Master of Communication

Bond University

Program Description

Master of Communication

Bond University


Completion of an Australian Qualifications Framework Level 7 Bachelor degree from an approved institution in either criminology, sociology, legal studies, psychology, humanities / arts or business studies.


The Master of Communication will allow you to further your career in communication by equipping you with an appropriate mix of theory and practice suited to industry. It provides an ideal balance of theoretical knowledge, practical skills, problem solving abilities, interpersonal skills and a high level of written communication.


Foundation Subjects (8)

  • Advertising Masterclass: Brand Experience and Advanced Strategic Planning
  • Epistemology and Theory of Knowledge
  • Human Communication Theory
  • Public Relations Masterclass
  • Relational Communication
  • Research Methods in Humanities and Social Sciences
  • Social Media: Risks and Opportunities
  • Strategic Organisational Communication and Leadership

Dissertation / Portfolio (4)
You must choose one of the following combinations of subjects as your dissertation / portfolio:

  • Major Dissertation / Portfolio A
  • Major Dissertation / Portfolio B


  • Minor Dissertation / Portfolio A
  • Minor Dissertation / Portfolio B
  • Minor Dissertation / Portfolio C
  • Minor Dissertation / Portfolio D


  • Minor Dissertation / Portfolio A
  • Minor Dissertation / Portfolio B
  • Minor Dissertation / Portfolio C

Plus a Communication Internship and Portfolio.


The Faculty of Society & Design has highly skilled academic staff who can provide supervision to students in the following research areas:

  • Advertising and Brand Experience in a Multi-Channel Environment
  • Advertising Creativity: Concepts and Applications
  • Advertising Ethics and Corporate Social Responsibility
  • Building Teamwork in the Virtual Workplace
  • Convergence and Digital Industries
  • Crisis Communication Strategies in a Digital World
  • Effects of Different Leadership Styles on Organisational Culture
  • Engaging Employees – Strong Advocates or Harsh Critics?
  • Establishing Authentic Corporate Social Responsibility in a Sceptical Environment
  • Global Factors Contributing to Organisational Change
  • Impact of Social Media on Future Public Relations Practice
  • Interactivity and Consumer Engagement on Social Media Platforms
  • Interpersonal Communication
  • Journalism in the 21st Century
  • Journalism Reinvented
  • Mobile and Pervasive Communications
  • Opportunities and Challenges of Mobile and Real-Time Marketing
  • Paparazzi – The New Face of Journalism?
  • Role of Media Relations in a Social Media Future
  • Serious Games and Gamification
  • Significance of the Media in Bridging the Cultural Divide
  • Social Media and User-Generated Content
  • The Growing Significance of Citizen Journalism
  • The Internationalisation of Advertising
  • The New Journalism
  • The Obama Effect – New Election Campaigning Strategies
  • The Proliferation of Social Networking Sites
  • Virtual Environments for Learning and Work


This program will equip you with the skills to focus on:

  • Interpersonal and group interactions in the workplace
  • Communication challenges posed by an increasingly diverse and virtual workforce
  • Planning for internal and external communication in private, public, and non-profit organisations
  • Media relations
  • Management of risks
This school offers programs in:
  • English

Last updated June 16, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Jan. 2017
54 weeks
Full time
30,678 AUD
Start date Jan. 2017
Australia Robina, Queensland
Application deadline Request Info
End date Request Info
Duration 54 weeks
Price 30,678 AUD