Master of Marketing
An in-depth program providing current or aspiring managers with high-level expertise in planning, directing, implementing and monitoring an organisation's marketing effort.
You will understand the role of marketing and its relationship with other important functional areas in management, and develop the ability to design and undertake marketing research leading to the development of marketing tactics and strategy.
The program allows you to identify and improve your personal management skills and increase your range of knowledge by studying non-marketing courses.
Most students in this program maintain either full-time or part-time employment.
Learning and teaching
Classes run in the evening and occasionally on weekends at the Melbourne City campus.
RMIT's Swanston Academic Building features wireless connection to printers, the web and specialist learning resources, interactive lecture and tutorial spaces, lectorial theatres, small-group rooms and other innovative learning spaces as well as retail and social spaces.
RMIT offers a variety of learning and teaching approaches including lectures, seminars, studios, workshops, presentations, group discussions and syndicate work. These are primarily in English. You will have access to online resources through the myRMIT student portal.
Ongoing assessment throughout the semester includes examinations, essays, reports, presentations, group projects, research projects, quizzes and tests, blog journals and practical assignments. Some components of your assessment may be assessed by industry practitioners.
You must complete 192 credit points, which equals 16 courses (12 credit points each). If you are granted advanced standing, this will be reduced to 12 courses (12 credit points each). The program is structured in stages to enable you to:
- gain a solid background in business
- undertake coursework specific to marketing
- combine core discipline knowledge with electives to consolidate the knowledge you have gained through your studies
- the opportunity to undertake a practice-based marketing research project.
Professional recognition and accreditation
Graduates can apply to become a member of the Australian Marketing Institute and the Australian Market and Social Research Society.
Program entry requirements
An Australian bachelor degree or equivalent in any discipline from a recognised tertiary institution with a minimum grade point average (GPA) of 1.0 (out of 4.0)/50%/Pass.
In addition to the academic requirements, you must provide evidence of a minimum of 1 year full-time equivalent work experience in a business or marketing related role.
English language requirements
To study this program you will need to complete one of the following English proficiency tests:
- Academic IELTS (minimum scores) overall band of 6.5 with no individual band below 6.0
- TOEFL (Paper-based): minimum score of 580 (with a Test of Written English (TWE) score of 4.5)
- TOEFL (Internet-based): minimum score of 92 with a minimum of 20 in each section
- Cambridge English (Advanced CAE): CAE Grade B
- Pearson: Minimum score of 58 (no band less than 50).
This school offers programs in:
Last updated March 15, 2016