Master programme in Public Relations

Turiba University

Program Description

Master programme in Public Relations

Turiba University

Public Relations – Professional Master’s study programme

Useful

  • There are 750 tweets created in every second in the social network Twitter.
  • 60% of bloggers represents the age group from 25 till 44.
  • 33% of Latvians (aged 26 – 59) who use Internet at least once in week use it while watching television.
  • Every user of Facebook has 130 friends, on average.

PROGRAMME IS ACCREDITED till Year 2019

DEGREE ACQUIRED: Professional Master's degree in Public Relations

QUALIFICATION OBTAINED: Public Relations Manager

STUDY PERIOD: 2 Academic Years

STUDY PROGRAMME: in English or Latvian

CAREER OPTIONS:

  • You’ll be able to manage a public relations or communications business;
  • You’ll be the public relations manager of a business, ministry, government institution or a non-governmental organisation;
  • You may also opt for the career of a politician or a civil servant.

TRAINEESHIPS at the leading industry businesses — associate public relations companies of the Latvian Public Relations Company Association, local governments, ministries and other government institutions and non-governmental organisations.

WHAT WILL YOU LEARN IN THIS STUDY PROGRAMME?

  • In Academic Year 1 you will acquire the knowledge, skills and competencies required in the management of public relations and communication. The students are mastering how to effectively manage communications, resolve conflicts by using the lobbying techniques, represent corporate interests in various organisations and government institutions.
  • In Academic Year 2 during the traineeship you will be collaborating with businesses and institutions such as SEB banka, Nordea banka, Swedbank, Olainpharm, TV3, Latvijas Radio, the LR State Chancellery and ministries of the government.

For students having previously acquired a professional bachelor degree in public relations or communications the studies will last 1.5 years. The studies are completed by a master degree paper — scientific and applied research on the subject of your choice with the intention of promoting your career.

CONTENT OF THE STUDY PROGRAMME

1st Academic Year

  • Communication Science and Management
  • Strategic Management
  • Organisation and Process of Research
  • Innovation and Creativity in Public Relations
  • Ethics and Social Responsibility in Public Relations
  • Pre-Graduation Paper Traineeship

Optional courses

  • Communications Law
  • European Integration and International Communication
  • Conflictology
  • Lobbying Techniques
  • Marketing Communications
  • Mass and Political Psychology
  • Rhetoric

2nd Academic Year

  • Traineeship
  • State Examination — Master Degree Paper

The study programme syllabi may be subject to updates and modifications at any time during the course of the studies based on the requirements in the labour market and the LR Cabinet of Ministers regulations*.

The study programme syllabi may differ by types of studies*.

This school offers programs in:
  • English


Last updated March 16, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Sept., 2017
Duration
Duration
2 years
Full time
Price
Price
2,260 EUR
Information
Deadline
Start date Sept., 2017
Place
Latvia Riga
Application deadline Request Info
End date Request Info
Duration 2 years
Price 2,260 EUR
per year for EU/EEA and Switzerland, CIS countries and Georgia citizens