Master's Degree in Fashion Marketing in Europe

Search Masters Programs in Fashion Marketing in Europe 2017

Fashion Marketing

In order to successfully obtain a Masters qualification, you will need to obtain a number of credits by passing individual modules. Most taught Masters will have a number of core modules which you must take and pass in order to obtain the qualification. The assessment of research Masters is almost always entirely by a single dissertation module or project.

Studies in fashion marketing focus on business classes such as financial accounting and economics, as well as fashion courses like retail management and fashion merchandising. Many programs also include projects and internships in the fashion industry.

Europe, one of the world's seven continents, is usually known as the westernmost peninsula of Eurasia. Second smallest continent, with 10,180,000 (km2), the area regroups 50 countries.

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Master in Fashion Collection Management

Accademia del Lusso
Campus Full time 1 year February 2017 Italy Milan

Master’s Course in Fashion Collection Management aims to build a professional figure who has the strategic skills to penetrate the production side of fashion and luxury business and work as a manager in the product area of the luxury goods and fashion sectors. The course provides students not only with a general knowledge of the various areas involved in business, but also with specific technical skills in the field of... [+]

Masters in Fashion Marketing in Europe 2017. Master’s Course in Fashion Collection Management aims to build a professional figure who has the strategic skills to penetrate the production side of fashion and luxury business and work as a manager in the product area of the luxury goods and fashion sectors. The course provides students not only with a general knowledge of the various areas involved in business, but also with specific technical skills in the field of industrial production in the fashion sector. Furthermore, the course provides the necessary professional tools to be able to work on products in line with market demands. The dynamics analysed during the course relate in general to the luxury goods sector with particular attention to fashion considering the specific nature of the processes involved in product development within this field. Career prospects Fashion Collection Manager, Product Manager, Production Manager, Project Manager, Fashion Coordinator, Fashion Buyer, Research Consultant, Trend Forecaster, Sampling technician Some of the subjects taught in this programme Made in Italy & Luxury Goods System International & Fashion Markets Metropolitan Languages & Trends Fashion Communication & Web Fashion The Fashion Product Fabric Technology Fashion Graphic Design Collection Design & Planning Pattern Development Internship opportunities The Careers and External Relations Office at Accademia del Lusso is very active in creating contacts with important sector businesses to allow students to find internship opportunities. Entry requirements Suitable knowledge of English: demonstrated by a formal certificate or Skype language interview 3-year university degree (for students who have non-Italian qualifications, it is a requirement to have successfully completed at least 15 total years of school and university education) [-]

Master in Fashion Management

Domus Academy
Campus Full time 12 months September 2017 Italy Milan

The Master in Fashion Management is a multi-disciplinary program for dynamic individuals who wish to enhance both their creative and managerial skills within the world of fashion. Through a combination of theory and hands-on practice, the program turns students into professionals who understand the language and rules of the fashion system, and who have expertise in brand management and communications. [+]

Analyze. Strategize. Manifest. The Master in Fashion Management is a multi-disciplinary program for dynamic individuals who wish to enhance both their creative and managerial skills within the world of fashion. Through a combination of theory and hands-on practice, the program turns students into professionals who understand the language and rules of the fashion system, and who have expertise in brand management and communications. You’ll learn by working directly with fashion industry managers and creative professionals. You’ll gain the skills to generate proposals; guide the creative process; and oversee production, distribution, and marketing. You’ll define your own analytic approach and language of expression, and develop advanced research projects on a range of topics and ideas. Audience The program is designed for candidates who have a first-level degree in business, design, liberal arts, or the human sciences, and who wish to acquire skills to begin a career in the fashion business. Outcome During this degree program, students will: Acquire in-depth knowledge of the dynamics of fashion production by integrating and supervising each step of creating a fashion collection Investigate marketing, distribution, and communication strategies for fashion retailing Explore approaches to fashion buying, budget management, and fair negotiations Program The program is workshop-based, supported by seminars, lectures, tutorials, and fieldwork. Industry professionals, the course leader, and project leaders guide students via individual coaching and project mentorship. The program consists of four main modules, each of which includes a two-week course and six-week workshop. The modules are followed by a two-month internship period and a final portfolio presentation. The modular structure is customizable, allowing flexibility and variety to better serve each student’s needs and goals. Courses Coursework focuses on: Exploring the historical, contemporary, psychological, anthropological, and sociological aspects of the fashion phenomenon Learning management and marketing strategies for fashion and luxury companies Developing effective communication strategies for the world of luxury and fashion Investigating methods and tools for fashion research and design Exploring the factors that determine the economic performance of a brand or company Branding your own work and developing your professional identity Workshops Guided by industry professionals and faculty project leaders, you will work in cooperation with leading companies on practical projects relating to fashion management. Some possible workshop topics include the following: Analyze a luxury brand’s verbal and non-verbal DNA and articulate its core values in order to develop new extensions (i.e., products or product categories) within the brand. Gain an insider’s view on the key role of fashion buyer. Filter through product offerings to select the right mix of merchandise that could sell in adequate quantities to achieve a retailer’s profit-margin objectives. Produce either a real fashion editorial for a print or online magazine or a proposal for an advertisement campaign. Develop a coherent visual merchandising display from concept to execution. Learn how to use both offline and online communication and advertising, as well as publicity events, to promote a fashion project. Portfolio The final element of the program is the portfolio review. You will present your portfolio of work completed during the year in front of an exam board for evaluation. Internship There is no better way for you to gain experience in your field than actually working in it. The internship is a chance for you to work onsite for a company or design studio in your field of interest—while applying all the strategies you learned in the classroom and in workshops. Alternatively, you can complete an intensive project in collaboration with a company on the Domus Academy campus. Either way, you’ll get an inside perspective on how your industry really works, and you can make important connections that will further your career. The internship lasts two months and comes at the end of your year of studies. 100% of our students participate in the internship, including non-EU students, who may extend their visas for up to one year to complete this portion of their studies. Companies Several prestigious companies and design studios collaborate with the Master in Fashion Management program, actively participating in courses, workshops, internships, and international competitions organized by the department. Students have the opportunity to work directly with companies in their workshop projects and internships. This direct collaboration facilitates mentorship and gives students access to a wide network of professional connections. Companies and organizations involved in this program include: 10 Corso Como, Albino, Antonioli, Calvin Klein Collection, Camera Italiana Buyer Moda, Bonaveri, Felice Limosani, Fendi & Maserati, Google Italia, Hogan/ Tod’s, L.A. Distribuzione, L’Oréal, La Rinascente, Moncler, Montblanc Germania, Penelope Stores, Pleats Please, Privalia, Red Valentino, Roberto Cavalli, Salvatore Ferragamo, Sergio Tacchini International, Sisley – Fabrica, Slowear, Stone Island, Swarovski Elements, Sonae Sierra, Trussardi, Versace Gioielli, Versus/VJC, Vionnet, YouTube. Accreditation Upon graduation from Domus Academy, you’ll earn a degree that’s recognized around Europe and the world—an Academic Master’s Degree (60 ECTS credits) accredited by the Italian Ministry of Education, Universities and Research (MIUR)*. You’ll also earn a second valuable qualification: the Domus Academy Master’s Diploma. Our accreditation has helped Domus Academy build relationships with prestigious companies, so you have the chance to gain practical work experience during your course of study. An accredited degree, plus the practical experience you gain through an internship, shows employers that you received a top-quality education and that you bring industry-relevant knowledge and skills to the table when you join their team. Our accreditation also means that the relevant academic credits you earn at Domus Academy will transfer to other institutions if you choose to work toward another master’s or a doctoral-level degree. Career Opportunities Graduates of the Master in Fashion Management program may launch their career as a fashion brand manager, product manager, retail/store manager, or fashion buyer. They could also take on a role in marketing/PR or events planning. They may work for fashion brands or design agencies, or they may choose to be self-employed. [-]

MSc International Fashion Marketing

Glasgow Caledonian University, London (GCU London)
Campus Full time 12 - 16 semesters January 2017 United Kingdom London

Succeed at the next level with a practical and creative Master's degree. Focus on core concepts and principles of fashion marketing coupled with contemporary international issues, integrated fashion communications, global marketing and brand management. [+]

Masters in Fashion Marketing in Europe 2017. Succeed at the next level with a practical and creative Master's degree. Focus on core concepts and principles of fashion marketing coupled with contemporary international issues, integrated fashion communications, global marketing and brand management. Programme Description Fast-paced, exciting and innovative, the MSc International Fashion Marketing will provide you with the international business knowledge along with the creative and practical marketing expertise to succeed in today's increasingly competitive and global fashion industry. Our programme's unique design incorporates a broad curriculum focusing on the core concepts and principles of fashion marketing and then provides a specialist focus on the contemporary international issues within fashion marketing, logistics, buying and merchandising, fashion business analysis, integrated fashion communications, consumer insights, marketing planning, brand management. Designed to challenge and inspire, our programme is intensive and academically challenging. You’ll analyse relevant academic theories and apply models, tools and techniques to real fashion marketing situations. We’ll encourage you to critically develop independent, inquiring and creative approaches to strategic fashion marketing issues and problems. You can start in September or January at our Glasgow or London campus. EPAS Accredited MSc International Fashion Marketing is accredited by the European Foundation for Management Development Programme Accreditation Scheme (EPAS) and is the only fashion programme worldwide to receive this distinction of high quality education. Benchmarked against international standards. GCU is one of just 69 international institutions to have EPAS accreditation, and was commended by EPAS for its exceptional commitment to the ethics, responsibility and sustainability (ERS) agenda. EPAS accreditation is a key achievement of Glasgow School for Business and Society (GSBS) and gives MSc IFM graduates the assurance that they will be equipped with the skills and knowledge needed to succeed in the fashion marketing industry as well as being recognised internationally for their excellent Master’s education and experience. CIM Accredited The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Glasgow School for Business and Society has joined forces with CIM to give our students the opportunity to gain CIM professional qualifications through their Multi Award Pathway (MAP). CIM qualifications are highly sought after by employers, and MAP alongside our own degrees, ensures we are equipping our students with the best opportunities for a successful marketing career. Course Overview This programme has been designed in consultation with industry to offer the knowledge and skills needed to make a difference in the international fashion marketing arena. The university prides itself on creating a friendly and highly supportive learning environment for all its students. We incorporate the latest academic marketing thinking and theories to ensure the programme is leading edge in all respects. All teaching and learning on the programme is supported by cutting edge e-learning technologies. Teaching is delivered in small groups allowing students to develop their own environment of shared learning and for individual learning needs to be addressed by tutors. Modules are designed to relate directly to real-world business and to give students opportunities to learn about potential career areas. The programme provides students the opportunity to attend Masterclasses from marketing practitioners and leaders of industry. [-]

Master (MA) Fashion

Ravensbourne
Campus Full time Part time 1 - 2 years August 2017 United Kingdom London + 1 more

Ravensbourne’s MA Fashion has innovation at its heart, challenging the boundaries of traditional fashion design, practice and manufacture; and has been developed in response to market forces [+]

MA Fashion

Ravensbourne’s MA Fashion has innovation at its heart, challenging the boundaries of traditional fashion design, practice and manufacture; and has been developed in response to market forces shaping the fashion industry today, where cutting-edge design practice is balanced with sophisticated commercial strategy.

This is a creative, project-based course focusing on the dynamic between creativity, technology and business awareness. The course develops the critical and creative, and technical and professional skills necessary to advance practice and stimulate innovation in the fashion industry.

As an MA Fashion student, you will explore the boundaries of creative fashion design and develop your digital skills utilising a range of prototyping technologies. The course will challenge you to re-examine the underpinning methodologies and ways of working that characterise creative practice in fashion. You will be encouraged to challenge the boundaries of traditional fashion design, practice and manufacture, and explore the creative opportunities offered by technology and new ways of working.... [-]


Master in Fashion Marketing, Design & Brand Strategies

INSEEC Paris
Campus Full time September 2017 France Paris

This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective [+]

Master in Fashion Marketing, Design & Brand Strategies

This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective.It welcomes students from university, business school or artistic trainings. The fashion industry is undergoing rapid changes and emerging new players appear in a global context. Future managers must be trained in all the proper techniques and be aware of consumer demands. The following are the types of positions that our graduates will be trained for: product manager, project manager, communication manager, buyer, merchandising manager, brand manager, showroom manager, collection manager...... [-]


Master in International Fashion Business

Polimoda, International Institute Fashion Design & Marketing
Campus Full time 12 months October 2017 Italy Florence

The Master in International Fashion Business provides all the instruments required for the management of the fashion enterprise in an international dimension: from production systems through to international marketing, distribution, strategic planning and communication. Because there can be no fashion business without a knowledge of fashion; there can be no international marketing without a knowledge of... [+]

Master in International Fashion Business The Master in International Fashion Business provides all the instruments required for the management of the fashion enterprise in an international dimension: from production systems through to international marketing, distribution, strategic planning and communication. Because there can be no fashion business without a knowledge of fashion; there can be no international marketing without a knowledge of one’s resources; there can be no communication and distribution without a cogent product-idea to communicate and distribute; finally there can be no recovery without an entrepreneurial mentality and sense of leadership. Post avant-garde fashion is sophisticated and wearable, rich in quality and oozing with know-how, but always with an element of originality. The third industrial revolution is digital and the textile chain is living through a time of great opportunities, as is the related market and the very notion of brand reputation. Nowadays international means global, that is with a worldwide scope and a local recognisability. Small and medium enterprises can find space because in the global dimension the market niches are enormous, while at the same time large enterprises need more dynamism. Following the crisis, all the markets are emerging, even the traditional ones, and if it is made over on a contemporary note the Italian enterprise can make the difference, just like before and more than before. Enterprise means enterprising. DESCRIPTION International Fashion Business is aimed at training a management figure with an entrepreneurial mentality, in possession of the specific competencies for addressing global fashion, in step with the times and capable of exploiting the market where it exists and of inventing one where it does not yet exist. To this end the master proposes an intensive rhythm created by the integration of three specialist modules: production, fashion system, product creation and management in the framework of a brand policy and organisation of the production processes. business, international strategic marketing, business administration, distribution and sales systems, legal protection and commercial management. communication, reading of economic phenomena connected with fashion, in-house and external communication, new systems of business based on online communication. The student has the possibility of developing two projects. A mid-term project based on the start-up of an innovative product, range or service, and a final project based on one or more forms of enterprise internationalisation, both conceived on real case studies and qualifying as portfolio at the end of the master. In addition to lectures by tenured staff, the master also comprises visits to a production site, a commercial business and a trade fair, also scheduling monthly visits by guests of international standing. ADMISSION The course is open to graduates and, in the absence of a degree or similar qualification, to those who have acquired significant experience in the fashion sector. Knowledge of English is preferable but not mandatory. Admission is agreed conditional on the submission of a CV and motivational letter, passing a written test and a successful interview with the Head of Department. EMPLOYMENT OPPORTUNITIES The master trains students to fill key positions in business management (Marketing Manager or Commercial Manager), and in logistics and distribution (Operations, Export Manager, Retail Manager), through to external (Media Planner) and in-house communication (Human Resources). The specific slant of this master also provides a perfect background for activities of consultancy and enterprise. [-]

International Master Luxury Management

Il Sole 24 ORE Business School
Campus Full time 9 months November 2017 Italy Milan

Fashion, Luxury & Made in Italy: a distinctive specialization in one of the most important areas of the Italian excellence. [+]

Masters in Fashion Marketing in Europe 2017. INTERNATIONAL MASTER LUXURY MANAGEMENT Official Website Fashion, Luxury & Made in Italy: a distinctive specialization in one of the most important areas of the Italian excellence. GOALS AND PROFESSIONAL OPENINGS Our International Master in Luxury Management provides students with technical knowledge and managerial capabilities required to build a career in the luxury industry. It provides students with opportunities to learn from the experience of managers and professionals working in the luxury goods market, as well as to intern in important companies and develop a lasting network in the sector. The previous four Italian editions of this Master delivered by our Business School guarantee consolidated experience and ongoing relationships with the most prestigious global luxury brands. At the end of the course the main areas of placement and professional openings are within companies, consultancy firms, business associations and institutions of the fashion, luxury and lifestyle sectors, in the following functions: marketing communication and events brand management retail merchandising visual merchandising retail operations e-commerce and in the following luxury sectors: fashion (leather & luxury goods) design watches & jewelry perfumes & cosmetics automotive boating hotellerie food & wine TARGET The Master is aimed at young graduates and final year graduating students interested in building their career in the world of luxury, fashion and lifestyle. The course is taught entirely in English. DURATION AND STRUCTURE 9 Months: 5 months of full time classes in Milan and 4 months of internship The Master requires full time compulsory attendance. The program begins on November 20th 2017 and is organized in two phases: Theory and practice for a period of 100 days in classroom and workshops (classes are held Monday to Friday) Hands-on experience through a 4 month internship in important companies or consultancies. MILAN AND THE VALUE OF MADE IN ITALY The Italian city of Milan is recognised internationally as one of the "big four" global fashion capitals, along with Paris, New York and London. The city’s rich history and classical architecture are a counterpoint to the modern pace of life and the rising towers designed by 21st-century starchitects. It is also one of the most multicultural and diverse cities in Italy and Europe, with banking, industrial and design sectors that draw employees from around the world. Milan is also the venue where important international fairs, exhibits and trade shows take place. April is the month of the well-known Salone Internazionale del Mobile (international home furniture show): together with the associated cultural-artistic events, this fair presents the most important and innovative proposals, ideas and concepts for furniture, home decor and objets d'art. One of Milan's most well-known fashion events is the Milan Fashion Week, whose two annual editions (September-October and February-March) are the most important meeting point between prêt-à-porter and trade operators, promoting both the globally renowned brands that have made Made in Italy famous worldwide and the emerging fashion talents. For future managers in the Luxury & Fashion industries, Milan is the best place to be! PROGRAM The program is divided into the following modules: The concept of luxury across the world Made in Italy: yesterday, today and tomorrow New consumers of luxury goods The fashion, luxury and lifestyle industries Value chain and economics Project management Marketing of luxury goods Web & New media: digital and social media marketing Communication, brand management, press office and events Commercial policies and management of luxury retail stores E-commerce and e-tailing The course also includes some special activities: Company Visits: visit the sites, museums and factories of globally renowned Italian brands Project Work: work on real business challenges submitted by managers and professionals Self Marketing and Personal Branding: strengthen and develop managerial competences Master Blog: manage the Master blog with the direct supervision of the Scientific Committee INTERNSHIP The internship is an important added value of the Master and allows participants to enter the world of work complexity with solid professional tools. During classroom period, each participant is supported in identifying his/her capacities and career opportunities through individual career coaching and mock job interviews. More than 95% of our students are employed after the internship. ADMISSION The Master has a closed number and involves a process of selection aimed at evaluating the technical competencies acquired during the study period, the individual attitude and the motivation of the candidates. The selection process is carried out in 3 phases: screening and analysis of admission request and CV motivational interview (in English) English test for non native English speakers Applicants are required to submit the following documents: Copy of first-level university degree (Bachelor, laurea triennale or equivalent) Curriculum Vitae in English Photo Copy of passport or ID Card Motivation letter explaining interests and future professional projects An English proficiency test score is desirable (but not compulsory) for non native English speakers SCHOLARSHIPS 24 ORE Business School grants partial and full cost scholarships to the most deserving candidates. CONTACTS For further information write to: elisabetta.panerai@ilsole24ore.com You will be contacted in the shortest time possible. [-]

Master programme in textile management (fashion management)

University of Borås
Campus Full time 1 - 1 year August 2017 Sweden Borås

The Master’s Programme in Fashion Marketing is a response to the growing demands of the fashion industry for creative and skilled people. The challenges for fashion companies involve not only dealing with increased global competition but also with .... [+]

Master in Fashion Management with specialisation in Fashion Marketing and Retailing   The Master’s Programme in Fashion Marketing is a response to the growing demands of the fashion industry for creative and skilled people. The challenges for fashion companies involve not only dealing with increased global competition but also with issues of sustainability and C SR (Corporate Social Responsibility) as well as active consumers. The programme will give you insight into and competence in understanding these challenges and working with fashion marketing, brand management and consumer behavior as well as comprehension of planning and performing marketing activities. The programme provides knowledge about fashion marketing both in theory and in applications. The programme provides knowledge about fashion marketing both in theory and in applications. It will enable you to analyse problems, manage brand ownership, or to design marketing programmes in the fashion and apparel sector based on knowledge of consumer trends, attitudes and behaviour. Sustainability aspects run like a thread through the programme. The structure of the fashion and apparel sector is characterised by an increased polarization between global players and specialised enterprises. By increasing competition the force of globalisation brings forward new ways of marketing, communication and distribution for small, medium-sized and global enterprises. After completing the programme you will have the skills for and be well prepared to work in various responsible positions in fashion trade. Upon graduation, you will have the ability to: demonstrate and apply broad knowledge of textile and fashion processes, methods and applications in management perspective, in particular in-depth knowledge of the textile and fashion value chain, with emphasis on brand management, consumer insight, trade and economics, business abilities and communication; critically and systematically gather literature and theory within the textile and fashion management area; analyse and find solutions to organisational issues on textiles flows, marketing and branding; integrate and apply knowledge in the field for research and development purposes and other skilled activities quickly obtain new organisational skills and apply them to fashion-related development and innovation by creating, analyzing and critically evaluating various market-related solutions; develop and design textile and fashion processes and systems with regard to human conditions and needs and society’s objectives for economically, socially and ecologically sustainable development; participate in teamwork and cooperate in groups of differing composition Entry Requirements Bachelor´s degree in Technology/Engineering, Management, Business Administration, Media or Design, 180 credits, or equivalent. Verified knowledge of English corresponding to the course English B in the Swedish Upper Secondary School or a Bachelor´s degree from a university in Sweden, Denmark, Norway, Finland or Iceland. Examination Master of Science (One Year) with a major in Fashion Management with specialization in Fashion Marketing. [-]

Master in Business Studies - Fashion Management

United International Business Schools
Campus Full time Part time 1 - 2 years September 2017 Japan Tokyo Spain Barcelona Madrid Switzerland Zurich Lausanne Belgium Antwerp Netherlands Amsterdam Brussels + 12 more

The Master in Business Studies - Specialization in Fashion Management program is offered by visiting faculty and are scheduled in an intensive seminar format. Fostering inter-campus exchanges and networking ... [+]

Masters in Fashion Marketing in Europe 2017. SPECIALIZATION COURSES IN FASHION MANAGEMENT Level 500 GSCFM501 Fundamentals of Fashion Management (2) GSCFM502 Fashion Strategy and Transformation (2) GSCFM503 Fashion Innovation and Entrepreneurship (2) GSCFM504 Fashion Ethics (2) GSCFM505 Fashion Retail Management (2) GSCFM506 Fashion Event Management (2) GSCFM507 Fashion Product Management (2) GSCFM508 Luxury Management (2) Comprehensive Cases in Fashion Management (2) Research Project in Fashion Management (2) Level 600 Thesis in Fashion Management (8) Capstone Project in Fashion Management (4) (for Dual Master students only) Admission requirements proficiency in the English language (refer to the admission section for further details) Bachelor degree (or equivalent) No distinction is made between academic or professional Bachelor degrees. Degrees with 180 European credits or 120 American semester credits are considered equivalent. Students who do not hold a business-related Bachelor degree or equivalent may be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in leveling courses from the Pre-Master program in order to be fully prepared for our graduate programs. Students who do not hold a Bachelor degree or equivalent should apply for a Bachelor degree program, or for the Undergraduate Diploma top-up program. Refer to the undergraduate admissions catalog for further details. Students who have 15 or more years of relevant work experience may apply directly for the Pre-Master program and will be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in specific undergraduate courses. e.g. Students who wish to earn a Master degree and who are required to complete the full Pre-Master program will need to earn 30 + 60 credits. CAREER PERSPECTIVES Our study programs and courses are career-oriented in nature and provide students with a high level of flexibility throughout their graduate studies. Focusing on a broad range of specialized subject matters, students are equipped with the necessary skills and knowledge to be successful in today’s global economy, and are prepared for a wide variety of professional development and career opportunities. Graduate programs are an excellent choice for recent college and university graduates who would like to see their employability in today's job market increase by engaging in rigorous and academically challenging graduate studies to obtain a relevant academic qualification in the field of business and management. Upon graduation, students mainly start or advance their careers with mid to upper-level management positions in national and multinational companies and organizations in various economic sectors. Others decide to launch a new business venture or join an existing family business. Students can also choose to continue their studies without interruption in almost any of our other graduate and postgraduate programs to further enhance their career prospects. [-]

Master in Luxury Marketing Management

IED – Istituto Europeo di Design Rome
Campus Full time 12 months January 2017 Italy Rome

What is fashion? What is luxury? Fashion is a form of art or business? And luxury, does it exist yet in the twenty-first century, or its genetic mutation, imposed by the spread of the affordable luxury of '80s, as a means of brand extension, has come to an end? The Master in Luxury Marketing Management answers these and other questions, examining closely the fashion market, its interpreters, the different business models and industry communication. Participants experience the luxury concept in different socio-cultural contexts and identify the strategies of seduction and expansion applied by the big brands in mature markets and in the BRIC economies, through the study of the monopoly exercised by the great signs of the luxury industry in sectors such as fashion, automotive, yachts, watches, lifestyle, food & beverage, gateways. [+]

THIS PROGRAM IS TAUGHT IN ENGLISH Entry Requirements: The Master in Luxury Marketing Management considers applicants having a relevant Honours degree or an equivalent academic qualification in economics, communication, sociology, fashion, creative disciplines who wish to acquire practical knowledge and expertise in the luxury sector. Structure and Methodology: The Master analyzes the fashion system as a contemporary industry that finds great opportunities for development thanks to a new way of understanding the marketing mix: the fashion product of the third millennium is sophisticated but wearable, original but timeless; the price is affordable but a "mental" discriminant for the target; distribution is global, yet maintaining a strong local recognition with a consequent customization of the product in different markets; communication makes use of the new marketing models (digital and social networks, blogs, viral communication, sensory communication, video communication) and the power acquired by the reputation of the brand in the consumer's mind. The Master in Luxury Marketing Management analyzes luxury as an artisanal creation, the result of tradition, innovation, know-how, quality, both intrinsic and perceived. Luxury is also investigated as an economic instrument that promotes social distinction influencing purchasing decisions, but also as an exercise of the industrial power that sees the highest growth potential. The sectors of the luxury industry examined are: fashion, design, art, jewelry, watches, beauty, travel, accommodation, yachts, private aircrafts, cars, private banking, real estate and personal services. The Marketing & Branding unit will cover subjects, such as distribution policies, the value of the leading international brands in the fashion industry, the suggestion of the life style in the communication of the brand and the product. The course analyzes the behaviors and needs of consumers, the trends, the development of luxury items, the approaches to marketing, sales and customer satisfaction based on the Internet and social media. Students will learn the use of apps, m-sites, and social media for making international campaigns. Together with anthropology, art and fashion, psychology, color theory, students will examine the contemporary fashion, brands and international designers, protagonists of current trends, and key factors to be able to interpret the dynamics of the industry today and in the near future. The course includes communication in the fashion industry and subjects such as strategic planning, advertising, the basics of journalism, creative writing, the copy writing, editing, and graphics. Of particular importance are the analysis of the work of the press office, the media relations and public relations, sponsorships, direct product and brand communications through an event. The Master ends with the Final Project realized on a chosen topic among seminars and presented in a personal portfolio, aimed at checking the skills acquired. [-]

Master in Fashion Companies Management

IED – Istituto Europeo di Design Madrid
Campus or Online Full time 1 year October 2017 Spain Madrid

The Master in Fashion Business Management is conceived for those who want to train as managers and entrepreneurs in the fashion industry. [+]

Masters in Fashion Marketing in Europe 2017. THIS PROGRAM IS TAUGHT IN SPANISH The Master in Fashion Business Management is conceived for those who want to train as managers and entrepreneurs in the fashion industry. Fashion is creativity. Nevertheless, in order that a product triumphs, reaches the desired audience and works commercially, needs a strategic development. A business plan should cover all aspects necessary to build a company able to obtain results and to achieve the sought success. The learning process of the Master of Fashion Business Management covers all the areas of interest of the fashion world and analyzes the business abilities that students need to start their activity in this sector. For this reason, it relies on highly skilled professionals who make their experience available to students. Professional opportunities: Product manager, Responsible for purchasing, Manager area or commercial manager, Responsible for Visual Merchandising, Brand Manager, Responsible for management control. A complete program of theoretical classes offers the students exhaustive information so that they will completely understand each subject.There is a well-planned range of practical activities based on and building on this theoretical program. It includes the workshop for real companies, lectures from the top professionals in the sector, visits to show rooms, shops and all types of expositions, and visits to large companies and fairs in other cities. During the final months of the course, the students will carry out a project, under the advice of a project director, in which they demonstrate they have assimilated and mastered the knowledge acquired. [-]

Master in Fashion Direction: Brand & Retail Management

Milano Fashion Institute
Campus Full time 16/01/2017 - 20/01/2018 years October 2017 Italy Milan

The Master in Fashion Direction / Brand & Retail Management is aimed to train the most innovative professionals who are responsible for the channels and distribution processes in [+]

Master in Fashion Direction: Brand & Retail Management

 

The Master in Fashion Direction: Brand & Retail Management is aimed to train the most innovative professionals who are responsible for the channels and retail processes in the companies operating in the Fashion, Luxury & Lifestyle industries. In particular, the profiles will be capable to plan and manage distribution and retail in the several different typologies of retail-oriented companies both in the traditional and digital contexts: brands that are integrated downstream in the pipeline with their own network of directly operated stores (DOS) or franchising stores, department stores, fast fashion retailers, on-line retailers such as brick and mortar stores and social commerce among the others. Thus, working in fahion retail requires both analytical and creative skills and abilities, in order to understand the customer, hie/her decision processes, retail strategies and brand retail positioning, as well as retail merchandising processes, experience design and digital retail management. The main junior professional roles are:... [-]


Masters Programme in Fashion

Sapienza University of Rome
Campus Full time 2 years October 2017 Italy Rome

The Masters Programme in Fashion (LM-65) prepares students for high-level responsibilities in the world of fashion, as well as its relations with figurative arts, communications and entertainment, or for independent careers in the fashion industry and a wide range of related fields. [+]

Masters in Fashion Marketing in Europe 2017. The Masters Programme in Fashion (LM-65) prepares students for high-level responsibilities in the world of fashion, as well as its relations with figurative arts, communications and entertainment, or for independent careers in the fashion industry and a wide range of related fields. Students acquire skills and specialist knowledge related to the development of the fashion industry, both historically and as an on-going trend, with special attention to cultural, symbolic and economic/financial factors, as well as the entrepreneurial and management skills necessary to work in this field. In particular, the programme will provide students with: Specific competences to identify, design, develop, manage, monitor and assess projects, production and economic/managerial aspects; Tools to analyse the human, historical and cultural influences that play a role in the production, use and commercialization of clothing, both in terms of historical/anthropological symbology and entrepreneurial market dynamics. Communications skills, linguistic and technological media, knowledge acquisition and transmission systems; Fashion industry history and clothing trends. [-]

Master in Fashion Marketing, Design & Brand Strategies

INSEEC Bordeaux
Campus Full time September 2017 France Bordeaux

This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective [+]

Master in Fashion Marketing, Design & Brand Strategies 

This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective.It welcomes students from university, business school or artistic trainings. The fashion industry is undergoing rapid changes and emerging new players appear in a global context. Future managers must be trained in all the proper techniques and be aware of consumer demands. The following are the types of positions that our graduates will be trained for: product manager, project manager, communication manager, buyer, merchandising manager, brand manager, showroom manager, collection manager...... [-]


Master in Fashion Marketing - From Strategy to Branding

IED – Istituto Europeo di Design Milan
Campus Full time 1 year January 2017 Italy Milan

The Master in Fashion Marketing - From Strategy to Branding forms fashion management professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, the communication techniques - focusing on aspects of positioning strategies and brand management - the identity and consumer needs without neglecting the analysis of digital media . During the course there is a creative approach and strategy with the goal of developing innovative thinking and experimenting new strategies in the area. [+]

Masters in Fashion Marketing in Europe 2017. THIS PROGRAM IS TAUGHT IN ENGLISH Entry requirements: The Master in Fashion Marketing - From Strategy to Branding is designed for Italian and foreign graduates in Fashion, Communication and Marketing, as well as young professionals with at least two years of experience in the field. Structure and methodology: The Master in Fashion Marketing - From Strategy to Branding is structured in complementary units that examine the study of the different activities such as planning and marketing management: the main objective is the study and analysis of processes and methodologies for a valid testing of Marketing and Branding strategies in the fashion industry. The pathway of study provides students with traditional classroom lectures and thematic discussions for the acquisition of established theories and methods. Furthermore it includes laboratory and experimental design activities aimed at engaging the student individually or in group (projects, workshops, tutorials, case studies, use of techniques and simulative role playing, etc.), business projects , reverse mentoring. The training culminates in a project aimed at checking the skills acquired by students during the master by a final project. The fashion industry is investigated as an historical and cultural phenomenon, from the development of the stylistic codes of the late twentieth century to the emergence of the avant-garde style of the twenty-first century. Students will analyse emerging talents, fashion weeks, communication through drafting paper or via the web. The students will approach the fashion business, including manufacturing and cultural features , and will explore the interactions in the fashion industry. They will learn to prepare a marketing plan, to position, promote and strengthen the brand by creating an identity that has a distinctive role in the panorama of the fashion market. In communication students strengthen the analytical and critical skills, in order to develop a communication strategy. The study of marketing and digital media allows the development of skills related to orientation, analysis, strategic planning, evaluation, and ability to define an effective brief. In the design management unit, the students acquire the relationship between design and management and its importance within a company and its marketing strategy. The Master ends with the presentation of the final project, a summary of all courses in which the student develops the insights gained during the educational pathway. [-]