Master in Photography for Communication

IAAD Istituto D'Arte Applicata e Design

Program Description

Master in Photography for Communication

IAAD Istituto D'Arte Applicata e Design

Despite it’s relatively recent discovery, photography has gone through different evolutions changing itself and the world around it. On one side, it has helped us to better understand the many manifestations of reality. On the other side, photography has unhinged our certainties to reveal a metaphysical inner world.

With the advent of digital photography, the photographer’s work- from pioneering alchemy in its infancy, to advanced computing today – has undergone a process of democratization that has broadened the basic skill base and raised the level of expectation at the top. To be an exceptional professional photographer today not only requires having technical expertise at shooting and printing but also a broader awareness of the entire creative and production processes. Familiarity with all technological aspects (shooting, editing, post production, presentation, distribution), the different areas and related parties involved are not enough to meet the market’s needs. Creativity and content design are the difference between the role of a person who merely does the work and of a potential creative director. A holistic approach is therefore essential to establish oneself as a leading professional in the industry.

CONTENT AND OBJECTIVES

The main purpose of the Master’s Module is to develop a new generation of professionals who are able to imagine, design, build and spread their vision with all the necessary tools to deal with the fluidity of the market. More experienced photographers are hired not only as technical experts, but as real creative directors. In this light, it is clear that a multi-disciplinary approach is the main goal. The ability to understand and control the different aspects of a production. Likewise, the main objective of the course is to develop the creative professional who is able to express their vision while being in line with the needs of the customer, thus resolving the dichotomy between the artist and the technical expert.

REQUIREMENTS AND ADMISSION PROCEDURES

// Preliminary Module

Candidates who are highly motivated, already have an understanding of photographic equipment and their own vision but are keen to increase critical awareness of themselves and knowledge of photographic tools, may access the Module Preliminary.

// Master Module

In order to access to Master’s Module from Preliminary, all exam in the latter must be passed and 60 ECTS must be achieved in the manner described above. Direct access to the Master’s Module is possible only with the approval of the Co-ordinator of the course based on the evaluation of academic qualifications, professional curriculum and portfolio.

This school offers programs in:
  • English
  • Italian


Last updated June 20, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Nov. 2016
Duration
Duration
9 months
Full time
Price
Price
Information
Deadline
Start date Nov. 2016
Place
Italy Turin
Application deadline Request Info
End date July 3, 2017
Duration 9 months
Price Request Info