Masters Program in Fashion Marketing in Spain

See Masters Programs in Fashion Marketing in Spain 2017

Fashion Marketing

In order to successfully obtain a Masters qualification, you will need to obtain a number of credits by passing individual modules. Most taught Masters will have a number of core modules which you must take and pass in order to obtain the qualification. The assessment of research Masters is almost always entirely by a single dissertation module or project.

Studies in fashion marketing focus on business classes such as financial accounting and economics, as well as fashion courses like retail management and fashion merchandising. Many programs also include projects and internships in the fashion industry.

Spain (Spanish: España) is a diverse country sharing the Iberian Peninsula with Portugal at the western end of the Mediterranean Sea. Spain is considered an exotic country in Europe due to its friendly inhabitants and relaxed lifestyle. The normal duration for University courses in Spain is 4 years, except Medicine and the double degrees, which are 6. Madrid and Barcelona are well known cities around world for its cuisine, vibrant nightlife, and world-famous folklore and festivities.

Top Master Programs in Fashion Marketing in Spain 2017

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Master in Fashion and Communication

IED – Istituto Europeo di Design Madrid
Campus Full time October 2017 Spain Madrid

The Master of Communication and Fashion trains people able to manage the communication in the fashion industry, to understand the importance of its function to create an image of consistent brand, to use skillfully the tools and to develop the strategies necessary to communicate in dynamic, creative and innovative terms that define the nature of fashion. [+]

Best Masters in Fashion Marketing in Spain 2017. THIS PROGRAM IS TAUGHT IN SPANISH The Master of Communication and Fashion trains people able to manage the communication in the fashion industry, to understand the importance of its function to create an image of consistent brand, to use skillfully the tools and to develop the strategies necessary to communicate in dynamic, creative and innovative terms that define the nature of fashion. Communication encompasses all those actions aimed at publishing, establishing and positioning the brand image in the complex current situation and makes necessary to rely on highly skilled professionals who design specific strategies adapted to the new trends that break into the market every year. In the Master of Communication and Fashion students acquire a complete and professional view of the fashion industry and its close relationship with communication. This Master trains professionals of the Communication and Marketing specialized in fashion industry: people able to create communication, to understand the importance of its function and to use skillfully the traditional and new tools to communicate in dynamic, creative and innovative terms that define the nature of fashion. The task of Communication in the field of Fashion requires concrete theoretical knowledge, aesthetic development to analyze trends and understand avant-garde trends, control of new technologies, brushstrokes of psychology and sociology to reach customers, a perfect management of public and institutional relationships, the right treatment of graphic and textual contents ... as well as a full understanding of what fashion means in the set of signs of identity that make up the personality of the human being. Throughout the Master of Communication and Fashion, students learn to use the traditional tools of communication as well as new technologies, complementing this knowledge with the creative and innovative skills that define the nature of the fashion industry. We can not omit that the elements that revolve around this world convey something specific, inspire ideas and feelings, the objective and the subjective. Fashion is communication. In the last decades, the business activity has been conditioned by a deep and abiding spiral of changes, largely motivated by new needs arisen from the growing globalization in which we are immersed. The importance of communication in the business world has become more evident. In this sense, the fashion industry has a greatest necessity to rely on high skilled professionals who design specific communication strategies adapted to the new trends and the specific needs of each brand, product or company. AIMED AT: Postgraduates or Graduates in the field of Communication, Marketing, Management, Advertising, Art and Design. Professional experience will be valued. [-]

Intensive Master in Fashion Management

IED – Istituto Europeo di Design Madrid
Online & Campus Combined Full time 8 months February 2017 Spain Madrid

Due to the frantic speed with which fashion articles are launched nowadays, and faced with consumers who are more and more demanding, it is of prime importance that products reach the final consumer exactly as they were presented, without defects, at a suitable price and in the stipulated time. On the other hand, factors like the consolidation of new technologies, real time, the development of new markets and production decentralization, force the textile sector to be constantly seeking solutions and improvements with which they can innovate and succeed. To anticipate and face up to these changes, fashion companies increasingly need professionals able to quickly handle very complex production processes. The Intensive Master in Fashion Management is based on acquiring knowledge in the spheres of management, marketing and purchases, thus enabling students to gain skills and practical experience in the management of fashion products in prêt à porter, accessories and cosmetics. Starting from this premise, the master was created to train professionals in the sphere of development, management and distribution of the fashion product in its widest sense, and from an international perspective. [+]

THIS PROGRAM IS TAUGHT IN SPANISH AND ENGLISH Objectives: The Intensive Master in Fashion Management trains versatile professionals able to fit into the work team of a large company, and it contributes guidelines for all those professionals beginning their own professional adventure. To do this, the master is based on a complete theoretical-practical programme, with activities which are very similar to professional reality, along with the transmission of the experience of the professionals teaching it. Among other objectives, we stress: - Acquiring global knowledge about the complex world of fashion and how its market works. - Knowing about the life process of the fashion product, from its design, to production and sale. - Understanding the important part played by marketing and brand management in fashion. - Acquiring the necessary tools to be able to apply profitability and efficiency criteria. - Acquiring the industry’s key negotiation and management skills. - Understanding the role of the commercial department and the different distribution and sales channels. - Understanding the management of a physical and online store. - Acquiring the tools necessary to be able to become a future entrepreneur. - Understanding the cosmetics sector as a fundamental part of the fashion business. Methodology: The Intensive Master in Fashion Management has a didactic methodology that is applied to both the specific content of the master and to the common transversal area of the 4 schools of the IED Master (Design, Fashion, Visual Communication and Management). The Intensive MA Programmes are based on a methodological structure divided into: - Online content at the beginning and end of the programme, through the IED Madrid’s e-learning platform. - An attendance-based section, concentrated into three months, with the aim of developing the keys of the didactic programme with a range of professionals, combining projects, concepts and experience. Aimed at: students with a degree or diploma in the area of Fashion, Marketing and Product Management. Professional experience is also valued. [-]

Master in Fashion Companies Management

IED – Istituto Europeo di Design Madrid
Campus or Online Full time 1 year October 2017 Spain Madrid

The Master in Fashion Business Management is conceived for those who want to train as managers and entrepreneurs in the fashion industry. [+]

Best Masters in Fashion Marketing in Spain 2017. THIS PROGRAM IS TAUGHT IN SPANISH The Master in Fashion Business Management is conceived for those who want to train as managers and entrepreneurs in the fashion industry. Fashion is creativity. Nevertheless, in order that a product triumphs, reaches the desired audience and works commercially, needs a strategic development. A business plan should cover all aspects necessary to build a company able to obtain results and to achieve the sought success. The learning process of the Master of Fashion Business Management covers all the areas of interest of the fashion world and analyzes the business abilities that students need to start their activity in this sector. For this reason, it relies on highly skilled professionals who make their experience available to students. Professional opportunities: Product manager, Responsible for purchasing, Manager area or commercial manager, Responsible for Visual Merchandising, Brand Manager, Responsible for management control. A complete program of theoretical classes offers the students exhaustive information so that they will completely understand each subject.There is a well-planned range of practical activities based on and building on this theoretical program. It includes the workshop for real companies, lectures from the top professionals in the sector, visits to show rooms, shops and all types of expositions, and visits to large companies and fairs in other cities. During the final months of the course, the students will carry out a project, under the advice of a project director, in which they demonstrate they have assimilated and mastered the knowledge acquired. [-]

Master in Business Studies - Fashion Management

United International Business Schools
Campus Full time Part time 1 - 2 years September 2017 Spain Barcelona + 1 more

The Master in Business Studies - Specialization in Fashion Management program is offered by visiting faculty and are scheduled in an intensive seminar format. Fostering inter-campus exchanges and networking ... [+]

SPECIALIZATION COURSES IN FASHION MANAGEMENT Level 500 GSCFM501 Fundamentals of Fashion Management (2) GSCFM502 Fashion Strategy and Transformation (2) GSCFM503 Fashion Innovation and Entrepreneurship (2) GSCFM504 Fashion Ethics (2) GSCFM505 Fashion Retail Management (2) GSCFM506 Fashion Event Management (2) GSCFM507 Fashion Product Management (2) GSCFM508 Luxury Management (2) Comprehensive Cases in Fashion Management (2) Research Project in Fashion Management (2) Level 600 Thesis in Fashion Management (8) Capstone Project in Fashion Management (4) (for Dual Master students only) Admission requirements proficiency in the English language (refer to the admission section for further details) Bachelor degree (or equivalent) No distinction is made between academic or professional Bachelor degrees. Degrees with 180 European credits or 120 American semester credits are considered equivalent. Students who do not hold a business-related Bachelor degree or equivalent may be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in leveling courses from the Pre-Master program in order to be fully prepared for our graduate programs. Students who do not hold a Bachelor degree or equivalent should apply for a Bachelor degree program, or for the Undergraduate Diploma top-up program. Refer to the undergraduate admissions catalog for further details. Students who have 15 or more years of relevant work experience may apply directly for the Pre-Master program and will be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in specific undergraduate courses. e.g. Students who wish to earn a Master degree and who are required to complete the full Pre-Master program will need to earn 30 + 60 credits. CAREER PERSPECTIVES Our study programs and courses are career-oriented in nature and provide students with a high level of flexibility throughout their graduate studies. Focusing on a broad range of specialized subject matters, students are equipped with the necessary skills and knowledge to be successful in today’s global economy, and are prepared for a wide variety of professional development and career opportunities. Graduate programs are an excellent choice for recent college and university graduates who would like to see their employability in today's job market increase by engaging in rigorous and academically challenging graduate studies to obtain a relevant academic qualification in the field of business and management. Upon graduation, students mainly start or advance their careers with mid to upper-level management positions in national and multinational companies and organizations in various economic sectors. Others decide to launch a new business venture or join an existing family business. Students can also choose to continue their studies without interruption in almost any of our other graduate and postgraduate programs to further enhance their career prospects. [-]

Master's Degree In Fashion: Applied Technologies And Digital Business *

ESNE - Escuela Universitaria de Diseño, Inovación y Tecnología
Campus Part time 10 months October 2017 Spain Madrid

The Master in Fashion: Applied Technologies and Digital Business ESNE focuses on the combination of three pillars that form the basis of the sector in the immediate future: design, technology and management. These aspects are the most demanded by companies in the sector and form the basis for the development and growth of the fashion business. [+]

Best Masters in Fashion Marketing in Spain 2017. * Pending verification Fashion is one of the areas of activity in which Spain boasts global leadership with luxury brands and retail chains competing with European and US multinationals. The Master in Fashion: Applied Technologies and Digital Business ESNE focuses on the combination of three pillars that form the basis of the sector in the immediate future: design, technology and management. These aspects are the most demanded by companies in the sector and form the basis for the development and growth of the fashion business. The impact of globalization and the emergence of new technologies, applied to systems design, production and marketing have driven the transformation of the industry and has forced companies to restructure, modifying their strategies and creating new job opportunities. In order to cope with the new environment in which the sector moves and new market paradigms arises the need to train professionals who know the latest technology and are prepared for the challenges of advancement of a growing sector. IT'S NEPioneer in giving university status to Fashion specifying the first official university proposal in Spain as it is the grade Fashion Design, has the best professionals and an important business relationship. Curriculum Module 1: Systems Fashion | 9 ECTS Fashion Culture 3 ECTS Socioeconomic Context Fashion 3 ECTS Markets and Trends Fashion 3 ECTS Module 2: Management of Fashion | 21 ECTS Communication and Brand Reputation 6 ECTS Consumer Behavior 3 ECTS Direction and Management of Fashion Companies 6 ECTS E-Marketing 6 ECTS Module 3: Fashion and Technology | 18 ECTS Textronic ECTS 3 Virtual Modeling 6 ECTS New Technologies Applied to Fashion 9 ECTS Module 4: Placement | 6 ECTS Placement 6 ECTS Module 5: Master's Thesis | 6 ECTS Master's Thesis 6 ECTS Competencies Analyze the effects of the economic changes in the fashion industry. Apply market research industry and understand the behavior of the different trends in fashion. Manage operations, strategy and size of the organization. Evaluate different business models of success in the Fashion Industry and its application to e-business. Ability to design a strategic marketing, communication and commercial companies adapting them online for the consumer sector. Handle online communication tools (blog, SEM, SEO, Social Media, ...). Define the brand image for e-business in Fashion. Manage and create online stores. Acquiring the ability to implement and evaluate new fabrics and technologies in the production of fashion products, such as fur. Conceptualizing fashion and textile designs textures digitally modeled on an avatar Training and career Career prospects Manager fashion stores offline and online Online Marketing Manager Fashion companies Director of Fashion Business Communication offline and online Creative director Design Director Purchasing Manager Commercial director Textile Product Manager Designer retail manager Textile Buyer Account Executive Technical Quality Product Manager / aprovisionador responsible showroom Responsible Marketing online Retail Marketing Manager Head of communications and public relations Some companies for Practice LOEWE GROUP CORTEFIEL ADOLFO DOMINGUEZ THE ENGLISH COURT Jesus del Pozo AGATHA RUIZ DE LA PRADA HOSSINTROPIA ECOALF LORENZO CAPRILE MARY Cleavage ARISTOCRAZY SASTRERÍA CORNEJO PEPE JEANS ION FIZ DEVOTA & LOMBA STUDY [-]

Master Fashion Marketing And Communication

Idep Barcelona
Campus Full time 1 year October 2017 Spain Barcelona

Social changes are reflected in the evolution of fashion, understood as a language through which a set of values ​​and identity strokes are transmitted. [+]

Social changes are reflected in the evolution of fashion, understood as a language through which a set of values ​​and identity strokes are transmitted. The correct definition of the marketing action, ranging from the concept of brand personality, consumer and market niches that aims to reach the parameters collection should take into account the designer or the type of points sale as well as the proper management and communication of these aspects (from a well-defined brand image, sound management of advertising or showroom and a right relationship with the media, to organizing an event with celebrities), it is essential in a global and competitive market. So, every time a specific training in this area, from a strategic and operational side, which is to allow the professional marketing and fashion communication to promote and disseminate the concept of brand identity or values ​​of a product is required , devising a strategy that integrates all the tools at your fingertips. A good analysis gives the overview of the market, a good strategy shows us the way forward and a good deed can be present in the minds of our target audience, making optimum results and sales, while still being who we are. GOALS This master explores the activity carried out by creative directors and marketing specialists and communication in the fashion industry from a strategic and theoretical but above all, through a practical proposition which enables students for professional management a project of a fashion brand. Through a theoretical and practical methodology students to make strategic decisions about fashion brands is prepared (in everything related to the branding and operational areas of product definition and retail strategies) and communications and public relations either the management of press offices, the development of brand image or fashion events, the full extent of knowledge and skills to implement an effective, sustainable and realistic way. At the end of the program to provide the necessary access to the professional world and to face real situations and communication strategies of fashion marketing tools. Addressed to Graduates and graduates with experience in fashion or areas of communication and creditable company for academic curriculum and / or portfolio. Access and Degree Access university degree (bachelor or graduate degree) and internal selection process. own master's degree awarded by the Universitat Abat Oliva CEU is obtained. Curricular Itinerary This master's degree is the result of combining the academic curricula of the graduate of Marketing and Brand Management and Fashion Communication and PR for fashion brands. [-]

Master Fashion Design And Marketing

Idep Barcelona
Campus Full time 1 year October 2017 Spain Barcelona

Increasingly arise more creative one who wants to carry out a personal project, I braked his poor knowledge of the market. An entrepreneur needs to be versatile as well as being able to create a collection of any of the different disciplines within the wider fashion industry, namely to develop the strategic approach of a brand and define the action plan for design and marketing are consistent. [+]

Best Masters in Fashion Marketing in Spain 2017. Increasingly arise more creative one who wants to carry out a personal project, I braked his poor knowledge of the market. An entrepreneur needs to be versatile as well as being able to create a collection of any of the different disciplines within the wider fashion industry, namely to develop the strategic approach of a brand and define the action plan for design and marketing are consistent. It is to design, plan and develop the different elements that make up the day to day in a fashion brand, taking into account creative criteria but also their needs, technical concepts adapted to the production, its distribution plans and aesthetic conceptions to be determined by the visual line of the brand. Therefore it is necessary, besides having had a background in the design of general collections, dominate the business and strategic vision for the success of a brand and enter the design of specific cases of collections that end, the public, the level Price and remain very definite trend. Being able to know in depth disciplines and specific markets it can be equipped with tools that help you master these areas and be a much more complete professional who can enter later in any other discipline or market. This dual training is the designer as an entrepreneur and professional enriched, allowing assume the role of Creative Director for fashion brands. GOALS The main objective of this master is to train an entrepreneur who want to launch their own fashion project, or for those who want to exercise creative director of any brand. This requires a professional to do immersion in fashion, from the theoretical and practical knowledge and creative methods to develop dynamic collections that require current job until needed for a broad background in terms of strategic decisions for fashion companies . The program provides students with the necessary weapons that allow you to launch and / or direct a fashion brand. From comprehensive training in market analysis and development of operational strategies that enable the viability of a brand new project, to design the professionalization from the development of projects in very specific fields (such as couture, casual design or design ons) that complement the usual training of fashion studies, and help you meet the challenge in any other area. At the end of it, and because in this master emphasis is on the fundamentals to facilitate the transition to the professional market as an entrepreneur, each student will develop a business plan for a project of own brand or those who prefer it, to reposition an existing brand. Addressed to Graduates and graduates with experience in fashion design by creditable academic curriculum and / or portfolio. Otherwise, you need to attend graduate school / course of Fashion Design and Image. Access and Degree Access university degree (bachelor or graduate degree) and internal selection process. own master's degree awarded by the Universitat Abat Oliva CEU is obtained. Curricular Itinerary This master's degree is the result of combining the academic curricula of postgraduate Advanced Fashion Design and Marketing and Brand Management Fashion. [-]

Master in Fashion Industry Management and Design

ESDi - Design School
Campus Part time 1 year October 2017 Spain Sabadell

ESDi Higher School of Design, in collaboration with MANGO multinational, offers the master's degree in Fashion Industry Management and Design specialised in Fashion and Design Industry Management, a study focused on specific features [+]

ESDi Higher School of Design, in collaboration with MANGO multinational, offers the master's degree in Fashion Industry Management and Design specialised in Fashion and Design Industry Management, a study focused on specific features of fashion sector, which means a multidisciplinary approach to modern enterprise reality in which creation, marketing and communication, technology and innovation and, especially, management are joined. With a strong professionalizing nature, this master's degree gives to the participants the opportunity to access environment knowledge by the hand of professionals and managers of renowned enterprises. OBJECTIVES OF THE MASTER IN FASHION INDUSTRY MANAGEMENT AND DESIGN Fashion and Design Industry Management master’s degree main objectives are the following: - To train professionals in the international, specific and dynamic context of fashion industry, in marketing, finances and corporate strategy fields, who contribute a contemporary and multidisciplinary view. - To develop necessary managing and analytical skills to carry out corporate projects in a global environment, in which the use of new technologies, creativity and innovation, together with social and environmental responsibility, are essential. - To provide tools which will enable the student to identify and anticipate changes in lifestyles, consumers’ preferences, as well as current and emerging trends, through creative experimentation and research. - To foster 2.0 communication and/or social networks as a platform of new entrepreneurship proposing a new view of teams management and collaborative network politics development. - Through study of real project (Mango case) and through direct contact with professors and managers, the participant gets a real and first-hand view of a sector in constant change and achieves market opportunities anticipation and identification ability. [-]

Master in Advice of Styling, Image and Communication

ESDi - Design School
Campus Part time 1 year October 2017 Spain Sabadell

The Master in Advice of Styling, Image and Communication program allows access to different professional specialities such as: Styling in Fashion Magazines and Advertising, Personal Shopper, Advice on personal and corporate image ... [+]

Best Masters in Fashion Marketing in Spain 2017. Advice of Styling, Image and Communication Master is created to respond the need of the figure of the image consultant and fashion designer which is becoming more and more required, as a strategic instrument to achieve an optimal management of image. Both personal and institutional image represents an essential tool in corporate innovation, development and positioning. It becomes an essential and decisive resource in the achievement of our personal and professional objectives. The success of a brand is linked with image, and consultants and fashion designers are in charge of defining the personality of that brand with up-to-date and different visual proposals. Fashion undergoes constant changes. To know trends and expect to them is the key to achieve an attractive product or image for a more and more demanding and informed consumer. These studies are part of Arts and Humanities branch of knowledge. OBJECTIVES OF THE MASTER IN ADVICE OF STYLING, IMAGE AND COMMUNICATION Master’s degree in Advice of Styling, Image and Communication main objectives are the following: - Interdisciplinary study of different areas focused on image consultancy, fashion and fashion designing, communication, events organization, social trends analysis and global understanding of fashion in world economic politics context, as well as cultural displays, in order to provide all that knowledge both theoretical and practical necessary to master techniques and codes that reinforce image. - To train professionals in the international, specific and dynamic context of fashion, who contribute a contemporary and multidisciplinary view, in fashion designing, personal and corporate image consultancy, fashion communication and protocol and events organization and production fields. - To develop necessary managing and analytical skills of master’s degree participants to carry out multidisciplinary projects in a global environment, in which the use of new technologies, creativity and innovation, as well as social and environmental responsibility are essential. - Provide tools which will enable the student to identify and anticipate changes in lifestyles, consumers’ preferences and current and emerging trends, through creative experimentation and research. - To foster 2.0 communication and/or social networks as a platform of new entrepreneurship proposing a new view of teams management and collaborative network politics development. [-]