Master's Degree in Arts and Culture Management

Rome Business School

Program Description

Master's Degree in Arts and Culture Management

Rome Business School


Training of excellence, paid internships, career service, international networking and many others benefits for your professional and personal development. Teaching formulas for every demand.

The Rome Business School’s Master’s Degree in Arts and Culture Management is an exclusive programme designed for motivated international participants aiming at getting world-class competencies and at developing a successful global career in the fields of arts and culture.

Training Objectives

Upon completion of the programme, attendees will be able to:

  • Understand the characteristics and trends of the arts and culture market and the role played by the cultural manager
  • Recognize the intersection of cultural management with other areas of political, economic and social concern, such as national identity, cultural diversity, economic development, urban regeneration and heritage preservation
  • Develop and apply effective marketing and communication strategies in the global environment of arts and culture, both for private and public/non-profit organizations
  • Identify and manage the characteristics of the main artistic and culture-related businesses and to develop effective managerial strategies
  • Develop and nurture cultural brands
  • Master the use of new technologies within cultural organizations and the most advanced communication tools and channels
  • Structure effective managerial processes and functions for cultural organizations
  • Organize fundraising activities and events to support cultural initiatives
  • Explore the impact of legislation on the cultural market
  • Manage financial dimensions related to cultural activities in the global economy
  • Develop a comprehensive business plan for arts and cultural ventures
  • Understand and utilize project management techniques for culturerelated managerial activities
  • Evaluate and apply leadership models as tools for ethical and culturally-influenced decision-making


  • Managing Arts and Culture in the Global Era
  • Being a cultural manager
  • Events Production and Organization as a promotion of the cultural heritage
  • Marketing, Communications and Fundraising for Arts and Culture
  • Creation of cultural companies
  • Project Management for cultural organizations
  • Business Planning
  • Human Resource Management
  • Art Galleries and Museums Management
  • Publishing industry management
  • Audio-visual industry management
  • Performing arts management
  • Music Production & Artist Management
  • Theatre and show business management
  • Web Series Management
  • Cultural Event Management

Learning options and tuition fees

The Rome Business School’s Master’s Degree in Arts and Culture Management's participation fee is € 3.500,00. The course is available either on-campus or through distance learning, and is structured in:

  • 20 two hour seminars and
  • a final project work.
This school offers programs in:
  • English

Last updated October 18, 2016
Duration & Price
This course is Campus or Online
Start Date
Start date
Mar. 2017
9 months
Part time
3,500 EUR
Start date Mar. 2017
Italy Rome
Application deadline Request Info
End date Request Info
Duration 9 months
Price 3,500 EUR