Master in Multimedia Communications

Academy of Art University

Program Description

Master in Multimedia Communications

Academy of Art University

multimedia communication

The MA program provides advanced study for students pursuing careers in multimedia communications. Coursework focuses on short-form production, on-camera performance, multimedia writing, and journalism for broadcast as well as for streaming mobile devices, and entrepreneurship. Students graduate from the program with a comprehensive portfolio or reel that showcases their talents refined through a concentrated curriculum.

MA Multimedia Communications Unit Requirements

  • Major 33 units
  • Electives* 3 units

TOTAL 36 units

*Per director approval

MA Multimedia Communications Degree Requirements

  • Minimum 2.0 cumulative GPA
  • Minimum grade of C in all required 36 units

MA Program Learning Outcomes

Graduate students will meet the following student performance criteria:

Production Skills

  • Produce broadcast-ready video content that adheres to professional standards
  • Use and create interactive content and web designs to promote and enhance media projects
  • Depending on the student's specialization: ability to present oneself on camera professionally in various kinds of scripted, live, and impromptu settings in the studio and on location; or, the ability to direct on camera talent in the studio and on location.

Conceptual Thinking

  • Identify, research, and evaluate relevant information as appropriate to chosen media specialty.
  • Apply creative business and technological solutions for formatting, distributing, and marketing content across all major media platforms
  • Apply creative business strategies in the presentation and promotion of projects.
  • Discuss, analyze, and forecast media trends, and use data and information to support media forecasts.

Written and Oral Communication

  • Develop scripts, features, articles and other written content for in-depth and continuous coverage of a media specialty.
  • Demonstrate mastery of various types of interview techniques appropriate to a target audience or media genre.
  • Develop sophisticated concepts for a media project and to professionally pitch these ideas.

Visual Communication

  • Rapidly visualize story ideas in the pre-production stage, for individual projects and larger-scale projects or series.
  • Apply advanced design principles to various types of video, print, and interactive media.

Professional Readiness

Produce a professional reel to acquire a job within the media industry or corporate environment Meet deadlines and submit work according to professional presentation standards.

Visit to learn more about total costs, median student loan debt, potential occupations and other information. Accredited Member WSCUC, NASAD, CIDA (BFA-IAD, MFA-IAD), NAAB (B.ARCH*, M.ARCH), CTC (California Teacher Credential). Acting degree program is currently not offering online courses. **B.ARCH is currently in candidacy status.

This school offers programs in:
  • English

Last updated September 27, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2017
Full time
935 USD
Start date Sept. 2017
USA San Francisco, California
Application deadline Request Info
End date Request Info
Duration Request Info
Price 935 USD
per unit - 3 units per class.