Master of Business in Marketing & Management Strategy

Limerick Institute of Technology

Program Description

Master of Business in Marketing & Management Strategy

Limerick Institute of Technology

This programme will employ a learner-centred instructional philosophy, namely Problem Based Learning (PBL). The aim of PBL is to prepare learners for the demands of real life marketing and management positions in a rapidly changing, knowledge-based economy. In a PBL environment, learners are encouraged to solve problems, which are set in a real world framework. This will involve: - Group work - Complex problem solving - Engagement with ‘real world’ scenarios - Discovering new knowledge Deliverables for PBL problems will vary and may include: reports, presentations, web pages, news items, posters, manuals, research papers, models, etc. Problems and projects will mirror the types of situations learners are likely to encounter when they graduate and many will involve contact with outside companies. The programme offers a number of different learning options, including a 1 year full time option and a 2 year part-time option and is aimed primarily at learners interested in acquiring a highly practical Level 9 qualification in Marketing and Management Strategy. This proposed programme is structured to maximise practice based learning and will involve extensive active student participation.

Duration

- Full-time Option (12 Months): 19 compulsory hours per week - Flexible Part-time Option 1 (24 Months): 1 evening per week (3 hours) and 8 Saturdays (8 hours each) per year Class Contact Time: September-June

Entry Requirement

- An honours degree in business management and/or marketing with a minimum award of Second Class Honours Grade 2 OR - A degree in business management and/or marketing OR an appropriate professional business qualification AND at least 2 years relevant professional experience/responsibility. - An interview may form part of the selection process.

This school offers programs in:
  • English


Last updated March 15, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2016
Duration
Duration
1 - 2 years
Part time
Full time
Price
Price
Information
Deadline
Start date Sept. 2016
Place
Ireland Limerick
Application deadline Request Info
End date Request Info
Duration 1 - 2 years
Price Request Info