Master in Marketing and Market Knowledge

Oslo School of Management

Program Description

Master in Marketing and Market Knowledge

Oslo School of Management

That's why we offer a Master in Marketing and market knowledge that sees marketing, consumption, organizational culture and lifestyle in a holistic perspective. Master adds depth knowledge of the consumer and the processes that create attractive brands. Reading from the latest news on the research front, and you meet some of the most renowned speakers, who also sought speakers in business and often the subjects commentators in the media.

To understand developments in the market, you need to understand the development of society.

Changes in the workplace and family life, along with rising purchasing power, better educated, older wave and increased mobility are changing and the needs of consumers' buying habits. The same shift in the population and settlements. Not to talk about globalization. The economic situation affects purchasing power, consumer transactions, markets, industries and companies. Further affecting the technological, political and economic conditions.

It is this realization that the basis for theSchool of Marketinghas developed a Master who also pulls social dimension. Community development has a strong effect on the markets, and developments in the market affects the community. Together affects marketers' working conditions. The media and trade digitized, the same happens to the forms of communication and marketing.All these changes make an impact in the way we think about marketing.

If you agree with the position description we have just given, you are welcome as a student on ourMSc in Marketingand market knowledge.

Subject modules

  • Market and Society
  • Markets, power and control
  • Marketing, branding and communications
  • Market analysis and method

Market and Society

Market and Society shows how the marketing discipline has been influenced by these perspectives and the economic principles that must be followed for successful marketing.

Economic anthropology- 7.5 credits - 1 semester
As a student you will understand how goods and services receive value through transactions. The course provides insight into the fundamental perspectives and issues in the field of material culture, focusing on topics such as value, consumption, representation and transformation.

Economic history- 7.5 credits - 2 semester
You will in this course gain a thorough knowledge of the economic history of different phases in the period from about 1500 to the present day.You get knowledge of the main theories that provide an understanding of how and why some, both firms and states, the rich, while others remain less developed and in some cases also perish.

Economic Sociology- 7.5 credits - 3 semester
As a student should acquire knowledge about the relationship between economy and society. The main point of economic sociology is to understand the interplay between social frameworks of power, institutions and culture on the one hand, and economic action on the other.

Markets, power and control

You will gain insight into various forms of cooperation, use of force in the market, and you will graduation be a coherent approach to financial management.

Integrated distribution systems- 7.5 credits - 1 semester
You will learn how actors from raw material suppliers to final consumers linked together in chains. It is important to understand the criteria that affect how and in what form a partnership should be established, as well as how to create and develop a partnership so that both parties in a supply chain can develop their competitiveness.

Market power- 7.5 credits - 2 semester
The course will look at how economic actors have different degrees of power, taking power and win acceptance for its interests in the market. You will get an overall view of the strategic employment opportunities and limitations, and knowing how coincidences and strategies contribute to events in the market.

Financial Analysis and Management- 7.5 credits - 3 semester
As a student you for completing the course have a coherent approach to financial management and have knowledge of theories, models and techniques of financial management. You will also gain in-depth knowledge of how internal and external mechanisms may contribute to increased value through better corporate governance.

Marketing, branding and communications

The courses provide in-depth knowledge and deeper understanding of various aspects of marketing communications and branding, with an emphasis on understanding consumer attitudes and behavior.

Consumer Marketing- 7.5 credits - 1semester
The course will provide advanced knowledge of important topics in consumer behavior, particularly related to psychological decision processes: motivation, perception, learning, personality and attitudes. After completing the course you should be able to apply this knowledge in new areas within the field.

Marketing Communication- 7.5 credits - 2 semester
You will get the student a thorough understanding of psychological theories about how consumers are affected by marketing communications, and why and how consumers respond to such pressures. You will gain a deeper understanding of how various psychological theories can explain the effects of advertising and marketing communications.

Powered Organization branding- 7.5 credits - 3semester
You will gain solid understanding within the current issues around branding, where the focus is on process from the challenge / problem analysis, strategy / tactics, implementation and evaluation. An important goal is that you must learn to reflect on and to ask critical questions of current theory.

Market Analysis and Methods

They also provide insight into the scientific traditions that have formed the basis for theories and different perspectives of the other modules.

Qualitative methodology and philosophy of science- 7.5 credits - 1 semester
The course provides a basic introduction to the marketing philosophy of science because science issues, bases, and intellectual history. You will be familiar with the history, philosophy and the ethical standards of qualitative research in marketing science.Also provides in-depth knowledge of key methodological issues and choices in relation to the thesis.

Quantitative marketing research- 7.5 credits - 2 semester
Students will learn to design, deploy, analyze and interpret quantitative surveys. You should understand and be able to use the bi-and multivariate statistical techniques in marketing research, and further be able to apply quantitative methods in both industry-related projects and advanced academic work, such as scientific articles.

Thesis- 30 credits - 4 semester
The thesis is based on the knowledge you have gained throughout the program. In addition, you are expected to acquire more in-depth knowledge in the area that the thesis touches.The thesis is thus in many mats a try if you have acquired knowledge in previous semesters, including methodology courses, as well as knowledge can be applied to new areas in the field


With aMasters in Marketing and market knowledgegives you expertise in marketing and branding. You are an attractive resource for marketing departments, communications departments and brand environments, in both private and public sectors.

For positions that require weight in analysis and strategy, our education, a good foundation. Students proceed to the consumer, and all aspects of it.

The study provides insight into the research field and is also conveniently applicable.Combined with the analytical ability of the methods courses and training in critical, independent thinking, this is also good opportunities for a career in management.

This programoffers historical insight and social awareness, knowledge that is essential to understand changes in the global economy and the challenges of new products and services meetings.

The School of Marketing Master of Marketingand market knowledge qualifies for further PhD studies.


The general admission requirement is Bachelor's degree or the equivalent of at least 180 credits.

Foreign applicants must be able to document the Norwegian and English skills described in the Regulations for admission to higher education § 2-2 Foreign education.Furthermore, the following special admission requirements (minimum):

  • Min. 15 credits in markedsfag
  • Min. 7.5 credits in methodology
  • Min. 7.5 credits in economics
  • Min. average grade of 3.5, where A = 5, B = 4, C = 3, D = 2, E = 1

The admission requirements are based on the Regulations for the Master's degree atthe School of Marketing.


Your documentation of the bachelor's degree or equivalent (minimum 180 credits) will be sent to: School of Marketing, 24 Church Street, PO Box 1195 Sentrum, 0107 Oslo - mark the envelope "Admissions."

All attachments must be certified copies of original certificates (stamped with a "true copy"). Attachments will not be returned, therefore do not send originals.

If you get your bachelor's degree in spring 2012, you must send the certificate by 15 July. We send a confirmation to your email as soon as it is received and approved. If you have already earned bachelor's degree or equivalent (minimum 180 credits), you can send in the documentation you have now.

Application deadlinefor Master's degree is 15 april.

Price and financing

£ 32,500 per semester. / 65,000 per year.

The program provides eligible for support from the Loan Fund.

This school offers programs in:
  • English

Last updated March 15, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2017
2 years
Full time
32,500 NOK
Start date Sept. 2017
Norway Oslo
Application deadline Request Info
End date Request Info
Duration 2 years
Price 32,500 NOK