Master Degree in Fashion Communication in Italy

Search Masters Programs in Fashion Communication in Italy 2017

Fashion Communication

A masters refers to the completion of a graduate study program that prepares students to further their knowledge of a specific subject or advance their careers. The majority of masters are granted by state or public universities.

A program in fashion communication will focus on different methods of communication such as media, events, images and language. Students learn principles that are beneficial for organizing presentations, defining an advertising plan and developing fashion campaigns.

Italy, officially the Italian Republic, is a unitary parliamentary republic within the European Union, located in Southern Europe. To the north, it borders France, Switzerland, Austria, and Slovenia along the Alps.

Top Master Programs in Fashion Communication in Italy 2017

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Master in Fashion Marketing & Communication

Polimoda, International Institute Fashion Design & Marketing
Campus Full time 9 months October 2017 Italy Florence

Fashion Marketing and Communication Managers are specialists in maximizing a company’s visibility and market share who do so by gathering information from different sources, writing marketing and communication plans, and suggesting practical actions levering both on media and extra media activities. This figure can work directly for the company, for an agency, or cover a position in one of the... [+]

Best Masters in Fashion Communication in Italy 2017. Master in Fashion Marketing & Communication Fashion Marketing and Communication Managers are specialists in maximizing a company’s visibility and market share who do so by gathering information from different sources, writing marketing and communication plans, and suggesting practical actions levering both on media and extra media activities. This figure can work directly for the company, for an agency, or cover a position in one of the operators involved in the implementation of a plan, e.g. a magazine. This job requires analytical and planning skills as well as the use of images and words for one single simple purpose: conveying unique messages that are clear and effective. Above and below the line, conventional and unconventional, online and offline: these distinctions no longer exist because modern communication is integrated, and fashion, as a way of expressing an individual or collective identity is already the best means of communication. Moreover, following the economic crisis, it is clear that marketing cannot be taken as an infallible set of formulas, especially in fashion, where trends and changes in style always weight more than any type of numerical analysis. Therefore, since fashion is the most complete expression of society and human behaviour, simply understanding the complexity of fashion is paramount to marketing it. Studying on a general marketing and communication course does not guarantee students a position in the fashion industry. Instead, attending the Polimoda Fashion Marketing & Communication course opens doors to a potential career in all fields. In fact, while Robert Polet, who came from Unilever, left Gucci years ago, Apple has recently hired Angela Ahrendts from Burberry, Paul Deneve from Yves Saint Laurent and Jacob Jordan from Louis Vuitton. Make your plans! DESCRIPTION Taught by teachers with direct experience in the fashion industry, this course perfectly integrates the three words contained in its title: Fashion, Marketing and Communication. Students gain experience of the typical working environment of a creative agency when completing two team projects that will form part of their portfolio. The mid-term is about planning the launch of a new fashion magazine, with its target readership, budget, table of contents, mock-up, and minimum two pages featuring both editorial and commercial contents. The final project focuses on writing an integrated marketing and communication plan for a company, including the use of media and extra media, and visualizing the key message in practice by using at least one of the media involved (e.g. video, packaging, installation, etc.). The program is very intensive but also includes a series of guest lectures and seminars, and students have free access to two important events: Pitti Uomo and Milan Fashion Week. ELIGIBILITY The course is open to graduates (or equivalent) holding a valid academic degree. Applicants with no academic degree but with significant previous experience in Fashion or Luxury will be considered. Written and spoken English is required. ADMISSION Candidates will be selected after completion of a written test and an interview with the Head of Department. EMPLOYMENT OPPORTUNITIES Based on the student’s personal aptitudes and the skills acquired in the different teaching modules, students can aim for a career as: Marketing Manager Communication Manager Event Manager P.R. & Press Office Strategic Planner Account Manager Art Buyer & Media Planner Social Media Manager Digital Strategist Digital Marketing Management Web Content Curator Fashion Stylist Fashion Editor [-]

Masters Programme in Fashion

Sapienza University of Rome
Campus Full time 2 years October 2017 Italy Rome

The Masters Programme in Fashion (LM-65) prepares students for high-level responsibilities in the world of fashion, as well as its relations with figurative arts, communications and entertainment, or for independent careers in the fashion industry and a wide range of related fields. [+]

The Masters Programme in Fashion (LM-65) prepares students for high-level responsibilities in the world of fashion, as well as its relations with figurative arts, communications and entertainment, or for independent careers in the fashion industry and a wide range of related fields. Students acquire skills and specialist knowledge related to the development of the fashion industry, both historically and as an on-going trend, with special attention to cultural, symbolic and economic/financial factors, as well as the entrepreneurial and management skills necessary to work in this field. In particular, the programme will provide students with: Specific competences to identify, design, develop, manage, monitor and assess projects, production and economic/managerial aspects; Tools to analyse the human, historical and cultural influences that play a role in the production, use and commercialization of clothing, both in terms of historical/anthropological symbology and entrepreneurial market dynamics. Communications skills, linguistic and technological media, knowledge acquisition and transmission systems; Fashion industry history and clothing trends. [-]

Master in Fashion Communication Management

Accademia del Lusso
Campus Full time 1 year February 2017 Italy Milan

The Master’s Course in Fashion Communication Management aims to develop a professional able to cover roles related to communication in businesses within the Fashion industry that manage brands, or outsourcing agencies. Students learn the vital activities of these companies, such as drafting press releases and advertising material, developing and maintaining contacts with press services, sustaining public relations... [+]

Best Masters in Fashion Communication in Italy 2017. The Master’s Course in Fashion Communication Management aims to develop a professional able to cover roles related to communication in businesses within the Fashion industry that manage brands, or outsourcing agencies. Students learn the vital activities of these companies, such as drafting press releases and advertising material, developing and maintaining contacts with press services, sustaining public relations, and event management. Other professional openings in this field involve specialised communication through media such as magazines, online portals and television, and a constant communication based on special events and celebrities. The course teaches students to be able to manage every stage of a communication plan, as well as to manage the team of different professionals who form part of the communication sphere within a Fashion business. Career opportunities Fashion Communication Manager, Events Manager, Public Relations Manager, Press Office Manager, Fashion Editor, Strategic Planner, Web Content Curator, Digital Strategist, Fashion & Celebrity Stylist, Research Consultant, Image Consultant. Some of the subjects taught in this programme - International & Fashion Markets - Luxury Marketing & Licensing - Fashion Communication & Web Fashion - Anthropology & Sociology of Fashion - Fashion Journalism & Web Editing - Styling & Shooting - Press Office & Public Relations - Fashion Graphic Design Internship opportunities The Careers and External Relations Office at Accademia del Lusso is very active in creating contacts with important sector businesses to allow students to find internship opportunities. Entry requirements Suitable knowledge of English: demonstrated by a formal certificate or Skype language interview 3-year university degree (for students who have non-Italian qualifications, it is a requirement to have successfully completed at least 15 total years of school and university education) [-]

Master in Fashion Business

IED – Istituto Europeo di Design Florence
Campus Full time 11 months March 2017 Italy Florence

The Master in Fashion Business is designed for professionals and graduates wishing to acquire professional skills in new technologies applied to communication of the fashion industry. Florence, with its events Pitti Uomo, Pitti Filati, Pitti Bimbo and Vintage is recognised worldwide as a center of Italian fashion industry and the complete fashion production process, from the raw material to the object of fashion on display, which integrates advanced technologies, traditional techniques and crafts in favor of products and innovative communication services. IED Florence is itself the home of experts of all the dynamics of the fashion industry, Fashion Business Manager, able to deal with fashion business management, fashion events, public relations, advertising, publishing, new media (press, web, TV). [+]

THIS PROGRAM IS TAUGHT IN ENGLISH Entry requirements: The Master in Fashion Business welcome graduates, those who have obtained a diploma in private schools at academic level in the fields of Fashion, Communication and Marketing, and young professionals with experience in the field. Methodology and structure: The Master in Fashion Business has as its primary objective the development of skills and occupational skills (creative and communicative) of the participants through a critical, analytical and indirect approach to the fashion system and an experimental teaching method that combines theory and practice. The course includes the study and analysis of cultural, historical and socio-economic elements that define the world of contemporary fashion. The programme is structured to provide opportunities for students to work with Italian fashion brand on real cases, and to investigate, along with designers and professionals in the contemporary fashion system, the knowledge of the entire process of communication industry. Particular attention is given to integrated strategies that increasingly involve the use of new media and social media. The course focuses on the use of digital media and viral communication techniques. Students examine critically the topics of design and management, and how to work in team. The theme of fashion is examined in all its forms: history, communication, marketing, semiotics, visual communication. Particular attention is given to fashion events (exhibitions, fashion shows, events in the showrooms..) and their communication through press office, focusing on the roles of all the professionals involved (PR, stylists and photographers) and their interactions . The concepts are examined and put into practice through classes based on concrete projects and collaborations with companies. The skills acquired by the participants include the organization of events and their effective communication through a strategic approach and detailed critical analysis that can be applied to any project. The Italian system of design is analysed from different points of view: from the visual merchandising, production processes, from business plan to the professional presentation of the product or event to the customer. The programme of visits to major local companies and meetings with managers of the fashion industry, together with the expected theoretical and practical classes, help to get in contact with the real market. The final Project offers the opportunity to develop, with the support of tutors and teachers, students’ project idea. Based on personal interests and aspirations, the students make a project, to be presented at the international exhibition Pitti in Florence. The same project becomes useful in a practical way at the end of the course, along with other projects carried out during the year, as a portfolio for a professional career. [-]

Master in Fashion Communication and Styling

IED – Istituto Europeo di Design Milan
Campus Full time 1 year January 2017 Italy Milan

The Master in Fashion Communication and Styling forms key figures in the fashion sector. Communicating the contents of fashion is a complex task, which requires a reactive approach and the application of strategic measures in a changeable and unstable market. It must then be considered the relationship between the market and the evolution of new media and the crucial role of visual communication in the world today. The Stylist is the one who adds value to the communication of fashion products, which creates the image and is responsible for the choice of the items and the selection of combinations to be presented in the collection. The Stylist is a real fashion reporter, the link between the fashion manufacturer and consumers and readers of fashion magazines. [+]

Best Masters in Fashion Communication in Italy 2017. THIS PROGRAM IS TAUGHT IN ENGLISH Entry requirements: Applicants, both Italians and foreigners, considering the Master in Fashion Communication and Styling will have a good first degree in Fashion, Communication and Marketing, as well as young professionals with at least two years of experience in the field. Structure and methodology: The strength of the Master in Fashion Communication and Styling is the combination of theoretical contents, analysis and study of the manufacturers of the most successful fashion, and practical activities, carried out in collaboration with companies and industry professional practitioners in an international context. The course aims to form a Fashion Communication Coordinator, a professional able to create and carry on a communication strategy for a fashion brand. Since the visual communication of the brand has now become essential, the course gives special emphasis to the study of styling, elaborated by practical exercises, designed to represent the market values and the aesthetics of the brand effectively. The fashion communication expert must have a good understanding of the trends of a particular sector of the market, being able to develop new techniques of dissemination of information and to manage communication processes typical of the fashion world. After an initial study of the fashion industry from an historical, cultural and visual perspective, participants acquire knowledge about the communication process of fashion: from the structure of a press office with his organization and its activities, to the organization and management of a fashion show as a moment of visibility and strengthening of a brand identity up to the publishing world and events. The teaching methodology examines the communication through different media and forms of expression linked to them (publishing, styling, web, new media, advertising, corporate events). Part of the course is dedicated to the activities of the stylist: from the structure of a photographic set - organization, technical tools for professional photography and the lights, the still life study - to the iconographic research. The realization of photographic services allows participants to gain experience in the field, applying the theoretical knowledge and practical tools acquired during the course. The Master culminates in a presentation of the final project, a summary of all the classes in which the student develops the insights gained during the educational pathway. [-]

Preparatory Fashion Programs

Milan Fashion Campus
Campus Full time 1 - 3 months October 2017 Italy Milan

Do you want to became a fashion designer or stylist but you don't know how to start? Milan Fashion Campus gives you .... [+]

Do you want to became a fashion designer or stylist but you don't know how to start? Milan Fashion Campus gives you the opportunity to realize your dream. The fashion school has developed a specific combination between fashion stylist and design courses aimed to everyone who wants to step into the fashion field or prepare a portfolio Preparatory Fashion Programs indicated for those who wants to step into the fashion field or Fashion Design Portfolio Preparation The program includes: 2 weeks Fashion Styling & 1 or 2 months Fashion Design Course choosing from : Woman Wear Design Men's Wear Design Course Lingerie Swimwear Design Course Wedding Gown Design Course Accessories Design Course [-]

Master in Art Direction for Fashion Design & Haute Couture

Haute Future Fashion Academy
Campus Full time October 2017 Italy Milan

The Art Directors are the Fashion System’s most important celebrities: wooed by the big Fashion houses and known worldwide, they are famous for their unforgettable collections and brilliant ideas, or for having revived, with sometimes audacious choices, the fates of brands in decline. [+]

Best Masters in Fashion Communication in Italy 2017. ART DIRECTION FOR FASHION DESIGN & HAUTE COUTURE The Art Directors are the Fashion System’s most important celebrities: wooed by the big Fashion houses and known worldwide, they are famous for their unforgettable collections and brilliant ideas, or for having revived, with sometimes audacious choices, the fates of brands in decline. The Fashion house’s Creative Director is the creative team’s leader and has the task of creating collections that respect the brand’s tradition and are at the same time carriers of an innovative and competitive spirit in the marketplace. It is an important role and one of great responsibility that requires artistic and managerial expertise. The Master course in Art Direction for Fashion Design & Haute Couture aims to provide excellent training for future Creative Directors of Fashion and Luxury Brands. Its innovative approach combines the traditions of high quality Italian tailoring with the most recent design techniques. The course will enable students to discover all the secrets required to create Luxury Pret-a-Porter and Haute Couture collections, which are guaranteed to have international success. Students will also learn to orient themselves between styles and cultural traditions, gaining a profound knowledge of the lifestyles and consumption models of elites from all periods. At the end of the Master course, students will have acquired strong creative skills, a sophisticated aesthetic sense and the most advanced design and management skills, all of which are essential qualities for becoming Creative Directors and for running or setting up a Fashion Brand. This course is aimed at: Students who have already acquired a good preparation in Fashion Design. Professionals in the sector who wish to perfect their skills. Students who do not have a relevant background, but who can fill in their cultural and operational shortcomings by attending the Extension Courses. Study Plan High-End Luxury & Haute Couture Design Concept Trend Intelligence and Sociology of Consumption Contemporary Art & Visual Culture Pret-a-Porter Luxury Collection Haute Couture Collection Aesthetic and Society: the Beauty and the Luxury Fashion Trend Intelligence Personal Effectiveness Project and Collection Development Creation of Final Collection PR, Communication & Marketing for Luxury Fashion Merchandising Digital Illustration [-]

Master in Fashion Elite

Istituto Marangoni
Campus Full time 8 months October 2017 Italy Milan

Aimed at maximum 12 excellent candidates per year, selected by the best fashion schools worldwide or from the world of work. [+]

Master in Fashion Elite the course Aimed at maximum 12 excellent candidates per year, selected by the best fashion schools worldwide or from the world of work, who have a minimum of professional experience and/or have launched a brand with great future potential. Maximum four participants will be chosen from each of the following educational pathways: Design, Art Direction and Business. Those selected will be expected to have a good first degree in design or business studies. The course is designed to train the future leaders of the fashion industry to understand, analyse and manage the key areas of a fashion company. Through the study of subjects such as collection-building, production methodologies, budgeting, marketing and communication, the participant can learn not only theoretical notions but to develop innovative and future-thinking practical approaches aimed at creating, making and launching a product or collection of products on the global market. These twelve participants will be divided into three interdisciplinary groups. Each group will consist of a participant with a design background, one with an art direction background and one with a business background. All three groups will attend a nine-month intensive course held by the best tutors and managers of the fashion industry in every area (design, art, business), during which they will develop their own business idea or an idea from the sponsoring brand. During the course each group will be supported by: a coach; three tutors, one for each subject area. There will be no pre-constructed units, but the contents will be negotiated and driven by each team, focusing on project development; managers for each function (creativity, communication, digital, textile, venture capital, business planning, marketing, retail, etc.) who will work directly on the participants’ project. opportunities Through building skills in ideas development, problem solving, teamwork and focused project management, participants will be able to lead teams of people in realising complex projects. They will be able to contribute entrepreneurial thinking to new concepts for existing companies or generate new businesses and create new markets for innovative products. learning outcomes research, develop and resolve all creative ideas while producing an ambitious, professional and contemporary collection (creative skills); critically implement an individual program of work demonstrating organizational and managerial skills in planning, organizing and completing the project (business skills); evaluate the procedures involved in setting up and operating a business venture (business skills); relate appropriately and effectively within various organizational contexts; develop effective self-management skills in terms of time, planning and behaviour, motivation, self-starting, individual initiative and enterprise when realizing a project (soft skills). course themes The programme is innovative as it is based on a coaching approach. This is determined by the participants as they set their objectives and are supported and guided by the academic teams across fashion disciplines. [-]

Master in Fashion & Luxury Brand Management

Istituto Marangoni
Campus Full time 1 year February 2017 Italy Milan

The fashion promoter is a person who plans advertising campaigns and disposes the promotion of fashion products through suitable channels. He arranges presentations, events and catwalk shows [+]

Best Masters in Fashion Communication in Italy 2017. The Course The Marangoni fashion master’s in fashion and luxury brand management is designed to develop the intellectual ability of the students through the understanding of the principles and practices of brand management and their application in connection with the fashion and luxury goods sectors. During the programme, aspects of economic management, productive and distribution channels of a brand will be explored, with the scope of encouraging the students to make a critical evaluation of the managerial environment and its purpose. The fashion brand manager is an increasingly sought-after figure within Italian and international fashion houses for their ability to work out creative solutions with the purpose of improving the management of a brand. They have the responsibility to define the style of a collection, identify the price range, the target and the market reference. Beyond checking on the development of new products, they also plan the promotion and sales avenues in collaboration with the style, production and marketing departments of luxury fashion. The expert fashion brand manager trained by the Marangoni school of fashion and design will be able to work in companies, consulting firms, trade associations and for various industries in fashion, luxury and lifestyle. The graduate will be able to apply the knowledge and skills acquired during the course in the field of marketing, communication and event planning, brand management, retail, visual merchandising, e-commerce and the search for new trends. Learning Outcomes critically analyze how different organizations in fashion and luxury goods manage their brands and their market offerings in order to compete in different market environments; evaluate the interrelationships between branding strategies and corporate strategies, business strategy and the functional strategies of an organization; develop systematic and creative solutions for a range of problems in the world of business and real management, taking into account theories, frameworks and practices relevant to the branding of luxury,fashion and brand management; assess how current issues including new technologies, and the changing role of the consumer and corporate social responsibility, have an impact on the competitive strategies of organizations involved in luxury goods and fashion; evaluate critically published work in the area of branding for fashion, luxury and brand management and then design and successfully implement a considerable amount of independent research. Course Themes managing fashion marketing luxury grand management brand strategy management contemporary aspects of fashion creativity and innovation of a product research methods final professional project * students who successfully complete the programmes taught in english in paris and london will be awarded with a masters degree by MMU (manchester metropolitan university). masters degrees include a 12/14 weeks work placement. 180 credits points are available in order to gain a masters degree upon successful completion of the course. all candidates should meet specific requirements (please check the website www.mmu.ac.uk/international indicating your nationality and study level); for further details please do not hesitate to contact the information office at the chosen campus. ** students who successfully complete the programmes taught in milano will be awarded with an istituto marangoni certificate. Locations London 03 feb 2014 - 29 may 2015 06 oct 2014 - 29 jan 2016 02 feb 2015 - 27 may 2016 Milan 03 feb 2014 - 26 sep 2014 06 oct 2014 - 05 jun 2015 02 feb 2015 - 25 sep 2016 Paris 06 oct 2014 - 29 jan 2016 [-]