Master of Strategic Communication

The University of Western Australia Faculty Of Arts

Program Description

Master of Strategic Communication

The University of Western Australia Faculty Of Arts

Master of Strategic Communication

About the course

The University of Western Australia’s new Master of Strategic Communication course has been designed for professionals aspiring to become trusted senior communication advisors in the workplace. Every organisation around the world relies on communication, both internally and externally, and the majority of these organisations are challenged by the complexity of today’s multi-channel environment. Strategic communication professionals are therefore in higher demand than ever before.

Participate in the global communications environment and become equipped to work across a range of industry, government, agency and community organisations. A broad understanding of strategic communication, including its history and relationship to media policy, practice, public relations, journalism and production will be studied. Strategy development skills and communication project management, including requisite research, consultation and reporting skills will be obtained, as well as a broad knowledge of the global media environment.

The course is taught through the Faculty of Arts, a founding faculty of the University, which boasts an inspiring history, highly successful graduates and outstanding international research results. The Faculty provides a rich intellectual environment with over 3,000 students studying Arts in a broad range of disciplines in the humanities, social and cultural sciences, languages and music.

Career prospects

Government, community organisations and charities are demonstrating significant growth in strategic communication roles, where graduates advise on corporate communications, community liaison projects, human resource-based projects such as change management, and more. Private organisations such as consumer marketing, agencies, media and broadcasting, advertising, digital communications or sales organisations all require strategic communication professionals, particularly in relationship management, strategic planning, advisory, account executive or project management positions. The course may lead to senior communications roles or even general management positions.

Course structure

Students have a choice of study - by coursework OR by coursework and dissertation.

Core Units:

  • Strategic Communication in a Digital Era
  • Digital Media: Theory and Practice
  • Communication Strategies for Change
  • Organisational Communication and Project Management
  • Global Media and Cross-Cultural Communication
  • Strategic Representation and Promotion

Other Units:

GROUP A:

  • Work Placement A (Domestic)
  • Work Placement B (International)

GROUP B:

  • Integrated Marketing Communications
  • Marketing and Society
  • Media Law and Ethics
  • Science and the Media
  • Concepts in Communication
  • Sexuality, Media, Culture
  • iGeneration

Students in the Coursework stream take at least one unit from group A and electives from group B. Students in the Coursework and Dissertation stream take the “Strategic Communication Dissertation” plus either one unit from Group A or two from Group B.

Students who successfully complete 4 units may graduate with a Graduate Certificate in Strategic Communication, whilst those who successfully complete 6 units may graduate with a Graduate Diploma in Strategic Communication.

Students have up to 5 years to complete the Master of Strategic Communication.

How do I apply?

Admission requirements Applicants need to have achieved an average mark of at least 65% in their undergraduate degree, or equivalent qualifications and/or life-skills, as recognised by the Faculty.

Language requirements

English: IELTS minimum 6.5 overall with individual items no less than 6.0.

How to Apply

To apply online, domestic and international applicants should visit studyat.uwa.edu.au/postgraduate/ apply

Scholarships and grants

Various scholarships are available. Please contact The Student Office for further information.

Key dates

Applications for a beginning of year entry open in September and close mid January. Applications for a mid-year entry open in April and close mid June.

International students are encouraged to apply early, allowing sufficient time for the processing of their application and to secure a student visa.



Last updated February 5, 2016
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This course is Campus based
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Jan. 2017
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Start date Jan. 2017
Place
Australia Perth, Western Australia
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