Master of Science in Marketing

Mays Business School at Texas A&M University

Program Description

Master of Science in Marketing

Mays Business School at Texas A&M University

Mays Business School at Texas A&M University is one of only a few business schools in the U.S. to offer a Master of Science (M.S.) in Marketing degree program.

With an emphasis on the application of cutting-edge marketing concepts, tools and techniques in real world business settings, this unique program is designed to provide students with an opportunity to:

  • Master knowledge in various areas within the field of marketing and related fields.
  • Acquire hands on experience applying various marketing concepts, tools, and techniques in real world business settings through participation in company-sponsored projects and internships.
  • Develop strategic thinking and business leadership skills by interacting with visiting executives and entrepreneurs in various forums and in real-world business settings.

The MS-Marketing program is designed to serve two groups of students:

  • Students who choose to enroll in a specialized graduate program in marketing immediately after completing their undergraduate degree.
  • Students who choose to enroll in a specialized graduate program in marketing after acquiring some work experience.
    Unique Features of the Program

 

38-hour, 1 1/2 Year Program:

A core curriculum that includes cutting-edge courses in product innovation, marketing communications, e-commerce, marketing research, pricing and marketing analytics, marketing strategy and related fields.

 

Company Sponsored Projects:

Teams of MS-Marketing students are matched with sponsoring firms for semester-long projects. Students acquire hands-on experience working on real world business projects, while developing strategic thinking and business leadership skills.

 

 

Small Classes with Real World Projects:

Case studies and sponsored group class projects allow students to apply the concepts, tools and techniques they learn in their textbooks.

 

Close Working Relationship with TAMU Center for Retailing Studies:

Housed in the Department of Marketing, the Center for Retailing Studies (CRS) enjoys a national and international reputation among retailing executives and academics for retailing education, research and outreach. Founded in 1983, the CRS currently enjoys the support of over 60 corporate sponsors. MS-Marketing students get to meet and spend time with executives from many of these firms.


Duration & Price
This course is Campus based
Start Date
Start date
Jan. 2017
Duration
Duration
Full time
Price
Price
Information
Deadline
Start date Jan. 2017
Place
USA College Station, Texas
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