Master's Degree in Fashion Communication in Barcelona in Spain

See Masters Programs in Fashion Communication 2017 in Barcelona in Spain

Fashion Communication

A masters refers to the completion of a graduate study program that prepares students to further their knowledge of a specific subject or advance their careers. The majority of masters are granted by state or public universities.

A program in fashion communication will focus on different methods of communication such as media, events, images and language. Students learn principles that are beneficial for organizing presentations, defining an advertising plan and developing fashion campaigns.

Spain, officially the Kingdom of Spain, is a sovereign state and a member state of the European Union. It is located on the Iberian Peninsula in southwestern Europe. Spanish universities regulate access to their own degrees and they fix the academic fees. They can also offer unofficial postgraduate degrees. The capital city Madrid has possibly the largest number of bars per capita of any European city and a very active nightlife.

Being the 2nd largest city in Spain, Barcelona is the capital of Catalonia province. It has over 4 million inhabitants. It is a vibrant city that hosts thousands of tourists annually. It is home to university of Barcelona among others.

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Master Styling And Fashion Communication

Idep Barcelona
Campus Full time 1 year October 2017 Spain Barcelona

Fashion is a social phenomenon which manifests itself through the image. But the image that identifies a brand or fashion magazine not only depends on the designers, it is also the responsibility of stylists, art directors and directors of specialized communication project a message in order to generate a visual impact. [+]

Masters in Fashion Communication in Barcelona in Spain. Fashion is a social phenomenon which manifests itself through the image. But the image that identifies a brand or fashion magazine not only depends on the designers, it is also the responsibility of stylists, art directors and directors of specialized communication project a message in order to generate a visual impact. The designer conceives the essential aesthetic to convey the image of a brand, trying to connect its needs with the demands of the various means at its disposal: fashion editorials for magazines, showrooms, catwalks, lookbooks, POS, advertising ... This activity converges with the powers of the director of communications, a strategic figure in the sector must be able to identify market trends and develop a critical mind to implement it in an appropriate plan of communication to the brand, which can range from well-defined essence mark for an advertising campaign, to a right relationship with the media, to organizing an event with celebrities and protocol. Its mission is to know the market as a whole to connect fashion and consumer effectively, and translate what is trending in an attractive visual proposal. A good analysis gives the overview of the market, a good strategy shows us the way forward and a good deed can be present in the minds of our target audience, becoming all in image and sales results, while remaining one we are. GOALS This master provides students with a comprehensive view of the professional environment of those responsible for the image of a fashion brand. On the one hand through the styling, enabling the student to take on projects in which clothing becomes the axis of creating visual impacts, with particular emphasis on the role of magazines such as art director or editor, for brands advertising, catwalks and showrooms as well as everything related to the promotion and presentation of the product at the point of sale. On the other, forming it to deal making strategic and operational decisions in communication through a theoretical and practical methodology that prepares you to enter the world of fashion brand management, but also in public relations, press offices, the development of brand image and fashion events. At the end of the program to provide the necessary access to the professional world and to face real situations of communication and fashion styling tools. Addressed to Graduates and graduates with experience in fashion or communication areas creditable academic curriculum and / or portfolio. Access and Degree Access university degree (bachelor or graduate degree) and internal selection process. own master's degree awarded by the Universitat Abat Oliva CEU is obtained. Curricular Itinerary This master's degree is the result of combining the academic curricula of postgraduate Styling and Art Direction in Fashion Communication and PR for fashion brands. [-]

Master Fashion Marketing And Communication

Idep Barcelona
Campus Full time 1 year October 2017 Spain Barcelona

Social changes are reflected in the evolution of fashion, understood as a language through which a set of values ​​and identity strokes are transmitted. [+]

Social changes are reflected in the evolution of fashion, understood as a language through which a set of values ​​and identity strokes are transmitted. The correct definition of the marketing action, ranging from the concept of brand personality, consumer and market niches that aims to reach the parameters collection should take into account the designer or the type of points sale as well as the proper management and communication of these aspects (from a well-defined brand image, sound management of advertising or showroom and a right relationship with the media, to organizing an event with celebrities), it is essential in a global and competitive market. So, every time a specific training in this area, from a strategic and operational side, which is to allow the professional marketing and fashion communication to promote and disseminate the concept of brand identity or values ​​of a product is required , devising a strategy that integrates all the tools at your fingertips. A good analysis gives the overview of the market, a good strategy shows us the way forward and a good deed can be present in the minds of our target audience, making optimum results and sales, while still being who we are. GOALS This master explores the activity carried out by creative directors and marketing specialists and communication in the fashion industry from a strategic and theoretical but above all, through a practical proposition which enables students for professional management a project of a fashion brand. Through a theoretical and practical methodology students to make strategic decisions about fashion brands is prepared (in everything related to the branding and operational areas of product definition and retail strategies) and communications and public relations either the management of press offices, the development of brand image or fashion events, the full extent of knowledge and skills to implement an effective, sustainable and realistic way. At the end of the program to provide the necessary access to the professional world and to face real situations and communication strategies of fashion marketing tools. Addressed to Graduates and graduates with experience in fashion or areas of communication and creditable company for academic curriculum and / or portfolio. Access and Degree Access university degree (bachelor or graduate degree) and internal selection process. own master's degree awarded by the Universitat Abat Oliva CEU is obtained. Curricular Itinerary This master's degree is the result of combining the academic curricula of the graduate of Marketing and Brand Management and Fashion Communication and PR for fashion brands. [-]