Master of Arts in Business - Innovation & Management in Tourism

Fachhochschule Salzburg University of Applied Sciences

Program Description

Master of Arts in Business - Innovation & Management in Tourism

Fachhochschule Salzburg University of Applied Sciences

Master of Arts in Business - Innovation & Management in Tourism

Design experiences – create unforgettable moments – be successful!The experience economy is continuously growing – also in the field of tourism. The expectations of guests have increased and the industry needs to meet these new demands. With our tailor-made Master Programme we prepare YOU for these new challenges! In this international management-based Master Programme you gain specialised knowledge in the fields of Experience Engineering and Product Development. This includes different approaches and methods within the range of imagineering, authenticity and sustainability. In addition to the above, the programme focuses on eTourism. This means the understanding of information and communication technologies in tourism as well as the development of new media applications and the media consumer adoption. Furthermore there is an emphasis on leadership, social skills and foreign languages.

Innovative Master Programme in Salzburg

In this international management-based Master Programme you gain specialised knowledge in the fields of Experience Engineering and Event Management. This includes different approaches and methods within the range of Imagineering, Authenticity and Sustainability. In addition to the above, the programme focuses on eTourism.This means the understanding of Information and Communication Technologies in Tourism as well as the development of New Media Applications (Facebook, Twitter and Co.) and the Media Consumer Adoption. Furthermore there is an emphasis on Social Skills and foreign languages. Therefore the entire programme is held in English language and in addition, one more foreign language is compulsory (students may choose between Arabic, Russian and Chinese). The aim of the Master Programme is to offer a top-level tourism education that is attractive and accessible to participants worldwide, providing a unique education resulting in an internationally recognized Masters’ Degree with extraordinary career prospects!

Facts

Language of instruction: English Study mode: part-time (Monday & Tuesday lecture) Study places per year: 40 Location: Campus Urstein

Application Process

Find more information about the application procedure, required documents, the selection process, the acceptance to the programme and the enrollment here

This school offers programs in:
  • English
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2016
Duration
Duration
Part time
Price
Price
363 EUR
Information
Deadline
Start date Sept. 2016
Place
Austria
Application deadline Request Info
End date Request Info
Duration Request Info
Price 363 EUR
per semester