Master's Degree in Fashion in Rome in Italy

View Masters Programs in Fashion 2017 in Rome in Italy

Fashion

The benefits of a Masters extend beyond improving your earning potential. They can provide you with personal and professional skills to accelerate your development. They are also an opportunity to differentiate yourself from your peers, many of whom will have similar A-level and undergraduate qualifications.

Fashion studies are well suited for those who want to learn about the design of different types of attire. History may additionally be covered in certain programs. Studying fashion can allow individuals to experience a variety of opportunities in the industry.

Officially known as the Italian Republic, the country is found in southern Europe. The official language is Italian and the cultural rich capital is Rome. Many of the world's oldest universities are located in Italy, in particular the University of Bologna (founded in 1088). There are three Superior Graduate Schools with "university status", three institutes with the status of Doctoral Colleges, which function at graduate and post-graduate level.

For those who are interested in studying in a capital city with a rich heritage, Rome is the right place. It has distinctive universities such as the University of Rome that provides degree programs in a variety of disciplines like history and Engineering. This city is peaceful and ideal to live.

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Master's in Fashion Jewelry

Accademia Costume e Moda
Campus Full time 1 year November 2017 Italy Rome

The Fashion Jewelry Designer works for the Luxury Industry, for the goldsmith world and for the Fashion System, creating and designing exclusive Accessories. The Designer converts the creative idea in production reality through a deep knowledge of all due procedures and the help of competences that stretch from tradition to innovation. [+]

Masters in Fashion in Rome in Italy. In Partnership with Instituto Gemmologico Nazionale Outline The Fashion Jewelry Designer works for the Luxury Industry, for the goldsmith world and for the Fashion System, creating and designing exclusive Accessories. The Designer converts the creative idea in production reality through a deep knowledge of all due procedures and the help of competences that stretch from tradition to innovation. The aim of the Degree is to educate and train professional jewel designers providing them with knowledge on style development and methodology in the various areas of Jewel Design. This course will focus on Haute Couture and Industrial Jewelry, Accessorise and Wristwatch Design through the following procedures: Innovative paths on planning and design ratios I Understanding of descriptive languages I Identification of targets I Entrepreneurship tutoring I The use of heterogeneous and alternative materials and techniques (the students by combining theoretical and practical preparation carried out in internal and external laboratories, will reinterpret traditional materials and techniques). The Jewel Design will be reinterpreted by creating a synergy with fashion, spotting trends and cultural inclinations in the jewellery contemporary scene. This will be achieved also thanks to partnerships with the most excellent professionals in the territory and through assimilation of design culture. Important will also be the introduction of specialised gemmological technique elements. The First Level Master’s Degree Program in Jewelry offers 60 ECTS Credits and is internationally valid, since recognised by the Italian Ministry of Education, Universities and Research. Professional Opportunities Designer for High End Jewelry, Fashion and Luxury Markets. The Master’s degree approaches all of the tecniques and different working methods of Jewelry and Bijou Craftsmanship. This is achieved through the analysis of the creative process from the product design, to the material research, technology and market analysis. Students will be able to design with free hand and with rhinoceros and able to develop complete jewelry and bijou collections. To Whom The course is addressed to whomever possesses a basic knowledge in the field, or those who hold a undergraduate Bachelor’s Degree or a Graduate Degree or to whomever wishes to enhance and/or complete their cultural and professional competences in the Jewelry design field, from creation to final manufacturing. All of the above mentioned categories have different admission procedures. Acceptance to the course is subordinated to a preliminary examination to evaluate the student’s technical-artistic skills. Calendar Wednesdays, Thursdays and Fridays from 2pm to 7pm Every second Saturday from 9am to 6pm [-]

Master's in Creative Knitwear Design

Accademia Costume e Moda
Campus Full time 1 year October 2017 Italy Rome

The course will be taught both in Italian and English and classes will be held at Accademia Costume & Moda as well as at MISS DEANNA’s historic headquarters in the town of SAN MARTINO IN RIO (Reggio Emilia). The tailor made course comprises of on-site lessons with the main tutors, while the visiting and special projects tutors will be on hand to help to support students with their personal projects and to guide their progress towards personal and professional growth. [+]

In Collaboration with CKM Outline Be creative within an industry framework. Research, tradition and innovation are the key points of this educational course. Each student will have the opportunity to learn about and work with the latest industrial tools, experiencing first-hand the challenges of a professional knitwear designer. Course Structure The course will be taught both in Italian and English and classes will be held at Accademia Costume & Moda as well as at MISS DEANNA’s historic headquarters in the town of SAN MARTINO IN RIO (Reggio Emilia). The tailor made course comprises of on-site lessons with the main tutors, while the visiting and special projects tutors will be on hand to help to support students with their personal projects and to guide their progress towards personal and professional growth. The course places great emphasis on collaborations with prestigious partner companies, these are a crucial element of the course. Therefore, students will be required to take part in external visits to these facilities in order to become familiar with and learn about the most technologically advanced knitwear manufacturing processes. Course aims To develop personal knowledge and creative skills within the fashion knitwear subject. To follow the development a comprehensive knitwear project from concept to raw materials production and garment manufacturing, from start to finish. To respond to the individual need of each student with the aim of locating a personal style. To foster collaboration between students and knitwear experts as well as fashion designers. To equip students with the relevant tools necessary for a professional career in the international fashion industry. Modules Module 1 Study of fibers and design new yarns within the studio space as well as off-site at various lab facilities. Experiment and practice using hand and power knitting machines, learning how to explore and develop new materials as well as establishing their own design identity. Analyse and experiment with specific shapes, volumes and the wearability of knitwear. Iconic Fashion Knitwear & History. Explore in-depth new embroidery techniques and experiment with printing, dyeing and finishing techniques with the support and collaboration of highly qualified knitwear and lab technicians lab in the sector. Module 2 Master the relationship between research, inspiration, concept development and practice. Design a small capsule collection with the help and support of both leading and visiting tutors. Discuss and critically reflect on their personal collection project, in a constructive manner, with some of the world’s most prestigious knitwear designers. Module 3 Participate in the manufacturing process of the most significant pieces within their capsule collection (up to 10 pieces each). Directly collaborate with highly renowned Italian knitwear companies and gain first-hand experience of the various phases and issues involved in the production process. Module 4 Marketing & Project management including portfolio building, branding, styling, photo-shooting for editorial and lookbook. Present their final projects to the press and fashion community. Info Admission is limited to a small number of students. The course duration is one academic year and attendance is mandatory on this full-time course. However to be accepted at the final assessments students must have at least 80% proven attendance. The Executive Committee of the Master’s in CKD will evaluate and select CVs and portfolios and interview candidates. Course participants must be in possession of a relevant degree in Fashion Design from either an Italian institution (a 3 year degree minimum requirement) or an international University or College (Bachelor’s Degree). We also welcome applications from candidates who have at least three years of relevant work experience in the Design and Creative Department of a Fashion House, or similar background, and those who are experienced in collection designing. Such candidates will not be awarded a 1-level Master’s degree but will receive a certificate of participation in the Master’s course. For academic year 2016/2017, the full course fee (enrollment fee plus tuition fee) is €12,000 per participant. Fees include on-site lessons and transfers to partner facilities and companies. Course fees do not include materials, special visits to trade fairs, housing and living expenses both in Rome as well as in San Martino in Rio (Reggio Emilia). Finally, free Wi-Fi is available throughout all learning facilities as well as a dedicated designing space for students. Candidates also have free access to the school’s extensive archive and library. [-]

Master in Accessory Design - Leather Goods, Shoes and Eyewear

Accademia Costume e Moda
Campus Full time 1 year November 2017 Italy Rome

The designer of accessories is required to research, analyse and interpret fashion trends, to correctly insert a collection of accessories within a contemporary stylistic landscape. This training simulates the path of industry, research of materials and trends, the study of new trends, designing & experimentation, technical development to final product and its communication. [+]

Masters in Fashion in Rome in Italy. In Partnership with FENDI Outline The designer of accessories is required to research, analyse and interpret fashion trends, to correctly insert a collection of accessories within a contemporary stylistic landscape. This training simulates the path of industry, research of materials and trends, the study of new trends, designing & experimentation, technical development to final product and its communication. At the end of the training – conducted in collaboration with FENDI – students will be able to pursue a professional career in a creative studio, researching trends, developing products or office-office-style, and filling various professional roles that exist in the fashion industry, from designers to product manager as well as designing for their own business. The First Level Master’s degree in Accessory Design aims to instil organizational skills form both a design and operational prospective, essential characteristics for a professional figure able to effectively resolve issues within productive laboratories with understanding of the creative potential and the possibilities for implementation of projects. This course is fully recognized by the Italian Ministry as a Master’s of the first level with 60 credits (CFA/ECTS). Professional Opportunities This Master’s Course simulates the industry path, essential research for materials and trends, the development of new trends, market understanding, designing, technical developments and experimentations to the communication of the specialised product. Students at the end of the training will be able to pursue a professional career as part of a team in a creative fashion accessory design studio as a designer, researcher or involved in product development. To Whom This Master’s course is aimed at those who have successfully completed a recognised first degree, in a subject area relevant to this course, and wish to study with the aim to seriously focus on a career towards costume design: Students who have successfully completed an undergraduate degree in Artistic / Design or a subject area linked to the Master’s Course: YES. Humanistic and Liberal Art degree students who have successfully completed an undergraduate course not linked to the specialist area of the Master’s: YES, if accepted by the Course Committee. Industry Professionals of the sector and students who have not completed a recognised undergraduate degree but private courses within the subject area of the course: YES, if accepted by the Course Committee and will only be eligible to receive a certificate of participation. Educational Approach Theoretical lessons, seminars, with experts in the field, practical workshops, guided tutorial support one to one and self-directed study, visits to industry production facilities, galleries and exhibitions make the course vibrant and relevant to the subject. Due to demand and a closed number of places available (to maintain the quality at this high level of study) to gain access to the course it is required the successful completion of an admission assessment, interview and presentation of a Portfolio. At the end of the Master the students will receive the I Level Academic Master’s Diploma given by the Accademia Costume & Moda and recognized by the Italian Ministry of Education. Duration The course duration is one academic years and attendance is mandatory however to be accepted at the final assessments students must have at least 80% proven attendance. Enrolment Procedure After having completed the information request on our website, the candidates will be contacted from the Information, Marketing and Orientation Office that will invite them for an interview. The interview can be taken on campus or via videoconference and will be with the Coordinator of the MASTER Program. The students will need to bring or send via email to info@accademiacostumeemoda.it the following information: curriculum vitae portfolio motivational letter previous academic curriculum – exams etc Undergraduate Certificate / Diploma A valid document (Passport) For Non European students, the Accademia will provide them with all the necessary assistance in order to apply for the student VISA. Once passed the process, the student will receive all the documentation needed to finalise the procedure. The results will be communicated within 7 days from the day of the interview. [-]

Master's in Alta Moda, Fashion Design

Accademia Costume e Moda
Campus Full time 1 year November 2017 Italy Rome

This full time Master’s Course in Alta Moda, Fashion Design is designed for graduates who want to complete and / or deepen their skills, cultural and professional training in this high-end unique sector of the fashion industry, from research, experimentation, innovative design through to implementation. Often reserved for the few this sector is becoming an increasingly important tool of communication of Luxury brands, along with collections of Pret à Couture and Made to Measure. [+]

In Partnership with VALENTINO Outline This full time Master’s Course in Alta Moda, Fashion Design is designed for graduates who want to complete and / or deepen their skills, cultural and professional training in this high-end unique sector of the fashion industry, from research, experimentation, innovative design through to implementation. Often reserved for the few this sector is becoming an increasingly important tool of communication of Luxury brands, along with collections of Pret à Couture and Made to Measure. The Master’s in Alta Moda is one of the first projects in the world, dedicated to the system of Haute Couture, a hidden world inside the “Maison” and the Couturier’s Atelier. Rome is the perfect city to host such an ambitious Master’s project. Italian Alta Moda was born in Rome, the city where the contamination between couture and “superior craftsmanship”, historic architecture, ancient and contemporary art, a unique place where you can “redefine beauty” and live in an inspirational atmosphere nurturing creativity and experimentation. The Master’s in Alta Moda, Fashion Design aims to become the benchmark for future aspiring couturiers. The course is recognized by the Italian Ministry of Education as a Master’s degree with 60 credits (CFA / ECTS) and will be held in collaboration with Maison Valentino. Professional Opportunities The course is divided according to the process of creating a collection of Haute Couture and Pret a couture, both go hand in hand, to provide the cognitive tools and research to support the couture project; fundamentally to this is materials research and technical fabrics development for both indoor and outdoor, the study of new trends and analysis of the needs of the target market, design, technical development, the balance of toils / prototypes and experiments, all aimed at the creation and communication of a collection of a high level that expresses the stylistic codes of a brand. At the end of the course, students will be equipped to pursue a career within the fashion system able to play a variety of roles professionally and creatively: designers, product managers, fabric researchers, designers / artisans and / or entrepreneurs themselves. To Whom Candidates that may apply for the Master’s degree with: Academic Diploma of a first level / recognised Degree in a related subject to the course: YES Academic Diploma of a first level / recognised Degree in subjects not specifically related to course: YES, after evaluation of the Course Committee on the suitability of the candidate. Professionals with proven experience and / and students who have not completed a recognised undergraduate degree but private courses within the subject area of the course: YES, if accepted by the Course Committee and will only be eligible to receive a certificate of participation. Duration The course duration is one academic year and attendance is mandatory. However to be accepted at the final assessments students must have at least 80% proven attendance. Educational Approach The course consists of theoretical lessons, seminars, with experts in the field, practical workshops, guided tutorial support one to one and self-directed study. Visits to ateliers and workshops to study embroidery, accessories and finishes and construction techniques typical of couture also to textile companies and fairs, museums galleries and exhibitions make the course vibrant and relevant to the subject. The course has a closed number of places available to maintain the quality at this high level of study. As part of the application procedure applicants are required to successfully pass an interview along with the presentation of a Fashion Portfolio. At the conclusion of the Master’s course the successful graduates will receive a First Level Master’s awarded (60 credits ECTS) from Accademia Costume & Moda recognized by the Italian Ministry of Education, University and Research (MIUR). Enrolment Procedure After having completed the information request on our website, the candidates will be contacted from the Information, Marketing and Orientation Office that will invite them for an interview. The interview can be taken on campus or via videoconference and will be with the Coordinator of the MASTER Program. The students will need to bring or send via email to info@accademiacostumeemoda.it the following information: curriculum vitae portfolio motivational letter previous academic curriculum – exams etc Undergraduate Certificate / Diploma A valid document (Passport) For Non European students, the Accademia will provide them with all the necessary assistance in order to apply for the student VISA. Once passed the process, the student will receive all the documentation needed to finalise the procedure. The results will be communicated within 7 days from the day of the interview. [-]

Masters Programme in Fashion

Sapienza University of Rome
Campus Full time 2 years October 2017 Italy Rome

The Masters Programme in Fashion (LM-65) prepares students for high-level responsibilities in the world of fashion, as well as its relations with figurative arts, communications and entertainment, or for independent careers in the fashion industry and a wide range of related fields. [+]

Masters in Fashion in Rome in Italy. The Masters Programme in Fashion (LM-65) prepares students for high-level responsibilities in the world of fashion, as well as its relations with figurative arts, communications and entertainment, or for independent careers in the fashion industry and a wide range of related fields. Students acquire skills and specialist knowledge related to the development of the fashion industry, both historically and as an on-going trend, with special attention to cultural, symbolic and economic/financial factors, as well as the entrepreneurial and management skills necessary to work in this field. In particular, the programme will provide students with: Specific competences to identify, design, develop, manage, monitor and assess projects, production and economic/managerial aspects; Tools to analyse the human, historical and cultural influences that play a role in the production, use and commercialization of clothing, both in terms of historical/anthropological symbology and entrepreneurial market dynamics. Communications skills, linguistic and technological media, knowledge acquisition and transmission systems; Fashion industry history and clothing trends. [-]

Master of Fashion Management

LUISS Business School
Campus Full time 1 year October 2017 Italy Rome

LUISS Business School’s Master of Fashion Management transforms the classrooms in meeting points between great professionals of this industry and students. Influent guest speakers will guarantee a didactic product composed of high-quality professional experiences, technical notions and compelling case studies to be inspired from. [+]

LUISS Business School’s Master of Fashion Management transforms the classrooms in meeting points between great professionals of this industry and students. Influent guest speakers will guarantee a didactic product composed of high-quality professional experiences, technical notions, and compelling case studies to be inspired from. Students will be given a 360° vision of the business scene of the fashion system and all the job opportunities will be described, so as to inspire, incentive and direct candidates to the professional area more suited to their inclinations and capacities. All these elements make this Master a perfect choice for a future in the fashion industry. PROGRAMME The study plan is composed of 13 core courses, divided into creative and managerial courses. Together with the core courses, students attend laboratories and electives, which can be chosen among the ones offered by the LUISS Creative Business Center. Core Courses : Students will understand the operating mechanisms in fashion firms and in the fashion industry as a whole, comprehend corporate and business strategies, study how to manage the product portfolio, learn how to analyse retail channels, discover the modern key roles operating in the fashion industry and will become proficient with communication and image tools and techniques. Branding Business models Business planning Business support functions & Support systems Communication & Marketing Distribution Finance Fashion history Fashion law Fashion strategy Operations & Supply chain management Product strategy & Merchandising Talent management & Organisation PROJECT WORK Students will test their preparation by carrying out a group project. Under the guidance of a tutor, they will tackle a real fashion case, chosen by our partners, and present their conclusions to a committee of experts. CAREER SERVICE The Career Service promotes meetings between students and firms Individual counselling Assessment and selection process workshop Placement CV editing and eCareer book ADMISSION REQUIREMENTS - Undergraduate Degree from any discipline - Admission test (mandatory) - Proficiency in the English language [-]

Master in Jewelry Design

IED – Istituto Europeo di Design Rome
Campus Full time 12 months January 2017 Italy Rome

The objective of the Master in Jewellery Design is to form professionals who will be able to enter and succeed in the complex world of jewellery, a sector evolving over the past two decades which has been subject to important transformations and that, as such, requires a thorough understanding of all its aspects. The jewel designer must be able to operate in different areas of the jewellery (watches, fine jewellery, precious stones, fashion accessories, metals ...) with an open mind for creative aspects, as well as those operative (from centenary techniques to more sophisticated tools such as three-dimensional modeling). The Master also offers a broad and strategic vision on trends and market developments, in order to interpret and give an original character to collections, in line with future scenarios. [+]

Masters in Fashion in Rome in Italy. THIS PROGRAM IS TAUGHT IN ENGLISH Entry requirements: The Masters in Jewellery Design seeks to recruit students with an Honours Degree related to design and fashion. It is also the right specialization for professionals and artisans who want to plunge into not only the technical aspects but also those related to the market and product dissemination. Structure and Methodology: The Master in Jewellery Design is structured to consolidate the preparation in strategic sectors of jewelry, giving the participants a chance to develop and be ready to respond to different market opportunities. The pathway of study is developed through direct project experiences in laboratory, learning of traditional techniques, knowledge of materials and new production techniques. The student receives the methodological bases for the creative process and the professional practice, including the ability to present and promote projects. Special attention is given to the knowledge of the culture, the historical-critical and economic instruments of the sector. The history of jewellery design, in particular, through the analysis of technical and creative evolution reaches the contemporary collections. The course examines in detail the methods and creative processes of design as part of the international jewellery, referring to specific production environments with the example of several case histories. Design workshops introduce students to the creation of watch collections (for jewellery, fashion and sports) where the study of design is linked to the technical and mechanical characteristics of the components of the clock. Fine jewellery design focuses on the study of gemstones including their characteristics, nuances, colors and market values. The workshop dedicated to Industrial Jewellery Design illustrates the entire range of jewellery, the use of precious and non-precious, unconventional materials, complex surface treatments. The Master in Jewellery Design is structured to acquire a higher expertise in the three-dimensional design: from a strong knowledge of the geometry to the most advanced construction solutions of the jewel, using specific software. The course is developed starting from a basic understanding of the 3D program and is structured in order to achieve an advanced level of design capability. Knowledge of theories and experiences in the field of Marketing and Advertising allows students to adopt a new approach in the role of Designer Jewellery, by learning communication methodologies for collections of jewellery and watches created for major brands and for the great diffusion. The Master ends with a final project, as a synthesis of the academic course, useful later as a portfolio to enter the world of work. [-]

Master in Communication and Marketing for Fashion

IED – Istituto Europeo di Design Rome
Campus Full time 12 months March 2017 Italy Rome

The Master in Communication and Marketing for Fashion aims to form practitioners who care for the public relations and the press office and cover strategic and operational roles, coordinate the organization of the communication according to the timing of collections and give effectiveness to communication and marketing strategies that affect the production cycle in the business system. Experts in Communication and Marketing identify future trends in relation to socio-cultural aspects and market conditions, through technical and operational skills typical of the fashion industry. The Master allows them to reach such an understanding of the tools to be able to operate immediately, in junior positions in the areas of Communication and Marketing of any type of company, from the Atelier of haute couture to Ready-to-wear companies, from the Pronto moda system to sportswear and casual collections. [+]

THIS PROGRAM IS TAUGHT IN ITALIAN Entry Requirements: The Master in Brand Management and Communication seeks to recruit students having a relevant Honours degree or an equivalent academic qualification or having a professional qualification in management, communication, marketing, humanities and sociological sciences and practitioners who wish to gain expertise in the field of marketing and communication in the fashion industry. Methodology and structure: The course introduces to the specificities of the sector, analyzing all components of marketing through the illustration of case studies and workshops. Students will examine professional roles in the world of communication and organization of the Fashion System. From the study of the role of communication and its main forms to the communication mix, from the creation of the brand to communication strategy, students get to draw up marketing and business plans. Case studies of companies are fundamental: these are presented and analyzed directly by those responsible for communication and marketing. Starting with the brief of the company, students are then involved in individual projects in order to accomplish strategic plans, marketing advertising events and campaigns, aimed at achieving the objectives. The programme examines the history of fashion in detail through the evolution and change of the social environment that is reflected in trends and style, sociology and psychology of fashion consumption. As part of the Fashion Marketing, students will study the different types of product: haute couture, ready-to-wear, fast fashion, the exhibition business, the shop as a marketing tool, the concept store, the store management and web marketing. Through the examination of specific business cases that cover the entire fashion system (from the accessory to clothing for Women, Men, Children) students will explore the key issues concerning product management or product and collections development, prices policy, distribution strategy, the operative timing. The pathway of study gives a strong emphasis to advertising, with the construction of the brand and corporate image and planning advertising strategies, from product positioning to identification of the target. Students will enter the world of Public Relations and Press Office with the study of the organization of the event (performance, exhibition, fashion show), coordinated with press office’s strategies and activities. Students examine professional, specific roles and skills of the photographer and the Fashion journalist, with a focus on writing and photography techniques, from the press release to the news on the web. The Master ends with a Final Project realized on a chosen topic among seminars and presented in a personal portfolio, aimed at checking the skills acquired. [-]

Master in Luxury Marketing Management

IED – Istituto Europeo di Design Rome
Campus Full time 12 months January 2017 Italy Rome

What is fashion? What is luxury? Fashion is a form of art or business? And luxury, does it exist yet in the twenty-first century, or its genetic mutation, imposed by the spread of the affordable luxury of '80s, as a means of brand extension, has come to an end? The Master in Luxury Marketing Management answers these and other questions, examining closely the fashion market, its interpreters, the different business models and industry communication. Participants experience the luxury concept in different socio-cultural contexts and identify the strategies of seduction and expansion applied by the big brands in mature markets and in the BRIC economies, through the study of the monopoly exercised by the great signs of the luxury industry in sectors such as fashion, automotive, yachts, watches, lifestyle, food & beverage, gateways. [+]

Masters in Fashion in Rome in Italy. THIS PROGRAM IS TAUGHT IN ENGLISH Entry Requirements: The Master in Luxury Marketing Management considers applicants having a relevant Honours degree or an equivalent academic qualification in economics, communication, sociology, fashion, creative disciplines who wish to acquire practical knowledge and expertise in the luxury sector. Structure and Methodology: The Master analyzes the fashion system as a contemporary industry that finds great opportunities for development thanks to a new way of understanding the marketing mix: the fashion product of the third millennium is sophisticated but wearable, original but timeless; the price is affordable but a "mental" discriminant for the target; distribution is global, yet maintaining a strong local recognition with a consequent customization of the product in different markets; communication makes use of the new marketing models (digital and social networks, blogs, viral communication, sensory communication, video communication) and the power acquired by the reputation of the brand in the consumer's mind. The Master in Luxury Marketing Management analyzes luxury as an artisanal creation, the result of tradition, innovation, know-how, quality, both intrinsic and perceived. Luxury is also investigated as an economic instrument that promotes social distinction influencing purchasing decisions, but also as an exercise of the industrial power that sees the highest growth potential. The sectors of the luxury industry examined are: fashion, design, art, jewelry, watches, beauty, travel, accommodation, yachts, private aircrafts, cars, private banking, real estate and personal services. The Marketing & Branding unit will cover subjects, such as distribution policies, the value of the leading international brands in the fashion industry, the suggestion of the life style in the communication of the brand and the product. The course analyzes the behaviors and needs of consumers, the trends, the development of luxury items, the approaches to marketing, sales and customer satisfaction based on the Internet and social media. Students will learn the use of apps, m-sites, and social media for making international campaigns. Together with anthropology, art and fashion, psychology, color theory, students will examine the contemporary fashion, brands and international designers, protagonists of current trends, and key factors to be able to interpret the dynamics of the industry today and in the near future. The course includes communication in the fashion industry and subjects such as strategic planning, advertising, the basics of journalism, creative writing, the copy writing, editing, and graphics. Of particular importance are the analysis of the work of the press office, the media relations and public relations, sponsorships, direct product and brand communications through an event. The Master ends with the Final Project realized on a chosen topic among seminars and presented in a personal portfolio, aimed at checking the skills acquired. [-]