A masters degree in service design, also referred to as master in design for service, teaches students intending to join the service industry the necessary skills to succeed. Service designing entails the learning of a service’s organization with the main goal of learning the processes involved being the improvement of the quality and the client’s satisfaction. The importance of making a service competitive cannot be overemphasized. The businesses do service improvement by comparing their services with services from firms in the same industry. A masters degree in service design focuses on making the service as user friendly as possible; the functionality of the service is also improved. Even though the masters program is relatively new, the concepts it relies on were initially used in marketing and in management. The master program is focused on increasing the capacity of communication. Graduates of the program should expect to find work in creative and design companies as managers of design and innovation departments. The program also insists on fieldwork and workshops because they are considered stimulating for the students and offer them the hands-on experience that prepares them for the real business environment. Before undertaking a masters degree in service design, the students are expected to learn how to think like a designer and to take some classes in culture in order to be able to apply their studies to practical real life situations.
The Master in Interior & Living Design encourages students to consider a wide range of design practices as they learn to shape the space of interiors. You will be inspired to overcome disciplinary boundaries, make choices that are both more sophisticated and more daring, and cultivate an attitude of continuous inquiry into the material and immaterial aspects of space. [+]
The Master in Business Design is the result of the "Cultural Project", which meets and feeds managerial skills. The purpose of the Master is to train designers capable of designing strategic plans for companies, communities and start ups, able to fuse design to marketing and communications. [+]
We are convinced that broad competence in innovation and design from a holistic perspective is needed to deal with future challenges. In the international Master’s programme in Innovation and Design, you acquire specialist theoretical knowledge and practical skills for interacting in a global market. After your studies you will be competitive in the labour market and prepared for doctoral studies. [+]
The Master of Design (Design Strategies) is directed at people who are established in their careers and wish to deepen and enhance their strategic thinking and methods by integrating design, business, and technology. [+]
The Master of Design programme provide the opportunity for you to develop creative thinking and innovative strategies through an advanced understanding of the practical application of design [+]
MDes Service Design Innovation
The Master of Design programme provide the opportunity for you to develop creative thinking and innovative strategies through an advanced understanding of the practical application of design thinking and design strategy that can be applied in a global context.
“In the competitive world of business, what separates an industry's players is often the service that comes with the product offering – the customer experience.”
Guardian (2010) Service Design Supplement. Published on 12 March 2010.
Service Design is a relatively new discipline that has emerged in the UK simultaneously with an increase in the service sector of the economy and the development of services which require innovative approaches to design, development and delivery in public, private and civil society organisations. Through the use of a specific set of methods and processes based on design thinking, Service Design aims to develop services that are useful and desirable for customers/stakeholders and profitable and efficient for the provider.... [-]
The Master of Design course provides the opportunity for you to develop creative thinking and innovative strategies through an advanced understanding of the practical application of design [+]
MDes Design Management Innovation
The Master of Design course provides the opportunity for you to develop creative thinking and innovative strategies through an advanced understanding of the practical application of design thinking and design strategy that can be applied in a global context.
In the corporate world design managers oversee the development of products and services and manage the innovation process workflow. However, they also have a significant strategic role in managing the articulation of a business strategy, product and service values, requiring continuous improvement of the customer experience and often involving the management of external specialists. Additionally they may be engaged in broader organisational development issues.... [-]
The Master degree in Food Design develops the necessary skills to give a creative contribution to an increasingly growing sector, of which Italy constitutes one of the main benchmarks known worldwide. It is an opportunity not only for students holding a degree in design, marketing and communication, but also for managers and professionals working in the field. The programme combines a focus on food-related markets... [+]
The Master of Design Methods (MDM) program is for exceptional professionals of any discipline with a proven track record of leading innovation initiatives. For many organizations, what often passes for innovation is nothing more than modest changes to existing offerings or repackaging. Real bottom-line growth comes from breakthrough innovations that give rise to entirely new market opportunities... [+]
The Master of Design Methods (MDM) program is for exceptional professionals of any discipline with a proven track record of leading innovation initiatives. Graduates accelerate their careers with a deep understanding of what design thinking can bring to their organizations. They build lasting skills and knowledge that can be applied to a wide range of challenges within large and small enterprises.
Throughout the Master of Design Methods program students collaborate with each other and students from other programs to dissect and solve complex problems. Hands-on exercises and team-based projects foster deep learning and enhance collaboration and leadership skills. ... [-]
This course allows designers from a wide range of fields – in product or environment – to specialize in service design and to approach design from a multidisciplinary angle in order to find innovative solutions. [+]
In recent years the issue of sustainability in its broadest sense (environmental, social and economic) has assumed an increasingly important place. The Kyoto Protocol of 2020 goals are now coming and the last conference of Cop21 in Paris in 2015 on the climate has decided to keep the rise in temperature on earth below 1 degree and a half mostly by reducing CO2 emissions from the activities of ' man. In an Italian last GreenItaly 2015 report records that the green economy brings an added value to our country of over one hundred and two stepping euro, equivalent to 10.3% of our national economy. One company in five is sustainable and tourism follows this trend. The sustainable design research becomes more than ever a demand made by the market, the more the design made in Italy combination associated with the development of sustainable tourism services. In this framework the master goal is to create the new managers who can manage and create new services for sustainable tourism falling into innovative figures of green jobs. [+]
Master designer form, managers, editors, communicators, able to design services for the collective and manage ethical and sustainable transformation processes, especially when these affect the public sphere and in the production of common goods. Professionals who look to the community with a procedural approach, interdisciplinary and inclusive, with attention to the proactive participation of the viewer, sustainable innovation and customization: temporary and permanent activities that fit into the productive political, cultural, youth, social and territorial, as economy in the reference markets. Community Service are all services that cater to communities, networks, groups, families, etc. (In the public and private sectors) and are created with and for the collective, according to a community-based planning approach. [+]
Service designers are changing the world, bringing innovation and a human-centered approach to health care, transportation, education and retail. SCAD was the first university in the U.S. to offer both B.F.A. and M.F.A. degrees in this burgeoning field, and you can join the legacy of innovation that thrives here. [+]
The Master of Strategic Design Labs trains professionals who can transform visionary ideas into projects and business opportunities. Students will learn how to develop a business model taking into account the involvement of customers and the market, information and communication technologies and sustainability. During the course, the students will acquire the tools to listen to the customer, design solutions and deliver products and services that can make an impact on society. [+]
The Master in Interior Design for Luxury Living enables participants to develop complex and sophisticated projects for Furniture, Hospitality (SPA Hotel & Resort), Exhibition areas, reinterpreting the classic skills of the tradition of Italian design and craftwork excellence with the highest and most advanced technological expertise. Luxury Interior Designers are called on to analyse real situations, contextualize and relate them to the Luxury sector as well as to develop strong skills such as leadership and teamwork, sense of initiative and creativity, development and communication of ideas and projects through the media and visual communication. They become experts in positioning a brand or advising private clients in the complex world of Luxury and know the trends and quality materials for the interior design. [+]
The Italian and International business models require practitioners able to tackle the project not only from a technical and productive perspective but, above all, from a strategic and structural point of view. The Master in Design aims to prepare a new generation of designers ready to consider any design variable as a design problem, either through an analysis of the market and the needs of contemporary users, either imagining future scenarios, in favor of innovative solutions. Design has become an instrument capable of innovating the strategic objectives of companies. The traditional user-centered (UCD) approach modifies the concept from "designing for" to "designing with" people, adapting today's socio-economic and production system in evolution. [+]