The Master in Marketing prepares candidates for a wide variety of careers in marketing management, such as brand management, product development, retailing, services marketing, business to business marketing and marketing for non-profit organisations.
As part of the Marketing specialisation, master students explore:
• innovative practices in both manufacturing and service sectors and how firms can gain competitive advantage, market share and reduce cost
• e-commerce, e-business, and the optimisation of technological structures as a strategic marketing tool
• marketing strategies of international organisations and approaches to a new international market opportunities
• customer-driven marketing strategies in emerging economies
• the connectivity between marketing communication and strategy, and criteria for using different promotional techniques and media in integrated marketing campaigns
• crossing national borders in the business world, and the operational, legal and logistical problems that commonly occur
• conceptual thinking, critical analysis, and the implementation of strategic action
• advanced communication and inter-personal skills
• in-depth critical understanding of relevant theories, concepts and models and the integration of theory and practice in a variety of contexts
• advanced enquiry and research skills, holistic thinking, integration and synthesis
• team working and motivational skills
• inner responsibility and self-inspection skills required for effective leadership.
The Master of Science (MSc) programme is a 12-15 month course. All of the ESE postgraduate master degree programmes are taught in English and have a standard 210 UK credit structure (105 ECTS credits). Completion of the master’s programme necessitates:
• full-time, compulsory attendance • internship placements • final dissertation
5 core courses, common to all master students, regardless of specialisation.
6 specialisation courses in marketing.
In this third phase of the programme students will complete a three month internship in a sector relevant to their chosen specialisation and a report based on their experience.
The dissertation is the capstone module of the modular MSc. Once the students have completed the three phases listed above they will concentrate on their dissertation.
The scholarship is awarded by the ESE as a partial deduction from the annual tuition fee. Each student profile is considered individually. This scholarship is based on both the academic merit and need of the student applicant. It is therefore important that scholarship applications provide a complete profile of the student's personal, professional and/or academic merits.
To apply for the ESE Scholarship students must complete the scholarship application form and send it together with the master’s application form and documents, including a financial statement, to the ESE admissions office where they wish to study.
To maintain their scholarship award students must demonstrate continued academic excellence throughout their studies at ESE. For more information about the scholarship, please contact the ESE centre of interest.
This school offers programs in:
Last updated September 19, 2016