Master in Marketing

Institute of Art, Design and Enterprise - University

Program Description

Master in Marketing

Institute of Art, Design and Enterprise - University

Master in Marketing

Marketing, inescapable reality of the contemporary business world, is also an important and powerful system of thought and action, reason why it is required to professionals an effort to continually update. The growing challenges posed to organizations in an increasingly globalized and more free world, have contributed to the creation of a dynamic action incompatible with forms of management based predominantly on experience or intuition. Instead, best practices and business decisions must be increasingly grounded in the field of information, concepts, and techniques, as a necessary condition for an effective relationship with the markets.

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Objectives

In concrete terms, this Master's degree in Marketing aims to meet the needs of complex and real expertise in the area, expanding and developing new knowledge, and thus contributing to the training of qualified professionals in this field of activity. Additionally, it is aimed to improve critical skills, nurturing skills, and development of creativity

Targets

The recipients are graduates of the course, as well as business executives, consultants and teachers who wish to update and deepen their knowledge in marketing

Areas of Expertise

Marketing

This school offers programs in:
  • Portuguese (Portugal)


Last updated March 15, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Oct. 2017
Duration
Duration
2 years
Part time
Price
Price
Information
Deadline
Start date Oct. 2017
Place
Portugal Lisbon
Application deadline Request Info
End date Request Info
Duration 2 years
Price Request Info