Master of Science (MSc) in Business Admininstration, Major Marketing

ZHAW School of Management and Law

Program Description
AACSB Accredited

Master of Science (MSc) in Business Admininstration, Major Marketing

ZHAW School of Management and Law

MSc Program in Marketing

Marketing is easy: All you need to do is sell your merchandise to customers more effectively than your competitors. To be able to this, however, requires specialist knowledge, entrepreneurial thinking, and leadership skills. This MSc program in Marketing will enable you to recognize risks and opportunities, develop innovative strategies, and learn to actively participate in making change happen.

What You Will Learn

When you graduate, you will know the approaches of strategic marketing and will have learnt to develop customer benefits and values. You will be familiar with criteria and procedures of customer segmentation and will have methods at your disposal to measure customer behavior. You will be able to design and implement customer relationship management concepts along the entire customer lifecycle. It will enable you to will analyze and solve complex tasks using an integrated brand management approach, and you will know how to integrate the new media into strategic communication concepts.

Your Career Prospects


  • Product management
  • Market research, marketing
  • Customer relations management
  • Key account management
  • Service quality management
  • Sales und after-sales management
  • Jobs in communication
  • Project management
  • Staff responsibilities
  • Consulting
  • Executive management


  • All areas of the private sector, in particular:
  • Consumer goods, industrial goods, and services (banks, insurance companies, commercial enterprises)
  • Site marketing
  • Social and cultural organizations
  • Public administration

As Flexible as You

The program takes four semesters to complete and will allow you to hold a part-time position of up to 50%. Classroom instruction takes place all day on Mondays and Tuesdays. In addition to consolidating your specialist knowledge of marketing, you will further develop your management skills and will acquire new knowledge as you working in research projects. A semester of study abroad will enable you to develop an international network, advance your knowledge of foreign languages, and experience the discipline of marketing from a new perspective.

What You Need to Qualify

  • A Bachelor's degree in Business Administration from an officially recognized academic university or university of applied sciences (worth at least 180 ECTS credits) or an equivalent university qualification in a related discipline, a 5.0 grade point average in the relevant subjects.
  • Classes are held in German and English.

At a Glance

Title: Master of Science (MSc) in Business Administration with a Specialization in Marketing

Start of New Program: Mid-September

Workload: 90 ECTS credits (corresponding to approx. 2,700 hours of study)

Duration: 4 semesters (while enrolled in the program, students can hold a part-time job or do family work not exceeding a workload of 50%)

Location: Switzerland/Winterthur

Semester Fee: CHF 720

Admission Requirements: Admission Procedure

Language of instruction: German/English

This school offers programs in:
  • English
  • German

Last updated September 7, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2017
4 semesters
Part time
720 CHF
Start date Sept. 2017
Switzerland Winterthur
Application deadline Request Info
End date Request Info
Duration 4 semesters
Price 720 CHF
- Semester Fee: 720 CHF