Master's Degree in Fashion Marketing in Milan in Italy

Search Masters Programs in Fashion Marketing 2017 in Milan in Italy

Fashion Marketing

In order to successfully obtain a Masters qualification, you will need to obtain a number of credits by passing individual modules. Most taught Masters will have a number of core modules which you must take and pass in order to obtain the qualification. The assessment of research Masters is almost always entirely by a single dissertation module or project.

Studies in fashion marketing focus on business classes such as financial accounting and economics, as well as fashion courses like retail management and fashion merchandising. Many programs also include projects and internships in the fashion industry.

Officially known as the Italian Republic, the country is found in southern Europe. The official language is Italian and the cultural rich capital is Rome. Many of the world's oldest universities are located in Italy, in particular the University of Bologna (founded in 1088). There are three Superior Graduate Schools with "university status", three institutes with the status of Doctoral Colleges, which function at graduate and post-graduate level.

For all those who are interested in studying Fashion and latest trends Milan is the best place to go. It has all the good training institutions which provide good quality education at a reasonable cost. University of Milan and Polytechnic University of Milan are some of the well-known universities.

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Master in Luxury Goods Communication Management

Accademia del Lusso
Campus Full time 9 months February 2017 Italy Milan

The Master’s Course in Luxury Goods Communication Management trains students to become leaders within the fashion [+]

Course aims

The Master’s Course in Luxury Goods Communication Management trains students to become leaders within the fashion communication professional sphere. The accurate communication of a product, service, or collection is indispensable in order to build and strengthen a brand’s image in line with its marketing strategy. The course therefore equips students with people skills and competitive capability as well as with the technical and creative abilities they need to fully integrate themselves into the image and communication field of businesses, outsourcing agencies, magazine publishers and media channels in the fashion and lifestyle sector. Students learn how to successfully manage people, interpret current trends, and understand consumer needs. They will be able to follow every phase of a communication plan: from the briefing to the definition of objectives; the selecting of suitable means and methods to organising a photo shoot and drafting press releases, company profiles and fashion articles. On completion of the course, students will be able to step out into the professional world fully confident in their managerial skills and able to competently face competition. Masters Courses at Accademia del Lusso are all validated by eCampus University, and those who succefully complete one of these courses will therefore receive a first level Master's Degree.... [-]


Master in Fashion Collection Management

Accademia del Lusso
Campus Full time 1 year February 2017 Italy Milan

Master’s Course in Fashion Collection Management aims to build a professional figure who has the strategic skills to penetrate the production side of fashion and luxury business and work as a manager in the product area of the luxury goods and fashion sectors. The course provides students not only with a general knowledge of the various areas involved in business, but also with specific technical skills in the field of... [+]

Master’s Course in Fashion Collection Management aims to build a professional figure who has the strategic skills to penetrate the production side of fashion and luxury business and work as a manager in the product area of the luxury goods and fashion sectors. The course provides students not only with a general knowledge of the various areas involved in business, but also with specific technical skills in the field of industrial production in the fashion sector. Furthermore, the course provides the necessary professional tools to be able to work on products in line with market demands. The dynamics analysed during the course relate in general to the luxury goods sector with particular attention to fashion considering the specific nature of the processes involved in product development within this field. Career prospects Fashion Collection Manager, Product Manager, Production Manager, Project Manager, Fashion Coordinator, Fashion Buyer, Research Consultant, Trend Forecaster, Sampling technician Some of the subjects taught in this programme Made in Italy & Luxury Goods System International & Fashion Markets Metropolitan Languages & Trends Fashion Communication & Web Fashion The Fashion Product Fabric Technology Fashion Graphic Design Collection Design & Planning Pattern Development Internship opportunities The Careers and External Relations Office at Accademia del Lusso is very active in creating contacts with important sector businesses to allow students to find internship opportunities. Entry requirements Suitable knowledge of English: demonstrated by a formal certificate or Skype language interview 3-year university degree (for students who have non-Italian qualifications, it is a requirement to have successfully completed at least 15 total years of school and university education) [-]

Master in Fashion Brand Management

Accademia del Lusso
Campus Full time 1 year February 2017 Italy Milan

Master’s Course in Fashion Brand Management aims to shape students into competent professionals who are skilled in brand management. This role requires a well-rounded individual with transferable skills, who operates as the link between creative ideas and the market, and who is capable of coordinating creative talent with business objectives. The dynamics analysed during this course relate in general to the... [+]

Masters in Fashion Marketing in Milan in Italy. Master’s Course in Fashion Brand Management aims to shape students into competent professionals who are skilled in brand management. This role requires a well-rounded individual with transferable skills, who operates as the link between creative ideas and the market, and who is capable of coordinating creative talent with business objectives. The dynamics analysed during this course relate in general to the luxury goods sector and the fashion industry, in consideration of the specific nature of the processes which relate to these industries. Students learn how to promote a brand’s philosophy using working and strategic marketing strategies, and therefore will be able to follow the whole development and sales process of a product associated with a brand, paying particular attention to style, quality of products, image, and the efficiency of advertising campaigns. Career prospects Marketing Manager, Brand Manager, Licensing Manager, Sales Manager, Retail Manager, Fashion Buyer, Product Developer, Commercial Director, Merchandising Manager, Distribution Manager, Account Manager, Strategic Planner. Some of the subjects taught in this programme Made in Italy & Luxury Goods System Luxury Marketing & Licensing Metropolitan Languages & Trends The Fashion Product Retail Management Experiential Marketing & Branding Sales Techniques Buying Techniques Practical Workshops Workweeks Internship opportunities The Careers and External Relations Office at Accademia del Lusso is very active in creating contacts with important sector businesses to allow students to find internship opportunities. Entry requirements Suitable knowledge of Italian: demonstrated by a formal certificate or Skype language interview 3-year university degree (for students who have non-Italian qualifications, it is a requirement to have successfully completed at least 15 total years of school and university education) [-]

Master in Fashion Direction: Brand & Retail Management

Milano Fashion Institute
Campus Full time 16/01/2017 - 20/01/2018 years October 2017 Italy Milan

The Master in Fashion Direction / Brand & Retail Management is aimed to train the most innovative professionals who are responsible for the channels and distribution processes in [+]

Master in Fashion Direction: Brand & Retail Management

 

The Master in Fashion Direction: Brand & Retail Management is aimed to train the most innovative professionals who are responsible for the channels and retail processes in the companies operating in the Fashion, Luxury & Lifestyle industries. In particular, the profiles will be capable to plan and manage distribution and retail in the several different typologies of retail-oriented companies both in the traditional and digital contexts: brands that are integrated downstream in the pipeline with their own network of directly operated stores (DOS) or franchising stores, department stores, fast fashion retailers, on-line retailers such as brick and mortar stores and social commerce among the others. Thus, working in fahion retail requires both analytical and creative skills and abilities, in order to understand the customer, hie/her decision processes, retail strategies and brand retail positioning, as well as retail merchandising processes, experience design and digital retail management. The main junior professional roles are:... [-]


Master in Fashion Marketing - From Strategy to Branding

IED – Istituto Europeo di Design Milan
Campus Full time 1 year January 2017 Italy Milan

The Master in Fashion Marketing - From Strategy to Branding forms fashion management professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, the communication techniques - focusing on aspects of positioning strategies and brand management - the identity and consumer needs without neglecting the analysis of digital media . During the course there is a creative approach and strategy with the goal of developing innovative thinking and experimenting new strategies in the area. [+]

Masters in Fashion Marketing in Milan in Italy. THIS PROGRAM IS TAUGHT IN ENGLISH Entry requirements: The Master in Fashion Marketing - From Strategy to Branding is designed for Italian and foreign graduates in Fashion, Communication and Marketing, as well as young professionals with at least two years of experience in the field. Structure and methodology: The Master in Fashion Marketing - From Strategy to Branding is structured in complementary units that examine the study of the different activities such as planning and marketing management: the main objective is the study and analysis of processes and methodologies for a valid testing of Marketing and Branding strategies in the fashion industry. The pathway of study provides students with traditional classroom lectures and thematic discussions for the acquisition of established theories and methods. Furthermore it includes laboratory and experimental design activities aimed at engaging the student individually or in group (projects, workshops, tutorials, case studies, use of techniques and simulative role playing, etc.), business projects , reverse mentoring. The training culminates in a project aimed at checking the skills acquired by students during the master by a final project. The fashion industry is investigated as an historical and cultural phenomenon, from the development of the stylistic codes of the late twentieth century to the emergence of the avant-garde style of the twenty-first century. Students will analyse emerging talents, fashion weeks, communication through drafting paper or via the web. The students will approach the fashion business, including manufacturing and cultural features , and will explore the interactions in the fashion industry. They will learn to prepare a marketing plan, to position, promote and strengthen the brand by creating an identity that has a distinctive role in the panorama of the fashion market. In communication students strengthen the analytical and critical skills, in order to develop a communication strategy. The study of marketing and digital media allows the development of skills related to orientation, analysis, strategic planning, evaluation, and ability to define an effective brief. In the design management unit, the students acquire the relationship between design and management and its importance within a company and its marketing strategy. The Master ends with the presentation of the final project, a summary of all courses in which the student develops the insights gained during the educational pathway. [-]

International Master Luxury Management

Il Sole 24 ORE Business School
Campus Full time 9 months November 2017 Italy Milan

Fashion, Luxury & Made in Italy: a distinctive specialization in one of the most important areas of the Italian excellence. [+]

INTERNATIONAL MASTER LUXURY MANAGEMENT Official Website Fashion, Luxury & Made in Italy: a distinctive specialization in one of the most important areas of the Italian excellence. GOALS AND PROFESSIONAL OPENINGS Our International Master in Luxury Management provides students with technical knowledge and managerial capabilities required to build a career in the luxury industry. It provides students with opportunities to learn from the experience of managers and professionals working in the luxury goods market, as well as to intern in important companies and develop a lasting network in the sector. The previous four Italian editions of this Master delivered by our Business School guarantee consolidated experience and ongoing relationships with the most prestigious global luxury brands. At the end of the course the main areas of placement and professional openings are within companies, consultancy firms, business associations and institutions of the fashion, luxury and lifestyle sectors, in the following functions: marketing communication and events brand management retail merchandising visual merchandising retail operations e-commerce and in the following luxury sectors: fashion (leather & luxury goods) design watches & jewelry perfumes & cosmetics automotive boating hotellerie food & wine TARGET The Master is aimed at young graduates and final year graduating students interested in building their career in the world of luxury, fashion and lifestyle. The course is taught entirely in English. DURATION AND STRUCTURE 9 Months: 5 months of full time classes in Milan and 4 months of internship The Master requires full time compulsory attendance. The program begins on November 20th 2017 and is organized in two phases: Theory and practice for a period of 100 days in classroom and workshops (classes are held Monday to Friday) Hands-on experience through a 4 month internship in important companies or consultancies. MILAN AND THE VALUE OF MADE IN ITALY The Italian city of Milan is recognised internationally as one of the "big four" global fashion capitals, along with Paris, New York and London. The city’s rich history and classical architecture are a counterpoint to the modern pace of life and the rising towers designed by 21st-century starchitects. It is also one of the most multicultural and diverse cities in Italy and Europe, with banking, industrial and design sectors that draw employees from around the world. Milan is also the venue where important international fairs, exhibits and trade shows take place. April is the month of the well-known Salone Internazionale del Mobile (international home furniture show): together with the associated cultural-artistic events, this fair presents the most important and innovative proposals, ideas and concepts for furniture, home decor and objets d'art. One of Milan's most well-known fashion events is the Milan Fashion Week, whose two annual editions (September-October and February-March) are the most important meeting point between prêt-à-porter and trade operators, promoting both the globally renowned brands that have made Made in Italy famous worldwide and the emerging fashion talents. For future managers in the Luxury & Fashion industries, Milan is the best place to be! PROGRAM The program is divided into the following modules: The concept of luxury across the world Made in Italy: yesterday, today and tomorrow New consumers of luxury goods The fashion, luxury and lifestyle industries Value chain and economics Project management Marketing of luxury goods Web & New media: digital and social media marketing Communication, brand management, press office and events Commercial policies and management of luxury retail stores E-commerce and e-tailing The course also includes some special activities: Company Visits: visit the sites, museums and factories of globally renowned Italian brands Project Work: work on real business challenges submitted by managers and professionals Self Marketing and Personal Branding: strengthen and develop managerial competences Master Blog: manage the Master blog with the direct supervision of the Scientific Committee INTERNSHIP The internship is an important added value of the Master and allows participants to enter the world of work complexity with solid professional tools. During classroom period, each participant is supported in identifying his/her capacities and career opportunities through individual career coaching and mock job interviews. More than 95% of our students are employed after the internship. ADMISSION The Master has a closed number and involves a process of selection aimed at evaluating the technical competencies acquired during the study period, the individual attitude and the motivation of the candidates. The selection process is carried out in 3 phases: screening and analysis of admission request and CV motivational interview (in English) English test for non native English speakers Applicants are required to submit the following documents: Copy of first-level university degree (Bachelor, laurea triennale or equivalent) Curriculum Vitae in English Photo Copy of passport or ID Card Motivation letter explaining interests and future professional projects An English proficiency test score is desirable (but not compulsory) for non native English speakers SCHOLARSHIPS 24 ORE Business School grants partial and full cost scholarships to the most deserving candidates. CONTACTS For further information write to: elisabetta.panerai@ilsole24ore.com You will be contacted in the shortest time possible. [-]

Master in Fashion Management

Domus Academy
Campus Full time 12 months September 2017 Italy Milan

The Master in Fashion Management is a multi-disciplinary program for dynamic individuals who wish to enhance both their creative and managerial skills within the world of fashion. Through a combination of theory and hands-on practice, the program turns students into professionals who understand the language and rules of the fashion system, and who have expertise in brand management and communications. [+]

Masters in Fashion Marketing in Milan in Italy. Analyze. Strategize. Manifest. The Master in Fashion Management is a multi-disciplinary program for dynamic individuals who wish to enhance both their creative and managerial skills within the world of fashion. Through a combination of theory and hands-on practice, the program turns students into professionals who understand the language and rules of the fashion system, and who have expertise in brand management and communications. You’ll learn by working directly with fashion industry managers and creative professionals. You’ll gain the skills to generate proposals; guide the creative process; and oversee production, distribution, and marketing. You’ll define your own analytic approach and language of expression, and develop advanced research projects on a range of topics and ideas. Audience The program is designed for candidates who have a first-level degree in business, design, liberal arts, or the human sciences, and who wish to acquire skills to begin a career in the fashion business. Outcome During this degree program, students will: Acquire in-depth knowledge of the dynamics of fashion production by integrating and supervising each step of creating a fashion collection Investigate marketing, distribution, and communication strategies for fashion retailing Explore approaches to fashion buying, budget management, and fair negotiations Program The program is workshop-based, supported by seminars, lectures, tutorials, and fieldwork. Industry professionals, the course leader, and project leaders guide students via individual coaching and project mentorship. The program consists of four main modules, each of which includes a two-week course and six-week workshop. The modules are followed by a two-month internship period and a final portfolio presentation. The modular structure is customizable, allowing flexibility and variety to better serve each student’s needs and goals. Courses Coursework focuses on: Exploring the historical, contemporary, psychological, anthropological, and sociological aspects of the fashion phenomenon Learning management and marketing strategies for fashion and luxury companies Developing effective communication strategies for the world of luxury and fashion Investigating methods and tools for fashion research and design Exploring the factors that determine the economic performance of a brand or company Branding your own work and developing your professional identity Workshops Guided by industry professionals and faculty project leaders, you will work in cooperation with leading companies on practical projects relating to fashion management. Some possible workshop topics include the following: Analyze a luxury brand’s verbal and non-verbal DNA and articulate its core values in order to develop new extensions (i.e., products or product categories) within the brand. Gain an insider’s view on the key role of fashion buyer. Filter through product offerings to select the right mix of merchandise that could sell in adequate quantities to achieve a retailer’s profit-margin objectives. Produce either a real fashion editorial for a print or online magazine or a proposal for an advertisement campaign. Develop a coherent visual merchandising display from concept to execution. Learn how to use both offline and online communication and advertising, as well as publicity events, to promote a fashion project. Portfolio The final element of the program is the portfolio review. You will present your portfolio of work completed during the year in front of an exam board for evaluation. Internship There is no better way for you to gain experience in your field than actually working in it. The internship is a chance for you to work onsite for a company or design studio in your field of interest—while applying all the strategies you learned in the classroom and in workshops. Alternatively, you can complete an intensive project in collaboration with a company on the Domus Academy campus. Either way, you’ll get an inside perspective on how your industry really works, and you can make important connections that will further your career. The internship lasts two months and comes at the end of your year of studies. 100% of our students participate in the internship, including non-EU students, who may extend their visas for up to one year to complete this portion of their studies. Companies Several prestigious companies and design studios collaborate with the Master in Fashion Management program, actively participating in courses, workshops, internships, and international competitions organized by the department. Students have the opportunity to work directly with companies in their workshop projects and internships. This direct collaboration facilitates mentorship and gives students access to a wide network of professional connections. Companies and organizations involved in this program include: 10 Corso Como, Albino, Antonioli, Calvin Klein Collection, Camera Italiana Buyer Moda, Bonaveri, Felice Limosani, Fendi & Maserati, Google Italia, Hogan/ Tod’s, L.A. Distribuzione, L’Oréal, La Rinascente, Moncler, Montblanc Germania, Penelope Stores, Pleats Please, Privalia, Red Valentino, Roberto Cavalli, Salvatore Ferragamo, Sergio Tacchini International, Sisley – Fabrica, Slowear, Stone Island, Swarovski Elements, Sonae Sierra, Trussardi, Versace Gioielli, Versus/VJC, Vionnet, YouTube. Accreditation Upon graduation from Domus Academy, you’ll earn a degree that’s recognized around Europe and the world—an Academic Master’s Degree (60 ECTS credits) accredited by the Italian Ministry of Education, Universities and Research (MIUR)*. You’ll also earn a second valuable qualification: the Domus Academy Master’s Diploma. Our accreditation has helped Domus Academy build relationships with prestigious companies, so you have the chance to gain practical work experience during your course of study. An accredited degree, plus the practical experience you gain through an internship, shows employers that you received a top-quality education and that you bring industry-relevant knowledge and skills to the table when you join their team. Our accreditation also means that the relevant academic credits you earn at Domus Academy will transfer to other institutions if you choose to work toward another master’s or a doctoral-level degree. Career Opportunities Graduates of the Master in Fashion Management program may launch their career as a fashion brand manager, product manager, retail/store manager, or fashion buyer. They could also take on a role in marketing/PR or events planning. They may work for fashion brands or design agencies, or they may choose to be self-employed. [-]

Fashion Corporate Finance and Management Control for the Fashion & Luxury Business

Istituto Marangoni
Campus Full time 1 year October 2017 Italy Milan

Aimed at executive candidates who may have a bachelor’s degree in business administration in marketing management, economics, fashion or a similar alternative with proven work experience. [+]

Master in Corporate Finance and Management Control for the Fashion & Luxury Business the course Aimed at executive candidates who may have a bachelor’s degree in business administration in marketing management, economics, fashion or a similar alternative with proven work experience. This University Master’s Degree is designed to train corporate finance managers and controllers specialising in the luxury sector, the figure who sits on the board of directors and supports companies in their internationalization processes, partnerships and stock exchange listing. Professionals in this field are able to develop appropriate strategic plans and assess economic and financial sustainability, addressing the development of systems of performance management. The participants will begin their journey with the study of international accounting standards and the U.S. GAAP and will arrive at an understand- ing of the most current techniques for the assessment of financial performance, tax and legal planning. Theoretical approaches will be applied to case studies and examples from active companies operating in the luxury sector, in order to grasp the essentials of management and planning. Participants will be required to study the history and sociology of fashion, highlighting how changes in contemporary societies have transformed the nature of the companies in fashion and luxury, from small family businesses to multinationals listed on stock exchanges around the world. The nature of the sector is explored through looking at dynamics such as the speed of the life cycle of a fashion product, the desire for ‘identification’ and communication, social con- sumption, mass elitism; variables that must be known in detail and evaluated in financial planning in fashion and luxury companies. The course also includes a module on the discussion of the governance of corporations. In the final stage of the course, the experience gained from the analysis of case studies and research methodologies acquired will allow participants to develop a project for the preparation of their theses. A part-time course (1 week per month for 40 hours of classroom training for the 8-month course), suitable for experienced professionals who are already working at a recognised professional level and have little time to continue their studies. opportunities A specialist in accounting, auditing, in finance, in tax planning and financial planning, the finance manager and controller of fashion and luxury has a grasp of everything from marketing to fashion. Understanding the techniques of analysing the profitability of a business, points of sale and business management in the world of luxury, these managers can design strategies for sustainable development, strategies that will appeal both economically and financially to big investors in the sector, while at the same time remaining ‘creative’ executives who know the world of luxury and its singularities. The professional growth of graduates in the course can take place in the company where they currently operate, where their newly-acquired skills in the world of corporate finance will come in very useful, or in start-up companies or companies in luxury fashion that contribute important innovations to the field. learning outcomes develop financial plans that can increase shareholder value; integrate the language of the chief financial officers and finance directors of the brand with the developer; develop appropriate systems of performance management and cash management; manage relationships and dialogue with the world of banking and institutional investors; understand the macroeconomic environment of the luxury industry by analysing the dynamics in different industrial sectors; evaluate the power of luxury brands through social, cultural and semiotic values; analyse the relationship between the history of fashion and sociological theories interpreting them as a global phenomenon. course themes enterprise performance management and budgeting consolidated financial statement corporate finance and governance managing of luxury contemporary issues in fashion design creativity and innovation dissertation *The master’s in Fashion Corporate Finance & Management Control for the Fashion & Luxury Business is held in collaboration with the Università Carlo Cattaneo LIUC of Castellanza (Varese) where the University Master’s Degree is awarded. [-]

Master in Fashion Elite

Istituto Marangoni
Campus Full time 8 months October 2017 Italy Milan

Aimed at maximum 12 excellent candidates per year, selected by the best fashion schools worldwide or from the world of work. [+]

Masters in Fashion Marketing in Milan in Italy. Master in Fashion Elite the course Aimed at maximum 12 excellent candidates per year, selected by the best fashion schools worldwide or from the world of work, who have a minimum of professional experience and/or have launched a brand with great future potential. Maximum four participants will be chosen from each of the following educational pathways: Design, Art Direction and Business. Those selected will be expected to have a good first degree in design or business studies. The course is designed to train the future leaders of the fashion industry to understand, analyse and manage the key areas of a fashion company. Through the study of subjects such as collection-building, production methodologies, budgeting, marketing and communication, the participant can learn not only theoretical notions but to develop innovative and future-thinking practical approaches aimed at creating, making and launching a product or collection of products on the global market. These twelve participants will be divided into three interdisciplinary groups. Each group will consist of a participant with a design background, one with an art direction background and one with a business background. All three groups will attend a nine-month intensive course held by the best tutors and managers of the fashion industry in every area (design, art, business), during which they will develop their own business idea or an idea from the sponsoring brand. During the course each group will be supported by: a coach; three tutors, one for each subject area. There will be no pre-constructed units, but the contents will be negotiated and driven by each team, focusing on project development; managers for each function (creativity, communication, digital, textile, venture capital, business planning, marketing, retail, etc.) who will work directly on the participants’ project. opportunities Through building skills in ideas development, problem solving, teamwork and focused project management, participants will be able to lead teams of people in realising complex projects. They will be able to contribute entrepreneurial thinking to new concepts for existing companies or generate new businesses and create new markets for innovative products. learning outcomes research, develop and resolve all creative ideas while producing an ambitious, professional and contemporary collection (creative skills); critically implement an individual program of work demonstrating organizational and managerial skills in planning, organizing and completing the project (business skills); evaluate the procedures involved in setting up and operating a business venture (business skills); relate appropriately and effectively within various organizational contexts; develop effective self-management skills in terms of time, planning and behaviour, motivation, self-starting, individual initiative and enterprise when realizing a project (soft skills). course themes The programme is innovative as it is based on a coaching approach. This is determined by the participants as they set their objectives and are supported and guided by the academic teams across fashion disciplines. [-]

Master in Fashion Retail Management

Istituto Marangoni
Campus Full time 1 year October 2017 Italy Milan

Aimed at candidates who have previous undergraduate study in economics, marketing, fashion design or similar, or proven relevant work experience. The study programme is designed to establish the role of... [+]

The Course Aimed at candidates who have previous undergraduate study in economics, marketing, fashion design or similar, or proven relevant work experience. The study programme is designed to establish the role of the specialist in managing a store, from the flagship to an individual boutique, through the development of expertise in the areas of retail marketing, human resource management and in fashion category management. At the end of the course, participants will be able to understand brand values and transfer them to the consumer, making the buying process a unique and unforgettable experience, so that they will gain the customer’s faith and loyalty at the point of sale. The study of the development of human resources, in-store communication and integration of IT in the store are fundamental to understanding the current role of the retail manager and are the future of the profession. Through the course curriculum participants will develop the necessary knowledge for the economic analysis of a store, ensuring that they can understand the budget and monitor indicators that measure the performance of the store, the sales-by-category indicators of cross-selling, stock rotation and coverage analysis. The course will also allow the participant to understand which strategies to promote and which loyalties to undertake in order to improve customer satisfaction and the shopping experience of the purchaser. Analysis of communication in the store will also enable participants to understand how traditional strategies can complement those based on technological innovation, in order to develop more interactivity and consumer engagement. Opportunities The fashion retail manager is a key figure in the distribution chain and is ultimately responsible for managing the logistics of distributing the product. Fashion retail managers are highly trained professionals in the fashion industry and must be continually alert to trends in collections. They must also have problem-solving skills and negotiation and social skills to the highest level in order to interact constructively with both clients and the human resources department of the store. The fashion retail manager can work in the flagship store, department stores, showrooms and boutiques, both single-brand and multi-brand. They can manage the development of the retail network of a company or manage its internationalization. Learning Outcomes able to assess the economic data of the store and have strategies to improve its profitability; develop innovative retail marketing policies and define effective strategies for customer relationship management, assessing the motivation of consumers, competitors, brand values and cultural influences; plan new forms of in-store shopping experience that combine business intelligence applications to the changing social habits of consumption in the luxury and fashion market; apply and define all aspects related to retail communication, from multisensory color, light, smell and sound proposals, as well as stand design, to the management of in-store events; manage the store personnel with necessary leadership and through the application of motivation and incentive policies useful to this end; select and define the indicators that measure the effectiveness by value generated in the store, analysing the seasonal variations and trends in the fashion industry; strategically plan the purchases of new fashion collections with buyers being aware of trends and stock policy and logistic processes in/out of the store. Course Themes the business of retail fashion marketing management retail management contemporary issue in fashion the power of communication in the POS research methods Language English Italian [-]

Master in Fashion Product & Production Management

Istituto Marangoni
Campus Full time 1 year October 2017 Italy Milan

Imagination, creativity, then commercial actuality of a product: or rather the art to turn dreams into reality through new ideas, new processes and new technologies. The [+]

The course

The master’s dedicated to product & production management offers the instruments for the understanding and management of technical problems, technology, organisation and economics tied to the production process of the fashion product. The course will develop the knowledge and ability to manage all the variables relative to the planning of new fashion products within an organization, responding to technological changes and product innovation. The fashion product manager mqkes the ideas and concepts of design concrete, transforming creativity into a valid commercial proposal. From the initial idea through to final production, they supervise the proceedings of the entire project and are responsible for the organization and activating protocols in guarantees, aimed at certifying the quality of the products. The professional also selects the methodologies for the realization of company reporting in different negotiating phases, while simultaneously managing prototypes, analyses and processes. The product manager is a professional figure that looks to the future. Challenged by the growing demand of new profiles in the sector of new digital media, Istituto Maragoni has created a master’s designed to link the business of fashion with the web. The fashion product manager usually manages a specific product or line of products. In the course of their career within an company they specialize in a specific area of the Italian or International industry foreseeing forthcoming scenarios in which to work.... [-]


Contemporary Fashion Buying

Istituto Marangoni
Campus Full time 1 year October 2017 Italy Milan

In the fashion sector making the right choices is crucially important. The fashion buyer is the link between fashion houses and consumers, a professional who moves from one supplier to another, [+]

The Course

The course in fashion buying will develop a thorough understanding of the national and global retail fashion industry, analyzing consumer behaviour at different market levels to compare the performance of different retail point of sale. The scope of the master’s is to grant the students the necessary abilities to recognize the value of point-of-sales (POS) as a means of communication to the public and to evaluate the appropriateness and the efficacy of different strategies in visual marketing. The fashion buyer has the task of developing a profitable high-end range thanks to advanced knowledge and understanding of strategies and techniques in buying and merchandising. Identifying the sourcing opportunities and management options of a supply chain in order to reach the business and commercial objectives demanded by international and Italian companies. Starting from the tastes of their own clients they must establish the correct plan to offer as well as the correct assortment. The buyer can have many different roles in the field of fashion. This professional figure will be able to define acquisition plans for wide distribution, for chain stores or for single boutiques. Thanks to a deep knowledge of the sector, production methodologies, to acquisition choices and sales techniques, can also work as a project manager or as production director. A part of these activities will consist of visiting different suppliers, a fair, and a trade show, while speaking many languages.... [-]