Master in Marketing & Sales

EAE Business School

Program Description

Master in Marketing & Sales

EAE Business School

Master in Marketing & Sales in Barcelona / Madrid

Globalization, new information technologies and new distribution channels are changing marketing’s point of view. Also, consumers have become more and more demanding and have more information, so they are fully aware of what they want and need.

All companies need professionals in their Marketing area, capable of successfully leading the correct combination of the three main elements offered by this Master Degree: solid marketing training and knowledge, the skills necessary to know how to respond to the current market and environment and the ability to turn the existing technologies into a competitive advantage.

The EAE’s Master in Marketing & Sales in Madrid or Barcelona has three objectives presented in three main areas:

  • To develop the knowledge, skills and attitudes those allow people to contribute towards the marketing area in an efficient manner: Identifying opportunities, threats and changes to the company’s competitive environment and guiding the company’s strategy according to possible scenarios and specific cases.
  • To develop management skills in participants to allow them to succeed in their professional life: Being able to communicate and encourage work teams in a globalized, diverse and multicultural environment, standing out for leadership and negotiation.
  • To provide a clear view of the opportunities and risks of the new marketing trends, and to know how to adapt the company to a new competitive environment: Being able to lead the implementation of new operational management systems aimed at the market and the consumer.


Introduction to Business Organization:

  • Organization and Business Administration
  • Quantitative techniques

Organizational Management:

  • Business and Marketing Planning Process in organizations
  • Market Research, Information Management and Decision Making
  • Financial impact of strategic decisions
  • Marketing in Digital Environments

Strategic Marketing Management:

  • Creating value in businesses
  • Delivering customer value

Strategic Market Planning and Go-To Market:

  • Sales and Marketing strategies
  • Managing customers and Key Accounts, new models of business organization
  • Business strategies for Customer-Centric Marketing. Business GameMarketing in Digital Environments

Marketing & Sales plan

Double Degree Students who pass the course will obtain the Master of International Business Degree from EAE Business School. Besides, students who fulfil the academic requirements established will obtain the degree from Universitat Politècnica de Catalunya (if studying in Barcelona) or from Universidad Camilo José Cela (if studying in Madrid). In order to obtain the degree from partner universities, it is necessary to fufil the requirements established by the institutions.

This school offers programs in:
  • English

Last updated March 15, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Oct. 2016
Full time
9,600 EUR
Start date Oct. 2016
Spain Barcelona
Application deadline Request Info
End date Request Info
Duration Request Info
Price 9,600 EUR
scholarships available