Master of Arts in International Management - Marketing Specialization

New European College

Program Description

Master of Arts in International Management - Marketing Specialization

New European College

The Master of Arts (MA) in International Management is a 4 semester program designed to build upon your existing undergraduate studies enabling you to pursue a broader range of careers in business. Consisting of courses in finance, international marketing, management accounting, operations, ethics, organizational behavior and human resources, the program prepares you to excel in an ever evolving and international workplace.

All courses are taught in English, with a range of teaching methodologies which are reminiscent of undergraduate teaching such as presentations and group projects coupled with real world examples and case studies. The program provides a scope for greater specialization, with a precise academic and theoretical framework designed to help you become an expert in international management. This allows you to apply to more specialized roles and offers better preparation for a PhD program in the future.

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With a specialization in Marketing, you gain the understanding of how value is created and communicated to customers. Marketing professionals distinguish themselves through their understanding of their customers and their ability to market to those segments.

Striving to continuously understand the needs and wants of your customers is vital to any organizations success. Marketers and public relations professionals must shape and influence not only the design of products as well as how the brands and organizations are percieved.

Understanding the complexities and dynamics of traditional and modern media – with that the ever growing social network landscape – and how to manouver these are what distinguished Marketing experts from other fields of business.

Specializing in Marketing allows you:

  • to learn about the current landscape, trends and issues, in the world of marketing
  • to reach & communicate to a global audience using modern marketing techniques & methods
  • adapting your offerings to current needs of customers and create optimal ways of connecting with them

Contributing courses:

  • Global Brand Management
  • International Consumer Behaviour
  • Applied Marketing Research
  • Current Issues in International Marketing
  • Sales and Pricing
This school offers programs in:
  • English


Last updated November 29, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Feb. 2017
Oct. 2017
Duration
Duration
4 semesters
Full time
Price
Price
6,390 EUR
Information
Deadline
Start date Feb. 2017
Place
Germany Munich, Bavaria
Application deadline Request Info
End date Request Info
Duration 4 semesters
Price 6,390 EUR
per semester
Start date Oct. 2017
Place
Germany Munich, Bavaria
Application deadline Request Info
End date Request Info
Duration 4 semesters
Price 6,390 EUR
per semester
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