Master in Marketing

University of Oulu

Program Description
EFMD Equis Accredited

Master in Marketing

University of Oulu

Marketing as research at the Oulu Business School studies markets, including exchange of value, long-term customer and partner relationships, and factors influencing the functioning of markets. Marketing education develops your expertise in the fundamentals of marketing, such as campaign design or branding. Moreover, you can familiarize yourself in organizational buying behavior, logistics and digitalization of business within changing global markets.

Marketing practice has a strategic nature and hence marketing education gives you capabilities to succeed in strategic management also at international level. Our professional focus lies in customer and network relationship management, but marketing education in the Oulu Business School equips you also with abilities to enter into doctoral education and to apply scientific knowledge in the practice of marketing at any organization. The next programme will start in autumn 2015.

Occupational Profiles of Graduates

After attaining the MSc. degree in Marketing you will be qualified for management and planning positions. Typical first duties include product management, customer relationship management and marketing communication. The titles for graduates in marketing include Account Manager, Customer Service Manager, Marketing Manager, Marketing Planner, Sales Manager, Sales Representative, Product Manager and Project Manager.

For the most talented ones, scientific research in the area of marketing at the international level is an interesting prospect that the degree provides.

rogramme Specific Academic Requirements

The programme is designed for students with different university level study backgrounds. The programme is ideal for those who have background education in business studies, social sciences, or engineering.

Detailed Selection Criteria

General Academic Requirements and Language Requirements are same for all of the Master's programmes.

To sum up, applicants will be ranked based on these criteria:

  1. Previous Studies (documentation required)
  • Relevance of the field in previous studies. Applicant can benefit from classes taken in business studies.
  • Performance (grades) in previous studies
  1. English Skills (documentation required)

  2. Motivation

a. Motivation letter, max. 2 pages (included in the electronic application form)

  • Reasons for applying (i.e. expectations, plans, interests etc.)
  • Reasons for order of priorities, if an applicant applies to several programmes (MM, ME, MF, FMA, IBM)
  • Qualifications to be a successful prospective graduate (i.e. personal strengths, achievements, business related work experience etc.),
  • The applicant’s personal contribution/input to the degree programme
  • Other merits

b. Reference letters (2)

Two original reference letters must be attached to the application by the applicant. Applicant should ask the referees (for example the supervisor of thesis or teacher/tutor who knows the applicant well enough in an academic capacity) to complete this reference form.

c. Curriculum Vitae (CV).

This school offers programs in:
  • English

Last updated March 15, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2016
2 years
Full time
Contact school
Contact school
Start date Sept. 2016
Finland Oulu
Application deadline Contact school
End date Contact school
Duration 2 years
Price Contact school