Master's Degree in Fashion Marketing in Madrid in Spain

Search Masters Programs in Fashion Marketing 2017 in Madrid in Spain

Fashion Marketing

In order to successfully obtain a Masters qualification, you will need to obtain a number of credits by passing individual modules. Most taught Masters will have a number of core modules which you must take and pass in order to obtain the qualification. The assessment of research Masters is almost always entirely by a single dissertation module or project.

Studies in fashion marketing focus on business classes such as financial accounting and economics, as well as fashion courses like retail management and fashion merchandising. Many programs also include projects and internships in the fashion industry.

Spain (Spanish: España) is a diverse country sharing the Iberian Peninsula with Portugal at the western end of the Mediterranean Sea. Spain is considered an exotic country in Europe due to its friendly inhabitants and relaxed lifestyle. The normal duration for University courses in Spain is 4 years, except Medicine and the double degrees, which are 6. Madrid and Barcelona are well known cities around world for its cuisine, vibrant nightlife, and world-famous folklore and festivities.

Madrid City is the capital of Spain. It is a metropolitan area with over 3 million residents. It has an arena called Las Ventas that hosts the annual bullfighting event. The city has many public and private universities.

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Master in Fashion and Communication

IED – Istituto Europeo di Design Madrid
Campus Full time October 2017 Spain Madrid

The Master of Communication and Fashion trains people able to manage the communication in the fashion industry, to understand the importance of its function to create an image of consistent brand, to use skillfully the tools and to develop the strategies necessary to communicate in dynamic, creative and innovative terms that define the nature of fashion. [+]

Masters in Fashion Marketing in Madrid in Spain. THIS PROGRAM IS TAUGHT IN SPANISH The Master of Communication and Fashion trains people able to manage the communication in the fashion industry, to understand the importance of its function to create an image of consistent brand, to use skillfully the tools and to develop the strategies necessary to communicate in dynamic, creative and innovative terms that define the nature of fashion. Communication encompasses all those actions aimed at publishing, establishing and positioning the brand image in the complex current situation and makes necessary to rely on highly skilled professionals who design specific strategies adapted to the new trends that break into the market every year. In the Master of Communication and Fashion students acquire a complete and professional view of the fashion industry and its close relationship with communication. This Master trains professionals of the Communication and Marketing specialized in fashion industry: people able to create communication, to understand the importance of its function and to use skillfully the traditional and new tools to communicate in dynamic, creative and innovative terms that define the nature of fashion. The task of Communication in the field of Fashion requires concrete theoretical knowledge, aesthetic development to analyze trends and understand avant-garde trends, control of new technologies, brushstrokes of psychology and sociology to reach customers, a perfect management of public and institutional relationships, the right treatment of graphic and textual contents ... as well as a full understanding of what fashion means in the set of signs of identity that make up the personality of the human being. Throughout the Master of Communication and Fashion, students learn to use the traditional tools of communication as well as new technologies, complementing this knowledge with the creative and innovative skills that define the nature of the fashion industry. We can not omit that the elements that revolve around this world convey something specific, inspire ideas and feelings, the objective and the subjective. Fashion is communication. In the last decades, the business activity has been conditioned by a deep and abiding spiral of changes, largely motivated by new needs arisen from the growing globalization in which we are immersed. The importance of communication in the business world has become more evident. In this sense, the fashion industry has a greatest necessity to rely on high skilled professionals who design specific communication strategies adapted to the new trends and the specific needs of each brand, product or company. AIMED AT: Postgraduates or Graduates in the field of Communication, Marketing, Management, Advertising, Art and Design. Professional experience will be valued. [-]

Intensive Master in Fashion Management

IED – Istituto Europeo di Design Madrid
Online & Campus Combined Full time 8 months February 2017 Spain Madrid

Due to the frantic speed with which fashion articles are launched nowadays, and faced with consumers who are more and more demanding, it is of prime importance that products reach the final consumer exactly as they were presented, without defects, at a suitable price and in the stipulated time. On the other hand, factors like the consolidation of new technologies, real time, the development of new markets and production decentralization, force the textile sector to be constantly seeking solutions and improvements with which they can innovate and succeed. To anticipate and face up to these changes, fashion companies increasingly need professionals able to quickly handle very complex production processes. The Intensive Master in Fashion Management is based on acquiring knowledge in the spheres of management, marketing and purchases, thus enabling students to gain skills and practical experience in the management of fashion products in prêt à porter, accessories and cosmetics. Starting from this premise, the master was created to train professionals in the sphere of development, management and distribution of the fashion product in its widest sense, and from an international perspective. [+]

THIS PROGRAM IS TAUGHT IN SPANISH AND ENGLISH Objectives: The Intensive Master in Fashion Management trains versatile professionals able to fit into the work team of a large company, and it contributes guidelines for all those professionals beginning their own professional adventure. To do this, the master is based on a complete theoretical-practical programme, with activities which are very similar to professional reality, along with the transmission of the experience of the professionals teaching it. Among other objectives, we stress: - Acquiring global knowledge about the complex world of fashion and how its market works. - Knowing about the life process of the fashion product, from its design, to production and sale. - Understanding the important part played by marketing and brand management in fashion. - Acquiring the necessary tools to be able to apply profitability and efficiency criteria. - Acquiring the industry’s key negotiation and management skills. - Understanding the role of the commercial department and the different distribution and sales channels. - Understanding the management of a physical and online store. - Acquiring the tools necessary to be able to become a future entrepreneur. - Understanding the cosmetics sector as a fundamental part of the fashion business. Methodology: The Intensive Master in Fashion Management has a didactic methodology that is applied to both the specific content of the master and to the common transversal area of the 4 schools of the IED Master (Design, Fashion, Visual Communication and Management). The Intensive MA Programmes are based on a methodological structure divided into: - Online content at the beginning and end of the programme, through the IED Madrid’s e-learning platform. - An attendance-based section, concentrated into three months, with the aim of developing the keys of the didactic programme with a range of professionals, combining projects, concepts and experience. Aimed at: students with a degree or diploma in the area of Fashion, Marketing and Product Management. Professional experience is also valued. [-]

Master in Fashion Companies Management

IED – Istituto Europeo di Design Madrid
Campus or Online Full time 1 year October 2017 Spain Madrid

The Master in Fashion Business Management is conceived for those who want to train as managers and entrepreneurs in the fashion industry. [+]

Masters in Fashion Marketing in Madrid in Spain. THIS PROGRAM IS TAUGHT IN SPANISH The Master in Fashion Business Management is conceived for those who want to train as managers and entrepreneurs in the fashion industry. Fashion is creativity. Nevertheless, in order that a product triumphs, reaches the desired audience and works commercially, needs a strategic development. A business plan should cover all aspects necessary to build a company able to obtain results and to achieve the sought success. The learning process of the Master of Fashion Business Management covers all the areas of interest of the fashion world and analyzes the business abilities that students need to start their activity in this sector. For this reason, it relies on highly skilled professionals who make their experience available to students. Professional opportunities: Product manager, Responsible for purchasing, Manager area or commercial manager, Responsible for Visual Merchandising, Brand Manager, Responsible for management control. A complete program of theoretical classes offers the students exhaustive information so that they will completely understand each subject.There is a well-planned range of practical activities based on and building on this theoretical program. It includes the workshop for real companies, lectures from the top professionals in the sector, visits to show rooms, shops and all types of expositions, and visits to large companies and fairs in other cities. During the final months of the course, the students will carry out a project, under the advice of a project director, in which they demonstrate they have assimilated and mastered the knowledge acquired. [-]

Master in Business Studies - Fashion Management

United International Business Schools
Campus Full time Part time 1 - 2 years September 2017 Spain Madrid + 1 more

The Master in Business Studies - Specialization in Fashion Management program is offered by visiting faculty and are scheduled in an intensive seminar format. Fostering inter-campus exchanges and networking ... [+]

SPECIALIZATION COURSES IN FASHION MANAGEMENT Level 500 GSCFM501 Fundamentals of Fashion Management (2) GSCFM502 Fashion Strategy and Transformation (2) GSCFM503 Fashion Innovation and Entrepreneurship (2) GSCFM504 Fashion Ethics (2) GSCFM505 Fashion Retail Management (2) GSCFM506 Fashion Event Management (2) GSCFM507 Fashion Product Management (2) GSCFM508 Luxury Management (2) Comprehensive Cases in Fashion Management (2) Research Project in Fashion Management (2) Level 600 Thesis in Fashion Management (8) Capstone Project in Fashion Management (4) (for Dual Master students only) Admission requirements proficiency in the English language (refer to the admission section for further details) Bachelor degree (or equivalent) No distinction is made between academic or professional Bachelor degrees. Degrees with 180 European credits or 120 American semester credits are considered equivalent. Students who do not hold a business-related Bachelor degree or equivalent may be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in leveling courses from the Pre-Master program in order to be fully prepared for our graduate programs. Students who do not hold a Bachelor degree or equivalent should apply for a Bachelor degree program, or for the Undergraduate Diploma top-up program. Refer to the undergraduate admissions catalog for further details. Students who have 15 or more years of relevant work experience may apply directly for the Pre-Master program and will be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in specific undergraduate courses. e.g. Students who wish to earn a Master degree and who are required to complete the full Pre-Master program will need to earn 30 + 60 credits. CAREER PERSPECTIVES Our study programs and courses are career-oriented in nature and provide students with a high level of flexibility throughout their graduate studies. Focusing on a broad range of specialized subject matters, students are equipped with the necessary skills and knowledge to be successful in today’s global economy, and are prepared for a wide variety of professional development and career opportunities. Graduate programs are an excellent choice for recent college and university graduates who would like to see their employability in today's job market increase by engaging in rigorous and academically challenging graduate studies to obtain a relevant academic qualification in the field of business and management. Upon graduation, students mainly start or advance their careers with mid to upper-level management positions in national and multinational companies and organizations in various economic sectors. Others decide to launch a new business venture or join an existing family business. Students can also choose to continue their studies without interruption in almost any of our other graduate and postgraduate programs to further enhance their career prospects. [-]

Master's Degree In Fashion: Applied Technologies And Digital Business *

ESNE - Escuela Universitaria de Diseño, Inovación y Tecnología
Campus Part time 10 months October 2017 Spain Madrid

The Master in Fashion: Applied Technologies and Digital Business ESNE focuses on the combination of three pillars that form the basis of the sector in the immediate future: design, technology and management. These aspects are the most demanded by companies in the sector and form the basis for the development and growth of the fashion business. [+]

Masters in Fashion Marketing in Madrid in Spain. * Pending verification Fashion is one of the areas of activity in which Spain boasts global leadership with luxury brands and retail chains competing with European and US multinationals. The Master in Fashion: Applied Technologies and Digital Business ESNE focuses on the combination of three pillars that form the basis of the sector in the immediate future: design, technology and management. These aspects are the most demanded by companies in the sector and form the basis for the development and growth of the fashion business. The impact of globalization and the emergence of new technologies, applied to systems design, production and marketing have driven the transformation of the industry and has forced companies to restructure, modifying their strategies and creating new job opportunities. In order to cope with the new environment in which the sector moves and new market paradigms arises the need to train professionals who know the latest technology and are prepared for the challenges of advancement of a growing sector. IT'S NEPioneer in giving university status to Fashion specifying the first official university proposal in Spain as it is the grade Fashion Design, has the best professionals and an important business relationship. Curriculum Module 1: Systems Fashion | 9 ECTS Fashion Culture 3 ECTS Socioeconomic Context Fashion 3 ECTS Markets and Trends Fashion 3 ECTS Module 2: Management of Fashion | 21 ECTS Communication and Brand Reputation 6 ECTS Consumer Behavior 3 ECTS Direction and Management of Fashion Companies 6 ECTS E-Marketing 6 ECTS Module 3: Fashion and Technology | 18 ECTS Textronic ECTS 3 Virtual Modeling 6 ECTS New Technologies Applied to Fashion 9 ECTS Module 4: Placement | 6 ECTS Placement 6 ECTS Module 5: Master's Thesis | 6 ECTS Master's Thesis 6 ECTS Competencies Analyze the effects of the economic changes in the fashion industry. Apply market research industry and understand the behavior of the different trends in fashion. Manage operations, strategy and size of the organization. Evaluate different business models of success in the Fashion Industry and its application to e-business. Ability to design a strategic marketing, communication and commercial companies adapting them online for the consumer sector. Handle online communication tools (blog, SEM, SEO, Social Media, ...). Define the brand image for e-business in Fashion. Manage and create online stores. Acquiring the ability to implement and evaluate new fabrics and technologies in the production of fashion products, such as fur. Conceptualizing fashion and textile designs textures digitally modeled on an avatar Training and career Career prospects Manager fashion stores offline and online Online Marketing Manager Fashion companies Director of Fashion Business Communication offline and online Creative director Design Director Purchasing Manager Commercial director Textile Product Manager Designer retail manager Textile Buyer Account Executive Technical Quality Product Manager / aprovisionador responsible showroom Responsible Marketing online Retail Marketing Manager Head of communications and public relations Some companies for Practice LOEWE GROUP CORTEFIEL ADOLFO DOMINGUEZ THE ENGLISH COURT Jesus del Pozo AGATHA RUIZ DE LA PRADA HOSSINTROPIA ECOALF LORENZO CAPRILE MARY Cleavage ARISTOCRAZY SASTRERÍA CORNEJO PEPE JEANS ION FIZ DEVOTA & LOMBA STUDY [-]