Master in Marketing

Friedrich-Alexander-University Erlangen-Nuremberg, School of Business and Economics

Program Description

Master in Marketing

Friedrich-Alexander-University Erlangen-Nuremberg, School of Business and Economics

This Master in Marketing program focuses on marketing instruments and market research analysis. Special attention is given to acquiring competence and scientific methods required to find solutions to marketing problems. An interdisciplinary approach covering marketing, psychology, communication studies, business computing and statistics is complemented with a large amount of work-related application of theory.

Structure and Content


Building on a comprehensive foundation program (e.g. product, communications, pricing and sales policy) students then choose between two specialisms: marketing management and marketing research. Each of these consists of several core modules and options. Within the ‘marketing management’ specialism, modules cover subjects such as strategic marketing, consumer marketing, service marketing and business-to-business marketing. The ‘marketing research’ specialism predominantly deals with methods of market research and their applications. The final component of the program is a master’s thesis written during the fourth semester.

Career Aims


Jobs with a direct marketing connection, such as strategic marketing, marketing management, sales and key account management, also market research in business and industry (producers, trading companies, service industries), jobs with market research institutes and consultancy groups.

Target Group


Graduates with a “Diplom“ or bachelor degree in a business, economics or a social sciences subject from a university or a university of applied sciences.

This school offers programs in:
  • English


Last updated March 15, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Oct. 2017
Duration
Duration
4 semesters
Full time
Price
Price
500 EUR
Information
Deadline
Start date Oct. 2017
Place
Germany Nürnberg, Bavaria
Application deadline Request Info
End date Request Info
Duration 4 semesters
Price 500 EUR
tuition fee per semester