile Marketing is an innovative program that prepares you to know in depth the potential of devices, technologies and communication channels and mobile marketing, with the aim of transferring them to business strategy to achieve competitive advantages and new opportunities for business development. Knowing how the user behaves with a smartphone, meet new analysis variables such as geolocation, new distribution channels and marketing and new models of effective business, it is key to integrating this new technology as disruptive in the business world. The Master of Mobile Business & Marketing provides training for professionals who want to learn to get the most out of all the opportunities the mobile environment offers organizations and entrepreneurs. What will I learn? Upon completion of the Master in Mobile Business: Technologies, Apps and Mobile Marketing you will be perfectly able to: Acquire a clear view on the framework of existing mobile technology today with its advantages and disadvantages. Gain knowledge regarding the fundamentals of mobile programming. Have the tools and knowledge necessary for generating successful business models in the field of mobile technologies. Acquire the necessary skills for creating and managing mobile technology-based companies. Get the ability to design and implement professional success strategies. To whom it May concern? The Master in Mobile Business: Technologies, Apps and Mobile Marketing provides training specifically geared to the following profiles: Professionals who want to set up platforms accessible from mobile devices. Entrepreneurs who want to develop projects in the mobile environment. Marketing and usability experts interested in training to meet the new opportunities of Mobile Business. Directors and managers of SMEs who want to leverage mobile devices in addition to their traditional business strategies and digital marketing. Professionals and graduates who want to specialize in training new business opportunities offered by smartphones. Curriculum The structure and materials of the Master in Mobile Business: technologies, apps and mobile marketing is organized as follows: Module 1. Trends social relationship and communication trends General trends in technology Trends in mobility Market Trends Module 2. Innovation Creativity techniques Innovation. Importance, classification and plan Open innovation What is a business model? Tools and Techniques Module 3. Digital Marketing Recruitment campaigns online Optimize conversion and user experience Application of web analytics Module 4. Business Models Apps and revenue models New business models in the audiovisual sector New business models on collaborative economy New business models in automotive New business models in retail and mobility Module 5. Business Strategy Business strategy and competitive advantage strategic and operational marketing organizational methods and cutting-edge professional search Finance. legal and tax system Funding sources Entrepreneurial communication and negotiation with investors Canvas tool and technique lean business model growth hacking Agile & Scrum Module 6 Project management Agile project management I scrum technique Scrum technique II Module 7 User Experience in Mobile Basics of mobile UX. Guidelines + user research Conceptualizing and prototyping Evaluation and iterations gamification Design thinking Android & IOS 8. Module System Architecture Development environment Android components Android & Business Traditional devices connected to the network iOS Introduction Tools and development environments Objective C Basics Structure of an iPhone application Main UI controls AppStore and publishing process Module 9. Technology in Mobile Devices overview of current mobile technologies wireless technologies other technologies 10. Applicable Services Module Mobile Technologies Mobile marketing I Mobile marketing II Mobile marketing III Mobile marketing IV Advergaming Mobile outreach strategies Mobile learning Mobile banking competitive mobile surveillance Module 11. HTML5 Responsive web Design and application architecture Main tools and development environments Programming Fundamentals Master Final Project [-]