Master's Degree in Fashion Marketing in Florence in Italy

View all Masters Programs in Fashion Marketing 2017 in Florence in Italy

Fashion Marketing

In order to successfully obtain a Masters qualification, you will need to obtain a number of credits by passing individual modules. Most taught Masters will have a number of core modules which you must take and pass in order to obtain the qualification. The assessment of research Masters is almost always entirely by a single dissertation module or project.

Studies in fashion marketing focus on business classes such as financial accounting and economics, as well as fashion courses like retail management and fashion merchandising. Many programs also include projects and internships in the fashion industry.

Officially known as the Italian Republic, the country is found in southern Europe. The official language is Italian and the cultural rich capital is Rome. Many of the world's oldest universities are located in Italy, in particular the University of Bologna (founded in 1088). There are three Superior Graduate Schools with "university status", three institutes with the status of Doctoral Colleges, which function at graduate and post-graduate level.

Florence is one of the most populous city of Italy. This place is known for its Art institutions. Moreover, institutions like Florence University of Arts are dedicated to providing good quality art based education. These educational institutions focus on over all grooming of the students.

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Master in Fashion Marketing & Communication

Polimoda, International Institute Fashion Design & Marketing
Campus Full time 9 months October 2017 Italy Florence

Fashion Marketing and Communication Managers are specialists in maximizing a company’s visibility and market share who do so by gathering information from different sources, writing marketing and communication plans, and suggesting practical actions levering both on media and extra media activities. This figure can work directly for the company, for an agency, or cover a position in one of the... [+]

Masters in Fashion Marketing in Florence in Italy. Master in Fashion Marketing & Communication Fashion Marketing and Communication Managers are specialists in maximizing a company’s visibility and market share who do so by gathering information from different sources, writing marketing and communication plans, and suggesting practical actions levering both on media and extra media activities. This figure can work directly for the company, for an agency, or cover a position in one of the operators involved in the implementation of a plan, e.g. a magazine. This job requires analytical and planning skills as well as the use of images and words for one single simple purpose: conveying unique messages that are clear and effective. Above and below the line, conventional and unconventional, online and offline: these distinctions no longer exist because modern communication is integrated, and fashion, as a way of expressing an individual or collective identity is already the best means of communication. Moreover, following the economic crisis, it is clear that marketing cannot be taken as an infallible set of formulas, especially in fashion, where trends and changes in style always weight more than any type of numerical analysis. Therefore, since fashion is the most complete expression of society and human behaviour, simply understanding the complexity of fashion is paramount to marketing it. Studying on a general marketing and communication course does not guarantee students a position in the fashion industry. Instead, attending the Polimoda Fashion Marketing & Communication course opens doors to a potential career in all fields. In fact, while Robert Polet, who came from Unilever, left Gucci years ago, Apple has recently hired Angela Ahrendts from Burberry, Paul Deneve from Yves Saint Laurent and Jacob Jordan from Louis Vuitton. Make your plans! DESCRIPTION Taught by teachers with direct experience in the fashion industry, this course perfectly integrates the three words contained in its title: Fashion, Marketing and Communication. Students gain experience of the typical working environment of a creative agency when completing two team projects that will form part of their portfolio. The mid-term is about planning the launch of a new fashion magazine, with its target readership, budget, table of contents, mock-up, and minimum two pages featuring both editorial and commercial contents. The final project focuses on writing an integrated marketing and communication plan for a company, including the use of media and extra media, and visualizing the key message in practice by using at least one of the media involved (e.g. video, packaging, installation, etc.). The program is very intensive but also includes a series of guest lectures and seminars, and students have free access to two important events: Pitti Uomo and Milan Fashion Week. ELIGIBILITY The course is open to graduates (or equivalent) holding a valid academic degree. Applicants with no academic degree but with significant previous experience in Fashion or Luxury will be considered. Written and spoken English is required. ADMISSION Candidates will be selected after completion of a written test and an interview with the Head of Department. EMPLOYMENT OPPORTUNITIES Based on the student’s personal aptitudes and the skills acquired in the different teaching modules, students can aim for a career as: Marketing Manager Communication Manager Event Manager P.R. & Press Office Strategic Planner Account Manager Art Buyer & Media Planner Social Media Manager Digital Strategist Digital Marketing Management Web Content Curator Fashion Stylist Fashion Editor [-]

Master in International Fashion Business

Polimoda, International Institute Fashion Design & Marketing
Campus Full time 12 months October 2017 Italy Florence

The Master in International Fashion Business provides all the instruments required for the management of the fashion enterprise in an international dimension: from production systems through to international marketing, distribution, strategic planning and communication. Because there can be no fashion business without a knowledge of fashion; there can be no international marketing without a knowledge of... [+]

Master in International Fashion Business The Master in International Fashion Business provides all the instruments required for the management of the fashion enterprise in an international dimension: from production systems through to international marketing, distribution, strategic planning and communication. Because there can be no fashion business without a knowledge of fashion; there can be no international marketing without a knowledge of one’s resources; there can be no communication and distribution without a cogent product-idea to communicate and distribute; finally there can be no recovery without an entrepreneurial mentality and sense of leadership. Post avant-garde fashion is sophisticated and wearable, rich in quality and oozing with know-how, but always with an element of originality. The third industrial revolution is digital and the textile chain is living through a time of great opportunities, as is the related market and the very notion of brand reputation. Nowadays international means global, that is with a worldwide scope and a local recognisability. Small and medium enterprises can find space because in the global dimension the market niches are enormous, while at the same time large enterprises need more dynamism. Following the crisis, all the markets are emerging, even the traditional ones, and if it is made over on a contemporary note the Italian enterprise can make the difference, just like before and more than before. Enterprise means enterprising. DESCRIPTION International Fashion Business is aimed at training a management figure with an entrepreneurial mentality, in possession of the specific competencies for addressing global fashion, in step with the times and capable of exploiting the market where it exists and of inventing one where it does not yet exist. To this end the master proposes an intensive rhythm created by the integration of three specialist modules: production, fashion system, product creation and management in the framework of a brand policy and organisation of the production processes. business, international strategic marketing, business administration, distribution and sales systems, legal protection and commercial management. communication, reading of economic phenomena connected with fashion, in-house and external communication, new systems of business based on online communication. The student has the possibility of developing two projects. A mid-term project based on the start-up of an innovative product, range or service, and a final project based on one or more forms of enterprise internationalisation, both conceived on real case studies and qualifying as portfolio at the end of the master. In addition to lectures by tenured staff, the master also comprises visits to a production site, a commercial business and a trade fair, also scheduling monthly visits by guests of international standing. ADMISSION The course is open to graduates and, in the absence of a degree or similar qualification, to those who have acquired significant experience in the fashion sector. Knowledge of English is preferable but not mandatory. Admission is agreed conditional on the submission of a CV and motivational letter, passing a written test and a successful interview with the Head of Department. EMPLOYMENT OPPORTUNITIES The master trains students to fill key positions in business management (Marketing Manager or Commercial Manager), and in logistics and distribution (Operations, Export Manager, Retail Manager), through to external (Media Planner) and in-house communication (Human Resources). The specific slant of this master also provides a perfect background for activities of consultancy and enterprise. [-]

Master Fashion Merchandising & Buying

Polimoda, International Institute Fashion Design & Marketing
Campus Full time 9 months October 2017 Italy Florence

The modern travel bag, the little black dress, fragrances, open toe shoes, women’s trousers, bikinis, leather boots, the destructured jacket for men, skinny jeans, sunglasses at night, avant-garde shapes and cuts, these are only few of the products that created new eras and defined contemporary lifestyle along the decades. Great products are key as they reflect the spirit of the time, always repeating and... [+]

Masters in Fashion Marketing in Florence in Italy. Master Fashion Merchandising & Buying The modern travel bag, the little black dress, fragrances, open toe shoes, women’s trousers, bikinis, leather boots, the destructured jacket for men, skinny jeans, sunglasses at night, avant-garde shapes and cuts, these are only few of the products that created new eras and defined contemporary lifestyle along the decades. Great products are key as they reflect the spirit of the time, always repeating and yet always changing: menswear is the new womenswear, leather goods turned from accessory to core category and womanswear is challenged by wearable technology and the ultimate perspective of invisible-wear. Merging and combining categories and roles brings to the forefront the importance of ‘who is actually working alongside designers’ in production. These experts preserve know-how and foster innovation, they check trends and maintain brand identity by maximizing creativity and balancing the collection. Furthermore, the success of e-commerce is redefining the role of the store, always less point of sale and increasingly a meeting point where techniques of up-selling and cross-selling are fundamental, as well as the ability to visualize the product in a creative way, not only in the store window. This course creates an expert profile in fashion products, someone that understands the new scenario, is involved in production and retail, or, an expert that is the vital link between the two. DESCRIPTION The Fashion Merchandising & Buying program follows the product life-cycle and product mix looking at width (production, delivery, retail, exposition,) and focuses on 3 main areas: Fashion System - trends, materials, products, brands, trade fairs, online and off-line shops Management Tools - fashion buying and merchandising techniques, operations, retail management, visual merchandising Focus on Categories - specifics for buying and merchandising in apparel, knitwear, leather goods, footwear and fragrances The program includes field trips, guest lectures, and a final project portfolio. HOW TO APPLY The course is open to graduates (or equivalent) holding a valid academic degree. Applicants with no academic degree but with significant previous experience in Fashion will be considered. English language is required (both written & spoken). Candidates will be selected after completion of a written test and interview with the Head of Department. EMPLOYMENT OPPORTUNITIES Merchandising Manager Product Manager License Manager Operations & Logistics Manager Customer Relations Manager Distribution Manager Buyer Merchandiser Retail Manager Visual Merchandiser Potential employment placement: contracting firms, fashion branding, buying offices, major retailers, free-lance consultancy etc. [-]

Master in Fashion Brand Management

Polimoda, International Institute Fashion Design & Marketing
Campus Full time 9 months October 2017 Italy Florence

This master course aims to create the figure of a manager who can develop a brand in the coming years by tuning its identity in to match the spirit of the period, making strategic decisions, playing a leading role in their implementation, and speaking to the subconscious in order to win the battle in the consumers’ minds... [+]

Master in Fashion Brand Management This master course aims to create the figure of a manager who can develop a brand in the coming years by tuning its identity in to match the spirit of the period, making strategic decisions, playing a leading role in their implementation, and speaking to the subconscious in order to win the battle in the consumers’ minds. For instance, Chanel is a classic luxury brand, but in an internet-driven economic scenario where people buy both high and low-range products, regardless of their status, the brand has decided to sell through vending machines in Las Vegas and commercially exploit the concept of “the moment”. Again, as 90s avant-garde has become the new fashion heritage, Raf Simons is now at Dior and Hedi Slimane is at Saint Laurent, without Yves. Lastly, in a society where values are fragmented, have a dual significance and are often grouped together according to the principle of syncretism, Galliano (the absence of presence) has been named as new designer for Maison Martin Margiela (the presence of absence). In the same way, what will Gucci be like after Tom Ford and Frida Giannini? Fashion Brand Management is the most complete program for those hoping to gain expertise in shaping, preserving, renewing and communicating the uniqueness of a brand. It is the best solution for those who already have a background in design and want to acquire further management skills, and those who have come from a business background and want to learn how to operate outside of the box. The two paths both lead to the figure of creative manager and manager of creativity for the luxury fashion world. DESCRIPTION This course is visionary and concrete, creative and managerial, leading and relational, innovative but well rooted in the know-how coming from the industry, competitive and beyond competition, involved in all the processes from production to communication. Therefore, its program is intensive, wide-reaching and intensive. It is composed of three interconnected units: Vision, research and trend- based. It’s about brand identity, buyology, innovation vs. heritage, the way the human, society and industry interact to achieve a balance. Management, business-based. It’s about strategy and concreteness, marketing and merchandising, retail and administration, law and logistics. Communication, senses-based. It’s about conveying messages in conventional or alternative ways, using original materials (graphic, video, written) both for the real and the digital environments. This course includes field trips (Milan Fashion Week, Pitti Trade Fair, the production site of a top level company, and Ferragamo shop/museum), guest lectures by managers and visionairies, and two portfolio projects, a start-up task at mid-term, and a rebranding task as the final task. HOW TO APPLY The course is open to graduates (or equivalent) holding a valid academic degree. Applicants with no academic degree but with significant previous experience in Fashion or Luxury, will be considered. Written and spoken English is required. Candidates will be selected after completion of a written test and an interview with the Head of Department. EMPLOYMENT OPPORTUNITIES Based on their personal aptitudes and the skills acquired in the different teaching modules, students can aim for a career that will potentially lead to a top level position in a luxury fashion company, such as: Brand Manager, Marketing Manager, Communication Manager, License Manager, Product Manager. A second employment opportunity is potentially the Creative Agency for trend analysis, brand building and communication. Due to the particular cut style of the master’s course, which aims to create a flexible, autonomous profile, a third natural opening is Global Consultant, Start-up Manager, Project Manager and Entrepreneur. [-]