Master in Marketing

Royal Holloway, School of Management

Program Description

Master in Marketing

Royal Holloway, School of Management

A distinct, research-led course based on contemporary theory and case material which is challenging and innovative. Our academics have expertise in cutting edge consumer and culture industry research and is best suited to students who have a keen interest in developing an intellectual understanding of the theories underpinning marketing concepts and processes.

This course will:

  • provide you with an in-depth and critical understanding of a world increasingly defined by a culture of consumerism and the role played by marketing activities in building strong customer relationships and business opportunities.
  • develop a sound knowledge and understanding of the contemporary issues relating to marketing, consumers and culture

Why choose this course?

  • the course is at the cutting edge of contemporary marketing and has a distinctive quality in matters relating to consumer culture and critical perspectives.
  • with the option to take elective units in areas such as Arts or Sports Marketing, Digital Media Marketing, and Marketing Ethics, the course offers the opportunity to learn more about specialised topics.
  • the Marketing Group has an international profile and regularly hosts visits by leading international marketing academics.
  • the course hosts a ‘Marketing Camp’, where leading international scholars present their research to faculty and students.
  • our academic marketing cohort is the largest in the University of London, with 10 members.

Employability & career opportunities

Our graduates are highly employable and, in recent years, have entered many different marketing-related areas, including:

  • Sales Officer at Standard Chartered
  • Category Analyst at Kantar World Panel UK
  • Research Assistant at Maritz Research Europe
  • Private Banker at ICICI Bank
  • Marketing Consultant at Viewpress TV
This school offers programs in:
  • English
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2016
Duration
Duration
1 year
Full time
Price
Price
9,400 GBP
Information
Deadline
Start date Sept. 2016
Place
United Kingdom Egham, England
Application deadline Request Info
End date Request Info
Duration 1 year
Price 9,400 GBP
for UK/EU students. £15,100 for international students outside EU.