The Master in Digital Marketing is designed for completed 100% online, wide flexitime, absolute geographic independence.
THE MASTER IN MARKETING DIGITAL It has been designed for a
completed 100% online
absolute geographic independence
The digital revolution currently requires growing companies adaptation and presence in different media business ecosystem that develops Internet. Throughout the master you get the skills and abilities to achieve from digital tools strategies and traffic generation, customer acquisition and retention. You can also manage your ranking and reputation through search engines and social networks, as well as management from the website. This program presents a hierarchy of topics starting from the fundamental aspects of digital marketing expertise concluding with strategic applications in the digital environment for enterprises creating added value, differentiation and competitiveness. A special feature of this focused, in addition to the importance of content and didactic applied to teaching-learning master is that it has a pragmatic approach throughout training adding to the educational process development Professional Workshops and campaign simulation in digital environments.
Master Digital Marketing has been developed based on the current needs of companies and their adaptation to the management of consumers and potential customers via the Internet. Achieves professionalization of participants as it has content and working practices adapted to the reality of the moment. In short, you know make the most of the opportunities of digital environments.
Upon completion completed the Master in Digital Marketing, the participant will have achieved the following transfer targets:
Understand the business reality in a permanent process of change and new social media adaptation computing and communications with the aim of providing a competitive market advantage.
The sources of information and apply appropriate digital marketing tools to effectively segment the market and formulate the most suitable offers for each segment of the target audience.
The latest trends in digital marketing to be able to successfully incorporate the marketing strategy of the company. Finders, mobile marketing, e-commerce, micromedia and social networks.
Integrate digital environments actions and appropriate responses alcomportamiento consumer / customer seeking to meet their needs.
Design, develop and manage a consistent with the General Plan of Marketing and Commercial Management Company Digital Marketing Strategic Plan.
Plan actions and apply them to create value for the company.
Create effective online campaigns, obtain and manage tools to analyze results and make correct decisions.
Develop guidelines ability to lead, coordinate and develop cohesive and competent teams.
Professional marketing department, product manager, PR, Brand manager, communication, corporate image or RSC.
Responsible for advertising agencies, media and Community Manager,
Professionals in the field of technology will develop in the commercial management of digital environments.
Company managers or marketing areas will get better tools to design, develop and analyze their campaigns with their own staff or agencies.
Entrepreneur for the Internet is an important means of your projection and growth strategy.
Requirements for Master in Digital Marketing
career college degree greater than or equal to 4 years duration.
MODULE 1: Marketing and Opportunities
MODULE 2: Online Marketing Ecosystem
MODULE 3: SEO
MODULE 4: Paid Search
MODULE 5: Social Networking
MODULE 6: E-mail marketing
MODULE 7: Integrated Digital Marketing Campaigns
MODULE 8: Mobile Marketing
MODULE 9: Strategic Marketing
MODULE 10: Plans and Value Propositions
MODULE 11: Commercial Management in digital environments
MODULE 12: Business Ethics and Corporate Social Responsibility
END OF MASTER WORK
The main feature of ADEN International Business School is its focus on applied knowledge and skills learned to work. This allows our students to lead business projects related to each training dictate. To do this during the program completed the student must actively case analysis, project development, specialized workshops, project management and activities directly linked to the management participate. These applications are made through specialized software, video conferencing, simulation platform and other technical resources.
Videoconferencing INTERACTIVE Integrative in each module and presentation videoconferences.
Through a revolutionary technology incorporated as a means of participant / teacher interaction, a videoconference platform through which we promote mentoring, networking in presentation meetings, meetings integrators in each module and apply new learning activities as the resolution of cases and development of collaborative projects.
social networks, Neuromarketing and symbolic consumption.
Social Media Strategy: 10 key points.
Business Address: From analog to digital.
BUSINESS SIMULATORS DIFFERENTIAL CROSS INNOVATION AS EXECUTIVE LEARNING
They are innovative training systems that enhance programming ADEN, are based on mathematical models that allow you to experience and play situations within the business world, where decisions are made and their impact verified in a playful environment.
At the end of the program certification by EUNCET - Polytechnic University of Catalonia, credited the completion of studies corresponding to the Master in Digital Marketing (*), with final work approved. Along with the certificate an academic report detailing of all the agenda items and the respective grades achieved by the student will be given. The participant will also receive a certificate issued by University of California at Irvine - Extension and ADEN International Business School, crediting the assessment completed with 140 hours Specialization in Digital Marketing program (^). The certificate shall be accompanied by an academic report detailing the relevant themes (first 4 modules) to program recognized by Universitiy of California at Irvine - Extension.
ADEN ONLINE has achieved in 10 years an innovative educational experience for executives and business managers.
The program has been designed for a completed 100% online with wide geographical flexitime and absolute independence.
Executives from around the world choose this program as an opportunity to better themselves at the highest level, without interference with their work responsibilities, family time or recreational activities.
The main engine of the teaching-learning process of specialization is given by a context where the student is constantly challenged, motivated and accompanied by a constant interactivity with the program director and specialists in charge of each subject.
Participants to enter the platform should address the following activities weekly:
Analyze the readings and conduct research and development activities related to them.
Analyze and respond multimedia material associated questionnaires.
Study the proposed case studies and propose solutions
Participate in forums providing opinions with theoretical and practical foundation.
Interacting with bandmates, make decisions and implement them in the simulator.
Participate in integrating videoconferencing and virtual workshops with specialists.
Teacher / student and student / student interaction has been raised synchronously and / or asynchronously, ie teachers and students may or may not match the hours of entry to the platform and similarly interact constantly while solving all queries. Besides the meetings via videoconferencing in real time throughout the program optimize the relationship between all participants.
The geographic space defined by the student when connecting from home, airport, etc. either from a PC, Notebook, Tablet or Smartphone. Ie no physical classrooms, requiring physical displacement, or compliance schedules, but constant exchange of ideas, proposals, projects and development of networking among participants under the mentorship led by the director of the master as professional specialists is required charge of each subject.
interactive educational platform.
No fixed schedules or geographical displacement.
Direct link to work activity.
Case analysis and project development.
100% Acceptance for mobile.
Access to virtual campus
The participant will receive a username and personal password with which will be identified in the Virtual Campus ADEN (www.aden.org/online). By accessing the campus will be enabled sequentially the contents of each of the modules comprising the program.
The contents are composed of:
Mid materials developed by experts in the subject, presented in different digital formats (documents, videos, presentations, charts, concept maps, specialized links, etc.).
Application exercises, self-assessments, games and case development.
Discussions and consultations.