Master of Science in Marketing

Aalto University

Program Description
EFMD Equis Accredited
AACSB Accredited

Master of Science in Marketing

Aalto University

The Master's Programme in Marketing centers around Strategic Marketing, Sustainable Marketing, Retail Marketing and Consumer Culture.

Marketing is a way of thinking and mode of practice quintessential to all dimensions of business. In this programme, you will attain an in-depth understanding of this philosophy and a solid foundation of the skills and know-how required of a top marketing specialist.

Study experience

The programme is spearheaded by four core courses: Strategic Marketing, Sustainable Marketing, Retail Marketing and Consumer Culture.

To further strengthen these core areas of knowledge, you can also learn about Service Business Strategy, Brands in Strategic Marketing, Managing Innovative Selling, Digital Marketing, Consumer Behavior in Design and Fashion, Fashion Marketing, and Consumer Psychology.

The Strategic Marketing course takes you to the core of the business. These courses cover a wide range of issues regarding the role of marketing in corporate strategies, management practices, competitive advantage and business performance, while also familiarising you with the role of marketing in sustainable leadership and societally responsible decision-making. The course offers you concrete knowledge, skills, and analytic aptitude for building effective business models and commercialising profitable innovations.

The Sustainable Marketing course explores the roles of marketing in a sustainable society. Sustainable marketing has two imperatives: 1) to conduct itself in way that advances an organization’s economic success while creating a positive impact on society and the environment, and 2) to help bring about a society that values and practices social and environmental sustainability in all its behaviors. In this course, you will learn to identify sustainable marketing opportunities, link them to marketing strategy, and offer specific tactics and applications. You will also learn to incorporate triple bottom line (social, economic and environmental) goals into marketing strategy and practice, and to apply principles of sustainable marketing to a going concern or entrepreneurial context.

The Retail Marketing course provides you with know-how and practical skills for customer and market-orientated creation of value in retail business. In particular, the course gives you a firm understanding of retail and channel management, retail concepts and business models, retail marketing, consumer driven value chain management in retailing, as well as teaching you how to develop, implement, and analyse digital marketing strategies using electronic media.

The Consumer Culture course offers you an in-depth understanding of consumers and consumer society. You will obtain knowledge and skills in cultural consumer research, exploring individual, social and cultural aspects of consumer behavior and how these understandings can be harnessed to create value for customers, companies and the well-being of society as a whole.

Learning outcomes

In graduating from the Marketing programme, you will:

  • know how to apply marketing theory and practices independently and critically
  • have the required knowledge and skills to develop customer-orientated business strategies, analyse the behavior of business customers and consumers and to create long-term customer relationships in an economically and ethically sustainable fashion
  • be prepared to use methodological tools and apply academic research literature in marketing research.

Career prospects

The Master's Programme in Marketing prepares you for marketing management and planning positions. These include the various leadership, expert, and management positions in different organisations, different level tasks in marketing services companies (communications, advertising, media, and marketing research agencies), education and consultancy.

ADMISSION REQUIREMENTS

1. General admission requirements

The application must first fulfill the general eligibility requirements before it is sent to the Master's programme for academic evaluation. Read carefully the general admission requirements, information on admission groups, selection schedule, required application documents and application instructions on our website section admissions. See also language requirements.

In addition to the general eligibility requirements, each Master's programme has programme-specific evaluation criteria.

2. Programme-specific requirements

ADMISSION GROUP 1

Applicants having completed a Finnish lower university degree in “Economics and Business Administration” (kauppatieteiden kandidaatin tutkinto, KTK). More information on admission groups is on the admissions page.

To be considered for admission, the appli­cant must have completed at least 18 ECTS credits of studies in Marketing. Thesis works or internships cannot be included in the credits.

The applicants are evaluated on the basis of the following criteria:

1) GPA of previous degree

< 3.00 not eligible for admission

2) Study success in previous Marketing studies

< 50% of studies in Marketing are completed with grades “Good”, “Very good” and/or “Excellent” not eligible for admission

3) Motivation measured by activity in the field of business and economics

In addition to the above mentioned criteria, applicant’s activity in the field of business and economics can be taken into account (such as work experience or internship, participation in projects or research, leisure time activity in the field of business and economics). Applicants can show their activity in the field of business and economics by submitting a CV, which is validated with work certificates or other official certificates. The representative of the degree programme evaluates the suitability of the activity. The degree programme reserves the right not to give extra points for activity in the field.

4) Duration of studies

Priority will be given to applicants who have completed their degree within the normative duration of their studies.

In the case of a tie, the applicants are ranked, firstly, on the basis of criterion “study success in previous Marketing studies” and secondly, on the basis of GPA of previous degree.

ADMISSION GROUP 2

Applicants having completed a Finnish university degree other than in "Economics and Business Administration", an applicable Finnish polytechnic degree or an applicable university degree completed abroad. More information on admission groups is on the admissions page.

To be considered for admission, the appli­cant must have completed at least 24 ECTS credits of studies in Marketing*. Thesis works or internships cannot be included in the credits.

The applicants are evaluated on the basis of the following criteria:

1) GMAT result (Total Score) or comparable GRE result

< 550 or no GMAT not eligible for admission
GRE is compared to GMAT using ETS guidelines and comparison tool.

2) Study success in previous Marketing studies

< 50% of studies in Marketing are completed with grades “Good”, “Very good” and/or “Excellent” not eligible for admission
Those qualitative and quantitative research method studies that are judged by the department as relevant to the discipline of Marketing will also be awarded credits.

3) Motivation measured by activity in the field of business and economics

In addition to the above mentioned criteria, applicant’s activity in the field of business and economics can be taken into account (such as work experience or internship, participation in projects or research, leisure time activity in the field of business and economics). Applicants can show their activity in the field of business and economics by submitting a CV, which is validated with work certificates or other official certificates. The representative of the degree programme evaluates the suitability of the activity. The degree programme reserves the right not to give extra points for activity in the field.

4) Analytic Writing Skills Essay

The applicant is required to submit an essay of the length of 750-1000 words. In this essay the applicant should describe succinctly his/her undergraduate thesis topic, what s/he learnt during the thesis work process, what s/he found as challenging, and what s/he would do differently to improve the work. If the applicant’s prior studies do not include an undergraduate thesis, then s/he may write about an equivalent final project, assignment or paper. If the applicant has been in employment for more than 3 years, s/he may write about a work project or equivalent work-related situation.

In the case of a tie, the applicants are ranked, firstly, on the basis of criterion “study success in previous Marketing studies” and secondly, on the basis of GMAT/GRE result.

*) The department holds the right to also approve courses that have indirect relevance to the discipline of marketing. Such instances will be evaluated case by case and by discretion of the department.

Contact information

Location: Aalto University School of Business, Töölö Campus, Helsinki

This school offers programs in:
  • English


Last updated November 25, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Aug., 2017
Duration
Duration
2 years
Full time
Price
Price
-
Information
Deadline
Jan. 25, 2017
Application period: 2016-12-15 - 2017-01-25
Start date Aug., 2017
Place
Finland Helsinki
Application deadline Jan. 25, 2017
Application period: 2016-12-15 - 2017-01-25
End date Request Info
Duration 2 years
Price - REQUEST INFO