The Master of Strategic Marketing (MSM) program at the University of Wollongong in Dubai will provide you with a thorough grounding in contemporary theory and practice, to help you develop the strategic marketing techniques required to excel in a competitive global marketplace.
Marketing is about successfully positioning, promoting and distributing products and services in a consumer environment. If you are a marketing practitioner with the ambition to become an effective strategist, the MSM will provide you with the advanced skills and competencies to succeed in an international business context.
The Master of Strategic Marketing (MSM) will give you a detailed insight into marketing based disciplines, including consumer behaviour, market research, communications, retail marketing, strategy and management. Through applied research, critical analysis and industry interactions, the program will help you understand the impact of globalisation on marketing practices and enable you to develop marketing strategies that can be applied to your current or future roles.
A key component of the MSM program is the practical development of key skills in a real-world environment. This includes connecting with businesses in the field through a range of guest lectures as well as an industry-focussed management project that will help you to develop professional practices relevant to your area of interest.
Career progression is rapid in the marketing field and the MSM will give you a head start in achieving the highest level in your chosen sector. Students and graduates of the MSM typically work in roles such as:
- Advertising Executives
- Brand Managers
- Direct Marketing Specialists
- Market Researchers
- Industrial Marketing Specialists
- New Product Developers
- Public Relations Executives
- Retail Managers
- Web Marketing Specialists.
Accreditation and Recognition
This program is accredited by the UAE Ministry of Higher Education and Scientific Research and is fully recognised within the UAE, GCC nations and internationally for further education and employment in the private and public sectors.
In addition, the program is quality assured by UOW, which is registered with the Tertiary Education Quality and Standards Agency (TEQSA), the national regulator of the higher education sector in Australia. UOWD graduates have the opportunity to exchange their UOWD degree for the equivalent UOW degree after completion.
This school offers programs in:
Last updated March 15, 2016